Scott Ward, host of the HabitStack Podcast, interviews Randy Herbertson, president of The Visual Brand (TVB), a branding studio based in Westport, Connecticut. Randy shares his journey from building his first agency to 40 people in New York City, selling it to a media company (which he warns against), and leaving after six miserable months when the promised synergies turned into constant trouble. He explains the key lessons from starting his second studio: ditching the three-hour NYC commute,...
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Scott Ward, host of the HabitStack Podcast, interviews Randy Herbertson, president of The Visual Brand (TVB), a branding studio based in Westport, Connecticut. Randy shares his journey from building his first agency to 40 people in New York City, selling it to a media company (which he warns against), and leaving after six miserable months when the promised synergies turned into constant trouble. He explains the key lessons from starting his second studio: ditching the three-hour NYC commute,...
In the Trenches of Digital Marketing with Dave Schneider
HabitStack Podcast
39 minutes
4 months ago
In the Trenches of Digital Marketing with Dave Schneider
In this episode of the Habit Stack Podcast, host Scott Ward talks with Dave Schneider, CEO of Shortlist.io, about the ongoing challenges and strategies in SEO and digital marketing. They discuss how Shortlist.io provides white-label marketing solutions for agencies and brands, balancing between direct brand work and agency partnerships. The conversation also delves into managing business operations, maintaining client relationships, and the adaptations necessary to keep up with changes in dig...
HabitStack Podcast
Scott Ward, host of the HabitStack Podcast, interviews Randy Herbertson, president of The Visual Brand (TVB), a branding studio based in Westport, Connecticut. Randy shares his journey from building his first agency to 40 people in New York City, selling it to a media company (which he warns against), and leaving after six miserable months when the promised synergies turned into constant trouble. He explains the key lessons from starting his second studio: ditching the three-hour NYC commute,...