Hey there, and welcome back to Grow Your Wellth! I’m your host Reena Goodwin — PR strategist, founder of FACTEUR, and your guide to building a brand that stands out and sustains you.
Now, if you're a founder, expert, or service provider thinking “This is the year I finally get serious about publicity and visibility,” you are in the right place. Because in this episode, I’m giving you a sneak peek inside our DIY PR Masterclass, which is part of my platform Realfluence — the only community built specifically to help beauty, wellness, and lifestyle brands grow through earned media and expert-led influence.
We’re diving into exactly how to create your PR plan for the year — whether you’re brand new to this or just need to sharpen your strategy. I’ll walk you through what matters, what’s actually worth your time, and how to make media coverage a consistent, aligned part of your marketing mix.
And the timing? Couldn’t be better.
Because on January 8, we’re kicking off our 6-week Visibility Sprint inside Realfluence — a focused, supportive challenge to help you land your first (or next) piece of press and start showing up as the credible, visible brand you already are.
This episode is your behind-the-scenes preview — and if you love what you hear, I’d love to see you inside Realfluence. Let’s make 2026 the year you stop being the best-kept secret and start owning your spotlight.
Let’s get into it.
Join Realfluence at therealfluence.com!
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How to Create a PR Plan That Actually Gets You Press in 2026
Hey there, and welcome back to Grow Your Wellth! I’m your host Reena Goodwin — PR strategist, founder of FACTEUR, and your guide to building a brand that stands out and sustains you.
Now, if you're a founder, expert, or service provider thinking “This is the year I finally get serious about publicity and visibility,” you are in the right place. Because in this episode, I’m giving you a sneak peek inside our DIY PR Masterclass, which is part of my platform Realfluence — the only community built specifically to help beauty, wellness, and lifestyle brands grow through earned media and expert-led influence.
We’re diving into exactly how to create your PR plan for the year — whether you’re brand new to this or just need to sharpen your strategy. I’ll walk you through what matters, what’s actually worth your time, and how to make media coverage a consistent, aligned part of your marketing mix.
And the timing? Couldn’t be better.
Because on January 8, we’re kicking off our 6-week Visibility Sprint inside Realfluence — a focused, supportive challenge to help you land your first (or next) piece of press and start showing up as the credible, visible brand you already are.
This episode is your behind-the-scenes preview — and if you love what you hear, I’d love to see you inside Realfluence. Let’s make 2026 the year you stop being the best-kept secret and start owning your spotlight.
Let’s get into it.
Join Realfluence at therealfluence.com!
Show links:
Connect:
If you’ve ever found yourself doing all the right things but still feeling exhausted, emotionally flooded, or quietly on the edge of burnout... this episode is for you.
In this episode of Grow Your Wellth, trauma-informed coach and nervous system educator Emily Greenway of Rise to Her breaks down what burnout really is, and why it has more to do with your past and your wiring than your planner or productivity hacks. We explore how trauma shapes behavior, why the nervous system is the real MVP of leadership, and how to rewire your patterns through inner work, community, and intuitive practices.
Emily also shares her signature three-part framework to help you reconnect with your body, your needs, and your sense of self so you can lead in business and life better.
This isn’t about bubble baths or hustle culture; it’s about creating safety, power, and possibility from the inside out.
Connect with Emily
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Going Solo, Owning Your Brand & Leading with Confidence with Dr. Gina Maccarone of The Surgeonista
What does it take to leave a traditional path, build your own brand, and become one of the few women owning the room, and the OR, in cosmetic surgery?
In this episode, triple-board certified cosmetic surgeon, Dr. Gina Maccarone, also known as The Surgeonista, shares her journey from working in hospital systems to launching her own cosmetic surgery practice and building a brand that champions collaboration over competition. We talk about how she used branding as a bold act of self-definition, creating and owning her own category, and how her personal mission goes far beyond procedures to focus on confidence, self-love, and inner beauty.
Whether you're in medicine, wellness, or entrepreneurship, this conversation is a powerful reminder that your story is your strategy, and that it’s possible to grow a brand that feels both authentic and unstoppable.
