In this episode of The Secret Guide to fundraising hostJazmin Peach sits down with Mary Davidson, MBA, founder of EP Events and co-host of the Better Events Podcast.
With over twelve years of experience in fundraising and event management, Mary has helped countless nonprofits planpurposeful, mission-driven events that deliver real results.
Together, Mary and Jaz discuss how to run events thatconnect with hearts as well as wallets, covering everything from avoiding common planning mistakes and keeping calm under pressure, to using technology to stay in touch with guests and turning good events into memorable, high-performing fundraisers.
If you’re heading into event season and want to raise morewithout the stress, this episode is packed with practical, actionable advice you can start using right away.
George Franco is an Emmy-nominated journalist who spent decades reporting for FOX 5 Atlanta before pivoting into the world of fundraising. Today, he is known as the Good News Auctioneer and is one of only 3% of auctioneers nationwide with the Benefit Auctioneer Specialist designation. He brings the polish of a broadcaster and the expertise of a seasoned fundraiser to every event he leads.
In this episode of The Secret Guide to Fundraising, George explains why consistent messaging and thoughtful production are just as important as the auction itself. He shows how the right flow of energy in the room can unlock extraordinary generosity and shares practical strategies from the hundreds of benefit auctions he has led. Listeners will hear how to choose prizes that captivate bidders, how to read the room, and how to deliver a Fund-a-Need moment that inspires maximum giving.
From the world’s most exclusive art auctions to the heart of non-profit fundraising, Jacqueline Towers Perkins has carved a unique path as a benefit auctioneer. In this Partner Edition of The Secret Guide to Fundraising, Jacqueline shares the insider secrets that help organisations raise more on the night. From flawless pre-event prep, to reading the room, to turning guest engagement into generous giving tis episode is full of top tips to help you raise more at your auction.
With years spent at the rostrum in prestigious auction houses, Jacqueline now runs her own benefit auctioneering business full-time, bringing the polish of high-end art sales to charity events. Discover her strategies for creating unforgettable guest experiences while maximising donations, and learn how to use guest data to truly understand, and inspire, your audience.
Tune in today for a must-listen episode!
In this episode of The Secret Guide to Fundraising: Partner Edition, Jazmin Peach sits down with Cheryl Gentry, founder and CEO of Glow Global Events, to uncover what it really takes to craft unforgettable fundraising events.
With a dynamic background in public relations and more than two decades at the helm of an award-winning event agency, Cheryl has produced hundreds of high-impact events for nonprofits and global brands alike. She’s a celebrated industry leader, has been named a Top Female CEO by SmartCEO Magazine, and serves on the boards of the Network for Teaching Entrepreneurship (NFTE) and the Kigali Reading Center in Rwanda. Cheryl brings a deep and informed perspective to the challenges facing nonprofits during this wide-reaching conversation.
Tune in as Cheryl shares her top strategies for building meaningful guest experiences, explains how storytelling drives stronger donor engagement, and breaks down how fundraisers can still deliver excellence on tight timelines and limited budgets.
What turns a good fundraiser into a record-breaking success? In this episode, Jazmin Peach chats with fundraising expert Seth Weiner, known as Your Rocktioneer®, about the tools and techniques that supercharge benefit auctions.
With over a decade in the fundraising space, Seth has helped nonprofits across the US generate millions through expertly executed events. Blending his background in music and entertainment with deep nonprofit expertise, he’s become a go-to auctioneer and consultant for organizations aiming to elevate their donor engagement and fundraising results.
Here, Seth shares how to create energy with paddle raises, engage donors effectively, and introduce creative features like the “vacation station.” Packed with real examples and actionable insights, this is a must-listen for anyone looking to raise more at their next event.
If you’ve ever wondered how to make your auction the highlight of the fundraising calendar—or why everyone keeps talking about the power of a paddle raise—this is the episode for you.
