Growth Activated | The B2B Marketing Leadership Podcast
Mandy Walker
35 episodes
1 month ago
#35: Struggling to decide whether to hire a marketing agency, add in-house headcount, or bring in fractional support? You’re not alone — and the answer is changing fast in 2025. In this special episode, Mandy switches seats and joins Kayla Bryant, General Manager at Two Trees PPC and host of The Marketing Chatroom, for a candid and practical conversation about how to resource your marketing team in an AI-driven world. You’ll hear Mandy’s perspective from 15+ years leading marketing inside lar...
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#35: Struggling to decide whether to hire a marketing agency, add in-house headcount, or bring in fractional support? You’re not alone — and the answer is changing fast in 2025. In this special episode, Mandy switches seats and joins Kayla Bryant, General Manager at Two Trees PPC and host of The Marketing Chatroom, for a candid and practical conversation about how to resource your marketing team in an AI-driven world. You’ll hear Mandy’s perspective from 15+ years leading marketing inside lar...
The Pipeline Black Box: Why Your GTM Factory Stalls (and How to Fix It)
Growth Activated | The B2B Marketing Leadership Podcast
48 minutes
3 months ago
The Pipeline Black Box: Why Your GTM Factory Stalls (and How to Fix It)
#31 – What’s really happening inside your GTM engine before opportunities are created? That hidden stretch - what today’s guest calls the pipeline black box - may be the single biggest blind spot in B2B growth. Four-time marketing leader Carolyn Dilks (ex–VP Marketing, now Co-Founder at Passetto and co-host of GTM Live) joins host Mandy Walker to unpack how revenue teams can finally see what’s working, what’s wasting resources, and how to engineer predictable pipeline. You’ll learn: The Pipel...
Growth Activated | The B2B Marketing Leadership Podcast
#35: Struggling to decide whether to hire a marketing agency, add in-house headcount, or bring in fractional support? You’re not alone — and the answer is changing fast in 2025. In this special episode, Mandy switches seats and joins Kayla Bryant, General Manager at Two Trees PPC and host of The Marketing Chatroom, for a candid and practical conversation about how to resource your marketing team in an AI-driven world. You’ll hear Mandy’s perspective from 15+ years leading marketing inside lar...
