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HabitStack Podcast

Scott Ward

50 episodes

2 weeks ago

In this episode of the HabitStack Podcast, host Scott Ward interviews Bernadette Burke, President of Brella Productions, an event optimization agency that helps organizations maximize return on event (ROE) through strategic audience experiences. Bernadette shares what she's learning from rereading Brain Rules by John Medina about neuroscience and communication, and why the research on learning styles isn't holding up the way people think. The conversation explores Brella's transformation thre...

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Entrepreneurship

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In this episode of the HabitStack Podcast, host Scott Ward interviews Bernadette Burke, President of Brella Productions, an event optimization agency that helps organizations maximize return on event (ROE) through strategic audience experiences. Bernadette shares what she's learning from rereading Brain Rules by John Medina about neuroscience and communication, and why the research on learning styles isn't holding up the way people think. The conversation explores Brella's transformation thre...

Show more...

Entrepreneurship

Episodes (20/50)

HabitStack Podcast

Event Optimization, Learning Styles, and a Big Pivot with Bernadette Burke of Brella

In this episode of the HabitStack Podcast, host Scott Ward interviews Bernadette Burke, President of Brella Productions, an event optimization agency that helps organizations maximize return on event (ROE) through strategic audience experiences. Bernadette shares what she's learning from rereading Brain Rules by John Medina about neuroscience and communication, and why the research on learning styles isn't holding up the way people think. The conversation explores Brella's transformation thre...

2 weeks ago

43 minutes

HabitStack Podcast

Scaling Marknology Through Tough Times: Andrew Morgans on E-Commerce, AI, and Goal Setting

In this episode of the HabitStack Podcast, host Scott Ward interviews Andrew Morgans, CEO of Marknology and founder of EcomPulse.Ai, who also hosts the Business Therapy podcast. Andrew opens up about navigating a difficult 2025 for his 11-year-old agency, dealing with rising costs, client churn, and macro challenges like tariffs and inflation. The conversation explores why Andrew brought in a fractional CFO and the difference between that role vs. a bookkeeper vs. an accountant. Andrew shares...

3 weeks ago

44 minutes

HabitStack Podcast

Growing an E-Commerce Agency with Chris Purcell of Nexus Brand Group

In this episode of the HabitStack Podcast, host Scott Ward interviews Chris Purcell, founder of Nexus Brand Group, who brings experience as a business analyst at Target, vendor manager at Amazon, and global director of e-commerce at Renfro before starting his own full-service e-commerce agency 10 years ago. Chris shares insider perspectives on how Amazon actually works. The conversation explores how third-party data companies estimate Amazon's revenue using public signals like bestseller rank...

3 weeks ago

40 minutes

HabitStack Podcast

Event-Based Marketing and Double-Sided Marketplace Startups with Bobbie Carlton

In this episode of the HabitStack Podcast, host Scott Ward interviews Bobbie Carlton, founder of Innovation Women, Innovation Nights, and Carlton PR & Marketing. Bobbie runs a unique business structure where her entire team works for Carlton PR & Marketing and treats her other ventures as clients, with Innovation Women being her largest and "dream job" client. The conversation explores how Bobbie built Innovation Women, a speaker platform connecting underrepresented voices with confer...

4 weeks ago

38 minutes

HabitStack Podcast

From Doing It All to Leading Leaders: Brad Solomon on Building a World-Class Team

In this episode of the HabitStack Podcast, host Scott Ward interviews Brad Solomon, co-founder of SC Digital. Brad shares what he's learning from rereading Perry Marshall's "80/20 Sales and Marketing" and "Cashvertising," plus his unexpected fascination with Howard Stern's interview techniques, specifically how preparation, storytelling, and compliments help break down barriers in conversations. The discussion explores Brad's evolution from believing he was the only one who could deliver qual...

4 weeks ago

40 minutes

HabitStack Podcast

Cold Email Secrets: Bill Stathopoulos on Life as a Founder, OKRs, and Cold Email

Scott Ward, host of the HabitStack Podcast, interviews Bill Stathopoulos, author of Cold Email Secrets and CEO of SalesCaptain. Bill shares what he's learning from Measure What Matters about implementing OKRs to align his growing team, and The Greatest Salesman in the World, which teaches him about confidence and approaching business with a sense of faith that all will be well. The conversation explores Bill's journey from studying computer science to working at a growth marketing agency, eve...

