Learn more about the Cincinnati Podcast Studio:
https://cincinnatipodcaststudio.com/discovery
Ep 019 - The Most Impactful Podcast Episode I’ve Ever Heard (ft. Robert Ingalls, CEO of Lawpods)
What makes podcasting so powerful… isn’t the gear. It’s trust.
Josh talks with Rob Ingalls, CEO of LawPods, about the episode that changed Rob’s life—and what it reveals about why podcasting works as marketing (especially for service businesses).
You’ll hear practical frameworks like:
- “Give, give, give… then ask” (why most marketing fails)
- Why podcasting builds relationships faster than almost any other channel
- How your content answers objections BEFORE the sales call
- Why episodes have a long tail—and how consistency affects results
- The key questions: Why am I doing this? Who is it for? Why would they listen? How does it turn into money?
⸻
Connect with Robert Ingalls:
- https://www.linkedin.com/in/robertingalls
- https://lawpods.com
Connect with Josh Lewis:
- https://www.linkedin.com/in/devisinggood
- https://cincinnatipodcaststudio.com/discovery
⸻
TIMECODES
00:00 - Why podcasting hits so deep
00:49 - Meet Robert Ingalls (LawPods): recovering lawyer turn podcast producer
01:51 - “We’re having a baby…” and the moment everything changed
08:30 - Podcasts that taught him business (Entrepreneur On Fire, Dave Ramsey, EntreLeadership)
11:14 - Identity + creativity: “you can do anything” isn’t a strategy
16:52 - Cincinnati Podcast Studio: show up, talk, and build know-like-trust
17:43 - Leaving law + rebuilding confidence through reps
26:40 - Gear vs message: systems, organization, and getting out of your own way
33:46 - “Podcasting is the most intimate form of marketing” (and why that matters)
43:58 - Why lawyers (and experts) should podcast: authenticity wins over scripted polish
53:23 - Pricing, value, and making content sustainable
1:10:12 - Posting frequency: consistency beats intensity (twice a month baseline)
1:21:27 - Cincinnati/NKY next steps + how to work with CPS
⸻
Subscribe & Listen to more content here:
➡️ Web: https://cincinnatipodcaststudio.com/growyourpodcast
➡️ YouTube: https://youtu.be/vBck3NgTcCI?si=2DMlz2q5YWPOXzjQ
➡️ Apple Podcasts: https://podcasts.apple.com/us/podcast/grow-your-podcast/id1811723379
➡️ Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu
⸻
Produced by the Cincinnati Podcast Studio.
Cincinnati Podcast Studio simplifies video podcast production for businesses so you can just show up and share your message, creating true fans while establishing your authority and building trust.
Are you in the Greater Cincinnati area and interested in starting a business podcast?
Schedule a Discovery Call Today ➡ http://cincinnatipodcaststudio.com/discovery
⸻
Connect with us!
YouTube: ➡ https://www.youtube.com/@cincinnatipodcaststudio
Instagram: ➡ https://www.instagram.com/cincinnatipodcaststudio
Facebook: ➡ https://www.facebook.com/cincinnatipodcaststudio
Tik Tok: ➡ https://www.tiktok.com/@cincinnatipodcaststudio
LinkedIn: ➡ https://www.linkedin.com/company/cincinnatipodcaststudio
Learn more about the Cincinnati Podcast Studio ➡️ cincinnatipodcaststudio.com/discovery
Ep 018 - The ROI of Podcasting Can't Be Quantified… But Here's Why You Should Do It Anyway (ft. Pro Church Tools)
Can you really measure the return on investment of a podcast? In this raw, insightful conversation, Josh Lewis sits down with Brady Shearer (Founder & Director of Pro Church Tools) and Alex Mills (co-host) to unpack the truth about podcasting ROI, and why the numbers might not tell the whole story.
Brady and Alex have been podcasting together for over 11 years, recording 869+ episodes of the Pro Church Tools Show. Their podcast has driven real business results for their company—from church website platform Nucleus (3,000+ paid subscribers) to their social media agency and certification program. But here's the kicker: the ROI isn't what you think.
In this episode, you'll discover:
Why podcasting builds trust and attention that social media width can't replace
The "proximity principle" that makes listeners feel like they know you (and why that matters for sales)
How to balance content with camaraderie (the 80/20 rule they use every episode)
Why they script social clips AFTER recording—not during (game-changing strategy)
The biggest mistake they made during COVID (18 months of regret)
Why "repeat the best, forget the rest, continue to test" drives their content strategy
The unquantifiable power of parasocial relationships (and why friendship might be your secret weapon)
Whether you're a CEO in the Greater Cincinnati/Northern Kentucky area considering a business podcast or already struggling to prove its value to stakeholders, this episode reveals the truth: podcasting isn't about glamorous analytics—it's about depth of connection that translates to real business opportunities over time.
Connect with Brady Shearer:
Pro Church Tools: https://prochurchtools.com
Nucleus: https://www.nucleus.church
Instagram: https://www.instagram.com/bradyshearer
Connect with Alex Mills:
Instagram: https://www.instagram.com/alexander.mills
Connect with Josh Lewis:
___
Subscribe & Listen to more content here:
➡️ Web: https://cincinnatipodcaststudio.com/growyourpodcast
➡️ YouTube: https://youtu.be/vBck3NgTcCI?si=2DMlz2q5YWPOXzjQ
➡️ Apple Podcasts: https://podcasts.apple.com/us/podcast/grow-your-podcast/id1811723379
➡️ Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu
___
Produced by the Cincinnati Podcast Studio
Creating a high-quality DIY video podcast is complicated.
