This is our last episode of 2025! We'll see you back here in January 2026 <3
Meet Sehreen Noor Ali, a zero-to-one founder who made one of the hardest decisions in entrepreneurship: letting go of a business that was technically working.
Sehreen co-founded Sleuth, a venture-backed pediatric health startup that reached 64,000+ families, earned Fast Company recognition, and achieved a $3 CAC in an industry where the average is $168. On paper, the company was strong. But behind the scenes, market shifts, a caregiving crisis, and growing founder depletion forced a deeper reckoning.
In this Founder Confession episode of Get Sh!t Done, Sehreen pulls back the curtain on what it actually looks like to evaluate alignment, confront sunk-cost thinking, and walk away with integrity, without burning bridges or losing yourself in the process.
💡 Here’s what you’ll learn in this episode:
If you’re an entrepreneur, operator, or ecosystem leader navigating a crossroads or quietly wondering if it’s time to let something go—we hope this episode will help you slow down, get honest, and choose your next move without guilt.
🔥 Take the Free Traction Quiz: Feeling stuck or scattered? Discover your next best move to gain traction based on where you are and where you're headed.
👉 Take the Quiz HERE https://form.typeform.com/to/j6LscUHF
🚀 Whether you’re a founder, operator, or ecosystem builder—growth happens faster when you’re not doing it alone. Get weekly Growth Playbooks and access to a community designed to help you collaborate, get unstuck, and make meaningful progress.
👉 Subscribe & Join: https://shegetsshitdone.substack.com/subscribe
Most founders dream about launching a membership because they want predictable recurring revenue.
But here’s the truth: recurring revenue only works when you create recurring value.
This week, we’re joined by Mike Morrison, co-founder of Membership Academy and one of the most trusted experts in the membership space. Over the past decade, Mike has helped thousands of founders build high-retention membership businesses that grow sustainably.
When Mike launched his first membership, nothing about it suggested it would become a 7-figure recurring revenue engine. He didn’t have a massive audience. He didn’t have a huge content library. What he did have was a deep understanding of what his audience cared about and the systems to support them over time.
In this episode, Mike breaks down what most founders get wrong about memberships and the exact strategies that make the model work.
How to Diagnose Member Motivation: The 4 Member Motivators that reveal what your audience truly values—and why people actually stay.
How to Validate Your Idea With Real Buyers: Mike’s Paid Masterclass Test that shows you if your membership will work before you spend months building it.
How to Design a Membership That Gets Wins, Not Overwhelm: The simple framework structure that helps members make progress without drowning you in content creation.
How to Price for Predictable Recurring Revenue: The Founder → Step-Up → Legacy pricing model that builds trust, momentum, and long-term MRR.
How to Keep Members for Years: The onboarding, feedback loops, and “fire yourself” systems that turn a membership from stressful… to sustainable.
Whether you're building your first membership or reviving one that hasn’t hit its stride, this is the roadmap most founders never get and the one that makes recurring revenue actually work.
🔥 Take the Free Traction Quiz: Feeling stuck or scattered? Discover your next best move to gain traction based on where you are and where you're headed. 👉 https://form.typeform.com/to/j6LscUHF
🚀 Grow With Us: Whether you're a founder, operator, or ecosystem builder—growth happens faster when you’re not doing it alone. Get weekly Growth Playbooks and access to a community designed to help you collaborate, get unstuck, and make meaningful progress. 👉 Subscribe: https://shegetsshitdone.substack.com/subscribe
Meet Tracy Holland, the founder who built HatchBeauty into a $100M+ powerhouse and more than $750M in lifetime revenue, without a single dollar of VC or PE.
While most founders get told they have to raise to scale, Tracy built a completely self-funded engine that outperformed venture-backed competitors. She turned a $2M agency into her investor, negotiated net-90 terms as an unknown startup, landed retail giants like Costco and Target, and built systems that eventually let her step out of the operator seat entirely.
In this episode, Tracy pulls back the curtain on the exact frameworks she used to scale from $0 to $100M—and the mindset shifts founders must make if they want to build a high-growth, high-ownership business without burning out.
