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Good Ideas + Bad Decisions
Kat Oldershaw and Ellen Hockley
30 episodes
4 days ago
Welcome to Good Ideas + Bad Decisions! Let’s be real - it’s the perfect name for a show hosted by two business owners who have absolutely made both. Between us, we’ve started businesses, burned out, bounced back, and helped other entrepreneurs do the same. We’re here to talk about the messy middle of running a business - entrepreneurship, mental health, and the chaos that comes with making your own path. Join your hosts Ellen and Kat as we candidly share our experiences, answer your burning business questions, and welcome other owners into our emotional support business club.
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Business
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All content for Good Ideas + Bad Decisions is the property of Kat Oldershaw and Ellen Hockley and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to Good Ideas + Bad Decisions! Let’s be real - it’s the perfect name for a show hosted by two business owners who have absolutely made both. Between us, we’ve started businesses, burned out, bounced back, and helped other entrepreneurs do the same. We’re here to talk about the messy middle of running a business - entrepreneurship, mental health, and the chaos that comes with making your own path. Join your hosts Ellen and Kat as we candidly share our experiences, answer your burning business questions, and welcome other owners into our emotional support business club.
Show more...
Business
Episodes (20/30)
Good Ideas + Bad Decisions
Coffee Chats with Ellen + Kat: Episode 012

In this episode of 'Coffee Chats with Ellen and Kat,' the hosts share post-Halloween antics ranging from adorable firefighter tots to spooky hideouts from candy-seeking kids. The conversation then shifts to the 'great email signature debate,' as both hosts discuss the elements they believe make up the perfect professional sign-off, including logos, titles, and those ever-important boundary-setting decisions. A must-listen for anyone balancing business with a bit of fun in between!


Don't forget to submit your business questions for future episodes! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Business Question Link⁠⁠⁠⁠⁠⁠⁠⁠


Kat is the Owner + Operator of  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠kat&co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and brings a unique perspective with her psychology background and experience in creative business operations, making her adept at discussing the intersection of creativity and structured processes. ⁠⁠⁠⁠⁠⁠⁠⁠⁠Join her newsletter The kat&co Download!⁠⁠⁠⁠⁠⁠⁠⁠⁠


Ellen is the Owner of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Ellen Hockley Consulting⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and offers valuable insights from her extensive experience in building successful small businesses and empowering female entrepreneurs, providing practical advice on business strategy and growth. 

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4 days ago
19 minutes 41 seconds

Good Ideas + Bad Decisions
Episode 018: Demystifying Entrepreneurship with Brian Lofrumento

In this episode of Good Ideas + Bad Decisions, hosts Ellen and Kat dive into the journey of Brian Lofrumento, the host of the Wantrepreneur to Entrepreneur podcast. Brian shares his inspiring entrepreneurial story, from starting a soccer blog in college that grew rapidly to managing a successful marketing agency and ultimately transitioning to podcasting. They discuss the challenges of running a podcast, the importance of identity and authenticity in entrepreneurship, and how unplanned, organic experiences often lead to the most rewarding outcomes. Additionally, Brian offers insights on handling criticism, managing burnout, and the importance of community building for sustained success. Tune in for an uplifting conversation filled with practical advice and personal anecdotes that resonate with all aspiring entrepreneurs.


Brian Lofrumento is the host of the Wantrepreneur to Entrepreneur Podcast, one of the top business podcasts in the world. With over 750 episodes and counting at the beginning of 2024, Wantrepreneur to Entrepreneur has been inspiring and helping entrepreneurs in over 150 countries, and in addition to being ranked as one of the top 200 business and marketing shows in top charts around the world, the show is ranked as a top 1.5% podcast globally.


Kat is the Owner + Operator of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠kat&co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and brings a unique perspective with her psychology background and experience in creative business operations, making her adept at discussing the intersection of creativity and structured processes. ⁠⁠⁠⁠⁠⁠⁠Join her newsletter The kat&co Download!⁠⁠⁠⁠⁠⁠⁠


Ellen is the Owner of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Ellen Hockley Consulting⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and offers valuable insights from her extensive experience in building successful small businesses and empowering female entrepreneurs, providing practical advice on business strategy and growth. 


00:00 Welcome to Good Ideas + Bad Decisions
01:07 Introducing Brian  Lofrumento
02:49 Brian's Journey: From Soccer Blog to Business Success
07:36 The Evolution of Wantrepreneur to Entrepreneur
11:46 Navigating Burnout and Delegation
18:36 Embracing the Identity of a Podcaster
24:42 Identifying as a Runner
25:03 Navigating Labels and Identity
26:05 The Journey of Building a Business
26:58 Starting a Podcast: Overcoming Doubts
29:19 The Importance of Being in the Arena
32:56 Creating a Community of Entrepreneurs
36:01 Embracing Uncertainty and Manifestation
37:19 The Power of Consistency and Best Efforts
40:45 The Unexpected Path to Success
44:35 Final Thoughts and Words of Wisdom

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1 week ago
50 minutes 48 seconds

Good Ideas + Bad Decisions
Coffee Chats with Ellen + Kat: Episode 011

In this episode of 'Coffee Chats with Ellen and Kat,' the hosts discuss their weekend activities, including headshot sessions and family photo shoots. They also dive into the topic of networking and community building, sharing their own experiences and tips for finding and creating supportive business communities. Kat plans to explore local small-town networking opportunities, while Ellen highlights the importance of intentional networking and community cultivation. The episode concludes with practical advice for listeners on finding the right types of networking groups to support their professional and personal growth.


