Some ads catch attention instantly. Others struggle because the message isn’t clear enough to speak to a real problem.
Welcome back to Gym Marketing Made Simple, the show that helps boutique gyms communicate more clearly, attract the right members, and make marketing feel less overwhelming.
Episode Highlights
This episode breaks down how problem-solution copywriting helps gyms connect with people who are actually ready to join. Blake explains Facebook’s new AI features, how to write for different customer avatars, and why clear language outperforms clever wording every time.
Episode Outline
Problem-solution copy connects better than feature-focused messages.
Facebook’s new AI systems target people based on readiness to buy.
Each avatar needs copy tailored exactly to their problem.
Write copy in multiple formats to see what performs well.
Specific headlines stop the scroll more effectively than broad ones.
Clear, simple wording lowers cost per lead.
Spending 3× the client value in month one gives Facebook enough room to optimize.
Position the gym as the guide, not the hero.
Strong CTAs help people take the next step without confusion.
Small wording changes can make a big impact on performance.
Episode Chapters
00:00 Intro
00:34 Writing Copy that Sells
02:58 Understanding Avatars and Targeting
04:36 Attention-Grabbing Headlines
06:55 Testing and Refining Copy
12:44 Positioning the Gym as a Guide
13:32 Psychological Impact of Copy
Call to Action
If this conversation helps, share the episode with a coach or gym owner who could use clearer, easier messaging.
Supporting Information
👉 Book a free strategy call: https://www.lassoframework.com/
Thanks for tuning in. More conversations are coming that make marketing feel simple and doable for any gym owner.
Most gym owners believe they’re selling a workout, but what clients are really buying is a solution to their problems.
Welcome to Gym Marketing Made Simple, the show that helps boutique gym owners attract more clients, strengthen retention, and streamline their marketing without the confusion of complicated strategies.
Episode Highlights
This episode explores how clearly defining a client avatar can transform a gym’s marketing results. Blake Ruff explains why many gym owners miss the mark by promoting “community” rather than focusing on the real reasons clients join. From identifying client pain points to crafting messages that resonate, they break down how clarity in communication drives growth.
Episode Outline
Most gyms fail to align their marketing with what clients actually care about.
A clear client avatar helps shape content, offers, and messaging that attract the right members.
People join for specific goals, like losing weight or improving performance, not for the community alone.
Consistency in messaging positions the gym as the guide, not the hero.
Community keeps members long-term, but solving problems is what gets them in the door.
Every piece of marketing should directly relate to how the gym solves its clients’ top three to five problems.
Gyms with simple, consistent messaging convert better than those trying to appeal to everyone.
Episode Chapters
00:00 Intro
00:37 Understanding Your Client Avatar
02:32 Identifying Client Needs and Problems
04:08 Creating Compelling Marketing Messages
06:17 The Role of Community and Culture
06:56 Three Key Questions for Effective Marketing
Call to Action
If this episode helped clarify how to connect your message to your clients’ real needs, follow the show and share it with another gym owner who could use some clarity in their marketing.
Supporting Information
👉 Book a free strategy call: https://www.lassoframework.com/
Thanks for tuning in! Stay focused on who you serve best—and keep your message clear. See you in the next episode.
What if the leads coming through your ads weren’t bad but just not ready yet
Welcome to Gym Marketing Made Simple, the show that helps boutique gym owners grow membership, increase revenue, and simplify their marketing systems without the overwhelm of complicated tactics.
Episode Highlights
In this episode, Blake Ruff, Sherman Merricks, and Tommy Allen discuss the difference between lead quality and lead readiness. They explain how a qualified lead is someone who shows genuine interest, even if they are not ready to buy right away. The conversation explores the importance of clear marketing messages, effective follow-up, and nurturing relationships over time. They also highlight how understanding client lifetime value and cost of acquisition can guide smarter marketing decisions for long-term growth.
Episode Outline
A qualified lead is someone showing interest, not necessarily someone ready to purchase.
Many leads are lost due to poor follow-up and a lack of nurturing.
Marketing messaging should clearly reflect what the gym offers and who it serves.
Cold traffic can still convert at 10 to 15 percent with consistent follow-up.
Focus on the lifetime value of clients instead of short-term ROI.
Combine automation with personal communication to build stronger trust.
