Nigeria is experiencing increasing health impacts from smoking, and experts argue that harm reduction—not prohibition—is key to saving lives. In this GFN News episode, Joanna Junak interviews Uche Olatunji and Yusuf Adebisi on the major barriers to tobacco harm reduction in Nigeria, including widespread misinformation about nicotine and a lack of educational resources. They discuss community outreach, science-based alternatives, and the critical roles of universities and the media in shifting public perception. Learn how evidence-based harm-reduction strategies can help Nigerians make safer, informed decisions.