Don't forget to submit your business questions for future episodes! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Business Question Link⁠⁠⁠⁠⁠⁠⁠


Kat is the Owner + Operator of  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠kat&co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and brings a unique perspective with her psychology background and experience in creative business operations, making her adept at discussing the intersection of creativity and structured processes. ⁠⁠⁠⁠⁠⁠⁠⁠Join her newsletter The kat&co Download!⁠⁠⁠⁠⁠⁠⁠⁠


Ellen is the Owner of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Ellen Hockley Consulting⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and offers valuable insights from her extensive experience in building successful small businesses and empowering female entrepreneurs, providing practical advice on business strategy and growth. 

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2 weeks ago
21 minutes 46 seconds

Good Ideas + Bad Decisions
Episode 017: Navigating Money Mindsets & Financial Freedom with Melissa Mittelstaedt

In this episode of 'Good Ideas + Bad Decisions', co-hosts Ellen and Kat explore the messy middle of running a business with financial consultant Melissa Mittelstaedt. Melissa discusses the importance of getting 'comfy' with money, shedding light on scarcity vs. abundance mindsets, and the often complex relationship between personal and business finances. They dive into practical advice for solopreneurs, including the significance of paying yourself, shifting your money mindset, and understanding the value of the transformations you offer. Melissa also shares her journey from sign language interpreter to financial coach and offers insights into her various programs designed to empower business owners financially. Tune in for a candid, supportive conversation about making your passion profitable and finding financial peace.


Melissa Mittelstaedt is a Financial Consultant who helps conscious solopreneurs take ownership of money so they can stop winging it and start creating financial stability in business & life. She loves working with business owners to help them understand that "their financial past doesn't shape their financial future" in a very judgment-free kinda vibe!


Kat is the Owner + Operator of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠kat&co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and brings a unique perspective with her psychology background and experience in creative business operations, making her adept at discussing the intersection of creativity and structured processes. ⁠⁠⁠⁠⁠⁠Join her newsletter The kat&co Download!⁠⁠⁠⁠⁠⁠


Ellen is the Owner of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Ellen Hockley Consulting⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and offers valuable insights from her extensive experience in building successful small businesses and empowering female entrepreneurs, providing practical advice on business strategy and growth. 


00:00 Welcome to Good Ideas + Bad Decisions

01:06 Meet Our Special Guest: Melissa Mittelstaedt

01:54 Diving into Financial Consulting

02:46 Navigating Financial Relationships

05:18 Understanding Scarcity and Abundance Mindsets

09:39 Generational Money Mindsets

15:07 Early Financial Lessons and Family Dynamics

20:57 Melissa's Journey to Financial Consulting

24:10 The Great Pivot: Finding New Opportunities

24:52 Embracing Money and Passion Together

25:58 Challenging the Starving Artist Mentality

28:40 Mindset Shifts Towards Financial Abundance

30:02 Balancing Business and Personal Finances

32:07 The Importance of Paying Yourself

34:18 Understanding Your Business's Financial Needs

41:38 Melissa's Financial Consulting Services

45:30 Final Thoughts and Advice

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3 weeks ago
48 minutes 27 seconds

Good Ideas + Bad Decisions
Coffee Chats with Ellen + Kat: Episode 010

In this mini-episode of 'Good Ideas + Bad Decisions,' the hosts start with a light-hearted conversation about the gloomy weather and nostalgic memories of school mornings. They humorously discuss spooky Halloween decorations and the quirks of self-driving cars. The core topic of the episode is a thoughtful discussion on business transitions, focusing on how to determine if your business is still serving you and at what point you might consider selling, pivoting, or closing it. They share personal anecdotes and practical advice, emphasizing that choosing to transition is never a failure, but rather a learning opportunity.


Don't forget to submit your business questions for future episodes! ⁠⁠⁠⁠⁠⁠⁠⁠⁠Business Question Link⁠⁠⁠⁠⁠⁠


Kat is the Owner + Operator of  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠kat&co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and brings a unique perspective with her psychology background and experience in creative business operations, making her adept at discussing the intersection of creativity and structured processes. ⁠⁠⁠⁠⁠⁠⁠Join her newsletter The kat&co Download!⁠⁠⁠⁠⁠⁠⁠


Ellen is the Owner of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Ellen Hockley Consulting⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and offers valuable insights from her extensive experience in building successful small businesses and empowering female entrepreneurs, providing practical advice on business strategy and growth. 

