the future is edible. in this debut episode of girl of the future, i’m unwrapping the link between food and branding. why do beauty brands taste like candy and fashion campaigns feel like fast food? from fenty skin and glossier to lush and jacquemus, i’m diving into the sensory branding wave that’s making us want to lick, sniff, and bite the brands we love. this kicks off a five-part series on what your brand tastes, smells, feels, sounds and looks like.

no fluff. no filters. just full-flavour thinking.
subscribe if you’re into design, culture and the future served hot.

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