Cincinnati Podcast Studio simplifies production so you can just show up, share your message, and build trust with your audience. Are you in the Greater Cincinnati/Northern Kentucky area and ready to start your own podcast?
🎥 Book a Discovery Call ➡️ http://cincinnatipodcaststudio.com/discovery
Learn more about the Cincinnati Podcast Studio: ➡️ https://cincinnatipodcaststudio.com
___
Connect with us!
Learn more about the Cincinnati Podcast Studio ➡️ cincinnatipodcaststudio.com/discovery
Ep 017 - Ask Me Anything: Your Burning Podcast Questions Answered
After a year of running the Cincinnati Podcast Studio and interviewing top podcast experts, Josh Lewis tackles your most pressing podcasting questions in this raw, unfiltered solo episode. No guests, no scripts—just honest answers from someone who's helped everyone from hobbyists to B2B businesses launch successful video podcasts. Josh dives deep into:
What to do when your podcast guests are boring (and how to avoid them entirely)
The critical vetting process that saves you from awkward interviews
Why audio-only podcasting severely limits your content strategy
How to transition from audio to video without overwhelming yourself
The controversial truth about why "audio sucks" for repurposing content
Whether video podcasting is even "real" podcasting (hot take alert)
You'll also discover Josh's proven system for getting great guests, including the "pre-call" strategy that eliminates boring interviews before they happen, and why knowing your exact audience value proposition is non-negotiable. Whether you're considering launching a podcast in the Greater Cincinnati/Northern Kentucky area or looking to level up your existing show, this episode delivers the unvarnished truth about what it really takes to succeed in video podcasting.
Connect with Josh Lewis:
___
Subscribe & Listen to more content here:
➡️ Web: https://cincinnatipodcaststudio.com/growyourpodcast
➡️ YouTube: https://youtu.be/vBck3NgTcCI?si=2DMlz2q5YWPOXzjQ
➡️ Apple Podcasts: https://podcasts.apple.com/us/podcast/grow-your-podcast/id1811723379
➡️ Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu
___
Produced by the Cincinnati Podcast Studio Creating a high-quality DIY video podcast is complicated.
Cincinnati Podcast Studio simplifies production so you can just show up, share your message, and build trust with your audience. Are you in the Greater Cincinnati/Northern Kentucky area and ready to start your own podcast?
🎥 Book a Discovery Call ➡️ http://cincinnatipodcaststudio.com/discovery
Learn more about the Cincinnati Podcast Studio: ➡️ https://cincinnatipodcaststudio.com
___
Connect with us!
Learn more about the Cincinnati Podcast Studio ➡️ cincinnatipodcaststudio.com/discovery
Ep 016 - Should Your Business Really Have a Video Podcast? (Brutal Honesty from Rich Cardona)
Former Marine pilot turned podcast strategist Rich Cardona doesn't pull punches. In this raw conversation with Josh Lewis, he reveals why most businesses fail at podcasting before they even start—and what separates the winners from the quitters. Rich has interviewed Gary Vaynerchuk, produces The Futur podcast with Chris Do, and owns his own podcast studio. After 7 years in the game, he knows what works and what won’t.
You'll discover:
Why "everyone thinks it's a good idea" is the kiss of death for business podcasts
The shocking truth about ROI expectations (and why patience pays 100x)
How to turn podcast guests into market research goldmines
Why being an exceptional host matters more than production quality
The one metric that actually predicts podcast success (hint: it's not downloads)
Why you shouldn’t just do “the bare minimum”
Whether you're a CEO considering a podcast or already struggling to see results, this episode will either save you from wasting thousands of dollars or show you exactly how to turn your show into a brand-building machine.
Connect with Rich Cardona on Instagram: https://www.instagram.com/podcastrich
Connect with Josh Lewis:
https://www.linkedin.com/in/devisinggood
http://instagram.com/heyitsjoshlewis
___
Subscribe & Listen to more content here:
➡️ Web: https://cincinnatipodcaststudio.com/growyourpodcast
➡️ YouTube: https://youtu.be/vBck3NgTcCI?si=2DMlz2q5YWPOXzjQ
➡️ Apple Podcasts: https://podcasts.apple.com/us/podcast/grow-your-podcast/id1811723379
➡️ Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu
___
Produced by the Cincinnati Podcast Studio
Creating a high-quality DIY video podcast is complicated.
Cincinnati Podcast Studio simplifies production so you can just show up, share your message, and build trust with your audience.
Are you in the Greater Cincinnati/Northern Kentucky area and ready to start your own podcast?
🎥 Book a Discovery Call ➡️ http://cincinnatipodcaststudio.com/discovery
Learn more about the Cincinnati Podcast Studio:
➡️ https://cincinnatipodcaststudio.com
___
Connect with us!
YouTube: ➡️ https://www.youtube.com/@cincinnatipodcaststudio
Instagram: ➡️ https://www.instagram.com/cincinnatipodcaststudio
Facebook: ➡️ https://www.facebook.com/cincinnatipodcaststudio
Tik Tok: ➡️ https://www.tiktok.com/@cincinnatipodcaststudio
LinkedIn: ➡️ https://www.linkedin.com/company/cincinnatipodcaststudio
Take our FREE Video Podcast Idea Assessment ➡️ cincinnatipodcaststudio.com/fit
Ep 015 - How to Turn Podcast Guests Into Paying Clients (25% Close Rate!)
Most people see a podcast as content. We see it as a conversation that creates opportunity.