Learn more about The Surgeonsita at thesurgeonista.com and @thesurgeonista.
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From sweeping the floors of her family’s salon to coaching beauty professionals nationwide, Krystine Sherwood, also known as the BeautyPro Coach, is an educator and podcast host who knows what it takes to build a business that supports both your income and your energy.
In this episode of Grow Your Wellth, we dive into the real challenges facing salon owners and beauty service providers — from underpricing to overdelivering — and how to evolve your mindset and financial model for sustainable success.
Krystine shares her personal journey, the importance of knowing your why, and why client retention, team dynamics, and value-based pricing are the overlooked levers of a thriving business. Whether you’re behind the chair or building a brand, this conversation is a must-listen for anyone in the beauty industry who’s ready to grow with intention — not exhaustion.
Learn more about Krystine at https://www.thebeautyprocoach.com
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Most entrepreneurs feel like they’re running on fumes, not because they’re working too much—but because they’re working in too many directions at once. In this episode, I’ll share the biggest hidden productivity killer in most businesses I work with. You’ll discover the one simple hack to protect your focus so you can get more done in less time while feeling more energized.
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What makes a story unforgettable? And how can storytelling be the single most powerful tool to grow your brand?
In this episode of Grow Your Wellth, journalist and content strategist Alexandra Frost takes us behind the scenes of media and brand storytelling. From writing for The New York Times and Parents to helping brands shape their content strategies, Alex shares what makes a pitch irresistible, how to repurpose content for maximum impact, and why thought leadership is the currency of today’s content landscape.
We also dig into the rise of AI in writing—how it’s helping, how it’s hurting, and why authentic storytelling still wins. Plus, Alex opens up about her own health battle and the lessons she learned about balance, asking for help, and leading with purpose.
If you’ve ever wondered how to stand out in a crowded content world, this conversation will give you the clarity—and confidence—to do just that.
Learn more about Alexandra at www.alexandra-frost.com
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If you’ve been wondering how to age well without guessing your way through supplements and skincare trends, this episode is for you.
In today’s conversation, I’m joined by Body+Beauty Lab’s Krysha Mallari, a board-certified nurse practitioner whose work blends integrative health, aesthetic medicine, and functional longevity. Krysha shares her journey from traditional hospital settings to helping patients not just live longer — but live better.
We explore the real difference between lifespan and health span, why hormone replacement therapy is so misunderstood (especially for women), and how things like testosterone, strength training, sleep, and peptides can play a major role in your energy, metabolism, and mood as you age.
Krysha also breaks down why beauty and wellness aren’t separate conversations — and how confidence, vitality, and feeling good in your skin are all deeply connected.
Whether you're new to the world of functional medicine or looking to upgrade your wellness routine and ultimately your business with tools that actually work, this episode will inspire you to take charge of your health from the inside out.
Follow Krysha Mallari: @krysha.np
Learn more at: https://bodyandbeautylab.com
Follow @bodyandbeautylab
Show links:
Learn more about FACTEUR PR: www.facteurpr.com
Sign up for The DIY PR Project: www.diy-pr.com
Visit the Grow Your Wellth website: www.growyourwellthpodcast.com
Watch the Episodes on YouTube: www.youtube.com/@facteurpr
Connect:
Paid or Organic Media – Which Should You Invest in First?
When you’re building your brand, knowing whether to prioritize paid ads or organic media can feel overwhelming. During this episode of Grow Your Wellth, we’ll break down the pros and cons of each, how they work together, and the smarter order of investment if you want to grow sustainably. You’ll learn how to avoid wasting money on ads too soon, and why organic media builds the authority that makes every future marketing dollar work harder so you – and your budget – won’t burnout!
Scaling Smart: Making Every Ad Dollar Count with Fulya Uygun of Bowery Boost
Show links:
Learn more about FACTEUR PR: www.facteurpr.com
Sign up for The DIY PR Project: www.diy-pr.com
Visit the Grow Your Wellth website: www.growyourwellthpodcast.com
Watch the Episodes on YouTube: www.youtube.com/@facteurpr
Connect:
When we think about wellness, we think about the body. We think about mindset. Maybe we even think about money.
