Growth Activated | The B2B Marketing Leadership Podcast

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Growth Activated | The B2B Marketing Leadership Podcast

Mandy Walker

35 episodes

3 weeks ago

#35: Struggling to decide whether to hire a marketing agency, add in-house headcount, or bring in fractional support? You’re not alone — and the answer is changing fast in 2025. In this special episode, Mandy switches seats and joins Kayla Bryant, General Manager at Two Trees PPC and host of The Marketing Chatroom, for a candid and practical conversation about how to resource your marketing team in an AI-driven world. You’ll hear Mandy’s perspective from 15+ years leading marketing inside lar...

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#35: Struggling to decide whether to hire a marketing agency, add in-house headcount, or bring in fractional support? You’re not alone — and the answer is changing fast in 2025. In this special episode, Mandy switches seats and joins Kayla Bryant, General Manager at Two Trees PPC and host of The Marketing Chatroom, for a candid and practical conversation about how to resource your marketing team in an AI-driven world. You’ll hear Mandy’s perspective from 15+ years leading marketing inside lar...

Show more...

Episodes (20/35)

Growth Activated | The B2B Marketing Leadership Podcast

How B2B Marketing Leaders Decide What to Keep In-House, What to Outsource, and When to Go Fractional

#35: Struggling to decide whether to hire a marketing agency, add in-house headcount, or bring in fractional support? You’re not alone — and the answer is changing fast in 2025. In this special episode, Mandy switches seats and joins Kayla Bryant, General Manager at Two Trees PPC and host of The Marketing Chatroom, for a candid and practical conversation about how to resource your marketing team in an AI-driven world. You’ll hear Mandy’s perspective from 15+ years leading marketing inside lar...

1 month ago

29 minutes

Growth Activated | The B2B Marketing Leadership Podcast

Go-to-Market Science: How Sarah Renner Turns B2B Marketing into an Experimentation Engine

What if your marketing org operated like a science lab—with clear hypotheses, clean data, and experiments that actually change how you invest your budget? In this episode of Growth Activated, I’m joined by Sarah Renner, VP of Marketing Strategy & Analytics at MarketBridge and one of the sharpest go-to-market “truth seekers” in B2B. Sarah has spent 20+ years at the intersection of strategy, analytics, and experimentation, helping companies move from opinion-driven decisions to evidence-bas...

1 month ago

51 minutes

Growth Activated | The B2B Marketing Leadership Podcast

AI-Powered Rebrand in 6 Weeks: How CMO Dana Gagnon Relaunched Her Brand & Website with a Tiny Team

What if you could pull off a full rebrand and ship a new website in six weeks—without a big agency, giant budget, or in-house dev team? In this episode of Growth Activated, CMO Dana Gagnon (Every, ex-Pluralsight) breaks down how she used AI to lead one of the fastest, most modern B2B brand relaunches I’ve seen. She shares the exact playbook she used to reposition the company, refresh the visual identity, and write 13 core pages of web copy in an afternoon—while still protecting quality and br...

1 month ago

52 minutes

Growth Activated | The B2B Marketing Leadership Podcast

A Little Life Update Before the Next Big Chapter

It’s been a full season - from wedding planning and family celebrations to prepping new episodes for the podcast. In this short update, Mandy shares what’s been happening behind the scenes, why the feed’s been quieter, and what listeners can look forward to when Growth Activated returns in mid-November. Lead Like a CMO - Group Coaching Lab: Join the Waitlist Let’s Keep the Conversation Going! Loved this episode? Connect with me for more insights on B2B marketing leadership and strategies to ...

2 months ago

2 minutes

Growth Activated | The B2B Marketing Leadership Podcast

The Pipeline Black Box: Why Your GTM Factory Stalls (and How to Fix It)

#31 – What’s really happening inside your GTM engine before opportunities are created? That hidden stretch - what today’s guest calls the pipeline black box - may be the single biggest blind spot in B2B growth. Four-time marketing leader Carolyn Dilks (ex–VP Marketing, now Co-Founder at Passetto and co-host of GTM Live) joins host Mandy Walker to unpack how revenue teams can finally see what’s working, what’s wasting resources, and how to engineer predictable pipeline. You’ll learn: The Pipel...

3 months ago

48 minutes

Growth Activated | The B2B Marketing Leadership Podcast

Brand vs. Demand, Pipeline Pressure, and GTM Essentials: A Live Coaching Session with Bryna Dilman

#30 - In this episode of Growth Activated, Mandy Walker sits down with Bryna Dilman—a seasoned Growth & Demand Gen leader—for our very first live coaching session on the show. We tackle four questions many B2B marketing leader are wrestling with right now - and break down practical, real-world strategies you can take straight back to your team. Inside, we cover: Evolving roles in the AI era - are generalists making a comeback, or do specialists still win?Digital marketing in a noisy world...