In this episode of Grow Your Podcast, Josh Lewis and Brian Erickson break down how business leaders in the Greater Cincinnati area can turn their podcasts into a repeatable business development engine that gets a 25% close rate—without ever selling on air.
They’ll walk you through:
- How podcasting gives you access to your dream clients
- Why building trust through authentic conversations works better than any sales script
- The 3-step system that turns guests into clients (and friends)
- The biggest mistakes people make when trying to monetize their podcast
- How to start tomorrow, even if all you have is Zoom
Whether you’re a CEO, marketer, or thought leader, this episode will show you how to build relationships that turn into real revenue—right here in Cincinnati.
Connect with Josh Lewis:
- https://www.linkedin.com/in/devisinggood
- http://instagram.com/heyitsjoshlewis
___
Subscribe & Listen to more content here:
➡️ Web: https://cincinnatipodcaststudio.com/growyourpodcast
➡️ YouTube: https://youtu.be/vBck3NgTcCI?si=2DMlz2q5YWPOXzjQ
➡️ Apple Podcasts: https://podcasts.apple.com/us/podcast/grow-your-podcast/id1811723379
➡️ Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu
___
Produced by the Cincinnati Podcast Studio
Creating a high-quality DIY video podcast is complicated.
Cincinnati Podcast Studio simplifies production so you can just show up, share your message, and build trust with your audience.
Are you in the Greater Cincinnati area and ready to start your own podcast?
🎥 Book a Studio Tour ➡️ http://cincinnatipodcaststudio.com/tour
Learn more about the Cincinnati Podcast Studio: ➡️ https://cincinnatipodcaststudio.com/
___
Connect with us!
YouTube: ➡️ https://www.youtube.com/@cincinnatipodcaststudio
Instagram: ➡️ https://www.instagram.com/cincinnatipodcaststudio
Facebook: ➡️ https://www.facebook.com/cincinnatipodcaststudio
Tik Tok: ➡️ https://www.tiktok.com/@cincinnatipodcaststudio
LinkedIn: ➡️ https://www.linkedin.com/company/cincinnatipodcaststudio
Take our FREE Video Podcast Idea Assessment ➡️ cincinnatipodcaststudio.com/fit
Ep 014 - 5 Lessons from Steven Bartlett That Will Change How You Podcast
He spends $12 million a year on his podcast — and it’s worth every penny.
In this episode, Josh Lewis and Brian Erickson break down five lessons from Steven Bartlett’s “Diary of a CEO” that every Cincinnati-area business leader should know.
From the power of hiring the right team to the 10-second trailer tweak that 30x’d engagement, this episode reveals how top creators treat their podcast like a business, not a hobby.
Whether you’re a founder, marketer, or content creator trying to build trust and authority online, this conversation will help you rethink how you approach video podcasting — with practical takeaways you can use right now.
TIMECODES
00:00 – Why CEOs Need to Treat Podcasting Like a Business
01:40 – The Vision Behind “Diary of a CEO”
03:00 – Lesson #1: Vision Means Nothing Without the Right Team
07:00 – How Steven Bartlett’s “Trailer Director” Boosted Retention
10:20 – The Value of Hiring A-Players for Long-Term ROI
14:00 – Lesson #2: Sweat the Small Stuff (and Why CO₂ Matters)
17:00 – Why Personal Touches Build True Fans
21:00 – Lesson #3: Fail Fast and Often (The Director of Failure)
29:00 – Lesson #4: How Steven Bartlett Monetizes His Podcast
33:30 – The Cincinnati Business Lesson: Diversify and Reinvent
38:00 – Lesson #5: Stay Curious & Humble
46:00 – The 10-Second Change That 30x’d Engagement
55:00 – Recap: 5 Lessons for Cincinnati Leaders
TAGS
grow your podcast, cincinnati podcast studio, josh lewis, brian erickson, diary of a ceo, steven bartlett, how to grow a podcast, video podcasting, thought leadership, brand authority, content strategy, marketing podcast, business podcast, podcasting for ceos, podcast setup, creator economy, video content marketing, cincinnati businesses, northern kentucky entrepreneurs, podcast tips, youtube podcast seo, podcast editing, storytelling for business, mrbeast podcast strategy, think media, garyvee, alex hormozi, omar el-takori, how to start a podcast business, podcast monetization, personal brand podcast
Connect with Josh Lewis:
- https://www.linkedin.com/in/devisinggood
- http://instagram.com/heyitsjoshlewis
___
Subscribe & Listen to more content here:
➡️ Web: https://cincinnatipodcaststudio.com/growyourpodcast
➡️ YouTube: https://youtu.be/vBck3NgTcCI?si=2DMlz2q5YWPOXzjQ
➡️ Apple Podcasts: https://podcasts.apple.com/us/podcast/grow-your-podcast/id1811723379
➡️ Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu
___
Produced by the Cincinnati Podcast Studio
Creating a high-quality a DIY video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message, creating true fans while establishing your authority and building trust.
Are you in the Greater Cincinnati area and interested in starting your own podcast?
Book a Tour Today ➡ http://cincinnatipodcaststudio.com/tour
Learn more about the Cincinnati Podcast Studio: ➡ https://cincinnatipodcaststudio.com/
___
Connect with us!
YouTube: ➡ https://www.youtube.com/@cincinnatipodcaststudio
Instagram: ➡ https://www.instagram.com/cincinnatipodcaststudio
Facebook: ➡ https://www.facebook.com/cincinnatipodcaststudio
Tik Tok: ➡ https://www.tiktok.com/@cincinnatipodcaststudio
LinkedIn: ➡ https://www.linkedin.com/company/cincinnatipodcaststudio
Take our FREE Video Podcast Idea Assessment ➡️ cincinnatipodcaststudio.com/fit
Ep 013 - Why Should CEOs Bet on B2B Video Podcasting?