Sustainable growth comes from clarity, effort, and a long-term approach.
Episode Chapters
00:00 Intro
00:05 Lead Quality vs. Lead Readiness in Gym Marketing
03:51 Defining a Qualified Lead
08:07 The Role of Marketing Messaging
11:43 The Importance of Follow-Up
12:43 The Impact of Marketing Efforts on Revenue Growth
17:44 The Role of Automation and Manual Intervention
19:26 The Long-Term Value of Leads
23:22 The Shift in Marketing Strategies
Call to Action
Follow Gym Marketing Made Simple for more conversations on how to attract better leads, strengthen client relationships, and grow consistently without losing focus on what matters most.
Supporting Information
👉 Book a free strategy call: https://www.lassoframework.com/
Thanks for tuning in. Keep focusing on the long game and remember that every lead is an opportunity to build something lasting.
At what point should a gym owner stop coaching and start leading? Knowing when to step back from the floor can make or break growth.
Welcome to Gym Marketing Made Simple, the show that helps boutique gym owners grow their member base, boost revenue, and build smoother systems—without the chaos of complex marketing tactics.
Episode Highlights
This episode breaks down when it’s time for gym owners to hire a full-time coach and step out of day-to-day coaching. Tommy Allen explains the key revenue and membership benchmarks that signal it’s time to delegate so that owners can focus on growth, operations, and retention.
Key Takeaways
A good time to hire a full-time coach is when the gym reaches 75–100 members and generates $15,000–$20,000 in monthly revenue.
Delegating coaching allows owners to focus on marketing, systems, and operations that sustain long-term growth.
Group sessions exceeding 15 people can impact quality—another sign it’s time to bring in coaching support.
Profitability, not just revenue, determines when hiring makes financial sense.
Stepping back from coaching frees up time to refine processes and attract more clients.
Episode Chapters
00:00 Intro
00:18 Question of the Day: Revenue and Coaching
01:10 Delegating Coaching Responsibilities
Call to Action
If this episode helped clarify when to make that next big hire, make sure to follow the show for more real conversations on gym growth and marketing that actually works.
Supporting Information
👉 Book a free strategy call: https://www.lassoframework.com/
Thanks for tuning in! Keep building, keep leading—and we’ll catch you in the next episode of Gym Marketing Made Simple.
Paid ads can’t fix what’s broken — they only amplify what’s already working.
Welcome to Gym Marketing Made Simple, the show that helps boutique gym owners grow their member base, increase revenue, and streamline operations — without the chaos of complicated marketing systems.
Episode Highlights
This episode breaks down why paid advertising should be the last step in a gym’s marketing strategy, not the first. The discussion explores how to build a strong organic foundation that allows paid ads to amplify results, rather than highlight broken systems. From SEO and CRM setup to budgeting and mindset, this conversation offers a roadmap for sustainable growth and smarter marketing decisions.
Key Takeaways
Paid ads amplify existing systems — if they’re broken, ads will only make the issues more visible.
An SEO-optimized website and CRM are non-negotiable for consistent lead generation and nurturing.
Expecting instant results or direct lead attribution from paid ads leads to frustration and wasted budget.
Think of paid ads as a trust-building tool that supports the buyer’s journey across multiple touchpoints.
A strong business foundation includes playbooks, sales processes, and clear metrics to guide decisions.
Gym owners launching a new concept should allocate $20,000–$30,000 for pre-opening marketing.
For franchises or new locations, a monthly marketing budget of $4,000–$6,000 is recommended.
Strategic partnerships and mentorship programs can accelerate the process of building solid systems.
Long-term success requires a 12-month mindset, consistent improvement, and leadership development.
Episode Chapters
00:00 Intro
00:05 Paid Advertising as an Amplifier
03:09 Mindset and Success Metrics
09:42 Building a Strong Foundation
11:23 Leveraging Resources and Strategic Partnerships
19:09 Franchise and Concept Launch Strategies
Call to Action
If this episode resonated, share it with a fellow gym owner who’s thinking about running ads. Subscribe to Gym Marketing Made Simple for more conversations that focus on sustainable growth and marketing clarity.