💡 Here’s what you’ll learn in this episode:
🔥 Take the Free Traction Quiz: Feeling stuck or scattered? Discover your next best move to gain traction based on where you are and where you're headed. 👉 Take the Quiz HERE: https://form.typeform.com/to/j6LscUHF
🚀 Whether you’re a founder, operator, or ecosystem builder—growth happens faster when you’re not doing it alone. Get weekly Growth Playbooks and access to a community designed to help you collaborate, get unstuck, and make meaningful progress. 👉 Subscribe: https://substack.com/@shegetsshitdone
Meet Evita Robinson, founder of NoMadness Travel Tribe, and Tania Kottoor, founder of WEST X EAST — two powerhouse entrepreneurs whose founder journeys include Emmy wins, global communities, brand deals, motherhood, and milestone growth…
but also panic attacks, postpartum crises, leadership burnout, financial pressure, and the kind of emotional unraveling entrepreneurship never prepares you for.
In this episode, we strip away the glamor and dig into the truth:
Founders don’t break because they’re weak.
They break because they forget they’re human and because the blueprint we were given for “success” is breaking an entire generation of entrepreneurs.
💡 Here’s what you’ll learn in this episode:
How to Stop Carrying What Was Never Yours: Why founders feel responsible for everything — and how to identify what’s actually yours to hold.
How to Catch Breakdown Before It Hits: The early signs (numbness, dread, emotional shutdown) that high performers often ignore.
How to Ask for Help Without Feeling Like You’re Failing: Language and strategies for getting support while staying in your power.
How to Rebuild a Rhythm Your Body Can Withstand: Daily anchors, boundaries, and scheduling shifts that prevent burnout.
How to Redefine Success So You Don’t Lose Yourself: The post-breakdown clarity that helps founders build from truth, not pressure.
This is the most honest conversation we’ve had about mental health in entrepreneurship, not a pity party, not a highlight reel, but a roadmap for leading in a world that’s been asking too much of us for far too long.
If you’ve ever felt like you’re doing everything “right” and still falling apart inside, this episode will make you feel seen and give you a way forward.
🔥 Take the Free Traction Quiz: Feeling stuck or scattered? Discover your next best move to gain traction based on where you are and where you're headed. 👉 Take the Quiz HERE https://form.typeform.com/to/j6LscUHF
🚀 Whether you’re a founder, operator, or ecosystem builder—growth happens faster when you’re not doing it alone. Get weekly Growth Playbooks and access to a community designed to help you collaborate, get unstuck, and make meaningful progress.
👉 Subscribe: https://substack.com/@shegetsshitdone
Meet Brooke MacLean, CEO of Marketwake, the award-winning, 5x Inc. 5000 digital agency that scaled to 80 employees by doing something radically simple:
She built the business around humans.
Before Marketwake, Brooke became CEO of a tech company at just 26, navigating a massive pivot, rebuilding product, and leading through chaos. But it wasn’t until she launched Marketwake that she discovered her true leadership edge: a blend of feminine intuition and masculine execution that allowed her to scale without losing herself.
In this episode, Brooke breaks down the exact human-first strategies that fueled Marketwake’s growth and how you can apply them in your business today.
💡 Here’s what you’ll learn:
If you want to grow your business without becoming a robot in the process, this episode is your permission slip.
🚀 Ready to turn this into actionable traction? Get the weekly Growth Playbooks with frameworks, templates, and tools: https://substack.com/@shegetsshitdone
🔥 Take the Free Traction Quiz: Find your next best move: https://form.typeform.com/to/j6LscUHF
Meet Nicole Staple, co-founder of Brideside — once a fast-growing bridal startup with retail locations across the country and millions in venture funding.
In 2019, as her company scaled, Nicole’s husband was re-diagnosed with terminal cancer.
She found herself signing a $7M term sheet in the same window she learned it was the endgame.
Months later, she buried her husband, faced a global pandemic that crushed her industry, and had to shut the company down.
But what came next wasn’t another “comeback” story.
It was a rebirth that was built with boundaries, holding grief, and the courage to redefine success.
💡 In this episode, you’ll learn:
How to Keep Building When Life Falls Apart: What Nicole held onto when control shattered.
How to Set Boundaries in Grief: The rituals and routines that protected her capacity.
How to Ask for Help (Without Feeling Weak): The community that kept her afloat.
How to Rebuild Work on Your Terms: From 60-hour weeks to sustainable creative flow.