In this special Partner Edition of The Secret Guide to Fundraising, Givergy’s very own Jazmin is joined by benefit auction royalty: Erin Ward, third-generation auctioneer and founder of Star Benefit Auctions. With a career that’s spanned everything from dump trucks to glittering gala nights (seriously), Erin knows exactly how to turn any auction into a powerhouse fundraising moment.
Over the course of the episode, Jazmin and Erin dive deep into what makes benefit auctions tick, and what can cause them to tank. Whether you’re planning a high-energy gala, school fundraiser, or community event, you’ll come away from this conversation with a notepad full of real-world advice and insider know-how.
What makes a fundraising auction truly successful? It’s not just about fast-talking bids—it’s about storytelling, energy, and creating moments that inspire people to give. In this episode ofThe Secret Guide to Fundraising, we’re joined byTiWanna Kenney (TK), founder of Astounding Auctioneers, who has helped raise over$45 million for community causes.
TK shares her expert insights on how to prepare for a fundraising event that drives real results, why a great auctioneer is more than just a fast talker, and how the power of storytelling can turn a simple auction into a moment of true generosity. She also reveals what nonprofits can do to make giving as seamless and engaging as possible, ensuring supporters stay connected to their mission long after the event ends.
If you’re looking to take your fundraising events to the next level, this episode is packed with game-changing advice you won’t want to miss.Tune in now!
In this episode of The Secret Guide to Fundraising, host Jordan chats with Anthony Spencer, Event Manager at Help Musicians. With nearly a decade of nonprofit experience—and a unique background as a performer at Disneyland Paris—Anthony shares practical tips for growing your audience and boosting your campaigns.
Discover creative strategies for sourcing unconventional venues, balancing digital and in-person engagement, and building strong donor relationships. Whether you're planning intimate gatherings or large-scale events, tune in for expert tips for effective event fundraising that will elevate your events and maximize your impact.
In this episode of The Secret Guide to Fundraising, we launch a new segment spotlighting some of our remarkable partners in the fundraising sector. This week, we delve into transforming traditional donor-fundraiser interactions into meaningful, lasting relationships.
Our guest, Steve Yastrow, is a renowned business advisor, speaker, and author of bestselling books including 'Ditch the Pitch', 'Brand Harmony', and 'We: The Ideal Customer Relationship'. With decades of experience helping organizations foster loyalty and build authentic connections,
Drawing on his deep understanding of relationship-driven communication, Steve reveals how fundraisers can shift from transactional exchanges to building enduring partnerships. He explains the importance of moving beyond scripted presentations to interactive dialogues that truly engage donors, while offering actionable insights on how to cultivate commitment.
With his reputation as a thought leader and trusted advisor to businesses and nonprofits alike, Steve offers a masterclass in how fundraisers can deepen relationships and create lasting impact.
On this episode of The Secret Guide to Fundraising, host Jordan Morris sits down with Loana Valdez, Manager of Community Relations at Kindred, to explore the fundraising landscape of 2024.
With nearly a decade of experience in the mission-driven sector, Loana shares her firsthand insights into the challenges nonprofits have faced this year, especially for smaller and medium-sized organizations navigating economic uncertainty. She also discusses the innovative strategies on the horizon for 2025, offering practical tips for nonprofits looking to adapt and thrive.
Tune in for expert advice, real-life case studies, and actionable takeaways to help you plan for a successful future in fundraising!
Take a seat, grab your headphones, and get ready—because we're back with another unmissable episode of The Secret Guide to Fundraising!
This week, we had the privilege of sitting down with Nikki Kinloch, a nonprofit powerhouse and the CEO of Cure Cancer, to delve into her inspiring journey and groundbreaking achievements during challenging times.
Since stepping into the role in 2018, Nikki has led Cure Cancer to extraordinary results: a 158% increase in new donors, a staggering 291% boost in conversions, a 441% surge in new donor growth, and a 104% rise in net profit for the charity. Truly remarkable achievements!
