Growth Activated | The B2B Marketing Leadership Podcast
Mandy Walker
35 episodes
1 month ago
#35: Struggling to decide whether to hire a marketing agency, add in-house headcount, or bring in fractional support? You’re not alone — and the answer is changing fast in 2025. In this special episode, Mandy switches seats and joins Kayla Bryant, General Manager at Two Trees PPC and host of The Marketing Chatroom, for a candid and practical conversation about how to resource your marketing team in an AI-driven world. You’ll hear Mandy’s perspective from 15+ years leading marketing inside lar...
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#35: Struggling to decide whether to hire a marketing agency, add in-house headcount, or bring in fractional support? You’re not alone — and the answer is changing fast in 2025. In this special episode, Mandy switches seats and joins Kayla Bryant, General Manager at Two Trees PPC and host of The Marketing Chatroom, for a candid and practical conversation about how to resource your marketing team in an AI-driven world. You’ll hear Mandy’s perspective from 15+ years leading marketing inside lar...
Your First 90 Days as CMO: How to Align, Unite, and Win Fast
Growth Activated | The B2B Marketing Leadership Podcast
18 minutes
5 months ago
Your First 90 Days as CMO: How to Align, Unite, and Win Fast
#27 – The first 90 days in a new marketing leadership role can make or break your long-term success. You’re learning a new company, navigating personalities and politics, absorbing new systems—and all eyes are on you to make an impact fast. In this solo episode of Growth Activated, Mandy Walker is sharing the 3 priorities she focuses on in every new CMO role—priorities that help her align with the business, unite her team, and deliver quick wins without burning out. Inside, we cover: How to p...
Growth Activated | The B2B Marketing Leadership Podcast
#35: Struggling to decide whether to hire a marketing agency, add in-house headcount, or bring in fractional support? You’re not alone — and the answer is changing fast in 2025. In this special episode, Mandy switches seats and joins Kayla Bryant, General Manager at Two Trees PPC and host of The Marketing Chatroom, for a candid and practical conversation about how to resource your marketing team in an AI-driven world. You’ll hear Mandy’s perspective from 15+ years leading marketing inside lar...