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1 month ago
19 minutes 34 seconds

Good Ideas + Bad Decisions
Episode 016: Mastering Business Marketing and SEO with Amanda Kern

Hey there, and welcome back to another episode of 'Good Ideas and Bad Decisions'! This week, co-hosts Ellen and Kat dive into the messy middle of entrepreneurship with special guest Amanda Kern, founder of Emerald Creative Content, a boutique digital marketing agency specializing in SEO. Amanda shares the nuances of starting and scaling her business, the importance of SEO and GEO (Generative Engine Optimization), and the challenges of transitioning from a solopreneur to leading a team. She gives valuable insights on leveraging AI for digital marketing, the art of scripting and manifestation in business life, and the critical need for creatives to write more on their websites. Tune in for an episode filled with practical advice, inspiring stories, and a fresh perspective on digital marketing and business growth!


Amanda Kern is the Founder & CEO of Emerald Creative Content - her team of talented creatives work with business owners and marketing agencies to build powerful websites, stunning social media content, and high-performance SEO strategies through content worth sharing. Book a Strategy Call with her to get started! 


Kat is the Owner + Operator of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠kat&co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and brings a unique perspective with her psychology background and experience in creative business operations, making her adept at discussing the intersection of creativity and structured processes. ⁠⁠⁠⁠⁠Join her newsletter The kat&co Download!⁠⁠⁠⁠⁠


Ellen is the Owner of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Ellen Hockley Consulting⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and offers valuable insights from her extensive experience in building successful small businesses and empowering female entrepreneurs, providing practical advice on business strategy and growth. 


00:00 Welcome to Good Ideas, Bad Decisions

00:51 Introducing Our Guest: Amanda Kern

02:12 SEO and GEO: The Future of Digital Marketing

05:29 The Importance of Text-Based Content

11:57 Scaling a Business: Amanda's Journey

15:11 The Challenges and Rewards of Growing a Team

20:17 Balancing Creativity and Organization

23:24 Bringing on a Full-Time Employee

24:21 Challenges of Event Planning During COVID-19

25:25 Transitioning from Solopreneur to CEO

26:23 The Importance of Team Collaboration

28:12 Finding Joy in Business Roles

30:43 Manifesting Your Ideal Business

36:45 From Teaching to Business Ownership

43:10 The Power of Writing for Your Business

44:24 Conclusion and Parting Advice

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1 month ago
45 minutes 57 seconds

Good Ideas + Bad Decisions
Coffee Chats with Ellen + Kat: Episode 009

In this episode of 'Coffee Chats with Ellen and Kat,' the hosts discuss their weekends, the never-ending tasks of entrepreneurship, and the unique challenges faced by business owners. They touch on the differences between the work-life balance of entrepreneurs and nine-to-five employees. The episode wraps up with discussions on year-end reviews, business goals, refreshing services, and the importance of setting boundaries. The hosts provide insights into their personal and professional lives, offering a candid look into the daily grind of running a business.


Don't forget to submit your business questions for future episodes! ⁠⁠⁠⁠⁠⁠⁠⁠Business Question Link⁠⁠⁠⁠⁠


Kat is the Owner + Operator of  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠kat&co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and brings a unique perspective with her psychology background and experience in creative business operations, making her adept at discussing the intersection of creativity and structured processes. ⁠⁠⁠⁠⁠⁠Join her newsletter The kat&co Download!⁠⁠⁠⁠⁠⁠


Ellen is the Owner of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Ellen Hockley Consulting⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and offers valuable insights from her extensive experience in building successful small businesses and empowering female entrepreneurs, providing practical advice on business strategy and growth. 

Show more...
1 month ago
23 minutes 41 seconds

Good Ideas + Bad Decisions
Episode 015: Unpacking Small Business Operations with Jessica Murray from Empower

In this episode of 'Good Ideas and Bad Decisions,' your hosts Kat and Ellen dive into the unpredictable journey of business ownership, mental health, and the messy middle of entrepreneurship. They welcome Jessica Murray, founder of Empower, who specializes in helping emerging business owners streamline operations and remove bottlenecks. Jessica shares insights into her work with startups, discussing her transition from Wall Street to tech startups and the challenges of being an operations expert. There’s candid talk about navigating client relationships, the importance of trusting your intuition, and practical tips for managing time and resources effectively. All this, sprinkled with dog stories, closet analogies, and the eternal struggle of finding the right project management tools. Grab your coffee or cocktail, sit back, and let’s figure out this business thing together!


Jessica Murray is the Founder of Empower, which partners with small business owners and early-stage startup founders to streamline operations and boost efficiency. Her work concentrates on the delicate balance that founders and owners must find between driving revenue growth and building an operationally sound, profitable business by concentrating on sustainable growth through people, processes and a customer-centric mindset. Fill out the contact form on her website to get started!