Supporting Information
👉 Book a free strategy call: https://www.lassoframework.com/
Thanks for tuning in. Paid ads are powerful — but only when built on a strong foundation. Keep refining, keep improving, and keep your systems strong.
When group training isn’t hitting the mark, could personal training be the answer?
Welcome to Gym Marketing Made Simple, the show that helps boutique gym owners grow their member base, increase revenue, and streamline operations — without the chaos of complex marketing systems.
Episode Highlights
This episode tackles one of the most significant decisions gym owners face: whether to offer personal training in their studio. Tommy Allen breaks down what to consider before making the move — from coach structure and compensation to programming models that protect long-term stability. Learn how to design a setup that keeps clients happy, coaches motivated, and revenue steady.
Key Takeaways
Personal training can be a smart move when group sessions don’t meet every client’s needs.
Two key models exist: coach-owned programming vs. in-house programming, and only one ensures long-term client retention.
Normalizing pay across training types helps maintain fairness and prevent revenue imbalance.
Internal programming supported by software tools (TrueCoach, TeamBuildr, SemiPrivatePro) keeps systems organized and scalable.
A unified compensation model motivates coaches to contribute across all training sessions.
Episode Chapters
00:00 Intro
00:35 Considerations for Offering Personal Training
02:00 Implementing Internal Programming and Technology
03:34 Normalizing Trainer Compensation Across Revenue Channels
Call to Action
If you’re ready to simplify your systems and improve profitability, check out more episodes of Gym Marketing Made Simple and learn how to make smarter decisions for your gym’s growth.
Supporting Information
👉 Book a free strategy call: https://www.lassoframework.com/
Thanks for tuning in to Gym Marketing Made Simple. Stay connected — and keep building a gym that runs efficiently, supports your team, and keeps members coming back.
Most gym owners fixate on lowering churn — but what if the real growth driver isn’t just retention, but how churn and acquisition work together?
Welcome to Gym Marketing Made Simple, the show designed for boutique gym owners who want to grow their member base, boost revenue, and scale with clarity — all without getting lost in complicated marketing systems.
Episode Highlights
This episode breaks down the reality behind gym churn rates and what those numbers actually mean for long-term growth. The conversation explores why large-group training boutiques tend to experience higher churn, how market conditions affect retention, and why balancing churn reduction with strong client-acquisition strategies is the key to sustainable success.
Key Takeaways
Churn rates in boutique gyms typically range from 3% to 5%, depending on the market and gym model.
Large group training gyms often experience higher churn (4–5%), while professional coaching gyms maintain slightly lower churn (3–4%).
A 5% churn rate equals about 20 months of average engagement—reducing it to 4% extends that to 25 months.
The first year of membership is the most critical for churn prevention since habits and trust are still forming.
Focusing only on churn can stall growth; acquisition strategies are equally vital.
Paid marketing remains a major driver for predictable lead flow and consistent growth.
Leadership and staff development help gym owners scale beyond the 125–150 member ceiling.
Long-term success depends on aligning mentorship advice with the gym’s current stage and goals.
Episode Chapters
00:00 Intro
00:05 Churn Control and Market Dynamics
02:26 Length of Engagement and Churn Reduction
07:43 Balancing Churn Reduction and Client Acquisition
08:44 Paid Advertising and Business Growth
10:18 Scaling Beyond Initial Success
14:52 Leadership Development and Business Expansion
16:02 Mixed Messaging in the Gym Mentorship Ecosystem
Call to Action
If this episode resonated, share it with a fellow gym owner who’s navigating the same growth challenges. Follow Gym Marketing Made Simple for more discussions that keep your marketing clear, grounded, and growth-focused.
Supporting Information
👉 Book a free strategy call: https://www.lassoframework.com/
Thanks for tuning in to Gym Marketing Made Simple. Keep building, keep learning, and keep creating systems that truly support growth.
Every gym owner hears the same advice — but not every piece of advice fits the same stage of growth. Knowing when to apply the right strategy can make or break your momentum.
Welcome to Gym Marketing Made Simple, the show designed for boutique gym owners who want to grow their member base, boost revenue, and scale with clarity — all without getting lost in complicated marketing systems.
Episode Highlights
In this episode, Tommy Allen breaks down why gym owners often feel pulled in different directions by mentorship companies — and how understanding which stage of growth your gym is in determines the advice that actually works. From focusing on coaching and retention in the early days to building systems and leadership as you expand, this conversation helps clarify what truly matters at each phase of growth.