But here’s something most of us don’t think about until it’s too late: legal wellness. It’s one of the most powerful forms of self-protection and empowerment, especially for entrepreneurs, creatives, and consumers alike.
In this episode of Grow Your Wellth, attorney and law professor Danny Karon (aka Your Lovable Lawyer) breaks down how to become legally well — and why it matters more than you think. From spotting red flags in contracts to understanding your rights as an employee, client, or business owner, Danny delivers practical advice with clarity and heart.
We also dive into his new book, Your Lovable Lawyer’s Guide to Legal Wellness, and the real-world legal tools you’ll wish you had sooner.
Learn more about Daniel at https://yourlovablelawyer.com.
Show links:
Learn more about FACTEUR PR: www.facteurpr.com
Sign up for The DIY PR Project: www.diy-pr.com
Visit the Grow Your Wellth website: www.growyourwellthpodcast.com
Watch the Episodes on YouTube: www.youtube.com/@facteurpr
Connect:
Hey friends. Today’s episode of Grow Your Wellth is an inside look into a coaching call with one of our new DIY PR clients. Rohit Murthy of Belfiore Herbal and I sit down to chat about growing his family’s e-commerce skincare business. I’m really excited for this one because it’s a really REAL inside look on what’s top of mind for beauty brand founder these days, what are they struggling with, and what do opportunities look like for elevating your recognition in a competitive market.
While you’re listening, if you are curious about getting some of this hands-on feedback and guidance for your beauty or wellness business, I’d love to invite you to connect with me at diy-pr.com or facteurpr.com. Depending on where your business is at, you might qualify for our done-for-you agency services or our more do-it-together program. Speaking of which, I recently recorded a secret podcast episode just for beauty and wellness brands called The Secret to Standing Out in a Saturated Marketplace. You can give it a listen at facteurpr.com, too. Ok, let’s dive in!
Show links:
Learn more about FACTEUR PR: www.facteurpr.com
Sign up for The DIY PR Project: www.diy-pr.com
Visit the Grow Your Wellth website: www.growyourwellthpodcast.com
Watch the Episodes on YouTube: www.youtube.com/@facteurpr
Connect:
We’re told to be strong…as mothers, as founders, as women. But what if true strength doesn’t come from pushing through, but from being deeply supported?
In today’s episode of Grow Your Wellth, I’m joined by Erica Manto Paulson, co-founder of Nurture and a passionate childbirth educator, certified doula, and doula trainer with 20+ years of experience and more than 1,000 births under her belt. From the delivery room to the boardroom, Erica unpacks the importance of emotional, physical, and community support often lacking for women – not just for mothers, but for all women navigating change, growth, and leadership.
We explore how the principles of doula care mirror what so many women in business are craving: emotional safety, nonjudgmental support, advocacy, and the reminder that we don’t have to do it all alone. Erica introduces us to the concept of “birth with ease” and shows how that mindset can transform the way we build our families – and businesses.
Whether you’re a mother, an entrepreneur, or somewhere in between, this episode invites you to reimagine the way you move through challenge and change; not with more hustle, but with more help.
Connect with Erica Paulson:
Website: welcometonurture.com
Instagram: @nurturecincy and @birth_with_ease
Show links:
Learn more about FACTEUR PR: www.facteurpr.com
Sign up for The DIY PR Project: www.diy-pr.com
Visit the Grow Your Wellth website: www.growyourwellthpodcast.com
Watch the Episodes on YouTube: www.youtube.com/@facteurpr
Connect:
Is SEO dead? Not quite — but it’s no longer the only way people discover brands. In this episode of Grow Your Wellth, we explore the rise of GEO (Generative Engine Optimization) and how AI discovery is reshaping brand visibility. Drawing from a groundbreaking Muck Rack study that analyzed 1 million AI prompts, I’m breaking down what is driving nearly all AI citations, why consistency is the new keyword, and how SEO, PR, and GEO now work together. You will walk away with both short-term actions and a long-term roadmap to ensure their brand doesn’t just exist; it gets discovered in the AI era.