Kat is the Owner + Operator of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠kat&co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and brings a unique perspective with her psychology background and experience in creative business operations, making her adept at discussing the intersection of creativity and structured processes. ⁠⁠⁠⁠Join her newsletter The kat&co Download!⁠⁠⁠⁠


Ellen is the Owner of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Ellen Hockley Consulting⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and offers valuable insights from her extensive experience in building successful small businesses and empowering female entrepreneurs, providing practical advice on business strategy and growth. 


00:00 Welcome to Good Ideas and Bad Decisions

00:43 Weekly Catch-Up

01:22 Introducing Jessica Murray of Empower

02:35 Diving into Operations

05:51 The Value of an Outside Perspective

07:25 Challenges in Business Operations

07:56 The Closet Analogy

16:04 Transitioning to Entrepreneurship

25:21 Balancing Expectations and Communication

26:30 Navigating Scope Creep and Transparency

28:55 Building Trust and Relationships

32:58 Time Tracking and Retainer Management

35:11 Choosing the Right Tools for Your Business

40:07 Final Thoughts and Words of Wisdom


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1 month ago
45 minutes 8 seconds

Good Ideas + Bad Decisions
Coffee Chats with Ellen + Kat: Episode 008

In this episode of 'Coffee Chats with Ellen and Kat,' hosts Ellen and Kat delve into the delightful mix of personal anecdotes and business musings. The chat kicks off with Ellen sharing her enchanting custom necklace story, crafted by a long-time friend and jeweler in Jersey City. Kat and Ellen then trade tales of their weekend escapades: Ellen’s family mountain trip and farmer's market outing, and Kat's busy work weekend culminating in a spontaneous visit to a local winery garden. The conversation takes a thoughtful turn as they tackle the important question: 'At what point do you consider your business a business?' With personal experiences and practical advice, they highlight the value of recognizing and celebrating your entrepreneurial journey. Don't miss out on this engaging blend of humor, warmth, and insightful business wisdom!


Don't forget to submit your business questions for future episodes! ⁠⁠⁠⁠⁠⁠⁠Business Question Link⁠⁠⁠⁠


Kat is the Owner + Operator of  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠kat&co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and brings a unique perspective with her psychology background and experience in creative business operations, making her adept at discussing the intersection of creativity and structured processes. ⁠⁠⁠⁠⁠Join her newsletter The kat&co Download!⁠⁠⁠⁠⁠


Ellen is the Owner of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Ellen Hockley Consulting⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and offers valuable insights from her extensive experience in building successful small businesses and empowering female entrepreneurs, providing practical advice on business strategy and growth. 

Show more...
2 months ago
23 minutes 33 seconds

Good Ideas + Bad Decisions
Episode 014: Exploring Life's Transitions with Ari Rodriguez of Seekr Wellness

In this episode of 'Good Ideas, Bad Decisions,' hosts Ellen and Kat are joined by special guest Ari Rodriguez, co-founder of Seekr Wellness. We dive into the complexities of running a business, mental health, and the importance of community. Ari shares her journey from being a dietician to co-founding Seekr Wellness, a tech business aimed at supporting professional women through life transitions. The discussion includes the significance of questioning one's path, the stages of transition, and the critical role of community in navigating life's changes. Ari also provides insights into her co-founding experience and the deliberate, sustainable growth strategy for Seekr Wellness. Give it a listen for your reminder to engage in rituals over routines and to listen to your body! 


Ari Rodriguez is the co-founder of  Seekr Wellness and is an award-winning entrepreneur in Women’s Mental Health Innovation. She is dedicated to guiding women through lifes transitions to reclaim their truth, worth, and fulfillment, beyond their body or titles. As a Mental Health Registered Dietitian, Ariana holds a Master of Science in Nutrition from McGill University and a Master of Arts in Psychology in Education from Columbia University’s Spirit Mind Body Institute, where she specialized in Depth and Jungian Psychology.

‍

Kat is the Owner + Operator of ⁠⁠⁠⁠⁠⁠⁠⁠⁠kat&co⁠⁠⁠⁠⁠⁠⁠⁠⁠ and brings a unique perspective with her psychology background and experience in creative business operations, making her adept at discussing the intersection of creativity and structured processes. ⁠⁠⁠Join her newsletter The kat&co Download!⁠⁠⁠


Ellen is the Owner of ⁠⁠⁠⁠⁠⁠⁠⁠⁠ Ellen Hockley Consulting⁠⁠⁠⁠⁠⁠⁠⁠⁠ and offers valuable insights from her extensive experience in building successful small businesses and empowering female entrepreneurs, providing practical advice on business strategy and growth. 


