Businesses thrive by knowing customer insights, because today’s insights are tomorrow's facts. At iResearch we live and breathe insights. And despite searching high and low, we were unable to find a customer insights podcast that answers one of the most important questions in business: why do customers do what they do? So we launched one.
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Businesses thrive by knowing customer insights, because today’s insights are tomorrow's facts. At iResearch we live and breathe insights. And despite searching high and low, we were unable to find a customer insights podcast that answers one of the most important questions in business: why do customers do what they do? So we launched one.
Stop Climbing the Wrong Ladder: The Power of Redefining Success with Alex Petkas
Getting to Aha! with Darshan Mehta
53 minutes
1 month ago
Stop Climbing the Wrong Ladder: The Power of Redefining Success with Alex Petkas
In this episode of Getting to Aha!, host Darshan Mehta speaks with Alex Petkas, classicist and Founder and host of The Cost of Glory podcast, about how questioning your definition of success can unlock deeper purpose. Alex shares why he walked away from academic prestige to pursue storytelling, how ancient philosophy shapes modern leadership, and why clarity of values matters more than credentials. Together, they explore the power of Socratic questioning, the dangers of ego, the urgency of time, and the timeless lessons historical figures offer. This conversation reveals how understanding human nature can guide stronger decisions in work and life.
Getting to Aha! with Darshan Mehta
Businesses thrive by knowing customer insights, because today’s insights are tomorrow's facts. At iResearch we live and breathe insights. And despite searching high and low, we were unable to find a customer insights podcast that answers one of the most important questions in business: why do customers do what they do? So we launched one.
