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GOOD THINKING
Chris Danton & Kirsten Ludwig | IN GOOD CO
64 episodes
1 week ago
This letter is a best-of-the-best on culture, trends, marketing, etc. What I’m dropping to friends on Slack or finding useful in meetings with brands.
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Business
Society & Culture
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All content for GOOD THINKING is the property of Chris Danton & Kirsten Ludwig | IN GOOD CO and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
This letter is a best-of-the-best on culture, trends, marketing, etc. What I’m dropping to friends on Slack or finding useful in meetings with brands.
Show more...
Business
Society & Culture
Episodes (20/64)
GOOD THINKING
GOOD THINKING Gift Guide 2025
1 week ago
1 hour 16 minutes

GOOD THINKING
The 20 best brand campaigns of 2025
3 weeks ago
57 minutes

GOOD THINKING
What can 18 athleisure brands teach you?
4 weeks ago
56 minutes

GOOD THINKING
Is it time to retire the collab?
1 month ago
46 minutes

GOOD THINKING
Altar’d State is the case study no one’s talking about.
1 month ago
1 hour 1 minute

GOOD THINKING
Telfar and Clare V get it. Casper and many don’t.
1 month ago
44 minutes

GOOD THINKING
Welcome to the trust economy
2 months ago
38 minutes

GOOD THINKING
AI hates contradictions. Your brand should love them.
2 months ago
30 minutes

GOOD THINKING
Savannah Bananas and Men’s Wearhouse don’t mix. Except they do.
2 months ago
48 minutes

GOOD THINKING
Nike is a parable. Eugene Healey drops gems. Brands are now entertainers.
2 months ago
1 hour 3 minutes

GOOD THINKING
Ralph is thrifting, Margiela is selling art.
3 months ago
32 minutes

GOOD THINKING
Diesel = the OnlyFans of Denim
3 months ago
38 minutes

GOOD THINKING
Should your brand make a show?
3 months ago
55 minutes

GOOD THINKING
Midlife is a massive market
4 months ago
47 minutes

GOOD THINKING
Substack is the new LinkedIn. But better.
4 months ago
50 minutes

GOOD THINKING
'Holistic' is rebranding. So is crisis management.
4 months ago
46 minutes

GOOD THINKING
GOOD THINKING: China Edition
4 months ago
50 minutes

GOOD THINKING
Brand bravery is a muscle
5 months ago
1 hour 5 minutes

GOOD THINKING
Marketing is dead. Make yourself useful.
5 months ago
48 minutes

GOOD THINKING
Candid, hot takes on Cannes
5 months ago
1 hour 20 minutes

GOOD THINKING
This letter is a best-of-the-best on culture, trends, marketing, etc. What I’m dropping to friends on Slack or finding useful in meetings with brands.