00:00 Welcome to Good Ideas, Bad Decisions 

01:13 Meet Our Guest: Ari Rodriguez 

02:03 Ari's Journey: From Dietician to Wellness Entrepreneur 

03:46 Navigating Life Transitions and Self-Worth 

05:03 Supporting High Achieving Women 

05:36 The Great Resignation and Existential Crises 

07:14 The Importance of Flexible Rituals 

09:22 Generational Differences in Career and Life Choices 

15:37 The Power of Community and Identity Shifts 

26:42 The Importance of Community Support 

28:04 Navigating Life Transitions 

30:11 Building and Maintaining Community 

35:55 Creating Supportive Spaces 

39:18 Introducing Seekr Wellness 

39:47 Seekr Wellness Programs and App 

43:52 Co-Founding and Business Insights 

50:41 Final Thoughts and Words of Wisdom

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2 months ago
53 minutes 6 seconds

Good Ideas + Bad Decisions
Coffee Chats with Ellen + Kat: Episode 007

Welcome to Coffee Chats with Ellen and Kat, a lively discussion where the hosts share the ups and downs of their weekends. Ellen talks about her surprise picnic in Central Park, complete with a delightful catered meal and unexpected roadblocks in the form of Global Citizen Fest. Kat shares about her serene Sunday filled with reading and peaceful ambient sounds. Then, they dive into the business question of the week: ideas for personalized client holiday gifts. Expect plenty of laughter, a dose of reality, and some useful tips sprinkled in along the way. Tune in and join the conversation!


Don't forget to submit your business questions for future episodes! ⁠⁠⁠⁠⁠⁠Business Question Link⁠⁠⁠


Kat is the Owner + Operator of  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠kat&co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and brings a unique perspective with her psychology background and experience in creative business operations, making her adept at discussing the intersection of creativity and structured processes. ⁠⁠⁠⁠Join her newsletter The kat&co Download!⁠⁠⁠⁠


Ellen is the Owner of ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Ellen Hockley Consulting⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and offers valuable insights from her extensive experience in building successful small businesses and empowering female entrepreneurs, providing practical advice on business strategy and growth. 

Show more...
2 months ago
21 minutes 9 seconds

Good Ideas + Bad Decisions
Episode 013: Scaling Your Business while maintaining Human-Centric Values with Lindsay Ruiz

Hey there, and welcome back to another episode of 'Good Ideas and Bad Decisions'! This week, Kat and Ellen dive into the messy middle of entrepreneurship with special guest Lindsay Ruiz, founder of Human as Usual. Join us as Lindsay discusses the chaos of scaling a business, the importance of maintaining human-centric values, and how she’s translating her 20-year career in organizational transformation into a groundbreaking new venture. From battling founder fears to envisioning a company that stands the test of time, Lindsay offers valuable insights and relatable anecdotes that any entrepreneur can benefit from. Plus, get a sneak peek into Lindsay’s upcoming book, which promises to be a must-read for anyone navigating the ups and downs of starting a business. Grab your favorite beverage and tune in for an episode that's as enlightening as it is entertaining!


Dr. Lindsay Ruiz is the Founder of Human as Usual, a firm that works with founders, VCs, and investors looking to scale up with integrity, humanity, and leave a significant impression on the world. She is passionate about partnering with hyper-growth companies that are determined to break the cycle of failure and risk associated with premature or reactive scaling.


Kat is the Owner + Operator of ⁠⁠⁠⁠⁠⁠⁠⁠kat&co⁠⁠⁠⁠⁠⁠⁠⁠ and brings a unique perspective with her psychology background and experience in creative business operations, making her adept at discussing the intersection of creativity and structured processes. ⁠⁠Join her newsletter The kat&co Download!⁠⁠


Ellen is the Owner of ⁠⁠⁠⁠⁠⁠⁠⁠ Ellen Hockley Consulting⁠⁠⁠⁠⁠⁠⁠⁠ and offers valuable insights from her extensive experience in building successful small businesses and empowering female entrepreneurs, providing practical advice on business strategy and growth. 


00:00 Welcome to Good Ideas and Bad Decisions

00:55 Introducing Our Special Guest: Lindsay Ruiz

02:40 Lindsay's Journey and Human as Usual

04:37 Scaling and Transformation Insights

08:15 Challenges and Philosophies in Business Growth

16:33 Defining and Operationalizing Company Values

26:22 Designing Adaptive Challenges

29:03 Navigating Founder Resistance

34:27 The Emotional Journey of Founders

37:31 Writing a Book on Founding

46:42 Final Thoughts and Words of Wisdom

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2 months ago
51 minutes 30 seconds

Good Ideas + Bad Decisions
Coffee Chats with Ellen + Kat: Episode 006

In this mini-episode of 'Coffee Chats with Ellen and Kat,' the hosts discuss the daily challenges of their businesses, sleep woes, parenting, and pet care issues. Then, they dive into the main topic: knowing when to outsource or ask for help in your business. Ellen and Kat talk about the emotional, financial, and logistical aspects of hiring help, whether it's an accountant, marketing assistant, or project contractor. With personal anecdotes and candid insights, this episode offers relatable content for fellow business owners struggling to balance it all.


