Growth Activated | The B2B Marketing Leadership Podcast
Mandy Walker
35 episodes
1 month ago
#35: Struggling to decide whether to hire a marketing agency, add in-house headcount, or bring in fractional support? You’re not alone — and the answer is changing fast in 2025. In this special episode, Mandy switches seats and joins Kayla Bryant, General Manager at Two Trees PPC and host of The Marketing Chatroom, for a candid and practical conversation about how to resource your marketing team in an AI-driven world. You’ll hear Mandy’s perspective from 15+ years leading marketing inside lar...
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#35: Struggling to decide whether to hire a marketing agency, add in-house headcount, or bring in fractional support? You’re not alone — and the answer is changing fast in 2025. In this special episode, Mandy switches seats and joins Kayla Bryant, General Manager at Two Trees PPC and host of The Marketing Chatroom, for a candid and practical conversation about how to resource your marketing team in an AI-driven world. You’ll hear Mandy’s perspective from 15+ years leading marketing inside lar...
Search Everywhere Optimization: How AI Is Changing the SEO Game
Growth Activated | The B2B Marketing Leadership Podcast
37 minutes
6 months ago
Search Everywhere Optimization: How AI Is Changing the SEO Game
#22: The rules of SEO are changing—and if you’re a B2B marketing leader still focused only on Google, it’s time to expand your playbook. In this episode of Growth Activated, I’m joined by Mark Goloboy, a fractional CMO and AI marketing strategist helping teams adapt to the new world of LLM Optimization—where tools like ChatGPT, Gemini, and Perplexity now shape how your brand shows up in search. We’ll explore what this shift means for modern B2B marketing teams, how AI is reshaping the way buy...
Growth Activated | The B2B Marketing Leadership Podcast
#35: Struggling to decide whether to hire a marketing agency, add in-house headcount, or bring in fractional support? You’re not alone — and the answer is changing fast in 2025. In this special episode, Mandy switches seats and joins Kayla Bryant, General Manager at Two Trees PPC and host of The Marketing Chatroom, for a candid and practical conversation about how to resource your marketing team in an AI-driven world. You’ll hear Mandy’s perspective from 15+ years leading marketing inside lar...