How to Redefine Success: Why she stopped measuring growth by speed — and started measuring it by spaciousness.
This episode is a reminder that entrepreneurship isn’t just about scaling. It's about staying human while you do it.
🚀 Ready to put it into action? Get this week’s Growth Playbook — frameworks, templates, and tools to help you build through life’s hardest seasons. 👉 Subscribe: https://substack.com/@shegetsshitdone
🔥 Take the Free Traction Quiz: Feeling stuck or scattered? Discover your next best move to gain traction based on your current stage. 👉 Take the Quiz Here
Meet Dulma Altan, founder, creator, and the woman Forbes calls “the queen of business TikTok.”
In just seven months, she turned a 100-day content experiment into a six-figure creator business—earning brand deals with ByteDance and fintech companies, growing an audience of 30K+, and proving that you don’t need millions of followers to make meaningful money.
What started as a personal challenge to post on TikTok every day became a crash course in building trust, community, and consistent revenue through content. Today, Dulma’s media-driven approach is helping founders reimagine visibility as leverage.
💡 Here’s what you’ll learn in this episode:
🔥 Take the Free Traction Quiz: Discover your next best growth move based on your stage and goals. 👉 Take the Quiz HERE https://form.typeform.com/to/j6LscUHF
🚀 Ready to turn this advice into traction?
Get the weekly Growth Playbook that breaks down Dulma’s exact frameworks—plus the editable 100-Day Content Tracker, Hypothesis Scorecard, and KPI Sheets.
👉 Subscribe now: https://substack.com/@shegetsshitdone
🗞️ About Dulma: Seen in The New York Times, Morning Brew, The Information, Glossy, and Insider. Follow her work: beacons.ai/iamdulma
Meet Lexi Grant, founder of They Got Acquired, and Carrie Kerpen, founder of The Whisper Group—two powerhouses helping founders rewrite what success looks like when it’s time to sell.
While the startup world glorifies IPOs and billion-dollar exits, the truth is: less than 1% of companies ever IPO and yet thousands of founders sell their businesses every year for six, seven, or eight figures. Those exits? They can be just as life-changing.
In this episode, Lexi and Carrie break down how they’ve helped founders turn profitable, purpose-driven companies into real paydays.
💡 Here’s what you’ll learn in this episode:
🚀 Ready to turn this advice into traction? Get our weekly Growth Playbooks — real-world frameworks, templates, and tools to help you scale smarter and faster. 👉 Subscribe now: shegetsshitdone.com/join
🔥 Take the Free Traction Quiz: Feeling stuck or scattered? Discover your next best move to gain traction based on where you are and where you're headed. 👉 Take the Quiz HERE
Meet Caitlin Bartley, founder of Cred PR, the 7-figure, all-women agency behind some of the biggest thought leadership events in the world.
When Caitlin came back from Australia with no investors, no plan, and no promise of success, she gave herself one challenge: Can I build something sustainable from scratch?
What started as a one-woman operation with a single client turned into 30,000+ events, an 80% referral rate, and a team of 20 women who’ve scaled Cred entirely on systems, focus, and trust.
In this episode, Caitlin opens up about how she bootstrapped her way to freedom, earning her next move instead of raising for it, and why she believes the most powerful growth engines are built on process and people, not pitch decks.
💡 Here’s what you’ll learn in this episode:
How to Bootstrap Without Burning Out: The financial discipline that turned one client into a 7-figure agency.
How to Systemize Chaos: The “whiteboard moment” that transformed overwhelm into operational flow.
How to Find Your Focus: Why doing one thing exceptionally well made Cred irreplaceable.
How to Build an 80% Referral Engine: The simple rituals that turn great service into predictable growth.
How to Lead with Radical Transparency: The dashboard practice that makes every team member feel like an owner.
If you’ve ever wondered how to scale a service-based business without losing your soul (or your sanity), this episode is your playbook. Caitlin proves you don’t need to out-raise anyone, you just need to out-care, out-focus, and out-systemize them.
🚀 Want more actionable strategies to scale your business? Sign up for our weekly Growth Playbooks—real-world frameworks and tools to help you scale smarter. 👉 Subscribe Here: shegetsshitdone.com/join
🔥 Take the Free Traction Quiz: Feeling stuck or scattered? Discover your next best move to gain traction based on where you are and where you're headed. 👉 Take the Quiz HERE
Meet Laci Hewett, founder of Saltwater Boys Co., the million-dollar kids’ clothing brand that started with a $200 heat press and a single Facebook post.