Key Takeaways
Early-stage gyms (0–100 members) should prioritize client experience, coaching quality, and retention.
Mid-stage gyms (100–200 members) need to develop systems, SOPs, and playbooks to create scalability.
Mature gyms should shift their focus to leadership development and effective client-acquisition strategies.
Not all mentorship advice is wrong — it’s about knowing which advice applies to your current stage.
Surrounding yourself with mentors aligned with your gym’s growth phase accelerates progress.
Episode Chapters
00:00 Intro
00:34 Understanding Mixed Messages in Gym Growth
01:28 Advice for Different Stages of Gym Growth
03:12 The Role of Data and Tribalism in Advice
04:16 Strategies for Navigating Different Stages
Call to Action
If this episode helped clarify your next step, share it with another gym owner who might be stuck in the same stage. Subscribe to Gym Marketing Made Simple for more episodes built to help gyms grow smarter, not harder.
Supporting Information
👉 Book a free strategy call: https://www.lassoframework.com/
Thanks for tuning in — and remember, the best growth strategy is the one that fits where you are right now. Catch you in the next episode.
Running a gym takes more than passion — it takes systems, data, and the right team behind it.
Welcome to Gym Marketing Made Simple, the podcast that helps boutique gym owners grow smarter — attracting more members, boosting revenue, and simplifying operations without having to handle marketing on their own.
Episode Highlights
This episode breaks down what it truly means to run a gym like a business. Guests Aimee Moller from Swift River CrossFit and Mikilah Speer from FEM Fit share how tracking key metrics, building a strong team, and creating structured systems can help gyms scale sustainably. From communication tools to internship programs, this conversation uncovers the operational foundations that drive real growth.
Key Takeaways
Treating a gym like a business creates structure, accountability, and long-term stability.
Tracking data like churn rate, average revenue per member, and new member acquisition is essential for decision-making.
Clear systems — including training manuals and SOPs — help maintain consistency and reduce overwhelm as membership grows.
A formal internship program supports staff development and prepares future coaches.
Anticipating turnover and defining clear roles help avoid friction within the team.
Communication tools like Slack improve organization, keep staff aligned, and streamline internal updates.
Episode Chapters
00:00 Intro
00:05 Running a Gym Like a Business
01:11 Importance of Data and Hiring in Gym Operations
03:41 Building a Quality Team and Anticipating Turnover
10:04 Challenges of Hiring Friends and Defining Roles
12:46 Key Metrics for Gym Owners
Call to Action
If this episode sparked ideas for improving operations, follow Gym Marketing Made Simple for more conversations that help gym owners grow efficiently and sustainably.
Supporting Information
👉 Book a free strategy call: https://www.lassoframework.com/
Guest Links:
Aimee Moller: facebook.com/aimee.moller.5
Mikilah Speer: facebook.com/mikilah.speer.3
FEM Fit Facebook Page: facebook.com/femfitredding
Thanks for tuning in to another episode of Gym Marketing Made Simple. Stay focused, keep tracking those numbers, and remember — growth happens when systems and people align.
Every gym owner hits a point where hard work isn’t enough — that’s when the right mentorship can change everything.
Welcome to Gym Marketing Made Simple, the podcast built for boutique gym owners ready to attract more members, boost revenue, and simplify growth — without having to become full-time marketers in the process.
Episode Highlights
This episode breaks down how to determine if a mentorship company is the right move for a gym. The hosts discuss why mentorship matters at every stage of growth — from improving coaching and systems to building stronger leadership and scaling operations.
Key Takeaways
Mentorship gives gym owners access to expert insights that improve decision-making and drive growth.
Early-stage gyms benefit from mentorship focused on coaching and member experience.
As gyms expand, mentorship evolves toward systems, operations, and scalability.
Common challenges like client acquisition and staff development can be overcome with proper guidance.
Leadership and HR skills are crucial to developing teams that take ownership of results.
Paid advertising becomes necessary when organic growth hits its ceiling.
The right mentorship supports marketing, sales, and leadership development at every level.
