Growth Activated | The B2B Marketing Leadership Podcast
Mandy Walker
35 episodes
4 weeks ago
#35: Struggling to decide whether to hire a marketing agency, add in-house headcount, or bring in fractional support? You’re not alone — and the answer is changing fast in 2025. In this special episode, Mandy switches seats and joins Kayla Bryant, General Manager at Two Trees PPC and host of The Marketing Chatroom, for a candid and practical conversation about how to resource your marketing team in an AI-driven world. You’ll hear Mandy’s perspective from 15+ years leading marketing inside lar...
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#35: Struggling to decide whether to hire a marketing agency, add in-house headcount, or bring in fractional support? You’re not alone — and the answer is changing fast in 2025. In this special episode, Mandy switches seats and joins Kayla Bryant, General Manager at Two Trees PPC and host of The Marketing Chatroom, for a candid and practical conversation about how to resource your marketing team in an AI-driven world. You’ll hear Mandy’s perspective from 15+ years leading marketing inside lar...
Adapt or Get Left Behind: AI Workflow Hacks and Automation Wins for B2B Marketing Teams with Nicole Leffer
Growth Activated | The B2B Marketing Leadership Podcast
57 minutes
8 months ago
Adapt or Get Left Behind: AI Workflow Hacks and Automation Wins for B2B Marketing Teams with Nicole Leffer
#16: AI is moving faster than most marketing teams can keep up—and the gap between early adopters and laggards is only getting wider. In this episode of Growth Activated, I sit down with AI strategist Nicole Leffer to break down what B2B marketing leaders must know right now to stay competitive, scale smarter, and lead with confidence in the AI era. We’ll cover: How the best B2B marketing teams are using AI for competitive intelligence, content, sales enablement, and moreThe 3 paths marketing...
Growth Activated | The B2B Marketing Leadership Podcast
#35: Struggling to decide whether to hire a marketing agency, add in-house headcount, or bring in fractional support? You’re not alone — and the answer is changing fast in 2025. In this special episode, Mandy switches seats and joins Kayla Bryant, General Manager at Two Trees PPC and host of The Marketing Chatroom, for a candid and practical conversation about how to resource your marketing team in an AI-driven world. You’ll hear Mandy’s perspective from 15+ years leading marketing inside lar...
