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GTMN
Pranav & Austin
10 episodes
2 weeks ago
We made it to Episode 10! In this season finale, Pranav and Austin welcome their first-ever guest, Brendan Short from The Signal. It was a massive week for M&A and industry drama. TikTok is officially selling its US entity, Salesforce acquires Qualified, Cvent buys Goldcast for $300M, and ZoomInfo is suing Apollo in a lawsuit that has the whole B2B world talking. Plus, we break down the top insights from Brendan’s AI GTM Summit, why "GTM Engineers" are the future of the industry, and why ...
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Marketing
Business
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All content for GTMN is the property of Pranav & Austin and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
We made it to Episode 10! In this season finale, Pranav and Austin welcome their first-ever guest, Brendan Short from The Signal. It was a massive week for M&A and industry drama. TikTok is officially selling its US entity, Salesforce acquires Qualified, Cvent buys Goldcast for $300M, and ZoomInfo is suing Apollo in a lawsuit that has the whole B2B world talking. Plus, we break down the top insights from Brendan’s AI GTM Summit, why "GTM Engineers" are the future of the industry, and why ...
Show more...
Marketing
Business
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GTMN - E3 - The $160B Martech Lie, GM's $1B Agency Cut, Ramp's Office Stunt
GTMN
49 minutes
2 months ago
GTMN - E3 - The $160B Martech Lie, GM's $1B Agency Cut, Ramp's Office Stunt
In the third episode of GTMN, hosts Pranav Piyush and Austin Hay analyze a shocking McKinsey report that found zero marketing leaders can measure martech ROI, despite a $160B global spend. They also break down GM's decision to cut $1B and bring brand strategy in-house, shifting agencies to focus only on creativity. The conversation covers Ramp's viral live stream with Brian Baumgartner, YouTube's dominance as the #1 "Total TV" platform, and why "AI Agents" in sales tech might just be a market...
GTMN
We made it to Episode 10! In this season finale, Pranav and Austin welcome their first-ever guest, Brendan Short from The Signal. It was a massive week for M&A and industry drama. TikTok is officially selling its US entity, Salesforce acquires Qualified, Cvent buys Goldcast for $300M, and ZoomInfo is suing Apollo in a lawsuit that has the whole B2B world talking. Plus, we break down the top insights from Brendan’s AI GTM Summit, why "GTM Engineers" are the future of the industry, and why ...