George Franco is an Emmy-nominated journalist who spent decades reporting for FOX 5 Atlanta before pivoting into the world of fundraising. Today, he is known as the Good News Auctioneer and is one of only 3% of auctioneers nationwide with the Benefit Auctioneer Specialist designation. He brings the polish of a broadcaster and the expertise of a seasoned fundraiser to every event he leads.

In this episode of The Secret Guide to Fundraising, George explains why consistent messaging and thoughtful production are just as important as the auction itself. He shows how the right flow of energy in the room can unlock extraordinary generosity and shares practical strategies from the hundreds of benefit auctions he has led. Listeners will hear how to choose prizes that captivate bidders, how to read the room, and how to deliver a Fund-a-Need moment that inspires maximum giving.