Scott Ward, host of the HabitStack Podcast, interviews Randy Herbertson, president of The Visual Brand (TVB), a branding studio based in Westport, Connecticut. Randy shares his journey from building his first agency to 40 people in New York City, selling it to a media company (which he warns against), and leaving after six miserable months when the promised synergies turned into constant trouble. He explains the key lessons from starting his second studio: ditching the three-hour NYC commute,...
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Scott Ward, host of the HabitStack Podcast, interviews Randy Herbertson, president of The Visual Brand (TVB), a branding studio based in Westport, Connecticut. Randy shares his journey from building his first agency to 40 people in New York City, selling it to a media company (which he warns against), and leaving after six miserable months when the promised synergies turned into constant trouble. He explains the key lessons from starting his second studio: ditching the three-hour NYC commute,...
CTRS and the Power of Market Intelligence: A Conversation with Aaron Cruikshank
HabitStack Podcast
39 minutes
5 months ago
CTRS and the Power of Market Intelligence: A Conversation with Aaron Cruikshank
In this episode of the Habit Stack Podcast, host Scott Ward speaks with Cruikshank, founder of CTRS Market Intelligence. Aaron provides an in-depth explanation of market intelligence, emphasizing its importance in understanding external factors that impact businesses. He differentiates between market intelligence and market research and details how CTRS helps businesses, from startups to enterprises, make informed strategic decisions. Aaron shares the challenges of scaling a service business,...
HabitStack Podcast
Scott Ward, host of the HabitStack Podcast, interviews Randy Herbertson, president of The Visual Brand (TVB), a branding studio based in Westport, Connecticut. Randy shares his journey from building his first agency to 40 people in New York City, selling it to a media company (which he warns against), and leaving after six miserable months when the promised synergies turned into constant trouble. He explains the key lessons from starting his second studio: ditching the three-hour NYC commute,...