Episode Chapters
00:00 Intro
00:36 Importance of Mentorship in Business
01:23 Mentorship in the Gym Space
02:29 Scaling Up and Overcoming Business Challenges
03:04 Developing Leadership and HR Skills
04:22 Phases of Business Growth and Mentorship Needs
Book a free call to learn more about the Lasso framework for marketing and sales strategies that help gyms scale sustainably.
Supporting Information
👉 Book a free strategy call: https://www.lassoframework.com/
Thanks for tuning in to Gym Marketing Made Simple. Stay tuned for more conversations that help gyms grow smarter, not harder.
Most gym owners love referrals — but what happens when warm leads run out? The real challenge begins when it’s time to win over cold traffic.
Welcome to the Gym Marketing Made Simple podcast — built for boutique gym owners who want to consistently attract members and grow revenue without taking on the full-time job of being a marketer.
Episode Highlights
This episode breaks down the reality of marketing and sales in boutique gyms with Josh Martin. The team explores Lasso’s proven system for lead generation, nurturing, and conversion — and why success depends on consistency, follow-up, and mindset. From handling rejection to understanding conversion rates, this conversation is all about following a proven process that works.
Key Takeaways
Lasso stands for Lead and Sales System Optimization, a structured approach to generating and converting leads.
Warm leads often convert easily, but cold traffic requires patience and persistence.
A realistic conversion rate from leads to sign-ups is 10–20% — and that’s perfectly normal.
Consistent follow-up and long-term nurturing are key to turning cold leads into paying members.
The system works best when followed as designed — deviating from it reduces success rates.
Having an open mind to change existing methods is essential for growth.
The “fortune is in the follow-up” — success comes from consistency, not quick wins.
Episode Chapters
00:00 Intro
00:10 Challenges of Cold Traffic vs. Warm Leads
05:26 The Importance of Following the System
09:11 Handling Lead Conversion and Rejection
12:11 The Role of CRM and Long-Term Nurturing
18:17 The Importance of Sales and Follow-Follow-Up
19:48 Challenges of Cold Traffic and Emotional Reactions
22:02 Common Mistakes and Misconceptions
25:12 The Importance of Data and Proven Methods
Call to Action
If this episode hits home, follow the podcast and share it with a fellow gym owner who’s ready to grow the right way. Consistency builds results — and community.
Supporting Information
👉 Book a free strategy call: https://www.lassoframework.com/
👉 Connect with Josh Martin: The Refined Art of Coaching
Thanks for tuning in to Gym Marketing Made Simple. Keep showing up, keep following the system, and we’ll catch you in the next episode.
Most gyms don’t need more ads — they need to start in the right place in the marketing funnel.
Welcome to the Gym Marketing Made Simple podcast — built for boutique gym owners who want to consistently attract members and grow revenue without taking on the full-time job of being a marketer.
Episode Highlights
This episode breaks down the four stages of the marketing funnel — awareness, consideration, evaluation, and commitment and explains where to start for the most significant impact. Tommy describes why gyms should prioritize reactivation and referral campaigns before focusing on organic content, SEO, and ultimately paid ads. He also discusses when a gym should consider advertising and why many stall between 125–150 members without it.
Key Takeaways
The marketing funnel has four stages: awareness, consideration, evaluation, and commitment.
Start with re-engaging current and past members through reactivation and referrals.
Build trust and proof with testimonials and social content.
Strengthen online visibility through SEO and Google My Business.
Use paid ads once organic growth levels off or the gym reaches 125–150 members.
Episode Chapters
00:00 Intro
00:05 Introduction to the Podcast and Marketing Funnel Stage
01:52 Building Community and Moving Up the Marketing Funnel
03:07 Addressing Market Competition and Paid Advertising
05:16 Evaluating the Need for Paid Advertising
Call to Action (CTA)
Follow Gym Marketing Made Simple and share this episode with another gym owner. Want to identify the next step for growth? Book a free strategy call to plan your funnel.
Supporting Information
👉 Book a free strategy call: https://www.lassoframework.com/
Thanks for tuning in — catch the next episode for more straightforward ways to grow a gym without the marketing overwhelm.
What keeps members coming back isn’t always the programming, but how they feel when they walk through the door.
Welcome to the Gym Marketing Made Simple podcast, your go-to resource for exploring the strategies that boutique gyms need to thrive.