In this episode, Nikki shares an in-depth look at the strategies, mindset, and actions that fueled this incredible transformation.
Awarded the Governor General Medallion in 2020 for Cure Cancer's impact, Nikki Kinloch leverages her fintech and business expertise from roles at JustGiving and Simply Giving to drive nonprofit success. Today, she shares key insights on leading transformative change.
Trust us, this is one conversation you won’t want to miss!
In this episode of 'The Secret Guide To Fundraising' we chat with Daniel Strang who, in 2013, transformed his passion for sports and community into action, organizing a charity boxing event in New Zealand that raised over $25,000 for a local nonprofit. After relocating to Winnipeg, Canada, Daniel expanded the concept and founded Fight For Charity in 2017.
The inaugural Canadian event raised an impressive $22,000 with the support of just five sponsors. By last year, the event had grown exponentially, with 75 sponsors contributing to the success and helping it surpass $100,000 raised—all in support of local charities.
Tune in today for actionable insights and fresh inspiration for your own fundraising events!
On this week's episode, our host Jordan Morris is joined by renowned philanthropy expert Gail Perry, founder and CEO of Gail Perry Group. Together they delve into the wonderful world of capital campaigns, donor psychology, and mastering the art of the ask. With over 30 years of experience helping nonprofits reach their fundraising goals, Gail Perry is recognized as one of America’s Top 20 Fundraising Experts If you’re looking to strengthen donor stewardship and build lasting relationships that drive game-changing donations, this episode is for you!
This week's podcast episode explores the best ways of utilizing your event staff to drive more impact at your fundraising events! Joining us to discuss all things staffing, from effective training, to successful fundraising case studies were Founder, CEO of Life Event Staffing, Lauren Batterby and Senior Staffing Manager for KruLive, Patricia Murray.
With over 10 years of industry experience, Lauren's expertise lies in fundraising events and silent auction technology. Patricia also has over 10 year's experience in event management and staffing, with a prior 20 year career as a professional performer. Together, there is little Lauren and Patricia do not know about successful events and the role specialist staff play in their delivery.
Tune in for a packed conversation filled with expert tips and industry insights helpful for delivering high-impact events.
In this insightful episode of 'The Secret Guide to Fundraising', non-profit experts Julia Campbell and Paul D’Alessandro discuss the complexities facing non-profits amidst evolving donor needs, tech landscapes and social media ethics.
Julia and Paul delve into the dual pressures of engaging responsibly on platforms while leveraging them for visibility, shifts in donor behavior, the impact of legislative uncertainty on strategy and the need for a diversified fundraising approach.
Our guests here truly are experts in their field. Paul D'Alessandro founded D'Alessandro, Inc in 1994 and has advised hundreds of clients on non-profit management and capital campaigns ranging in goals from $1 million to multi-billions in his nearly 30-year career.
Julia Campbell is also an acclaimed non-profit expert named as one to follow by both Forbes and LinkedIn. With a mission to 'make the digital world a better place', Julia has helped hundreds of organizations shift to digital thinking.
This rich discussion offers practical insights for non-profits navigating 2024's digital dilemmas and fundraising challenges. Do not miss this comprehensive 'State of the Sector' review with two true titans of fundraising!
2024 is a massive year for elections around the world, which can bring a mixture of emotions for fundraisers such as uncertainty, frustration, and hope. These are pressing feelings for both fundraisers and donors, so how can charitable organizations navigate this time when the potential for significant change looms large?
On this week's episode of The Secret Guide to Fundraising, we delve into the importance of engaging your local community to ensure continued success and relevance - especially during election years.
Joining us for this fascinating chat was Senior Marketing Advisor and President & Chair of Aurora Sports Hall of Fame, Javed Khan.
Over the past two decades Javed has dedicated himself to organizations at the heart of his community. From the Aurora and Newmarket Chambers of Commerce, to local baseball teams, to Community Home Assistance for Seniors (CHATS). Javed has consistently worked hard for those in his local area and is well placed to talk about how the local community must be engaged if non-profits are to thrive during turbulent times.