1 month ago

41 minutes

HabitStack Podcast

Your Mess Becomes Your Message: Brian Swan on Reinvention, Resilience, and Unstoppable Branding

Scott Ward, host of the HabitStack Podcast, interviews Brian Swan, co-founder with his wife Rhonda of the Unstoppable Branding Agency. Brian shares his unconventional journey from robotics engineer selling actuators to SpaceX to becoming a branding and PR expert. After his wife Rhonda left pharmaceutical sales to pursue affiliate marketing and generate significant income, Brian left his engineering career in 2004. When they lost everything in the 2008 financial crisis, they pivoted to brandin...

1 month ago

39 minutes

HabitStack Podcast

Brett Farmiloe: Connecting Experts with Journalists Through Featured.com

Scott Ward, host of the HabitStack Podcast, interviews Brett Farmiloe, founder of Featured.com, a platform connecting journalists with vetted experts. Brett also recently acquired and revived HARO, an email newsletter serving the same purpose. They discuss the best practices for expert contributions: be helpful, authentic, relevant, and on time. Timing often matters more than perfect credentials when journalists face tight deadlines. The conversation explores Brett's journey through multiple ...

1 month ago

38 minutes

HabitStack Podcast

Second Time's Different: Randy Herbertson on Building The Visual Brand After Selling His First Agency

Scott Ward, host of the HabitStack Podcast, interviews Randy Herbertson, president of The Visual Brand (TVB), a branding studio based in Westport, Connecticut. Randy shares his journey from building his first agency to 40 people in New York City, selling it to a media company (which he warns against), and leaving after six miserable months when the promised synergies turned into constant trouble. He explains the key lessons from starting his second studio: ditching the three-hour NYC commute,...

1 month ago

41 minutes

HabitStack Podcast

From Music Industry to Digital Marketing: Chris Rodriguez on Hustle Culture, Hiring, and Scaling iExcel

Scott Ward, host of the HabitStack Podcast, interviews Chris Rodriguez, CEO of iExcel, a digital marketing agency based in the greater DC/Virginia area. Chris shares his unconventional journey from earning a music degree at the University of Virginia and spending 10 years in the music industry to becoming a "30-year-old rookie in tech." They discuss why Chris intentionally avoids niching down despite conventional wisdom about riches in niches, finding passion in solving diverse marketing puzz...

1 month ago

45 minutes

HabitStack Podcast

From TV Journalist to Rainmaker and Closer: Dr. Sheila Brooks on 35 Years of Pivoting, Perseverance, and Purpose-Driven Leadership

Scott Ward, host of the HabitStack Podcast, interviews Dr. Sheila Brooks, founder, president, and CEO of SRB Communications, celebrating 35 years in business. Dr. Brooks shares her journey from being the first in her family to attend college to becoming a television journalist and eventually building a full-service marketing and PR firm two blocks from the White House. They discuss the critical pivot that saved her business during the 2008 recession when she transformed from a production-only...

1 month ago

44 minutes

HabitStack Podcast

The Psychology of Marketing: Dr. Renee Fraser on Emotional Connection and Strategic Leadership

Scott Ward, host of the HabitStack Podcast, interviews Dr. Renee Fraser, CEO of Fraser Communications and host of the Dr. Renee Fraser Show. With a PhD in social psychology and over 25 years running a full-service advertising agency, Renee shares how understanding human behavior creates more potent marketing communications. They discuss the Toyota hybrid campaign that reframed product features through the powerful message "we're all hybrids," and why connecting to deeper emotional needs drive...

1 month ago

43 minutes

HabitStack Podcast

Karley Cunningham on the Surefire Method and Why Alignment Drives Growth

Scott Ward, host of the HabitStack Podcast, interviews Karley Cunningham, founder of Big Bold Brand and creator of the Surefire Method. They explore how Karley's approach goes far beyond traditional branding to create business-wide alignment that drives accelerated growth. Karley shares how clients using the Surefire Method have doubled revenue year over year and achieved five-year goals in half the time by codifying their core beliefs, values, and unique brilliance. The conversation tackles ...

