Saurabh Kapadia on Why Data in Your CRM Becomes Noise

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Go To Masters Show

Conversations with GTM experts by Everstage

114 episodes

1 day ago

In the Go To Master Show podcast, we host industry leaders/experts to discuss the best practices and nuances in RevOps and GTM functions.

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In the Go To Master Show podcast, we host industry leaders/experts to discuss the best practices and nuances in RevOps and GTM functions.

Technology

Education,

How To

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Saurabh Kapadia on Why Data in Your CRM Becomes Noise

Go To Masters Show

26 minutes

1 month ago

Saurabh Kapadia on Why Data in Your CRM Becomes Noise

Saurabh Kapadia is the Director of Revenue Operations at Together AI. On this episode of the Go To Masters Show, he shares insights from seven years in RevOps, including building at Fivetran during hypergrowth, scaling at public company Asana, and now architecting systems at an AI-native startup.

Why only actionable data belongs in your CRM—everything else is just noise
How smart enrichment using AI signals beats traditional firmographic data for ICP matching
The journey from Salesforce admin at a university to managing revenue systems across three companies

Connect with Saurabh: LinkedIn
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