Growth Activated | The B2B Marketing Leadership Podcast
Mandy Walker
35 episodes
1 month ago
#35: Struggling to decide whether to hire a marketing agency, add in-house headcount, or bring in fractional support? You’re not alone — and the answer is changing fast in 2025. In this special episode, Mandy switches seats and joins Kayla Bryant, General Manager at Two Trees PPC and host of The Marketing Chatroom, for a candid and practical conversation about how to resource your marketing team in an AI-driven world. You’ll hear Mandy’s perspective from 15+ years leading marketing inside lar...
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#35: Struggling to decide whether to hire a marketing agency, add in-house headcount, or bring in fractional support? You’re not alone — and the answer is changing fast in 2025. In this special episode, Mandy switches seats and joins Kayla Bryant, General Manager at Two Trees PPC and host of The Marketing Chatroom, for a candid and practical conversation about how to resource your marketing team in an AI-driven world. You’ll hear Mandy’s perspective from 15+ years leading marketing inside lar...
Brand vs. Demand, Pipeline Pressure, and GTM Essentials: A Live Coaching Session with Bryna Dilman
Growth Activated | The B2B Marketing Leadership Podcast
51 minutes
4 months ago
Brand vs. Demand, Pipeline Pressure, and GTM Essentials: A Live Coaching Session with Bryna Dilman
#30 - In this episode of Growth Activated, Mandy Walker sits down with Bryna Dilman—a seasoned Growth & Demand Gen leader—for our very first live coaching session on the show. We tackle four questions many B2B marketing leader are wrestling with right now - and break down practical, real-world strategies you can take straight back to your team. Inside, we cover: Evolving roles in the AI era - are generalists making a comeback, or do specialists still win?Digital marketing in a noisy world...
Growth Activated | The B2B Marketing Leadership Podcast
#35: Struggling to decide whether to hire a marketing agency, add in-house headcount, or bring in fractional support? You’re not alone — and the answer is changing fast in 2025. In this special episode, Mandy switches seats and joins Kayla Bryant, General Manager at Two Trees PPC and host of The Marketing Chatroom, for a candid and practical conversation about how to resource your marketing team in an AI-driven world. You’ll hear Mandy’s perspective from 15+ years leading marketing inside lar...