Show links:
Learn more about FACTEUR PR: www.facteurpr.com
Sign up for The DIY PR Project: www.diy-pr.com
Visit the Grow Your Wellth website: www.growyourwellthpodcast.com
Watch the Episodes on YouTube: www.youtube.com/@facteurpr
Connect:
For many women, midlife is the moment when careers are thriving, businesses are scaling, and family responsibilities are at their peak. Yet this is also the season when hormonal changes can start to impact energy, focus, and overall health. In this empowering episode of Grow Your Wellth, Reena Goodwin sits down with Emily Sadri of Aurelia Health to talk about how women can take control of their hormonal health, perimenopause, and midlife transitions without losing momentum.
Emily shares her journey from conventional to functional medicine and explains how understanding hormone decline and adopting a systems-based approach can unlock more energy, resilience, and clarity.
With honesty and expertise, Emily reminds us that knowledge is power, and when women know their bodies, they can advocate for the right care, feel their best, and continue building the careers, businesses, and lives they’re just getting started on.
Learn more about Emily and Aurelia Health at https://aureliahealth.com.
Perimenopause Guidebook: https://aureliahealth.com/grow-your-wellth
Show links:
Learn more about FACTEUR PR: www.facteurpr.com
Sign up for The DIY PR Project: www.diy-pr.com
Visit the Grow Your Wellth website: www.growyourwellthpodcast.com
Watch the Episodes on YouTube: www.youtube.com/@facteurpr
Connect:
Think media coverage is all luck or big budgets? Not anymore. In this episode of Grow Your Wellth, I’m breaking down exactly how our CPG clients at FACTEUR PR are landing 50% more press – without spending a dime extra.
From affiliate link strategy to smart product bundling, I’ll walk you through the shifts in the media landscape and how to make your brand stand out in today’s pay-to-play environment.
If you’re ready to boost visibility, earn more credibility, and turn media hits into real growth, this one's packed with actionable gems.
Show links:
Learn more about FACTEUR PR: www.facteurpr.com
Sign up for The DIY PR Project: www.diy-pr.com
Visit the Grow Your Wellth website: www.growyourwellthpodcast.com
Watch the Episodes on YouTube: www.youtube.com/@facteurpr
Connect:
Follow @facteurpr
Follow @reenasgoodwin
What makes a brand truly unforgettable? According to designer and brand strategist Charity D’Amato, it’s not just about what it looks like; it’s about what it communicates. In this episode, I sit down with Charity, founder of Cleveland-based Studio Chartreuse, to explore the intersection of design, storytelling, and strategy, and how thoughtful branding can help you connect more deeply, show up more consistently, and work smarter in your business.
Charity shares her creative journey, the lessons she’s learned from two decades of building brands with heart, and her take on how even small design tweaks can make a big impact. We also talk about why your brand is so much more than a logo, how to get clear on your visual direction, and what role AI can (and can’t) play in the creative process.
Whether you're an entrepreneur refining your identity or just starting out, this conversation will inspire you to think differently about design; not as just an aesthetic, but as a tool for clarity, connection, and growth.
Learn more about Charity and Studio Chartreuse at https://www.studio-chartreuse.com.
Show links:
Learn more about FACTEUR PR: www.facteurpr.com
Sign up for The DIY PR Project: www.diy-pr.com
Visit the Grow Your Wellth website: www.growyourwellthpodcast.com
Watch the Episodes on YouTube: www.youtube.com/@facteurpr
Connect:
Follow @Growyourwellth
Follow @facteurpr
Follow @reenasgoodwin
Stop competing and start outshining.
Most businesses in your market are playing by the same rules:
→ Running more ads to the same people
→ Offering discounts and trials
→ Producing loads of time-consuming social content in hopes of going viral
But the businesses that dominate their markets? They don’t work harder.
They work smarter by positioning themselves as nationally recognized experts and putting themselves ABOVE the competition – not alongside it.
