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Go To Masters Show
Conversations with GTM experts by Everstage
113 episodes
1 week ago
In the Go To Master Show podcast, we host industry leaders/experts to discuss the best practices and nuances in RevOps and GTM functions.
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Technology
Education,
How To
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All content for Go To Masters Show is the property of Conversations with GTM experts by Everstage and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In the Go To Master Show podcast, we host industry leaders/experts to discuss the best practices and nuances in RevOps and GTM functions.
Show more...
Technology
Education,
How To
Episodes (20/113)
Go To Masters Show
Pinky Raina on Why Expenses Can Be Investments

Pinky Raina is a seasoned finance executive with CFO experience across manufacturing and sporting industries. On this episode of the Go To Masters Finance Fireside podcast, she shares insights from leading finance functions that prove the industry-agnostic nature of finance leadership—from Deloitte external auditing to CFO roles managing treasury and board relations.

Why R&D cuts are tempting but dangerous—the sporting industry lesson that changed her perspective
How to build depth and breadth of capability to make yourself "marketable" as a finance leader
The foundation-first approach: clean ERP systems and data before chasing AI buzz

Connect with Pinky: LinkedIn
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1 week ago
24 minutes

Go To Masters Show
Jane Akczinski on Why Correlation Isn't Causation in Comp

Jane Akczinski is the Global Sales Compensation Manager at Rithum. On this episode of the Go To Masters Show, she shares insights from a career spanning sales operations and finance, starting from writing mainframe code to extract data to now designing global compensation programs that balance fairness, transparency, and business growth.

  • Why more client meetings don't necessarily cause higher revenue - the correlation vs. causation trap
  • How legal and HR should be on speed dial for global comp teams navigating local labor laws
  • The human element AI can't replace: fixing errors, handling exceptions, and building trust with reps

Connect with Jane: LinkedIn
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2 weeks ago
16 minutes

Go To Masters Show
Nabeel Ebeid on Why Wishful Thinking Kills Comp Plans

Nabeel Ebeid is the VP of Revenue Operations at Wonderkind. On this episode of the Go To Masters Show, he shares insights from a career combining finance and operations across ExactTarget (IPO'd and acquired by Salesforce), Active Campaign, Cheetah Digital's spinoff and merger to become Marigold, and multiple M&A transactions.

  • Why typing bigger numbers into spreadsheets doesn't create capacity—only wishful thinking does
  • How managing a forgotten Brazil office taught him to listen more than speak in leadership roles
  • The difference between quota (compensation question) and capacity (operational reality)

Connect with Nabeel: LinkedIn
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3 weeks ago
20 minutes

Go To Masters Show
Sunil Kausik on Why Everyone in Life Is a Sales Guy

Sunil Kausik is the Director of Revenue Operations at Semrush. On this episode of the Go To Masters Show, he shares insights from two decades in RevOps and incentive compensation, starting as India's #1 life insurance sales rep and evolving through banking, Accenture consulting, and now global sales operations.

Why scalability and repeatability trump custom solutions—you shouldn't reinvent the wheel with every pivot
The McDonald's principle: Keep processes so simple that innovation becomes possible
How AI should handle mundane tasks so humans can have "richer conversations" about helping reps buy houses

Connect with Sunil: LinkedIn
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3 weeks ago
29 minutes

Go To Masters Show
Preston Toone on Why You Must Be Seen to Be Promoted

Preston Toone is the Director of Revenue Operations at Weave. On this episode of the Go To Masters Show, he shares his unconventional journey from SDR to leading post-sales operations, building the first dedicated post-sales ops function at Weave.

  • Why RevOps can't be "a mile wide and an inch deep"- you need depth across the entire revenue cycle
  • How post-sales operations unlock value that sales ops alone can't capture
  • The career principle that drove his rise: prove more value than you're being paid before asking for promotion

Connect with Preston: LinkedIn
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4 weeks ago
25 minutes

Go To Masters Show
Saurabh Kapadia on Why Data in Your CRM Becomes Noise

Saurabh Kapadia is the Director of Revenue Operations at Together AI. On this episode of the Go To Masters Show, he shares insights from seven years in RevOps, including building at Fivetran during hypergrowth, scaling at public company Asana, and now architecting systems at an AI-native startup.