Episode Highlights
This episode focuses on why customer service should be the foundation of every micro gym. From structured onboarding to community building and paid marketing, the discussion breaks down how gym owners can create long-term retention, diversify their revenue, and set up their businesses for sustainable success.
Key Takeaways
Retention is more valuable than constant member acquisition.
A structured onboarding process (4–8 sessions) helps new members integrate and stay engaged.
Quarterly check-ins keep members accountable and on track toward their goals.
Clean, organized, and professional facilities build trust and satisfaction.
Community building is one of the strongest tools for retention and referrals.
Investing in employees through training, culture, and fair pay leads to stronger teams.
Diversifying revenue streams (personal training, nutrition coaching) stabilizes income.
Paid marketing is essential for visibility and reaching new potential members.
Episode Chapters
00:00 Intro
00:05 Customer Service in Gym Ownership
06:45 The Role of Community in Gym Retention
08:57 Structured Onboarding Process
12:50 Cleanliness and Professionalism
15:31 Running a Business, Not Just Coaching
19:36 Investing in Employees and Culture
23:33 Marketing and Getting in Front of People
Call to Action (CTA)
If this episode resonates with you, follow the podcast and share it with other gym owners who care about building strong communities and sustainable growth.
Supporting Information
👉 Book a free strategy call: https://www.lassoframework.com/
Thanks for listening! Stay tuned for more episodes that break down the real strategies helping gyms grow and succeed.
Getting new members is great — but keeping them is what fuels real growth.
Welcome to Gym Marketing Made Simple, the podcast built for boutique gym owners who want to consistently bring in members and increase revenue without taking on the full-time job of being a marketer.
Episode Highlights
In this episode, the conversation breaks down why churn is the biggest threat to growth and how to build a marketing funnel that supports both retention and acquisition. From referral campaigns to paid advertising, you’ll hear a clear roadmap for strengthening your gym’s foundation and reaching the next level.
Key Takeaways
Churn is natural at 3–5%, but value must always match or exceed cost to retain members.
Experience and results are the two main drivers that keep members engaged long term.
Referral and reactivation campaigns are the most cost-effective place to start.
Storytelling, social media, and success stories build trust during the evaluation stage.
SEO and Google Ads improve visibility when prospects are ready to consider options.
Paid advertising is the fastest way to reach people who don’t yet know your gym.
Coaching quality, culture, and customer service are non-negotiables for retention.
Episode Chapters
00:00 Intro
00:19 Question of the Day: How to Grow a Gym
01:04 Addressing Gym Churn
01:55 Factors Affecting Gym Retention
03:08 Marketing Funnel Stages
05:38 Building a Solid Marketing Foundation
06:00 Importance of Paid Advertising
Call to Action
If this episode gave you new ideas for strengthening your gym’s growth, make sure to follow the show so you never miss an update. Share this with another gym owner who could use some clarity on where to focus next.
Supporting Information
👉 Book a free strategy call: https://www.lassoframework.com/
Thanks for tuning in your commitment to improving both your gym and your members’ experience is what sets you apart. Catch you on the next episode of Gym Marketing Made Simple.
Retention isn’t just about keeping people on autopay—it’s about building relationships that make members want to stay.
Welcome to Gym Marketing Made Simple, the podcast built for boutique gym owners who want to bring in more members and increase revenue without taking on the full-time job of being a marketer.
Episode Highlights
This episode takes a hard look at retention and long-term marketing — two areas that make or break a gym’s growth from why a dedicated retention specialist matters, to the role of accountability and the realities of paid marketing, we break down what it really takes to run a gym that grows steadily without constant stress.
Key Takeaways
Why member churn is unavoidable, but manageable when processes are in place.
The power of reaching out to members who haven’t shown up in 8 days.
How a clear onboarding process sets the tone for long-term success.
Why accountability and coaching keep members coming back.
The real numbers behind paid marketing and why franchises spend big on it.
Why organic growth alone isn’t enough in today’s competitive market.
How to adopt a long-term marketing mindset for sustainable growth.