4 months ago

51 minutes

Growth Activated | The B2B Marketing Leadership Podcast

Lessons from a 4× CMO: AI, Brand Voice, and Annual Planning in B2B Marketing (with Ruth Zive)

#29 - AI is reshaping B2B marketing - but what does that actually look like inside a CMO’s org, plan, and P&L? Four-time CMO Ruth Zive (Voices; ex-Ada, LivePerson) joins host Mandy Walker to share practical plays marketing leaders can use right now across customer experience, brand, content, and go-to-market - without losing the human edge. You’ll learn: AI in CX & Brand: Why voice is the next brand asset (like your logo) and how leading brands license voices ethically and at scale.Ma...

4 months ago

57 minutes

Growth Activated | The B2B Marketing Leadership Podcast

7 Mistakes Marketing Leaders Make When Proving ROI to the C-Suite (and How to Avoid Them)

#28 - Few conversations are more high-stakes for a B2B marketing leader than proving ROI to the C-Suite. Nail it, and you win trust, credibility, and budget. Miss the mark, and you risk being seen as a cost center instead of a growth driver. In this episode of Growth Activated, host Mandy Walker shares seven mistakes marketing leaders make when proving marketing ROI to executives — and exactly how to avoid them. Drawing on her experience leading teams from $1M to $750M in revenue, Mandy revea...

4 months ago

15 minutes

Growth Activated | The B2B Marketing Leadership Podcast

Your First 90 Days as CMO: How to Align, Unite, and Win Fast

#27 – The first 90 days in a new marketing leadership role can make or break your long-term success. You’re learning a new company, navigating personalities and politics, absorbing new systems—and all eyes are on you to make an impact fast. In this solo episode of Growth Activated, Mandy Walker is sharing the 3 priorities she focuses on in every new CMO role—priorities that help her align with the business, unite her team, and deliver quick wins without burning out. Inside, we cover: How to p...

5 months ago

18 minutes

Growth Activated | The B2B Marketing Leadership Podcast

LinkedIn Strategy That Works: 5 Steps B2B Marketing Leaders Can Use to Activate Sales

#26 - In this episode of Growth Activated, Mandy Walker sits down with Morgan J. Ingram — LinkedIn strategist, content creator, and founder of AMP Creative — to talk all things LinkedIn marketing, social selling, and building a personal and brand presence that actually drives results. Morgan breaks down the five key components of a high-impact social selling strategy, the role of marketing leadership in enabling sales teams on LinkedIn, and how modern B2B marketing leaders can create al...

5 months ago

56 minutes

Growth Activated | The B2B Marketing Leadership Podcast

From Vision to Velocity: 9 Ways to Empower Your Team and Get Out of Their Way

You can’t move fast if your team doesn’t know where they’re going - or if they’re stuck waiting on you to decide everything. In this episode of Growth Activated, marketing leader and Fractional CMO Mandy Walker shares one of her most revisited leadership lessons: the importance of “laying the tracks” so your team can run. Drawing on a powerful metaphor from a former CEO - and lessons from leading B2B marketing teams and planning her own wedding - Mandy explores how effective marketing leaders...

5 months ago

18 minutes

Growth Activated | The B2B Marketing Leadership Podcast

Empathy Without Avoidance: 4 Hard Calls Every CMO Must Make to Build High-Trust Teams

#24 - Welcome to a special summer mini-series on Growth Activated, where we’re keeping things short, actionable, and full of value for marketing leaders looking to elevate their impact. In this kickoff episode, Mandy Walker shares one of the most memorable leadership lessons she’s ever received - something that changed the way she thinks about empathy, accountability, and what it really means to lead a high-performing team. If you’ve ever wrestled with whether to keep an underperformer, dealt...

5 months ago

11 minutes

Growth Activated | The B2B Marketing Leadership Podcast

Content Strategy 2.0: How Top B2B Brands Win on LinkedIn, YouTube & Podcasts

What does it take to build a content strategy that actually drives brand, trust, and pipeline in today’s B2B landscape? In this episode of Growth Activated, I’m joined by Erik Jacobson—founder of Hatch.fm, host of the 95% Content podcast, and content partner to B2B leaders like Chris Walker and Dave Gerhardt. We break down what Content Strategy 2.0 really looks like—and how top B2B brands are using podcasts, LinkedIn, and YouTube to build lasting influence and stay top of mind with future buy...