Don't forget to submit your business questions for future episodes! ⁠⁠⁠⁠⁠Business Question Link⁠⁠


Kat is the Owner + Operator of  ⁠⁠⁠⁠⁠⁠⁠⁠⁠kat&co⁠⁠⁠⁠⁠⁠⁠⁠⁠ and brings a unique perspective with her psychology background and experience in creative business operations, making her adept at discussing the intersection of creativity and structured processes. ⁠⁠⁠Join her newsletter The kat&co Download!⁠⁠⁠


Ellen is the Owner of ⁠⁠⁠⁠⁠⁠⁠⁠⁠ Ellen Hockley Consulting⁠⁠⁠⁠⁠⁠⁠⁠⁠ and offers valuable insights from her extensive experience in building successful small businesses and empowering female entrepreneurs, providing practical advice on business strategy and growth. 

Show more...
2 months ago
21 minutes 48 seconds

Good Ideas + Bad Decisions
Episode 012: Navigating Entrepreneurship through HR Solutions with Morgan Montgomery-Rice

Welcome back to another episode of 'Good Ideas, Bad Decisions.' This episode is hosted solely by Kat, as Ellen takes a break for some family time. Kat is joined by Morgan Montgomery-Rice, the founder of Bloom Bridge Advisors, who shares her journey through the HR and startup space. They discuss the messy middle of running a business, entrepreneurship, mental health, and the patterns that hold us back. Morgan talks about her experiences in HR, the importance of community, and how personal and professional challenges have shaped her journey. Tune in for an enlightening conversation filled with insights and humor!


Morgan is the Owner of ⁠⁠⁠⁠Bloom Bridge Advisors⁠ a Fractional HR & Recruiting Partner for Ecommerce Start-Ups. She believes a business is only as remarkable as its people. Her mission is to help growing organizations unlock the full potential of their team by providing expert, personalized HR solutions that drive business results and create workplaces where employees are engaged, valued, and empowered to thrive. ⁠Book a free consultation⁠ to get started. 


Kat is the Owner + Operator of ⁠⁠⁠⁠⁠⁠⁠kat&co⁠⁠⁠⁠⁠⁠⁠ and brings a unique perspective with her psychology background and experience in creative business operations, making her adept at discussing the intersection of creativity and structured processes. ⁠Join her newsletter The kat&co Download!⁠


Ellen is the Owner of ⁠⁠⁠⁠⁠⁠⁠ Ellen Hockley Consulting⁠⁠⁠⁠⁠⁠⁠ and offers valuable insights from her extensive experience in building successful small businesses and empowering female entrepreneurs, providing practical advice on business strategy and growth. 


00:00 Introduction to the Podcast
00:37 Kat Hosts Solo with Morgan
01:49 Morgan's Background and Journey
04:37 Weekend Recap and Personal Stories
09:46 Starting Bloom Bridge Advisors
12:42 Entrepreneurial Challenges and Mindset
24:22 Diversifying Your Work and Networking
25:22 The Importance of Community
27:13 Values and Work in Fractional HR
27:46 Challenges and Rewards in HR
34:03 Falling into HR and Loving Puzzles
39:55 The Gray Area in Business Advice
44:04 Parting Words of Wisdom

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3 months ago
49 minutes 34 seconds

Good Ideas + Bad Decisions
Coffee Chats with Ellen + Kat: Episode 005

In this mini episode of 'Coffee Chats with Ellen and Kat,' the hosts chat about Kat's new office space and the minor anxieties of setting up a new home. Ellen talks about the challenges of cleaning air conditioning ducts and the state of their home appliances. They delve into the ongoing process of moving, unpacking art, and the realities of suburban life with multiple refrigerators. Our business question this week delves into the complexities of small business accounting and tax prep. Tune in for relatable stories, practical advice, and a few laughs along the way!


Don't forget to submit your business questions for future episodes!

⁠⁠⁠⁠Business Question Link⁠


Kat is the Owner + Operator of ⁠⁠⁠⁠⁠⁠⁠⁠kat&co⁠⁠⁠⁠⁠⁠⁠⁠ and brings a unique perspective with her psychology background and experience in creative business operations, making her adept at discussing the intersection of creativity and structured processes. ⁠⁠Join her newsletter The kat&co Download!⁠⁠


Ellen is the Owner of ⁠⁠⁠⁠⁠⁠⁠⁠ Ellen Hockley Consulting⁠⁠⁠⁠⁠⁠⁠⁠ and offers valuable insights from her extensive experience in building successful small businesses and empowering female entrepreneurs, providing practical advice on business strategy and growth. 