Episode Chapters
00:00 Intro
00:05 Retention Strategies for Gym Owners
05:24 The Role of Accountability in Retention
07:48 The Importance of Long-Term Marketing Strategies
11:44 Challenges of Organic Growth in Modern Gyms
13:08 The Role of Mentor Companies and Paid Marketing
14:25 The Need for Continuous Improvement and Scaling
Call to Action
If this episode got you thinking about how to strengthen retention or scale your marketing, hit follow so you never miss future conversations designed to help your gym grow. Share this with another gym owner who needs to hear it —you’ll be helping them and strengthening the industry.
Supporting Information
👉 Book a free strategy call: https://www.lassoframework.com/
Thanks for tuning in to today’s episode. Keep building connections, keep investing in growth, and we’ll catch you on the next one.
What’s more effective: showing off the gym brand or using ads that don’t even look like they belong to the gym? The answer might surprise you.
Welcome to Gym Marketing Made Simple, the podcast built for boutique gym owners who want to bring in more members and increase revenue without taking on the full-time job of being a marketer.
Episode Highlights
In this episode, Tommy Allen steps in as host to share his perspective on one of the most common questions gym owners ask: should ads be branded or non-branded? With $80,000–$100,000 in monthly ad spend behind his experience, Tommy explains why non-branded ads consistently deliver better results, how to address member concerns, and when it makes sense to introduce branded assets into retargeting campaigns
Key Takeaways
Why non-branded ads are the best option for boutique gyms working with limited resources.
How to explain the strategy behind non-branded ads to gym members who may be concerned.
When branded assets like gym shots or coach cameos should be layered in through retargeting.
Why $50,000 in recurring revenue is the turning point for testing branded retargeting campaigns.
The importance of relying on proven, data-driven strategies to create consistent growth.
Episode Chapters
00:00 Intro
00:39 Branded vs. Non-Branded Assets in Marketing
02:41 Challenges with Non-Branded Assets
04:50 Retargeting and Branded Assets
Call to Action
If this episode sparked new ideas for your marketing, make sure to follow the show so you don’t miss future conversations built to help gym owners grow smarter. Share this episode with another owner who could use a clear plan for their ads.
Supporting Information
👉 Book a free strategy call: https://www.lassoframework.com/
Thanks for tuning in to this episode hosted by Tommy Allen. Stay connected —more conversations are on the way to simplify marketing and help your gym grow
What’s more effective: showing off the gym brand or using ads that don’t even look like they belong to the gym? The answer might surprise you.
Welcome to Gym Marketing Made Simple, the podcast built for boutique gym owners who want to bring in more members and increase revenue without taking on the full-time job of being a marketer.
Episode Highlights
In this episode, Tommy Allen steps in as host to share his perspective on one of the most common questions gym owners ask: should ads be branded or non-branded? With $80,000–$100,000 in monthly ad spend behind his experience, Tommy explains why non-branded ads consistently deliver better results, how to address member concerns, and when it makes sense to introduce branded assets into retargeting campaigns
Key Takeaways
Why non-branded ads are the best option for boutique gyms working with limited resources.
How to explain the strategy behind non-branded ads to gym members who may be concerned.
When branded assets like gym shots or coach cameos should be layered in through retargeting.
Why $50,000 in recurring revenue is the turning point for testing branded retargeting campaigns.
The importance of relying on proven, data-driven strategies to create consistent growth.
Episode Chapters
00:00 Intro
00:39 Branded vs. Non-Branded Assets in Marketing
02:41 Challenges with Non-Branded Assets
04:50 Retargeting and Branded Assets
Call to Action
If this episode sparked new ideas for your marketing, make sure to follow the show so you don’t miss future conversations built to help gym owners grow smarter. Share this episode with another owner who could use a clear plan for their ads.
Supporting Information
👉 Book a free strategy call: https://www.lassoframework.com/
Thanks for tuning in to this episode hosted by Tommy Allen. Stay connected —more conversations are on the way to simplify marketing and help your gym grow
What happens when a boutique gym doubles its website traffic and sign-ups—without adding more staff hours?
Welcome to Gym Marketing Made Simple, the podcast built for boutique gym owners who want to attract more members and increase revenue without becoming full-time marketers.
Episode Highlights
This episode breaks down the marketing and sales systems every boutique gym needs to scale. From knowing your baseline numbers to dialing in your sales process, we cover the tools and tactics that turn leads into long-term members.