  • Why only actionable data belongs in your CRM—everything else is just noise
  • How smart enrichment using AI signals beats traditional firmographic data for ICP matching
  • The journey from Salesforce admin at a university to managing revenue systems across three companies

Connect with Saurabh: LinkedIn
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1 month ago
26 minutes

Go To Masters Show
Vivek Vishal on Why RevOps Is Literally Saving Lives

Vivek Vishal is the Senior Director of Sales Excellence at PIP Global Safety. On this episode of the Go To Masters Show, he shares insights from leading sales strategy across Dell Technologies' $40 billion portfolio, Honeywell's PPE divestiture, and now driving 2.5 billion in PPE products that protect frontline workers.

  • How predictive analytics during COVID ensured critical product availability when senators called about laptop shortages
  • Why compensation plans must be explainable in 60 seconds or they won't motivate your sales force
  • The evolution from Excel-based operations to RevOps as the nervous system connecting all functions

Connect with Vivek: LinkedIn
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1 month ago
20 minutes

Go To Masters Show
Steph Allen on Why Finance Must Move From Historian to Navigator

Steph Allen is the CFO at Accela. On this episode of the Go To Masters Finance Fireside podcast, she shares insights from three years as CFO at fast-growth companies, focusing on sustainable scaling and transforming finance from a compliance function into a strategic business partner.

  • Why cash flow clarity is the first strategic lever in any new CFO role
  • How dynamic dashboards transform finance reporting from static compliance to real-time decision engine
  • The shift from mentorship to sponsorship for accelerating women leaders in finance

Connect with Steph: LinkedIn
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1 month ago
30 minutes

Go To Masters Show
Colin Towner on Why Simplicity Wins in Comp Plan Design

Colin Towner is the VP of Global Commercial Operations at Shockwave Medical. On this episode of the Go To Masters Show, he shares insights from over 20 years across eight medical device companies, spanning vascular, orthopedics, GI, and urology.

  • How machine learning transforms revenue forecasting from simple statistical models to multi-factor predictions
  • Why compensation plan simplicity prevents reps from gaming the system through group coordination
  • The evolution from routine analytics to strategic "what's next" thinking as AI handles standard reporting

Connect with Colin: LinkedIn
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1 month ago
16 minutes

Go To Masters Show
Yassine Almiaadi on Why RevOps Is the Bridge Between Departments

Yassine Almiaadi is the Head of Revenue Operations and GTM Strategy at AirTies. On this episode of the Go To Masters Show, he shares insights from leading the transition from a hardware company to a pure software business in the telco smart Wi-Fi space.

  • Navigating revenue recognition traps when moving from hardware to SaaS business models
  • Building cross-functional forecast accuracy by stress-testing sales data against product signals
  • Why RevOps professionals must become fluent in P&L, not just CRM systems

Connect with Yassine: LinkedIn
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1 month ago
18 minutes

Go To Masters Show
Kapil Duggal on Reading Finance Like a Doctor Reads a Pulse

Kapil Duggal is the Head of Finance, India at Transaction Network Services, a subsidiary of Coke Global Solutions. On this episode of the Go To Masters Finance Fireside podcast, he shares insights from 20 years leading finance operations across record-to-report, order-to-cash, and procure-to-pay functions.

  • How virtue trumps talent when building high-retention finance teams
  • Reading balance sheets, cash flow, and AR aging as vital signs of business health
  • Why automation and AI are transforming routine finance work without losing human judgment

Connect with Kapil: LinkedIn
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1 month ago
23 minutes

Go To Masters Show
Designing for Reality: Wayne Chiang on Consumption Comp, SPM Timing, and AI Self-Service

Wayne Chiang is the Director of Sales Compensation at Cribble. On this episode of the Go To Masters Show, he shares insights from over 20 years navigating sales comp across insurance, legacy tech, and high-growth SaaS startups.

How compensation design evolves from hyper-growth ARR focus to consumption-based stickiness models
Why companies should adopt SPM solutions the moment they create a sales comp function
The six-month symphony required to roll out comp plans that actually drive behavior

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1 month ago
28 minutes

Go To Masters Show
Jeremy Whiteman on Building Agility Into Sales Operations DNA

Jeremy Whiteman is the Senior Director, Sales Operations and Commercial Excellence at Resideo. On this episode of the Go To Masters Show, he shares how early experience carrying a bag shaped his approach to leading six distinct sales ops functions.

Building agility as a core competency to navigate uncontrollable market dynamics and leadership changes
Designing end-state visions that prevent reactive firefighting and enable proactive transformation
Treating tech stack evaluation like grocery shopping—never without a clear list and meal plan

Connect with Jeremy: LinkedIn
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2 months ago
28 minutes

Go To Masters Show
Hope Blaythorne on Why Change Is Your Career Superpower

Hope Blaythorne is the Chief of Staff, Revenue at Octopus Deploy. On this episode of the Go To Masters Show, she shares insights from her journey across sales, channel management, customer success, and operations leadership.

