We made it to Episode 10! In this season finale, Pranav and Austin welcome their first-ever guest, Brendan Short from The Signal. It was a massive week for M&A and industry drama. TikTok is officially selling its US entity, Salesforce acquires Qualified, Cvent buys Goldcast for $300M, and ZoomInfo is suing Apollo in a lawsuit that has the whole B2B world talking. Plus, we break down the top insights from Brendan’s AI GTM Summit, why "GTM Engineers" are the future of the industry, and why ...

In the eighth episode of GTMN, hosts Pranav and Austin kick off with Austin's recap of his "Taco Bell Ultra"—a 30-mile run fueled by cinnamon twists. They dig into the data behind Black Friday, exposing how inflation and upper-income households masked flat sales volume. The conversation turns to the future of Go-To-Market, discussing the IPG/Omnicom merger rumors and the shedding of 4,000 agency jobs. They analyze Ramp's decision to shut down their automated outbound team and debate the absur...

Disney invests $1B in OpenAI, Netflix makes a massive $72B bid for Warner Bros, and Australia becomes the first country to ban social media for anyone under 16. In GTMN Episode 9, Pranav and Austin break down the media consolidation wars, the flood of low-quality "slop" AI content on YouTube, and the disastrous McDonald's AI commercial that was pulled off the air. Plus, we discuss Forrester's alarming prediction that 15% of agency jobs will disappear by 2026.

In the seventh episode of GTMN, hosts Pranav and Austin celebrate Thanksgiving in costume while breaking down the week's biggest AI shifts. They debate the underwhelming launch of ChatGPT's shopping research feature and discuss the "Valley of Death" in Meta advertising—where your success simply paves the way for competitors to steal your customers. The conversation pivots to Google's massive Gemini 3 update, where Pranav shares how he built a fully functional app in one hour, and Austin break...

In the sixth episode of GTMN, hosts Pranav and Austin react to the massive news that Adobe has acquired Semrush for $1.9B to bolster its marketing analytics suite. They debate whether this is a "good acquisition" or if legacy players like Adobe can even compete with new AI tools. The conversation covers "On" Running's bold decision to skip Black Friday sales, opting for brand integrity over discounts. They also dive into Alembic's $145M Series B led by Accenture to bring "Causal AI" to ...

In the fifth episode of GTMN, hosts Pranav Piyush and Austin Hay explore "Super Me," a new company from marketing legend Casey Winters that creates an AI clone of an expert's brain. They then dive deep into Brian Balfour's "king of loops" strategy with Reforge Build, a new platform for prototyping directly from Figma and PRDs. The conversation shifts to the "great unbundling" of martech and the rise of the "composable stack," analyzing how Hightouch Agents is creating a "martech super b...

In the fourth episode of GTMN, hosts Pranav Piyush and Austin Hay dive into a breaking Reuters report alleging that 10% of Meta's 2024 revenue, or $16B, came from ads promoting scams. They also analyze the massive Q3 ad revenue growth from platforms like Reddit, Amazon, and Applovin, and discuss why Applovin's gaming ad network is a sleeping giant. The conversation then shifts to a surprising report from Kevin Indig showing a decline in LLM referral traffic to B2B sites. Austin explains why t...

In the third episode of GTMN, hosts Pranav Piyush and Austin Hay analyze a shocking McKinsey report that found zero marketing leaders can measure martech ROI, despite a $160B global spend. They also break down GM's decision to cut $1B and bring brand strategy in-house, shifting agencies to focus only on creativity. The conversation covers Ramp's viral live stream with Brian Baumgartner, YouTube's dominance as the #1 "Total TV" platform, and why "AI Agents" in sales tech might just be a market...

In the second episode of GTMN, hosts Pranav Piyush and Austin Hay dive into the explosive growth of OpenAI's Sora and the subsequent IP backlash from major players like Disney. They analyze a groundbreaking report revealing how Google appears to be filtering AI-generated content from search results. The conversation also covers Netflix's new strategic playbook, including a partnership with Spotify and a push into multiplayer gaming. The episode explores the real-world impact of AI on marketin...

In the inaugural episode of GTMN, hosts Pranav Piyush and Austin Hay discuss the latest innovations in go-to-market technology, focusing on OpenAI's recent developments, including the introduction of an app directory and SDK. They explore the implications of these changes for both consumer and enterprise applications, the evolving landscape of marketing strategies, and the challenges posed by declining social media usage. The conversation also touches on the rise of ad networks among major co...