In this episode of *Grow Your Podcast*, Josh Lewis breaks down why B2B businesses—especially CEOs and C-suite leaders—should invest in video podcasting.
We dive into how podcasts create trust, attract true fans, and help your brand stand out in the Greater Cincinnati and Northern Kentucky business community.
You’ll learn:
- Why podcasting is one of the easiest first steps to build authority.
- How CEOs and founders can use podcasts to showcase expertise and drive sales.
- The difference between B2B and B2C podcasting strategies.
- Why relationships and consistency are the keys to long-term brand growth.
- Real insights from business leaders who are already leveraging podcasts to grow.
#B2Bpodcasting #thoughtleadership #ceocontent #videopodcast #contentmarketing
Connect with Brian Erickson:
- https://www.linkedin.com/in/bwerickson
Connect with Josh Lewis:
- https://www.linkedin.com/in/devisinggood
- http://instagram.com/heyitsjoshlewis
___
Subscribe & Listen to more content here:
➡️ Web: https://cincinnatipodcaststudio.com/growyourpodcast
➡️ YouTube: https://youtu.be/vBck3NgTcCI?si=2DMlz2q5YWPOXzjQ
➡️ Apple Podcasts: https://podcasts.apple.com/us/podcast/grow-your-podcast/id1811723379
➡️ Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu
___
Produced by the Cincinnati Podcast Studio
Creating high-quality a DIY video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message, creating true fans while establishing your authority and building trust.
Are you in the Greater Cincinnati area and interested in starting your own podcast?
Book a Tour Today ➡ http://cincinnatipodcaststudio.com/tour
Learn more about the Cincinnati Podcast Studio: ➡ https://cincinnatipodcaststudio.com/
___
Connect with us!
YouTube: ➡ https://www.youtube.com/@cincinnatipodcaststudio
Instagram: ➡ https://www.instagram.com/cincinnatipodcaststudio
Facebook: ➡ https://www.facebook.com/cincinnatipodcaststudio
Tik Tok: ➡ https://www.tiktok.com/@cincinnatipodcaststudio
LinkedIn: ➡ https://www.linkedin.com/company/cincinnatipodcaststudio
Take our FREE Video Podcast Idea Assessment ➡️ cincinnatipodcaststudio.com/fit
Ep 012 - How We Hit 100K Podcast Views in 6 Months (and 250K by 9!)
Want to know how to take your podcast from zero to 100,000 views in just six months—and 250,000 by nine months? In this episode of Grow Your Podcast, Josh Lewis and Brian Erickson break down the rhythms, promotion strategies, and iteration tactics that fuel growth.
We dive deep into:
- Why the best promoted content always wins
- How to leverage multiple platforms (TikTok, YouTube Shorts, LinkedIn, Instagram)
- The surprising role of email newsletters in driving attention
- Why consistency beats timing in today’s algorithm-driven world
- How to evaluate and iterate without burning out
If you’re a business leader, thought leader, or content creator in the Greater Cincinnati/Northern Kentucky area, this episode will help you unlock the systems that turn podcasts into true fan-building machines.
Take our FREE Video Podcast Idea Assessment ➡️ cincinnatipodcaststudio.com/fit
Connect with Brian Erickson:
- https://www.linkedin.com/in/bwerickson
- https://instagram.com/cincybizpod
- https://youtube.com/@cincybizpod
Connect with Josh Lewis:
- https://www.linkedin.com/in/devisinggood
- https://instagram.com/devisinggood
___
Subscribe & Listen to more content here:
➡️ Web: https://cincinnatipodcaststudio.com/growyourpodcast
➡️ YouTube: https://youtu.be/vBck3NgTcCI?si=2DMlz2q5YWPOXzjQ
➡️ Apple Podcasts: https://podcasts.apple.com/us/podcast/grow-your-podcast/id1811723379
➡️ Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu
___
Produced by the Cincinnati Podcast Studio
Creating high-quality a DIY video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message, creating true fans while establishing your authority and building trust.
Are you in the Greater Cincinnati area and interested in starting your own podcast?
Book a Tour Today ➡ http://cincinnatipodcaststudio.com/tour
Learn more about the Cincinnati Podcast Studio: ➡ https://cincinnatipodcaststudio.com/
___
Connect with us!
YouTube: ➡ https://www.youtube.com/@cincinnatipodcaststudio
Instagram: ➡ https://www.instagram.com/cincinnatipodcaststudio
Facebook: ➡ https://www.facebook.com/cincinnatipodcaststudio
Tik Tok: ➡ https://www.tiktok.com/@cincinnatipodcaststudio
LinkedIn: ➡ https://www.linkedin.com/company/cincinnatipodcaststudio
Take our FREE Video Podcast Fit Assessment ➡️ cincinnatipodcaststudio.com/fit
Ep 011 - The 7 Lessons Business Leaders Need To Know About Podcasting
What does it really take to grow a podcast in 2025—especially if you’re building from Greater Cincinnati/NKY and not chasing celebrity numbers? In this episode of Grow Your Podcast with Josh Lewis, we unpack the 7 most important lessons from our first 10 episodes that every business leader, thought leader, and content creator needs to know.