  • Navigating from enterprise hierarchy to startup meritocracy while building cross-functional alignment
  • Embracing change as opportunity rather than obstacle in volatile GTM environments
  • Rethinking compensation and recognition for a new generation of sales professionals

Connect with Hope: LinkedIn
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2 months ago
32 minutes

Go To Masters Show
Sara Terlecki on Being the Calm in Sales Ops Chaos

Sara Terlecki is the Director of Sales Operations at Dialight. On this episode of the Go To Masters Show, she shares her unconventional path from retail management to leading sales ops in complex manufacturing environments.

  • Bringing clarity to chaos through cross-functional alignment in industrial manufacturing
  • Building trust across teams as the foundation for operational transformation
  • Navigating the unique challenges of sales ops in physical product environments

Connect with Sara: LinkedIn
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2 months ago
11 minutes

Go To Masters Show
Peter Van Lier on Why Data Is Just the Starting Point of the Story

Peter Van Lier is the Senior Sales Operations and Commercial Excellence Leader at Imperative Care. On this episode of the Go To Masters Show, he shares his journey from coding data warehouses at multinational medical device companies to building RevOps systems from dollar zero at a neurovascular startup.

  • How sales and operations planning prevents hyper growth from outstripping capacity in every department
  • Why territory planning requires adding human color to black and white analytics data
  • The FC Barcelona approach to developing RevOps talent in-house rather than fighting competition for it

Connect with Peter: LinkedIn
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2 months ago
20 minutes

Go To Masters Show
Juan Felipe Mejia on Why Simplicity Is the Ultimate Sophistication in Sales Comp

Juan Felipe Mejia is the Senior Director of Global Sales Compensation and Operations at UiPath. On this episode of the Go To Masters Show, he shares 20 years of sales compensation expertise across multiple industries, blending finance, strategy, and psychology to influence behavior through numbers.

  • How Monte Carlo financial modeling projects different attainment scenarios for global comp planning
  • Why automation reduces manual effort by 40-50% while improving rep trust and visibility
  • The ""drink your own champagne"" approach to implementing automation-first solutions

Connect with Juan Felipe: LinkedIn
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2 months ago
27 minutes

Go To Masters Show
Matthew Thompson on Why GTM Leaders Must Lead From the Front, Not the Desk

Matthew Thompson is the Chief Revenue Officer at Socure, the global leader in identity verification and fraud prevention. On this episode of the Go To Masters Show, he shares how 11 years in Army Special Operations shaped his approach to building high-performing GTM teams through trust, shared consciousness, and empowered execution.

The Team of Teams framework: building trust through common purpose and empowered execution
Why he audited existing RevOps tech stack for AI enhancements before chasing new tools
How leaders must be visible and deep in details without doing the work for their teams

Connect with Matthew: LinkedIn
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2 months ago
17 minutes

Go To Masters Show
Erik Hofstede on Why Revenue Operations Is Your Success, Not Your Job

Erik Hofstede is the VP Revenue and Customer Operations at GoGuardian. On this episode of the Go To Masters Show, he shares his unconventional journey from chemical engineering to RevOps leadership and how he tripled a business by challenging subscription models.

  • The leadership success profile: Think strategically, build teams, drive results, inspire action, innovate for impact
  • How seller "follow me homes" reveal where organizations fall down in supporting their teams
  • Why working "on the business" vs "in the business" transforms growth trajectories

Connect with Erik: LinkedIn
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2 months ago
27 minutes

Go To Masters Show
Yun Wong on Why System Integration Is Like Untangling a Spaghetti Ball

Yun Wong is the VP of Finance Systems Transformation and M&A Integration at Datavant and founder of Falcon Transformation LLC. On this episode of the Go To Masters Finance Fireside, she shares 23 years of finance transformation experience from stapling receipts to leading enterprise-wide integrations.

  • How to integrate M&A deals in four months through proactive playbook development and governance
  • Why understanding company history prevents going in "hot" and creating conflict management issues
  • The shift from manual bank reconciliations to AI handling 80% of mundane finance tasks

Connect with Yun: LinkedIn
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2 months ago
25 minutes

Go To Masters Show
In the Go To Master Show podcast, we host industry leaders/experts to discuss the best practices and nuances in RevOps and GTM functions.