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3 months ago
21 minutes 1 second

Good Ideas + Bad Decisions
Episode 011: Unlocking Your Pleasure and Intimacy with Angie Enger

In this episode of 'Good Ideas and Bad Decisions,' hosts Kat and Ellen are joined by Angie Enger, a sex and self-intimacy coach who shares her unique journey to becoming a coach and the importance of reclaiming pleasure in one's life. Angie dives deep into topics of responsive desire, the significance of individual self-intimacy, and practical tips for couples struggling with connection. Kat and Ellen also discuss the lack of cyclical care for women, the power of small pleasures, and creating intentional moments of connection. This insightful conversation is packed with valuable insights and practical advice for anyone looking to improve their intimate relationships and overall well-being.


Angie Enger is a Sex and Self Intimacy Coach⁠ - She helps women who spend all their time caring for others reconnect with their own pleasure by creating an environment to finally focus on their needs, instead of everyone else’s. Start your work with Angie by completing the form on her website, finding her on  IG or connecting on TikTok.  Join the waitlist for "Welcoming Pleasure" here: http://bit.ly/4mQBdwA 


The books mentioned in this episode are:

Come As You Are (Amazon) (Bookshop.org)

Come Together (Amazon) (Bookshop.org)

Vagina (Amazon) (Bookshop.org)


Kat is the Owner + Operator of ⁠⁠⁠⁠⁠⁠kat&co⁠⁠⁠⁠⁠⁠ and brings a unique perspective with her psychology background and experience in creative business operations, making her adept at discussing the intersection of creativity and structured processes. Join The kat&co Download!


Ellen is the Owner of ⁠⁠⁠⁠⁠⁠ Ellen Hockley Consulting⁠⁠⁠⁠⁠⁠ and offers valuable insights from her extensive experience in building successful small businesses and empowering female entrepreneurs, providing practical advice on business strategy and growth.


00:00 Welcome to Good Ideas and Bad Decisions 

01:14 Meet Our Guest: Angie, the Sex and Intimacy Coach 

02:27 Angie's Journey: From Counseling to Coaching 

04:37 Starting a Business and Overcoming Challenges 

06:35 The Importance of Self-Intimacy 

13:17 Navigating Relationships and Communication 

24:21 Angie's Coaching Process and Client Engagement 

28:36 Introduction to the Pleasure List 

28:56 Simple Pleasures in Everyday Life 

29:58 Creating Playful and Romantic Moments 

31:14 Yearly Themes and Romanticizing Life 

32:40 Connection and Building Relationships 

33:26 Upcoming Workshops and Certifications 

35:48 Understanding Types of Desire 

36:06 Tips for Couples with Responsive Desire 

38:10 The Importance of Willingness and Foreplay 

39:46 Sexual Values and Connection 

43:08 Final Thoughts and Words of Wisdom

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3 months ago
50 minutes 44 seconds

Good Ideas + Bad Decisions
Coffee Chats with Ellen + Kat: Episode 004

In this episode of 'Coffee Chats with Ellen and Kat,' the hosts dive into the relatable chaos and quirks of everyday life. Ellen shares the morning mishap of forgetting her kid's sleep mat for camp, while Kat recounts the hectic packing process for an upcoming move. They then segue into travel plans, with Ellen detailing an upcoming massive family trip and Kat preparing for a Midwest adventure. The hosts also tackle an important question about how new small businesses can engage their local communities, offering practical tips such as networking, joining the Chamber of Commerce, and leveraging co-working spaces.


Submit your business questions at the link below for us to tackle on a future episode!


⁠⁠⁠Business Question Link⁠


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3 months ago
19 minutes 42 seconds

Good Ideas + Bad Decisions
Episode 010: Empowering Your Inner Creative - Transformational Coaching with Tracy Candido

In this episode of 'Good Ideas and Bad Decisions,' hosts Kat and Ellen welcome Tracy Candido, owner of Wavemaker Coaching and the newly launched podcast 'Hidden Parts.' Together, they highlight the unique struggles and strengths of creative minds and how executive and transformational coaching can help these individuals unlock their full potential. Tracy shares her powerful method of parts work, an approach that addresses the inner voices and mental chatter holding us back. Brimming with warmth, humor, and insightful anecdotes, this conversation is a must-listen for those looking to embrace their creativity and rewire their minds for success. Tune in to hear about Tracy's journey, the importance of emotional intelligence, and practical tips on accepting and fostering creativity.


Tracy is the Owner of Wavemaker Coaching - She helps her clients - builders, innovators and creative leaders - craft sustainable careers and lives by aligning their work with their values, embracing their inner wisdom, and taking intentional steps toward what truly matters. She is also the host of the 'Hidden Parts,' a podcast about your mental chatter: the inner voices that shape how you live, work and lead.


The books mentioned in this episode are:

No Bad Parts by Richard C. Schwartz

Wired to Create by Scott Barry Kaufman, Carolyn Gregoire


Kat is the Owner + Operator of ⁠⁠⁠⁠⁠kat&co⁠⁠⁠⁠⁠ and brings a unique perspective with her psychology background and experience in creative business operations, making her adept at discussing the intersection of creativity and structured processes.