Laci wasn’t trying to start a business—she was a hospice nurse on maternity leave, craving a creative outlet after years of burnout. But one T-shirt, made for her sons and shared in a mom group, changed everything. That post sold out in 24 hours, brought in $16K in the first month, and quietly planted the seeds of a seven-figure brand built from her kitchen table.
Four years later, Laci’s turned her side project into a profitable, bootstrapped business loved by families nationwide and stocked by retailers across the country. She didn’t do it with ads or investors—she did it with story, systems, and scrappiness.
In this episode, Laci gets real about what it takes to grow a business between nap times and night shifts, how she scaled without losing her peace, and the systems she built to keep her million-dollar brand running smoothly.
💡 Here’s what you’ll learn in this episode:
How to Validate Demand Without Ads: The “community-first” launch method that turned $200 into $16K in 30 days.
How to Turn Lo-Fi Content Into Sales: The behind-the-scenes storytelling that outperformed paid campaigns.
How to Land 30 Wholesale Accounts in 6 Months: The trade show prep and outreach strategy that works even in 2025.
How to Fund Growth Without Investors: The revenue-based financing approach that kept her business 100% founder-owned.
How to Build Systems for Sanity: Her “Fulfillment War Board” that keeps shipping smooth and burnout low.
📄 If you’re ready to go beyond the story and implement the frameworks Laci used to scale from $200 to $1M, subscribe to our Growth Playbooks. You’ll get weekly, actionable frameworks and templates to scale smarter.
👉 Join the Growth Playbooks: shegetsshitdone.com/join
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Meet Tracy Lawrence, founder of Chewse, the catering marketplace she scaled from a Word Doc MVP and $10 eFax line to $20M+ in revenue, 300 employees, and $40M raised.
While most founders obsess over tech and funnels, Tracy built Chewse by doing the unscalable—running her first 100 orders manually, walking into restaurants cold, and building trust one relationship at a time. But scaling fast came with a cost: burnout, a failed Series C, and the hardest decision of all—knowing when to let go.
In this episode, Tracy breaks down how she validated demand without tech, scaled a marketplace across multiple cities, built a “love culture” that fueled retention, and what it really looks like to grieve the business you built.
💡 Here’s what you’ll learn in this episode:
How to Validate Demand Before You Build Tech: Why Tracy ran her first 100 orders manually and why manual = insight engine.
The 5 Experiments That Scaled to $20M+: Scrappy tests that compounded into multimillion-dollar growth.
How to Balance Supply + Demand in a Marketplace: Why every city needs a tailored formula, not a copy-paste model.
The “Love Culture” Framework for Teams: How Chewse scaled to 300 employees without losing its soul.
How to Recognize Burnout + Know When to Let Go: Why resentment is the red flag founders can’t ignore.
📄 If you’re ready to activate AND incorporate the learnings from each episode with the tools and templates you can implement to get it done, subscribe to our Growth Playbooks for weekly, actionable frameworks and strategies to help you scale smarter—no fluff, just results.
👉 Join the Growth Playbooks: shegetsshitdone.com/join
🚀 Want to Get Sh!t Done in Your Business? Start Here:
🔥 Work With Us: Get Hands-On Support to Hit Your Goals
Meet Megan French Dunbar and Helena Fougner - two serial entrepreneurs who’ve raised millions, coached founders through the toughest fundraising climates, and are breaking the silence on a topic too many founders whisper about: sexual harassment while fundraising.
From being propositioned at investor dinners to boundary-testing “meetings” that were never about business, Megan and Helena share the real, raw stories that derail pitches, drain confidence, and add an invisible tax to raising capital as a woman founder. But they don’t just share the problem—they lay out frameworks, scripts, and strategies to protect yourself and call out what the startup ecosystem must do to create accountability.
💡 Here’s what you’ll learn in this episode:
How to Spot Red Flags Before They Escalate: Why your intuition is data and how to act on it in real time.
How to Set Boundaries That Protect You: The exact Meeting Safety Checklist you can copy and paste into invites and emails.