You’ll learn:
- Why consistency beats frequency (and how to set realistic expectations)
- How to pick the right metrics that matter for your goals (hint: it’s not views)
- Guest strategy that builds authority and opens doors for biz dev
- How to prepare based on your personality + make guests comfortable
- Active listening techniques that improve interviews instantly
- The 3 monetization paths that actually work (and why AdSense isn’t one of them)
- Why being audience-obsessed is the ultimate growth hack
We also share a bonus lesson: why iteration and feedback loops are the secret to long-term podcast success. Whether you’re launching your first show or scaling a branded podcast, these lessons apply.
___
Connect with Brian Erickson:
- https://www.linkedin.com/in/bwerickson
- http://instagram.com/cincybizpod
- https://www.youtube.com/@cincybizpod
Connect with Josh Lewis:
- https://www.linkedin.com/in/devisinggood
- http://instagram.com/devisinggood
___
Subscribe & Listen to more content here:
➡️ Web: https://cincinnatipodcaststudio.com/growyourpodcast
➡️ YouTube: https://youtu.be/vBck3NgTcCI?si=2DMlz2q5YWPOXzjQ
➡️ Apple Podcasts: https://podcasts.apple.com/us/podcast/grow-your-podcast/id1811723379
➡️ Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu
___
Produced by the Cincinnati Podcast Studio
Creating high-quality a DIY video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message, creating true fans while establishing your authority and building trust.
Are you in the Greater Cincinnati area and interested in starting your own podcast?
Book a Tour Today ➡ http://cincinnatipodcaststudio.com/tour
Learn more about the Cincinnati Podcast Studio: ➡ https://cincinnatipodcaststudio.com/
___
Connect with us!
YouTube: ➡ https://www.youtube.com/@cincinnatipodcaststudio
Instagram: ➡ https://www.instagram.com/cincinnatipodcaststudio
Facebook: ➡ https://www.facebook.com/cincinnatipodcaststudio
Tik Tok: ➡ https://www.tiktok.com/@cincinnatipodcaststudio
LinkedIn: ➡ https://www.linkedin.com/company/cincinnatipodcaststudio
Take our FREE Video Podcast Fit Assessment ➡️ cincinnatipodcaststudio.com/fit
Ep 010 - Podcasting Expert Defines True Success in Podcasting (ft. Tom Brown from Chicago Podcast Studio)
This episode of Grow Your Podcast with Josh Lewis dives into the REAL ROI of video podcasting—especially for businesses in Greater Cincinnati & Northern Kentucky. Tom Brown of the Chicago Podcast Studio breaks down why “right views” beat “more views,” how to turn interviews into relationships and revenue, and why high-quality production builds instant credibility—all while keeping your show sustainable and fun.
You’ll learn:
- What success actually looks like for a podcast (hint: not just ad money)
- A simple strategy to turn your show into a client engine (networking vanity metrics)
- When individuals vs. businesses should start a show—and who shouldn’t
- Why video is better than audio for discoverability (clips, social, and brand touchpoints)
- DIY vs. studio: cost, time, and peace-of-mind tradeoffs
- How to pitch sponsors early (local partners & niche-aligned brands)
If you’re in Greater Cincinnati/NKY and want help launching or leveling up a video podcast, book a studio tour at Cincinnati Podcast Studio.
Connect with Tom Brown:
- https://www.linkedin.com/in/thomas-brown-innovadigital
- https://www.linkedin.com/company/chicago-podcast-studio
- https://www.linkedin.com/company/creator-space-chi
Connect with Josh Lewis:
- https://www.linkedin.com/in/devisinggood
- http://instagram.com/devisinggood
___
Subscribe & Listen to more content here:
➡️ Web: https://cincinnatipodcaststudio.com/growyourpodcast
➡️ YouTube: https://youtu.be/vBck3NgTcCI?si=2DMlz2q5YWPOXzjQ
➡️ Apple Podcasts: https://podcasts.apple.com/us/podcast/grow-your-podcast/id1811723379
➡️ Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu
___
Produced by the Cincinnati Podcast Studio
Creating high-quality a DIY video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message, creating true fans while establishing your authority and building trust.
Are you in the Greater Cincinnati area and interested in starting your own podcast?
Book a Tour Today ➡ http://cincinnatipodcaststudio.com/tour
Learn more about the Cincinnati Podcast Studio: ➡ https://cincinnatipodcaststudio.com
___
Connect with us!
YouTube: ➡ https://www.youtube.com/@cincinnatipodcaststudio
Instagram: ➡ https://www.instagram.com/cincinnatipodcaststudio
Facebook: ➡ https://www.facebook.com/cincinnatipodcaststudio
Tik Tok: ➡ https://www.tiktok.com/@cincinnatipodcaststudio
LinkedIn: ➡ https://www.linkedin.com/company/cincinnatipodcaststudio
Take our FREE Video Podcast Fit Assessment ➡️ cincinnatipodcaststudio.com/fit
Ep 009 - This Brand Strategist Explains the #1 Reason Podcasts Fail (ft. Caleb Ralston)
Successful podcasts don’t start with fancy gear, they start with a good idea and execution that builds trust. In this deep‑dive with brand‑content strategist Caleb Ralston (worked with Gary Vaynerchuk as well as Alex & Leila Hormozi), Josh Lewis unpacks why proximity builds loyalty, how to crush the ‘improper expectations’ give you a false target, and how your brand matters in podcasting.
You’ll learn:
Follow Caleb Ralston:
Connect with Josh Lewis:
___
Subscribe & Listen to more content here:
➡️ Web: https://cincinnatipodcaststudio.com/growyourpodcast
➡️ YouTube: https://youtu.be/vBck3NgTcCI?si=2DMlz2q5YWPOXzjQ
➡️ Apple Podcasts: https://podcasts.apple.com/us/podcast/grow-your-podcast/id1811723379
➡️ Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu
___
Produced by the Cincinnati Podcast Studio
Creating high-quality a DIY video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message, creating true fans while establishing your authority and building trust.