Whether you're a private medical practice, a gym, spa, restaurant, wellness facility, designer, real estate agent, even a house cleaner, if you've got a specialty, you've got the ability to transform your local business into one for the headlines.
And here's the thing, most local businesses are NOT doing this (yet!). Which means you've got an opportunity to be one of the only ones to do it – and competition is less fierce at the top, which means your CAC goes down!
If you’re ready to stop competing and start outshining, tune into this episode of Grow Your Wellth now!
Show links:
Learn more about FACTEUR PR: www.facteurpr.com
Sign up for The DIY PR Project: www.diy-pr.com
Visit the Grow Your Wellth website: www.growyourwellthpodcast.com
Watch the Episodes on YouTube: www.youtube.com/@facteurpr
Connect:
Follow @Growyourwellth
Follow @facteurpr
Follow @reenasgoodwin
Are you a service-based entrepreneur drowning in admin tasks, client emails, and endless to-dos? In this episode of Grow Your Wellth, Taylor Hedden, founder of Chanel & Lee, shares how she built a six-figure business by swapping burnout for business automation and streamlined systems.
We dive into the power of client onboarding systems, automation tools like Dubsado, and the exact processes that help you save time, set boundaries, and scale without stress. Taylor explains when to automate vs. delegate, how to design a client experience that feels effortless (for you and them), and why systems are the key to sustainable growth.
If you’ve been debating between hiring a VA or investing in automation—or you’re ready to finally reclaim your time and prevent entrepreneurial burnout—this episode is your step-by-step roadmap to working smarter, not harder.
Learn more about Taylor’s work: https://chanelandlee.com | @chanellandlee
🎧 Tune in to learn how to save time, elevate your client experience, and free yourself to focus on the aspects of your business you truly enjoy.
Show links:
Learn more about FACTEUR PR: www.facteurpr.com
Sign up for The DIY PR Project: www.diy-pr.com
Visit the Grow Your Wellth website: www.growyourwellthpodcast.com
Watch the Episodes on YouTube: www.youtube.com/@facteurpr
Connect:
Follow @Growyourwellth
Follow @facteurpr
Follow @reenasgoodwin
The holiday season may seem distant, but for editors and influencers, it’s top of mind now. If you want your brand featured in gift guides, this is the moment to act. In this episode of Grow Your Wellth, I’m sharing six essentials to help you stand out and secure press during the most competitive, and profitable time of the year.
Whether you sell beauty, wellness, home, lifestyle, or food products, or even services, these six essentials can dramatically increase your chances of being featured in holiday gift guides that drive both visibility and sales.
🎧 Press play and start preparing now before the holiday lights go up.
Show links:
Learn more about FACTEUR PR: www.facteurpr.com
Sign up for The DIY PR Project: www.diy-pr.com
Visit the Grow Your Wellth website: www.growyourwellthpodcast.com
Watch the Episodes on YouTube: www.youtube.com/@facteurpr
Connect:
Follow @Growyourwellth
Follow @facteurpr
Follow @reenasgoodwin
Money isn’t just numbers—it’s strategy, security, and sustainability. In this episode of Grow Your Wellth, I sit down with Danya Karram, financial planner and co-founder of Brilliant Advice Wealth Management, to explore what every entrepreneur needs to know about building wealth that lasts.
Danya shares her journey from accounting to financial planning and why she sees it as “your personal strategic plan.” We talk about the meaning of financial readiness, the power of scenario planning in uncertain times, and how entrepreneurs can balance growth with protection. Danya reminds us that understanding your finances isn’t optional—it’s the foundation for long-term success.
🎧 Tune in for strategies that will help you get financially ready for whatever comes next in business and in life.
Show links:
Learn more about FACTEUR PR: www.facteurpr.com
Sign up for The DIY PR Project: www.diy-pr.com
Visit the Grow Your Wellth website: www.growyourwellthpodcast.com
Watch the Episodes on YouTube: www.youtube.com/@facteurpr
Connect:
Follow @Growyourwellth
Follow @facteurpr
Follow @reenasgoodwin