How to Build Pipeline Armor: Helena’s process for running 20–40 meetings in 2 weeks so no single investor holds power over your round.
How to Use Scripts When You Freeze: 5 ready-to-use lines that shut down comments and give you an exit.
What the Ecosystem Must Own: Why it’s not on founders to fix this—and how investors, LPs, and accelerators must step up.
ACCESS HOW TO PREVENT SEXUAL HARASSMENT WHILE FUNDRAISING GUIDE HERE
If you are anyone you know has been sexually harassed or assaulted and needs support:
From Meghan & Helena:
📄 If you’re ready to activate AND incorporate the learnings from each episode with the tools and templates you can implement to get it done, subscribe to our Growth Playbooks for weekly, actionable frameworks and strategies to help you scale smarter—no fluff, just results.
👉 Join the Growth Playbooks: shegetsshitdone.com/join
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Meet Nicole Vasquez, serial entrepreneur, connector, and co-founder of Momentum by Design. Nicole has built and sold multiple businesses, from coworking spaces to global tech platforms, all powered by one thing: her network.
While many founders burn themselves out on cold outreach and ads, Nicole built a business flywheel by nurturing authentic relationships that led to sales, partnerships, and high-value opportunities. From casual connections that turned into game-changing deals, to systems that keep her top of mind with the right people, Nicole proves that your network isn’t just “nice to have”, it’s your most underutilized growth channel.
In this episode, Nicole breaks down how to shift your mindset around networking, organize and audit your connections for maximum ROI, and build a relationship-driven flywheel that creates opportunities on repeat.
💡 Here’s what you’ll learn in this episode:
How to Reframe Networking So It Works for You: Why it’s not about being extroverted, and how to make it feel natural.
How to Audit Your Network With Nicole’s 3-Bucket Framework: The simple system to uncover hidden opportunities in your connections.
How to Stay Relevant Without Burning Out: Practical ways to nurture relationships consistently while running your business.
How to Ask Without Being Awkward: The exact email template Nicole uses to get responses.
How to Build a Networking Flywheel That Runs Itself: The system that keeps opportunities flowing without constant outreach.
📄 If you’re ready to activate AND incorporate the learnings from each episode with the tools and templates you can implement to get it done, subscribe to our Growth Playbooks for weekly, actionable frameworks and strategies to help you scale smarter—no fluff, just results. 👉 Join the Growth Playbooks: shegetsshitdone.com/join
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Meet Lizmarie Oliveras, my first co-founder EVER.
We didn’t just start a company together, we built a vision from scratch. We were scrappy, driven, and 100% convinced of our vision.
But here’s the thing no one tells you: building a business together is one challenge, but building a partnership that can survive growth, personal changes, and different visions for the future? That’s a whole different game. We hit a point where it was clear - we wanted different things, and pretending otherwise was only going to hurt the business we’d poured ourselves into.
But somewhere along the way, the cracks started showing. Disagreements turned into silence. Trust eroded. Eventually, it didn’t just end, it ended in flames. The kind of split that leaves you questioning everything.
For years, we didn’t talk. But time has a way of softening edges. We found our way back - not as co-founders, but as friends. And with distance, we saw the lessons buried in the wreckage: how we could have built a better foundation, how to spot the signs sooner, and how to end things in a way that doesn’t torch everything in sight.
💡 Here’s what you’ll learn in this episode:
How to Define Your Lanes Early: The Owner Matrix method for clarifying decision-makers, avoiding turf wars, and keeping the business moving.
How to Align on Vision Before It’s Too Late: The 1-Page Vision Doc that keeps you and your co-founder rowing in the same direction—even in rough waters.
How to Spot the Signs It’s Time to Move On: The Founder Alignment Audit that makes hard conversations easier (and less personal).
How to Break Up Without Breaking Your Business: The Exit Framework for leaving with relationships and reputation intact.
How to Preserve Momentum Post-Breakup: Strategies for redistributing responsibilities, communicating with the team, and keeping customers confident.