Are you in the Greater Cincinnati area and interested in starting your own podcast?
Book a Tour Today ➡ http://cincinnatipodcaststudio.com/tour
Learn more about the Cincinnati Podcast Studio: ➡ https://cincinnatipodcaststudio.com/
___
Connect with us!
YouTube: ➡ https://www.youtube.com/@cincinnatipodcaststudio
Instagram: ➡ https://www.instagram.com/cincinnatipodcaststudio
Facebook: ➡ https://www.facebook.com/cincinnatipodcaststudio
Tik Tok: ➡ https://www.tiktok.com/@cincinnatipodcaststudio
LinkedIn: ➡ https://www.linkedin.com/company/cincinnatipodcaststudio
Take our FREE Video Podcast Fit Assessment ➡️ cincinnatipodcaststudio.com/fit
Ep 008 - Stop Chasing Numbers, Start Building True Fans (B2B CEO Shares Experience From Over 200+ Episodes)
Episode Description:
In today’s episode, Cincinnati leadership expert and Talent Magnet Institute & Centennial CEO Mike Sipple Jr. shares the ups and downs of hosting the Unconventional Leadership podcast through over 200+ epsidoes.
Whether you’re a podcaster, content marketer, or brand builder, you’ll walk away with road‑tested tactics to grow true fans, elevate authority, and turn every episode into a multi‑platform marketing asset.
👉 Ready to find out if video podcasting is right for your brand? Take our FREE Video Podcast Fit Assessment:
cincinnatipodcaststudio.com/fit
Connect with Mike Sipple Jr.:
Connect with Josh Lewis:
___
Subscribe & Listen to more content here:
➡️ Web: https://cincinnatipodcaststudio.com/growyourpodcast
➡️ YouTube: https://youtu.be/vBck3NgTcCI?si=2DMlz2q5YWPOXzjQ
➡️ Apple Podcasts: https://podcasts.apple.com/us/podcast/grow-your-podcast/id1811723379
➡️ Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu
___
Produced by the Cincinnati Podcast Studio
Creating a high‑quality DIY video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message, creating true fans while establishing your authority and building trust.
Are you in the Greater Cincinnati area and interested in starting your own podcast?
Book a Tour Today ➡ http://cincinnatipodcaststudio.com/tour
Learn more about the Cincinnati Podcast Studio: ➡ https://cincinnatipodcaststudio.com
___
Connect with us!
YouTube: ➡ https://www.youtube.com/@cincinnatipodcaststudio
Instagram: ➡ https://www.instagram.com/cincinnatipodcaststudio
Facebook: ➡ https://www.facebook.com/cincinnatipodcaststudio
Tik Tok: ➡ https://www.tiktok.com/@cincinnatipodcaststudio
LinkedIn: ➡ https://www.linkedin.com/company/cincinnatipodcaststudio
Take our FREE Video Podcast Fit Assessment ➔ cincinnatipodcaststudio.com/fit
Ep 007 - Why Todd Henry Deleted His Entire Podcast
What would make a podcaster with over 20 million downloads delete everything and start over from scratch?
In this episode, Josh Lewis sits down with best-selling author and keynote speaker Todd Henry (The Accidental Creative, Die Empty, Herding Tigers). Todd reveals why, after two decades of podcasting, he removed his entire archive, ditched ads, and rebuilt his show from the ground up.
Whether you're a podcaster, content creator, or a brand builder, this episode will challenge how you think about your podcast's purpose, sustainability, and growth.
Connect with Todd Henry:
➔ https://podcast.toddhenry.com
➔ https://www.toddhenry.com/subscribe
➔ https://www.toddhenry.com/books
Connect with Josh Lewis:
➔ https://www.linkedin.com/in/devisinggood
➔ https://instagram.com/devisinggood
➔ https://cincinnatipodcaststudio.com
---
Subscribe & Listen to more content here:
➔ Web: https://cincinnatipodcaststudio.com/growyourpodcast
➔ YouTube: https://youtu.be/vBck3NgTcCI?si=2DMlz2q5YWPOXzjQ
➔ Apple Podcasts: https://podcasts.apple.com/us/podcast/grow-your-podcast/id1811723379
➔ Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu
---
Produced by the Cincinnati Podcast Studio
Creating high-quality a DIY video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message, creating true fans while establishing your authority and building trust.
Are you in the Greater Cincinnati area and interested in starting your own podcast?
Book a Tour Today ➔ https://cincinnatipodcaststudio.com/tour
Learn more about the Cincinnati Podcast Studio: ➔ https://cincinnatipodcaststudio.com
---
Connect with us!
YouTube ➔ https://www.youtube.com/@cincinnatipodcaststudio
Instagram ➔ https://www.instagram.com/cincinnatipodcaststudio
Facebook ➔ https://www.facebook.com/cincinnatipodcaststudio
Tik Tok ➔ https://www.tiktok.com/@cincinnatipodcaststudio
LinkedIn ➔ https://www.linkedin.com/company/cincinnatipodcaststudio
Take our FREE Video Podcast Fit Assessment:
https://cincinnatipodcaststudio.com/fit
DOWNLOAD the "3 Pillars for Effective Podcasting"
https://cincinnatipodcaststudio.com/3-pillars-of-effective-podcasting
Ep. 6 - Is Your Podcast Missing These 3 Growth Pillars?