Listen in to this important conversation as Javed shares some invaluable wisdom.
This week on the 'The Secret Guide to Fundraising' podcast, we’re joined by Cat Content Strategist, Samantha Bell, and Social Media Fundraising Specialist, Emilie Rackovan, to discuss the latest ways non-profits are engaging with the next generation of donors using influencers.
Samantha works for Best Friends Animal Society and also serves on the board of Mission Meow, a charity that provides grants to small feline-centric non-profits across the US. She is also a cat content influencer and has amassed over 30,000 followers on Instagram.
Emilie also works for Best Friends Animal Society, managing their social media fundraising strategy. Emilie has built a sizeable following of over 320,000 on Instagram through creating engaging animal focused content that follows the story of some of the animals living at her home sanctuary.
Inevitably, Samantha and Emilie speak about some incredibly cute animals used in their campaigns, but they also give lots of practical advice for non-profits looking to stand out in a crowded field when trying to engage influencers. Together, we explore the importance of creating mutual value, finding the right storytellers for your cause, and how to make it easy for both parties to collaborate effectively.
Listen now, hosted by Ella Jacques, Givergy's Client Services Director.
Welcome to another episode of the Secret Guide to Fundraising. This week we were delighted to talk to Influencer Relations Specialist, Ash Collins!
Developing and managing partnerships with donors is a skill that fundraisers have perfected, but the art of applying this craft to influencers is fairly new. Working for Best Friends Animal Society, Ash oversees partnerships and collaborations with social media influencers across all platforms to promote campaigns for the organisation. With influencers becoming an ever more powerful tool for raising awareness, it’s worth exploring how non-profits should best use them for their own causes.
Best Friends Animal Society work to save animals across the United States through their sanctuaries and life-saving centres. They also collaborate with rescue groups to ensure larger numbers of animals can be rehomed within communities. By working with influencers to elevate their campaigns and connect with people across the country, Best Friends Animal Society are a non-profit finding innovative ways to stand out in a dynamic digital landscape.
If you're interested in developing relationships with influencers, making the most of your social media presence or creating a new fundraising strategy that engages young people, then don't miss this episode hosted by Givergy’s COO, Ben Crook.
Drawing up a shortlist of potential high impact sponsors for your organisation can be daunting. Who is a good fit? Will their sponsorship lead to meaningful impact? How do you manage the relationship after its inception? Having the right answers to these questions can lead to delivering real change for your organisation and the communities it serves.
We’re talking to Olivia Baston-Pitt, Senior Sponsorship Manager at Common Goal, about building and maintaining partnerships with key impact sponsors. We discuss how high-impact sponsors can be dovetailed with the power of community collaboration to achieve the remarkable.
Common Goal is an organisation that mobilises the football industry to pledge a minimum of 1% of all revenues to drive progress. They team up with high-impact community organisations, 193 of them to be precise, in order to help reshape society into an equal playing field for all.
As someone who works primarily on Common Goal’s partnership with Adidas, Olivia is well versed in managing big-name, big-impact, sponsors. So listen in as she shares some of her wisdom with Givergy's Global Client Services Director, Ella Jacques.
Join us as we explore the burgeoning relationship between non-profits and influencers with innovator Ashwath Narayanan. Ashwath is CEO and Founder of Social Currant, a business that helps nonprofits, impact organizations & issue-focused organizations collaborate with creators to reach audiences more effectively.
Since founding Social Currant in 2020, Ashwath has gone from strength to strength. In 2021, he was listed in DC Inno’s 25 Under 25, a list that showcases young people standing up to the daunting challenges our societies face today. The crossroads between fundraising and influencing are still being built, but Ashwath is leading the way. He is well-placed to explore the mechanics of how non-profits can cultivate relationships with influencers, so listen in for the tips and tricks that might help your next campaign go viral.