📄 If you’re ready to activate AND incorporate the learnings from each episode with the tools and templates you can implement to get it done, subscribe to our Growth Playbooks for weekly, actionable frameworks and strategies to help you scale smarter—no fluff, just results. 👉 Join the Growth Playbooks: shegetsshitdone.com/join
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Meet Corri McFadden, founder of eDropoff, the former multi-million dollar luxury consignment business that helped pioneer an entire industry. She launched with $36 in her bank account, scaled to national recognition, and even landed a VH1 show. But 15 years later, Corey made the kind of power move most founders are too afraid to make: she walked away.
While most entrepreneurs are trying to scale at all costs, Corey chose clarity over chaos. She exited the business that made her name, not in burnout or bitterness, but with grace, integrity, and intention.
In this episode, Corri breaks down the emotional and tactical blueprint for how to leave a company you built without losing your identity, burning your reputation, or ghosting your team.
💡 Here’s what you’ll learn in this episode:
How to Know When It’s Time to Walk Away: The real signs you’ve outgrown your business (even when revenue is high).
How to Emotionally Detach from Your Founder Identity: The mindset work Corri did to separate her worth from her work.
How to Build a Graceful Exit Plan: The 5-step G.R.A.C.E. framework Corri used to close clean and support her team.
How to Communicate Your Exit Without Burning Bridges: The exact language she used to transition clients and protect her brand.
How to Create Space for What’s Next Without the Pressure to “Build Again”: Why rest and recovery were the smartest next move she made.
📄 If you’re ready to activate AND incorporate the learnings from each episode with the tools and templates you can implement to get it done, subscribe to our Growth Playbooks for weekly, actionable frameworks and strategies to help you scale smarter—no fluff, just results. 👉 Join the Growth Playbooks: shegetsshitdone.com/join
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Meet Christine and Jules, co-founders of Bandary, the engineering duo who turned a napkin sketch into a multi–7-figure government consulting firm.
Christine was a single mom in a toxic job, Jules was the more risk-averse operator—but together, they walked away from a broken system to build a business that now lands multi-million dollar government contracts and funds their product development, all without outside capital.
Instead of relying on VC, viral growth hacks, or flashy funnels, they leaned into systems, performance, and government cash flow. Whether you're new to gov contracting or looking to scale smarter, this episode breaks down exactly how they did it—and how you can too.
💡 Here’s what you’ll learn in this episode:
How They Broke Into Gov Contracting as a Sub: The low-risk entry strategy they used to get their foot in the door without massive overhead.
The 5-Step Framework for Landing Big Gov Deals: How to identify, vet, and win the right contracts (and avoid the ones that waste time).
How They Used Gov Contracts to Bootstrap Product: Their hybrid model for funding innovation without investor dollars.
How They Scaled Past 7-Figures with Performance Tracking: The system they use to tie team output to pricing, hiring, and delivery.
How They Eliminate Bottlenecks With Sprint-Based Execution: The framework that aligned their team and freed them up to focus on growth.
📄 Want the step-by-step framework, templates, and tools to implement what you learn in every episode? Subscribe to our Growth Playbooks for weekly, actionable breakdowns that help you scale smarter—no fluff, just results. 👉 Join the Growth Playbooks: shegetsshitdone.com/join
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Meet Mona Bavar, founder of DLISH, the multi-million dollar premium gifting company that scaled without ads, a sales team, or even inventory.
While most product founders chase traffic and pour cash into ads, Mona took a different route: she went deep, not wide. One thoughtfully curated gift turned into a 750-unit deal with Pfizer—and that one connection unlocked a global client roster including Google, Spotify, and more. Her secret? A high-touch, emotionally intelligent strategy that made every box feel like a love letter and every client feel like a partner.
In this episode, Mona breaks down how she built a lean, global operation, turned EQ into her best CRM, and created luxury-level margins on a bootstrap budget.
💡 Here’s what you’ll learn in this episode:
How 1 Gift Became a 750-Unit Pfizer Deal: The exact moment and mindset that turned a single delivery into a game-changing partnership.
How to Scale Without Paid Ads or a Sales Team: Why corporate gifting became 70% of Delish’s revenue through referrals and repeat clients alone.
How to Use Emotional Intelligence as Your CRM: The system Mona built to drive a 60%+ repeat rate without automation overload.
How to Run a Lean, Global Gifting Operation Without Inventory: The behind-the-scenes model that keeps margins high and overhead low.
How to Sell With Soul (Not Scripts): The consultative, EQ-first sales approach Mona uses to turn clients into evangelists.
