Growth Activated | The B2B Marketing Leadership Podcast
Mandy Walker
35 episodes
1 month ago
#35: Struggling to decide whether to hire a marketing agency, add in-house headcount, or bring in fractional support? You’re not alone — and the answer is changing fast in 2025. In this special episode, Mandy switches seats and joins Kayla Bryant, General Manager at Two Trees PPC and host of The Marketing Chatroom, for a candid and practical conversation about how to resource your marketing team in an AI-driven world. You’ll hear Mandy’s perspective from 15+ years leading marketing inside lar...
All content for Growth Activated | The B2B Marketing Leadership Podcast is the property of Mandy Walker and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
#35: Struggling to decide whether to hire a marketing agency, add in-house headcount, or bring in fractional support? You’re not alone — and the answer is changing fast in 2025. In this special episode, Mandy switches seats and joins Kayla Bryant, General Manager at Two Trees PPC and host of The Marketing Chatroom, for a candid and practical conversation about how to resource your marketing team in an AI-driven world. You’ll hear Mandy’s perspective from 15+ years leading marketing inside lar...
The One Hire That Will Transform Your Go-to-Market Strategy (Yet Most Teams Hire Too Late) — with Shirin Shahin
Growth Activated | The B2B Marketing Leadership Podcast
35 minutes
8 months ago
The One Hire That Will Transform Your Go-to-Market Strategy (Yet Most Teams Hire Too Late) — with Shirin Shahin
#17: Most B2B marketing leaders think they have product marketing covered—until growth stalls, GTM alignment breaks down, and messaging misses the mark. In this episode of Growth Activated, I sit down with product marketing expert Shirin Shahin to unpack why product marketing is often the critical blind spot in marketing organizations—and how strategic leaders are closing the gap to drive faster, smarter growth. We’ll cover: What product marketing really is—and why it’s often misunderstood (e...
Growth Activated | The B2B Marketing Leadership Podcast
#35: Struggling to decide whether to hire a marketing agency, add in-house headcount, or bring in fractional support? You’re not alone — and the answer is changing fast in 2025. In this special episode, Mandy switches seats and joins Kayla Bryant, General Manager at Two Trees PPC and host of The Marketing Chatroom, for a candid and practical conversation about how to resource your marketing team in an AI-driven world. You’ll hear Mandy’s perspective from 15+ years leading marketing inside lar...