2 months ago

42 minutes

HabitStack Podcast

Building a Sustainable E-Commerce Agency: Himanshi Raj on Client Success Over Growth

Scott Ward, host of the HabitStack Podcast, interviews Himanshi Raj, founder of Growth Gurus, an e-commerce agency specializing in Amazon, Walmart, and TikTok Shop. They discuss the realities of selling on Amazon versus common misconceptions, why manufacturing will likely stay overseas, and the hidden costs that shock new sellers. Himanshi shares her philosophy of prioritizing client retention over aggressive growth, explaining how her team stays hands-on with every account and why she turned...

2 months ago

36 minutes

HabitStack Podcast

From $199/Month to Seven Figures: Jason Hunt on Building Merged Media with Focus and Discipline

Scott Ward, host of the HabitStack Podcast, interviews Jason Hunt, co-founder of Merged Media, a digital marketing agency combining SEO and social media expertise. They discuss how Gary Keller's "The One Thing" shaped Jason's approach to prioritization, the 80/20 principle of noise versus signal in daily tasks, and the discipline required to build sustainable routines. Jason shares his journey from walking into businesses with a camera to landing his first client at $199/month, the strategic ...

2 months ago

39 minutes

HabitStack Podcast

Corey Morris' Guide to Smarter Marketing and Goal Setting

Scott Ward, founder of Habit Stack, interviews Corey Morris, CEO of VOLTAGE and creator of the Digital Marketing Success Plan. They discuss Corey's approach to strategic planning, the importance of clear messaging, and the need for objective accountability in digital marketing. Corey emphasizes the value of understanding and optimizing ROI, the challenges of working with various client sizes, and balancing immediate and long-term business goals. The conversation also touches on efficient goal...

3 months ago

39 minutes

HabitStack Podcast

Kevin Koskella's Entrepreneurial Adventure with Work Hero

In this podcast episode, host Scott Ward, converses with Kevin Koskella, founder of Work Hero, to discuss the ongoing journey of building and scaling a business. Kevin highlights a book he has been reading on leadership, 'Accelerated Accelerating Leadership' by Brett Thomas, which supports his self-managed leadership style. He explains Work Hero's focus on WordPress development for marketing agencies and reflects on past strategic decisions that shaped their service offerings. The discu...

3 months ago

40 minutes

HabitStack Podcast

Mastering Habits with Chris Tompkins: A Dive into Creativity and Leadership

In this episode of the Habit Stack Podcast, host Scott Ward interviews Christopher Tompkins, CEO of The Go! Agency and host of the Bulletproof Marketer Podcast. They explore Chris's passion for art as a grounding practice, his approach to mindful marketing, and how he's cultivated a creative outlet beyond the digital realm. The conversation delves into effective goal setting, deep listening, and teaching accountability within a business structure. They also discuss balancing business responsi...

4 months ago

40 minutes

HabitStack Podcast

Lessons in SEO and Social Media Strategy with Saga Pixel's Frank Olivo

In this episode of the Habit Stack Podcast, host Scott Ward interviews Frank Olivo, CEO of Saga Pixel, a digital marketing agency specializing in healthcare. They discuss the importance of real-time lessons from business growth, the less disruptive nature of social media by AI, and the challenges in AI-based SEO for healthcare. Frank shares insights on optimal marketing strategies, his experience with AI unpredictability, and the critical role of personal connections in marketing. The episode...

4 months ago

38 minutes

HabitStack Podcast

From Startup to 4,000 Clients: Jesse Galati's SEO Agency Success Story

Welcome to the HabitStack Podcast! In this episode, host Scott Ward interviews Jesse Galati, CEO and Co-founder of Page Pros, a rapidly scaling SEO agency serving over 4,000 clients across Canada. The conversation explores Jesse's strategic approach to business efficiency through AI implementation, including automated email responses and lead generation that save hours of manual work daily. They discuss the challenge of slowing down as an entrepreneur, the power of productized services ...

4 months ago

42 minutes