Key Takeaways
Why tracking key metrics like sign-ups, churn rate, revenue, and lifetime value is non-negotiable.
How paid marketing creates a “halo effect” that boosts overall growth.
The role of a CRM system in nurturing leads over 6–12 months.
Why responding to leads within five minutes dramatically improves conversions.
The importance of a professional, updated website that drives credibility and leads.
How confirmation sequences reduce no-shows and keep your pipeline moving.
Episode Chapters
00:00 Intro
00:05 Understanding the Baseline and Paid Marketing
01:47 Knowing Your Numbers and Key Metrics
03:09 The Halo Effect and Attribution of Marketing Success
11:14 Dialing in the Sales Process and Front-End Offer
11:56 Challenges of Paid Marketing and Lead Management
15:47 Importance of a CRM and Long-Term Nurturing
19:36 Optimizing Website and Organic Marketing
22:30 Confirmation Sequences and Appointment Management
Call to Action (CTA)
If this episode gave you clarity on where to focus your marketing efforts, make sure to follow Gym Marketing Made Simple so you never miss an update. Share it with another gym owner who’s ready to scale smarter.
Supporting Information
👉 Book a free strategy call: https://www.lassoframework.com/
Thanks for tuning in. Building a thriving gym isn’t about doing everything—it’s about focusing on what works. Catch the next episode for more strategies designed for boutique gym growth.
Free trials might look like a quick way to bring people in — but are they costing boutique gyms more than they help?
Welcome to Gym Marketing Made Simple, the podcast built for boutique gym owners who want to attract more members and increase revenue without becoming full-time marketers.
Episode Highlights
In this episode, Sherman Merricks breaks down why free trials no longer work for boutique fitness gyms. Instead of wasting time on uncommitted leads, he explains how shifting to meaningful conversations with potential members can increase conversions, save time, and build stronger client relationships.
Key Insights
Free trials attract uncommitted individuals who devalue the service.
Coaches spend time working for free, with little return.
A better alternative: 15–30 minute consultations focused on client goals and past experiences.
Meaningful conversations help position the gym as the solution, boosting conversions and retention.
Gyms that abandon free trials see higher-quality leads and stronger revenue growth.
Episode Chapters
00:00 Intro
00:57 The Problem with Free Trials
03:46 Alternatives to Free Trials
04:32 Benefits of Abandoning Free Trials
Call to Action (CTA)
Subscribe to Gym Marketing Made Simple for more straight-to-the-point strategies to help boutique gyms grow with the right clients. Share this episode with another gym owner who might still be stuck on free trials.
Supporting Information
👉 Book a free strategy call: https://www.lassoframework.com/
Thanks for tuning in! Stay focused on what works and keep building the kind of gym community that lasts.
Most gym sales break down when the conversation shifts to price too early. What if leading with the right questions could change everything?
Welcome to Gym Marketing Made Simple, the podcast built for boutique gym owners who want to attract more members and increase revenue without becoming full-time marketers. Sherman Merricks break down the strategies that simplify sales and marketing so you can focus on running your gym.
Episode Highlights
In this episode, Sherman Merricks explains how boutique gyms can take control of sales conversations. By leading with the right questions, using humor to connect, and positioning the gym as the solution to a prospect’s struggles, owners can close more memberships without getting stuck in price-driven discussions.
Key Insights
Why leading the conversation helps avoid getting stuck on price.
How humor can break the ice and build rapport quickly.
The right type of questions to uncover a potential member’s true goals and challenges.
How to position the gym as the solution by highlighting what sets it apart.
Why repetition, preparation, and listening skills are the foundation of sales success.
Episode Chapters
00:00 Intro
00:36 The Importance of Asking the Right Questions
05:01 Building a Connection and Gathering Information
05:17 Positioning the Gym as the Solution
05:33 Preparation and Repetition in Sales
Call to Action
Want to improve sales conversations at your gym? Try using a sales script and question list to guide your calls. Download our free template below and start putting these strategies into practice today.
Supporting Information
👉 Book a free strategy call: https://www.lassoframework.com/
Thanks for tuning in to Gym Marketing Made Simple. We’re here to help you attract more members and increase revenue with proven sales and marketing strategies. Stay connected—we’ve got more short, impactful episodes coming your way.