Ellen is the Owner of ⁠⁠⁠⁠⁠ Ellen Hockley Consulting⁠⁠⁠⁠⁠ and offers valuable insights from her extensive experience in building successful small businesses and empowering female entrepreneurs, providing practical advice on business strategy and growth. 


00:00 Welcome to Good Ideas and Bad Decisions

01:12 Meet Our Guest: Tracy Candido

02:29 The Creative Mindset

06:13 Embracing Creativity in Children

21:14 Overcoming the Fear of Failure

30:42 Building New Neural Pathways

31:20 Personal Experience with EMDR

31:58 The Importance of Self-Compassion

32:35 Using Reminders for Positive Change

33:31 Client Engagement and Coaching Journey

34:02 Transition to Transformational Coaching

34:59 Developing a Coaching Business

43:16 Creating the Hidden Parts Podcast

52:22 Final Thoughts and Words of Wisdom

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4 months ago
56 minutes 29 seconds

Good Ideas + Bad Decisions
Coffee Chats with Ellen + Kat: Episode 003

Welcome to another delightful mini episode of 'Coffee Chats with Ellen and Kat', part of their 'Good Ideas and Bad Decisions' podcast! In this lively session, Ellen and Kat dive into their personal daily rituals and business ins-and-outs. They share laughter over quirky breakfast habits, cute kid anecdotes, and the ubiquitous challenge of task management. Tune in to hear Ellen rave about her high-protein breakfast bowl obsession, Kat's nostalgic memories, and both of their takes on setting healthy boundaries in client work. They also tackle a listener's question about their preferred project management tools, discussing their experiences with software like Notion, Trello, Asana, and others, and emphasize the importance of finding what works best for individual business needs. It's a fun, insightful chat sprinkled with personal stories, laughter, and practical advice.


Submit your business questions at the link below for us to tackle on a future episode!

⁠⁠Business Question Link

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4 months ago
23 minutes 9 seconds

Good Ideas + Bad Decisions
Episode 009: Embracing Change, Uncertainty, and Growth with Bekah Burns

In this insightful episode of 'Good Ideas + Bad Decisions,' hosts Ellen and Kat sit down with Bekah Burns, the owner of Rebekah Burns Coaching. Bekah shares her journey from working in the wine industry to becoming a certified Life Coach. The discussion delves into the importance of listening to one's body, adapting to change, and the influence of holistic health on overall well-being. Bekah introduces her new course, 'ReWilding You,' aimed at helping individuals navigate uncertainty and grow through personal and professional challenges. The conversation is filled with wisdom, laughs, and practical advice for anyone looking to find balance and direction in their entrepreneurial journey.


Bekah Burns is the Owner of  ⁠Rebekah Burns Coaching. She loves working with those who are ready to move beyond their current patterns, but don’t know where to turn next through 1:1 coaching and self-guided courses. Find her on Instagram @bekah.burns.


Kat is the Owner + Operator of ⁠⁠⁠⁠⁠kat&co⁠⁠⁠⁠⁠ and brings a unique perspective with her psychology background and experience in creative business operations, making her adept at discussing the intersection of creativity and structured processes.


Ellen is the Owner of ⁠⁠⁠⁠⁠ Ellen Hockley Consulting⁠⁠⁠⁠⁠ and offers valuable insights from her extensive experience in building successful small businesses and empowering female entrepreneurs, providing practical advice on business strategy and growth. 


00:00 Welcome to Good Ideas, Bad Decisions 

01:10 Meet Our Guest: Bekah, Owner of Rebekah Burns Coaching

02:18 Bekah's Journey from Wine to Coaching 

05:35 The Importance of Listening to Your Body 

11:09 Challenges and Changes in Life and Business 

19:24 The Coaching Process and Client Experiences 

24:19 Embracing Nature in Our Lives 

24:54 The Healing Power of Forests 

26:00 Launching a New Course 

27:23 Rewilding: A Roadmap for Uncertainty 

29:48 Creating a Self-Paced Course 

31:36 Challenges and Evolution in Course Development 

34:13 Tips for Aspiring Course Creators 

39:51 Words of Wisdom and Final Thoughts

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4 months ago
46 minutes 52 seconds

Good Ideas + Bad Decisions
Welcome to Good Ideas + Bad Decisions! Let’s be real - it’s the perfect name for a show hosted by two business owners who have absolutely made both. Between us, we’ve started businesses, burned out, bounced back, and helped other entrepreneurs do the same. We’re here to talk about the messy middle of running a business - entrepreneurship, mental health, and the chaos that comes with making your own path. Join your hosts Ellen and Kat as we candidly share our experiences, answer your burning business questions, and welcome other owners into our emotional support business club.