6 months ago

50 minutes

Growth Activated | The B2B Marketing Leadership Podcast

Search Everywhere Optimization: How AI Is Changing the SEO Game

#22: The rules of SEO are changing—and if you’re a B2B marketing leader still focused only on Google, it’s time to expand your playbook. In this episode of Growth Activated, I’m joined by Mark Goloboy, a fractional CMO and AI marketing strategist helping teams adapt to the new world of LLM Optimization—where tools like ChatGPT, Gemini, and Perplexity now shape how your brand shows up in search. We’ll explore what this shift means for modern B2B marketing teams, how AI is reshaping the way buy...

6 months ago

37 minutes

Growth Activated | The B2B Marketing Leadership Podcast

2025 Marketing Salaries & Job Trends: What’s Hot, What’s Not

#21: What does the 2025 marketing job market really look like—and how do you stay in demand as AI transforms the way B2B teams hire, operate, and grow? In this solo episode of Growth Activated, host Mandy Walker breaks down two must-read reports—the Taligence Q1 2025 Jobs Report and the Exit Five Salary Report—to uncover what’s happening beneath the surface of the B2B marketing world. We’ll cover: The highest-paying B2B marketing roles in 2025—and which ones are stalling or shrinkingHow AI is...

7 months ago

28 minutes

Growth Activated | The B2B Marketing Leadership Podcast

The CMO Scorecard: Benchmark Your Marketing Team, Close Gaps & Build a Revenue-Ready Org

#20: Ever wonder how your B2B marketing team stacks up against others? Not just in headcount or budget—but in actual maturity, strategy, and execution? In this episode of Growth Activated, we’re diving into the Sales and Marketing Maturity Matrix—a powerful assessment designed to help marketing leaders benchmark their teams across 9 essential pillars of go-to-market success. Whether you're leading a small but mighty team or scaling a complex org, this framework reveals exactly where you...

7 months ago

42 minutes

Growth Activated | The B2B Marketing Leadership Podcast

To Show Up or Stay Silent? Lessons in Building Brave, Authentic B2B Brands with Katie Martell

#19: In a time when brand silence speaks volumes, how should B2B marketers show up? In this powerful episode of Growth Activated, host Mandy Walker sits down with Katie Martell—LinkedIn Top Voice, keynote speaker, and unapologetic marketing truth-teller—for a timely conversation on brand authenticity, performative allyship, and what it really means to lead with integrity as a B2B marketing leader. Whether you're navigating Pride Month messaging, facing internal resistance around DEI, or wonde...

7 months ago

41 minutes

Growth Activated | The B2B Marketing Leadership Podcast

Thought Leadership-Driven Growth: Rethinking Sales and Marketing for the Next Generation with Kelli Schutrop

#18: In today's B2B world, the traditional divide between sales and marketing is holding companies back—and "growth at all costs" tactics are losing their edge. In this episode of Growth Activated, I’m joined by Kelli Schutrop, a sales and marketing leader who’s built her own playbook for modern B2B growth—rooted in strategic alignment, thought leadership, and expert visibility. We’ll dive into: Why sales and marketing alignment alone isn’t enough for today’s B2B marketing leadersHow leadin...

8 months ago

55 minutes

Growth Activated | The B2B Marketing Leadership Podcast

The One Hire That Will Transform Your Go-to-Market Strategy (Yet Most Teams Hire Too Late) — with Shirin Shahin

#17: Most B2B marketing leaders think they have product marketing covered—until growth stalls, GTM alignment breaks down, and messaging misses the mark. In this episode of Growth Activated, I sit down with product marketing expert Shirin Shahin to unpack why product marketing is often the critical blind spot in marketing organizations—and how strategic leaders are closing the gap to drive faster, smarter growth. We’ll cover: What product marketing really is—and why it’s often misunderstood (e...

8 months ago

35 minutes

Growth Activated | The B2B Marketing Leadership Podcast

Adapt or Get Left Behind: AI Workflow Hacks and Automation Wins for B2B Marketing Teams with Nicole Leffer

#16: AI is moving faster than most marketing teams can keep up—and the gap between early adopters and laggards is only getting wider. In this episode of Growth Activated, I sit down with AI strategist Nicole Leffer to break down what B2B marketing leaders must know right now to stay competitive, scale smarter, and lead with confidence in the AI era. We’ll cover: How the best B2B marketing teams are using AI for competitive intelligence, content, sales enablement, and moreThe 3 paths marketing...

8 months ago

57 minutes