In this special episode, Mingle Seasoning founder Jordyn Evans and I discuss her most recent viral PR campaign in detail, chat about her growth as a business owner since her first appearance on the podcast and candidly share our working relationship.

I also announce that this podcast will be taking an indefinite break while I focus on running Sunday Agency. Thank you everyone for listening over the last three years. 

Keep in touch with me on IG @sundayagency.pr and TikTok @sundayagency

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From service-based to product based business, balancing part-time work with parenting and navigating the challenges of stock production and lead times of a product that sells out as soon as it's released, we cover it all in this episode with Melanie Nolan of The Natal Naturopath.

Find The Natal Naturopath on IG @thenatalnaturopath

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From service-based to product based business, balancing part-time work with parenting and navigating the challenges of stock production and lead times of a product that sells out as soon as it's released, we cover it all in this episode with Melanie Nolan of The Natal Naturopath.

Find The Natal Naturopath on IG @thenatalnaturopath

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Bright, colourful, bold and transcending trends - that's Sage x Clare. I sit down with founder Phoebe Bell and get her insights and answers in this actionable 5 Questions episode.

Find Sage x Clare on IG @sageandclare

Find Good Times Great Brands on IG @goodtimesgreatbrands and TikTok @sundayagency

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Bright, colourful, bold and transcending trends - that's Sage x Clare. In this episode I chat with founder Phoebe Bell on the 10 year journey of Sage x Clare, from a spark of passion for textiles ignited on a trip to India, to building a team and cult lifestyle brand.

Find Sage x Clare on IG @sageandclare

Find Good Times Great Brands on IG @goodtimesgreatbrands and TikTok @sundayagency

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Get down to business with Leigh Campbell, cofounder of Brillo Beauty in today's 5 Questions hot-seat.

Follow the podcast on Instagram @goodtimesgreatbrands and TikTok @sundayagency

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What happens when a beauty expert meets a parenting expert? They start a beauty business especially for mums - Brillo!

In this episode I chat with cofounder Leigh Campbell about her journey through some of Australia's biggest media titles and now into being a product based business owner in the beauty space. 

We discuss successful business partnerships, formulating new beauty products, launching an online brand (just one year ago!) and partnering strategically with retailers.

Find Brillo Beauty on IG at @brillobeauty.co

For more find Good Times Great Brands podcast on IG at @goodtimesgreatbrands and on TikTok @sundayagency

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This 5 Questions episode is with the cofounder of a brand that reports $85m annual turnover, 6.5 million customers served, over 2000 staff worldwide and 40 venues worldwide. Huge hey?!

That guest is Ant Morell, cofounder of BOUNCE Inc. and this is the Good Times Great Brands rapid-fire question mini-episode.

Find more on IG @goodtimesgreatbrands and TikTok @sundayagency

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Today I am talking to the founder of a brand that reports $85m annual turnover, 6.5 million customers served, over 2000 staff worldwide and 40 venues worldwide. Huge hey?!

I haven’t really had the opportunity to chat with anyone from the attraction/entertainment industry on this podcast before. It’s a really tough industry to get started in, to bring fresh customers into and of course an industry that really felt the weight of the covid lockdowns over the last few years. 

I talk about all these things and more in today’s episode with Ant Morell, founder of global phenomenon Bounce!

Find more on IG @goodtimesgreatbrands and TikTok @sundayagency

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Get down to business with Bree Johnson, cofounder for Frank Body and Willow & Blake in today's 5 Questions hot-seat.

Follow the podcast on Instagram @goodtimesgreatbrands and TikTok @sundayagency

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There's no way you could be in the Australian small business scene and not know today's guest. Bree Johnson is a cofounder of creative agency Willow & Blake and international beauty success story Frank Body. We are covering it ALL in this episode - from starting her entrepreneurship journey by launching a creative agency, bringing a beauty product to market and then seeing explosive growth both online and in national and international retailers, to all the common mistakes she sees businesses make when it comes to branding - and finally our thoughts on girlboss hustle culture and language and the vibe shift in the entrepreneurship space.

Keen to learn more from Bree? Check out Of Course to become a branding expert - https://course.willowandblake.com/

For more find us on Instagram @goodtimesgreatbrands and TikTok @sundayagency

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Find out from July Luggage founder Athan Didaskalou: favourite program or business tool, first role hired for, biggest business challenge to date, common mistakes he sees small businesses making, favourite business book or inspiration.

For more follow the podcast on IG @goodtimesgreatbrands and TikTok @sundayagency

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Marketing Mini - Want to know the 5 most common mistakes I see entrepreneurs and small business owners make when they pitch to the media? Then this episode is for you. Don't pitch the media until you have listened to this ep!

For more PR for small business tips follow @sundayagency on TikTok and @sundayagency.pr on Instagram

visit sundayagency.com.au

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We are BACK for a new year and new season - and with a new name! Welcome to the Good Times Great Brands Podcast.

