Growth Activated | The B2B Marketing Leadership Podcast
Mandy Walker
32 episodes
4 days ago
It’s been a full season - from wedding planning and family celebrations to prepping new episodes for the podcast. In this short update, Mandy shares what’s been happening behind the scenes, why the feed’s been quieter, and what listeners can look forward to when Growth Activated returns in mid-November. Lead Like a CMO - Group Coaching Lab: Join the Waitlist Let’s Keep the Conversation Going! Loved this episode? Connect with me for more insights on B2B marketing leadership and strategies to ...
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It’s been a full season - from wedding planning and family celebrations to prepping new episodes for the podcast. In this short update, Mandy shares what’s been happening behind the scenes, why the feed’s been quieter, and what listeners can look forward to when Growth Activated returns in mid-November. Lead Like a CMO - Group Coaching Lab: Join the Waitlist Let’s Keep the Conversation Going! Loved this episode? Connect with me for more insights on B2B marketing leadership and strategies to ...
Lessons from a 4× CMO: AI, Brand Voice, and Annual Planning in B2B Marketing (with Ruth Zive)
Growth Activated | The B2B Marketing Leadership Podcast
57 minutes
2 months ago
Lessons from a 4× CMO: AI, Brand Voice, and Annual Planning in B2B Marketing (with Ruth Zive)
#29 - AI is reshaping B2B marketing - but what does that actually look like inside a CMO’s org, plan, and P&L? Four-time CMO Ruth Zive (Voices; ex-Ada, LivePerson) joins host Mandy Walker to share practical plays marketing leaders can use right now across customer experience, brand, content, and go-to-market - without losing the human edge. You’ll learn: AI in CX & Brand: Why voice is the next brand asset (like your logo) and how leading brands license voices ethically and at scale.Ma...
Growth Activated | The B2B Marketing Leadership Podcast
It’s been a full season - from wedding planning and family celebrations to prepping new episodes for the podcast. In this short update, Mandy shares what’s been happening behind the scenes, why the feed’s been quieter, and what listeners can look forward to when Growth Activated returns in mid-November. Lead Like a CMO - Group Coaching Lab: Join the Waitlist Let’s Keep the Conversation Going! Loved this episode? Connect with me for more insights on B2B marketing leadership and strategies to ...