📄 If you’re ready to activate AND incorporate the learnings from each episode with the tools and templates to get it done, subscribe to our Growth Playbooks. Each week, you’ll get actionable frameworks and strategies to help you scale smarter—no fluff, just results. 👉 Join the Growth Playbooks: shegetsshitdone.com/join
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Meet Tara Milburn, founder of Ethical Swag, the multi-million dollar product-based business that grew 300% in one year without paid ads, a sales team, or outside funding.
In an industry known for cheap promo products and race-to-the-bottom pricing, Tara built a different kind of company. She used her full-time job to quietly fund and validate her idea, turned a barebones website into a trust-building machine, and scaled her business with clarity, systems, and a values-first approach.
In this episode, Tara breaks down how she used her 9–5 as her first investor, why two customer interviews changed her entire strategy, and how she built a reputation that attracts clients like Yale, HP, and the Jane Goodall Institute, all organically.
💡 Here’s what you’ll learn in this episode:
How to Validate Your Idea Without Quitting Your Day Job: The strategy Tara used to fund and test her business over 8 years before going full-time.
How to Use 2 Simple Questions to Unlock Product-Market Fit: The customer interview framework that helped Tara identify and speak directly to her real buyer.
How to Build Trust That Converts—Without a Sales Team: The systems and certifications that made Ethical Swag the go-to for mission-driven clients.
How to Systematize for Sustainable Growth: The infrastructure that supported 300% growth in a single year—and didn’t burn out her lean team.
How to Attract Aligned Clients With Zero Paid Ads: Why Tara’s site does the selling, and how positioning made her discoverable to brands like AdWeek and Yale.
📄 If you’re ready to activate AND incorporate the learnings from each episode with the tools and templates you can implement to get it done, subscribe to our Growth Playbooks for weekly, actionable frameworks and strategies to help you scale smarter—no fluff, just results.
👉 Join the Growth Playbooks: shegetsshitdone.com/join
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Meet Sandee Kastrul, founder of i.c.stars, the multi-million dollar nonprofit that’s redefining what impact looks like in 2025.
While nonprofits across the country are facing massive funding cuts, Sandee didn’t wait for a lifeline, she built a business. From bootstrapping during the dot-com bust to securing Fortune 500 partnerships, Sandee created a scalable, revenue-generating model rooted in community and driven by strategy.
In this episode, Sandee breaks down how she turned mentorship into a retention tool, created a talent pipeline backed by 100+ CIOs, and positioned i.c.stars as a high-value solution in a market that often treats nonprofits like afterthoughts.
💡 Here’s what you’ll learn in this episode:
📄 If you’re ready to activate AND incorporate the learnings from each episode with the tools and templates you can implement to get it done, subscribe to our Growth Playbooks for weekly, actionable frameworks and strategies to help you scale smarter—no fluff, just results. 👉 Join the Growth Playbooks: shegetsshitdone.com/join
OTHER EPISODES TO CHECK OUT:
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Y’all know I keep it real with you and today’s no different.
In this quick update, I’m sharing some updates we’re making on the Get Sh!t Done podcast to better meet this moment we’re all in. Because let’s be honest... this year has already been A LOT.
After hearing from y’all in our latest survey (thank you!), I sat with your feedback and reflected on my own journey too. The result?
We’re expanding how we show up for you with 3 new episode formats I’m so excited about:
✨ Tactical Deep Dives — shorter, straight-to-the-point episodes with real strategies and breakdowns
🫖 Real Talk Roundtables — founders and allies talking through the real sh!t happening in entrepreneurship
🖤 Founder Confessions — raw, taboo stories from the founder journey, shared anonymously or not, but always real
If you’re an expert with tactical receipts, a founder who wants to pull up to a roundtable, or someone who has a story you’ve been holding, I want to hear from you.
👉🏽 Tell your story or share your expertise:
https://form.typeform.com/to/SwCBOOis
💥 ACCESS FREE RESOURCES & JOIN THE GSD CREW:
Take the Traction Quiz → https://form.typeform.com/to/j6LscUHF
Get the Traction Tracker → https://www.shegetsshitdone.com/traction-tracker
Let’s build, grow, and be human together. I can’t wait to bring y’all into this next chapter.