Today I chat to co-founder of Australian luggage brand July - Athan Didaskalou and PR & Partnerships Lead at July, Lily Rayner. We are covering it ALL in this episode - startup funding, international expansion, retail partnerships, affiliate marketing and incredible partnerships - including their upcoming partnership with the Australian Olympics team. 

Find July online and on IG at july.com.au and @july

Follow Good Times Great Brands Podcast on IG @goodtimesgreatbrands

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Want to know what you should be pitching to the media in March? Today's Marketing Mini gives you all the insight on what needs to be in your small business PR strategy this month.

Want more PR for small business goodness? Find @sundayagency.pr on Instagram and @sundayagency on TikTok

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Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

In this compelling episode of Behind the Brand, we explore the remarkable journey of Kym O'Leary, the visionary behind COgear, a pioneering brand that specialises in bespoke safety and worksite wear for women in the mining industry. Kym's story is a testament to resilience and determination, as she defied the odds to bring her unique products to a traditionally male-dominated sector.

Kym's path was far from conventional; she dropped out of school at 15, only to find her way back through TAFE and eventually into the mines of Queensland. Learning on the job, she identified a significant gap in the market for women's bespoke mining wear. With no business background and limited access to the internet in remote mine sites, Kym embarked on a challenging journey, including facing failures along the way.

Despite early setbacks and her initial design's flaws, Kym's unwavering determination led her to quit her job and embark on an epic journey, travelling across the country, door-to-door, to sell her products. Her fortunes took a turn when BHP recognized the need for women's mining wear, and they offered to support her with a minimum order quantity. This provided the breakthrough she needed, and COgear soon found its place in the mining industry. Kym's story is a testament to the resilience and adaptability of small businesses, and her willingness to bend her business around her life showcases the incredible power of determination.

Join us for this inspiring conversation with Kym O'Leary, where we explore her incredible journey, the challenges she overcame, and her passion for making workwear tailored to women in the mining industry.

Find COgear on Instagram, and visit their website
Connect with Behind the Brand on Instagram and TikTok

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Today we have the pleasure of delving into the delightful world of healthy confectionery with Daniel Kitay, the founder of FUNDAY Sweets. Daniel's journey is a testament to his passion for wellness and his bold leap from a well-paid job into the entrepreneurial realm. With a background in regulatory aspects of products, primarily in the wellness industry, he applied his knowledge to create gummy products that would revolutionise the confectionery market.

FUNDAY Sweets experienced significant growth, thanks to a pivotal moment when Chemist Warehouse placed a substantial initial order and their own online store flourished. Daniel discusses the challenges of breaking into major retailers like Woolworths and Coles, emphasising that the days of easily securing a spot on their shelves are gone. He highlights the competitive nature of the food and beverage industry, where the first few weeks can determine a product's fate.

Daniel shares a valuable perspective on the notion of quitting, asserting that quitting at the right time can be a positive decision. The future for FUNDAY Sweets looks promising, with plans to expand to more retailers in Australia and exploring opportunities for global expansion.

Tune in to explore the sweet success story of FUNDAY Sweets and Daniel Kitay's journey to healthier confectionery.

Find FUNDAY on Instagram, and visit their website
Connect with Behind the Brand on Instagram and TikTok

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In this episode we embark on an inspiring journey with Barb De Corti, the visionary behind ENJO Australia, a brand that has redefined cleaning for the better. Barb's journey began with a personal struggle - her young son's severe asthma. Unaware of the harmful impact of cleaning chemicals on his health, Barb's life took a transformative turn when she discovered the wonders of ENJO during her time in Austria, a product extensively used in Western Europe and Scandinavia.

Upon returning home, Barb introduced ENJO to her friends and family, sparking immense interest. Recognizing the potential to make a difference in people's lives, she invested her entire life savings of $40,000 to launch ENJO Australia. The direct selling method, which allowed her to demonstrate the product's effectiveness, proved to be the best way to share the ENJO experience. This method not only transformed the cleaning industry but also provided an opportunity for individuals to reenter the workforce and learn the ropes of establishing their own businesses.

Throughout the episode, Barb shares some impactful book recommendations that have guided her on her entrepreneurial journey, including "Atomic Habits" by James Clear, "Find Your Why" by Simon Sinek, "Diary of a CEO" by Steve Bartlett, and the work of Brené Brown. She emphasises the importance of passion, purpose, and profit in driving her mission.

Barb also touches on the ebb and flow of direct selling consultants, highlighting the impact of changes in the workforce, particularly following the COVID-19 pandemic. To adapt, ENJO Australia transitioned to e-commerce while still incorporating consultants into the process.

Find ENJO on Instagram, and visit their website

Connect with Behind the Brand on Instagram and TikTok

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