Ready to turn your show from “just another podcast” into a brand‑building machine? In this episode Josh Lewis and fellow Cincinnati Podcast Studio co‑founder Brian Erickson break down the 3 Pillars of Effective Podcasting every brand needs:
DOWNLOAD the "3 Pillars for Effective Podcasting"
https://cincinnatipodcaststudio.com/3-pillars-of-effective-podcasting
Connect with Brian Erickson:
Connect with Josh Lewis:
Other videos mentioned:
#podcaster #videopodcast #contentmarketing #cincinnati #northernkentucky #branding #thoughtleadership
___
Subscribe & Listen to more content here:
➡️ Web: https://cincinnatipodcaststudio.com/growyourpodcast
➡️ YouTube: https://youtu.be/vBck3NgTcCI?si=2DMlz2q5YWPOXzjQ
➡️ Apple Podcasts: https://podcasts.apple.com/us/podcast/grow-your-podcast/id1811723379
➡️ Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu
___
Produced by the Cincinnati Podcast Studio
Creating a high‑quality DIY video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message, creating true fans while establishing your authority and building trust.
Are you in the Greater Cincinnati area and interested in starting your own podcast?
Book a Tour Today ➡ http://cincinnatipodcaststudio.com/tour
Learn more about the Cincinnati Podcast Studio ➡ https://cincinnatipodcaststudio.com
___
Connect with us!
YouTube ➡ https://www.youtube.com/@cincinnatipodcaststudio
Instagram ➡ https://www.instagram.com/cincinnatipodcaststudio
Facebook ➡ https://www.facebook.com/cincinnatipodcaststudio
TikTok ➡ https://www.tiktok.com/@cincinnatipodcaststudio
LinkedIn ➡ https://www.linkedin.com/company/cincinnatipodcaststudio
Take our FREE Video Podcast Fit Assessment ➡️ cincinnatipodcaststudio.com/fit
Ep 005 - Why LinkedIn Short-Form Video is ACTUALLY Working
LinkedIn expert, Angie Snowball (aka “The LinkedIn Lady), talks about how the DOs and DON'Ts of LinkedIn.
We unpack:
___
Connect with Angie Snowball:
Angie's Courses on LinkedIn:
Connect with Josh Lewis:
___
Subscribe & Listen to more content here:
➡️ Web: https://cincinnatipodcaststudio.com/growyourpodcast
➡️ YouTube: https://youtu.be/vBck3NgTcCI?si=2DMlz2q5YWPOXzjQ
➡️ Apple Podcasts: https://podcasts.apple.com/us/podcast/grow-your-podcast/id1811723379
➡️ Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu
___
*Produced by the Cincinnati Podcast Studio
Creating high-quality a DIY video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message, creating true fans while establishing your authority and building trust.
Are you in the Greater Cincinnati area and interested in starting your own podcast?
___
Connect with us!
YouTube: ➡ https://www.youtube.com/@cincinnatipodcaststudio
Instagram: ➡ https://www.instagram.com/cincinnatipodcaststudio
Facebook: ➡ https://www.facebook.com/cincinnatipodcaststudio
Tik Tok: ➡ https://www.tiktok.com/@cincinnatipodcaststudio
LinkedIn: ➡ https://www.linkedin.com/company/cincinnatipodcaststudio
Take our FREE Video Podcast Fit Assessment ➡️ cincinnatipodcaststudio.com/fit
Ep 004 - Are Your Podcast Interviews Boring? (Hacks From a Former Journalist)
Struggling to grow your video-podcast? In this episode of Grow Your Podcast, Josh Lewis sits down with journalist-turned-host Peter Kersting to break down the exact interview techniques that turn casual viewers into loyal fans. You’ll learn how a single skill can help you with networking, brand authority and audience retention.
What you’ll discover
Connect with Peter Kersting:
Connect with Josh Lewis:
====================
Subscribe & Listen to more content here:
➡️ Web: https://cincinnatipodcaststudio.com/growyourpodcast
➡️ YouTube: https://youtu.be/vBck3NgTcCI?si=2DMlz2q5YWPOXzjQ
➡️ Apple Podcasts: https://podcasts.apple.com/us/podcast/grow-your-podcast/id1811723379
➡️ Spotify: https://open.spotify.com/show/6iR9FJcC5VZG0Aevp8nhGu
====================
Produced by the Cincinnati Podcast Studio
Creating high-quality a DIY video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message, creating true fans while establishing your authority and building trust.
Are you in the Greater Cincinnati area and interested in starting your own podcast?
Book a Tour Today ➡ http://cincinnatipodcaststudio.com/tour
Learn more about the Cincinnati Podcast Studio: ➡ https://cincinnatipodcaststudio.com/
====================
Connect with us!
YouTube: ➡ https://www.youtube.com/@cincinnatipodcaststudio
Instagram: ➡ https://www.instagram.com/cincinnatipodcaststudio
Facebook: ➡ https://www.facebook.com/cincinnatipodcaststudio
Tik Tok: ➡ https://www.tiktok.com/@cincinnatipodcaststudio
LinkedIn: ➡ https://www.linkedin.com/company/cincinnatipodcaststudio
Episode 002: Why TRUST is the SECRET WEAPON of Video Podcasting
Take the FREE Video Podcast Fit Assessment ➡️ https://cincinnatipodcaststudio.com/fit
Are you in the Greater Cincinnati area and interested in starting your own podcast?
Book a Tour Today ➡ http://cincinnatipodcaststudio.com/tour
==========================================
DESCRIPTION:
Are you serious about building your brand? Join Josh Lewis as he takes a look at how the best in the business grow their brands through video podcasting.
==========================================
Subscribe & Listen to more content here:
Web ➡ https://cincinnatipodcaststudio.com/growyourpodcast
YouTube ➡ https://cincinnatipodcaststudio.com/gyp-youtube
Apple ➡ https://cincinnatipodcaststudio.com/gyp-apple
Spotify ➡ https://cincinnatipodcaststudio.com/gyp-spotify
==========================================
Connect with the Josh Lewis!
LinkedIn ➡ https://www.linkedin.com/in/devisinggood/
==========================================
Connect with us!
YouTube ➡ https://www.youtube.com/@cincinnatipodcaststudio
Instagram ➡ https://www.instagram.com/cincinnatipodcaststudio
Facebook ➡ https://www.facebook.com/cincinnatipodcaststudio
Tik Tok ➡ https://www.tiktok.com/@cincinnatipodcaststudio
LinkedIn ➡ https://www.linkedin.com/company/cincinnatipodcaststudio
==========================================
This is a podcast of the Cincinnati Podcast Studio
Creating high-quality a DIY video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message, creating true fans while establishing your authority and building trust.
Are you in the Greater Cincinnati area and interested in starting your own podcast?
Book a Tour Today ➡ http://cincinnatipodcaststudio.com/tour
Learn more about the Cincinnati Podcast Studio: ➡ https://cincinnatipodcaststudio.com
Episode 003: How to Be a Successful Podcaster
Take the FREE Video Podcast Fit Assessment ➡️ https://cincinnatipodcaststudio.com/fit
Are you in the Greater Cincinnati area and interested in starting your own podcast?
Book a Tour Today ➡ http://cincinnatipodcaststudio.com/tour
==========================================
DESCRIPTION:
Are you serious about building your brand? Join Josh Lewis as he takes a look at how the best in the business grow their brands through video podcasting.
==========================================
Subscribe & Listen to more content here:
Web ➡ https://cincinnatipodcaststudio.com/growyourpodcast
YouTube ➡ https://cincinnatipodcaststudio.com/gyp-youtube
Apple ➡ https://cincinnatipodcaststudio.com/gyp-apple
Spotify ➡ https://cincinnatipodcaststudio.com/gyp-spotify
==========================================
Connect with the Josh Lewis!
LinkedIn ➡ https://www.linkedin.com/in/devisinggood/
==========================================
Connect with us!
YouTube ➡ https://www.youtube.com/@cincinnatipodcaststudio
Instagram ➡ https://www.instagram.com/cincinnatipodcaststudio
Facebook ➡ https://www.facebook.com/cincinnatipodcaststudio
Tik Tok ➡ https://www.tiktok.com/@cincinnatipodcaststudio
LinkedIn ➡ https://www.linkedin.com/company/cincinnatipodcaststudio
==========================================
This is a podcast of the Cincinnati Podcast Studio
Creating high-quality a DIY video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message, creating true fans while establishing your authority and building trust.
Are you in the Greater Cincinnati area and interested in starting your own podcast?
Book a Tour Today ➡ http://cincinnatipodcaststudio.com/tour
Learn more about the Cincinnati Podcast Studio: ➡ https://cincinnatipodcaststudio.com
Episode 001: What Are Brands Missing Out On? Unlocking Podcasting ROI!
Take the FREE Video Podcast Fit Assessment ➡️ https://cincinnatipodcaststudio.com/fit
Are you in the Greater Cincinnati area and interested in starting your own podcast?
Book a Tour Today ➡ http://cincinnatipodcaststudio.com/tour
==========================================
DESCRIPTION:
What exactly IS the ROI of video podcasting?
In this episode of Grow Your Podcast, co-founders of the Cincinnati Podcast Studio, Josh Lewis (Chief Vision Officer) & Brian Erickson (Chief Executive Officer) breaks down the value of video podcasting for brands.Whether you’re a coach, executive, content creator, or business owner, this episode gives you a plug-and-play blueprint for creating high-quality video content that gets seen, builds your reputation, and saves time.
Are you serious about building your brand? Join Josh Lewis as he takes a look at how the best in the business grow their brands through video podcasting.
==========================================
Subscribe & Listen to more content here:
Web ➡ https://cincinnatipodcaststudio.com/growyourpodcast
YouTube ➡ https://cincinnatipodcaststudio.com/gyp-youtube
Apple ➡ https://cincinnatipodcaststudio.com/gyp-apple
Spotify ➡ https://cincinnatipodcaststudio.com/gyp-spotify
==========================================
Connect with the Josh Lewis!
LinkedIn ➡ https://www.linkedin.com/in/devisinggood/
==========================================
Connect with us!
YouTube ➡ https://www.youtube.com/@cincinnatipodcaststudio
Instagram ➡ https://www.instagram.com/cincinnatipodcaststudio
Facebook ➡ https://www.facebook.com/cincinnatipodcaststudio
Tik Tok ➡ https://www.tiktok.com/@cincinnatipodcaststudio
LinkedIn ➡ https://www.linkedin.com/company/cincinnatipodcaststudio
==========================================
This is a podcast of the Cincinnati Podcast Studio
Creating high-quality a DIY video podcast is complicated. Cincinnati Podcast Studio simplifies video podcast production so you can just show up and share your message, creating true fans while establishing your authority and building trust.
Are you in the Greater Cincinnati area and interested in starting your own podcast?
Book a Tour Today ➡ http://cincinnatipodcaststudio.com/tour
Learn more about the Cincinnati Podcast Studio: ➡ https://cincinnatipodcaststudio.com
Are you serious about building your brand? Join Josh Lewis as he takes a look at how the best in the business grow their brands through video podcasting.