Dan Fleetwood talks with Laurie Michaels about the realities of doing market research inside an organization. Laurie shares how working closely with internal stakeholders, balancing priorities, and communicating insights effectively are key to making research actually get used.

Dan Fleetwood talks with Gary Rudman, President of GTR Consulting, about what brands often get wrong when trying to understand Gen Z. Gary breaks down how authenticity, identity, and culture shape this generation far more than stereotypes. A fast, insightful conversation for anyone researching or marketing to younger audiences.

Dan Fleetwood chats with Susan Rose, VP of Strategic Marketing & Advisory Services at GovExec, about how insights are shaping government marketing. Susan shares her approach to blending strategy with data to help government organizations make informed decisions and navigate complex challenges.

Dan Fleetwood chats with Giovanni Riggioni, Customer & Market Insights Manager at HP, about how data and AI are transforming product strategy. Gio shares how his team blends behavioral insights with research to better understand customer needs and guide innovation at HP.

Dan Fleetwood chats with Jamie Ross-Skinner, Insights and Growth Director at ROAST, about how social listening and AI are transforming market research. Jamie shares how pairing technology with human insight helps brands truly understand consumer sentiment and turn online conversations into meaningful business decisions.

Dan Fleetwood sits down with Cecilia Rodriguez of Discover Puerto Rico to talk about how research helps understand travelers, spot tourism trends, and turn data into strategies that strengthen Puerto Rico’s brand.

Join host Dan Fleetwood as he talks with Brooke Reavey, marketing professor at Dominican University, about the challenges and opportunities in today’s research world. From the rise of survey fraud to the importance of academic trust, Brooke shares her perspective as both a practitioner and educator. She also highlights how initiatives like the Marketing Research Competition give students hands-on experience and prepare them for impactful careers in market research.

Dan Fleetwood talks with Mary Hayes, Product Insights Manager at L&E Research, about balancing AI efficiency with the human touch in market research. Mary shares her career journey, the role of recruitment in data quality, and why empathy and communication are key to ensuring data quality.

Dan Fleetwood talks with Doug Keith, Founder of Future Research Consulting, about the shifting landscape of market research. Doug discusses the importance of embracing innovation, the rise of agile research and AI, and how strategic thinking and curiosity are essential for staying ahead in the industry.

Dan Fleetwood talks with Josh LaMar, CEO of Amplinate, about how customer insights drive business growth. Josh shares his journey from tech to UX, emphasizing the importance of understanding customer behavior and using research to improve products and strategies. They also discuss AI's role in shaping the future of market research.

Dan Fleetwood chats with Andrew Moffatt, CEO of Qrious Insight, about the shift from traditional surveys to behavioral data in market research. Andrew explains how passive, real-time data collection solves many current research challenges and how AI is helping brands gain deeper, more accurate consumer insights.

Dan Fleetwood chats with Tyler Lewtan, CEO of Zintro and ThinkEasy, about the growing crisis in data quality and what the research industry can do about it. From fake respondents and AI threats to smarter fraud prevention and innovation gaps, Tyler shares bold insights and practical solutions for anyone working in market research today.

In this episode of the Happy Market Research Podcast, host Dan Fleetwood talks with Tim Sanders, VP of Research and Insights at G2. Together, they unpack the key findings of G2’s 2025 Buyer Behavior Report and how generative AI isn’t just an enhancement anymore, but a baseline expectation. Tim shares how AI was used at every step of building the report, from survey design to data visualization. He also reveals why 50% of enterprise buyers churned to vendors with better AI, and how today’s tech leaders are shifting buying decisions from ROI to adoption velocity. If you're in B2B marketing, research, or software sales, this episode will challenge how you think about buyer behavior, agentic AI, and the future of discovery.

In this episode of the Happy Market Research Podcast, Dan Fleetwood talks with Vivek Bhaskaran (QuestionPro), Nik Blach (ex-Epic Games), and Rob Aseron (ex-Zynga) about the power of UX research in gaming. They explore how player insights drive innovation, scale across massive audiences, and shape game strategy through surveys, behavioral data, and competitive analysis.

In this episode of the Happy Market Research Podcast, Dan Fleetwood speaks with Aarti Bhaskaran, Global Head of Research and Insights at Snap. Aarti takes us on a deep dive into Snap's innovative research on generational trends, particularly Gen Z's use of social media, shopping behaviors, and the evolving role of augmented reality (AR) in shaping marketing strategies. From how AR is revolutionizing word-of-mouth marketing to how Gen Z is influencing the future of digital consumption, Aarti shares invaluable insights that are shaping the future of media, branding, and research.

In this episode of the Happy Market Research Podcast, host Dan Fleetwood welcomes Bob Fawson, the founder of Data Quality Co-op, a pioneering independent clearinghouse for first-party data quality. Bob shares his journey in the data quality space, the impact of good data practices on research, and his insights on the evolution of market research in the digital age. From setting up a data quality co-op to his thoughts on the industry’s future, this conversation is a must-listen for anyone in the research field.

In this special kickoff episode of the Happy Market Research Podcast, host Dan Fleetwood welcomes a very special guest, Jamin Brazil! Jamin shares his fascinating career journey from building and leading major market research companies to transitioning into the edtech sector. Together, they discuss the founding story behind Happy Market Research, lessons from hundreds of interviews, and the human side of market research that transcends professional boundaries. Whether you're a longtime listener or a new follower, this episode offers a personal, heartfelt look at how passion, resilience, and community shape careers.

Dan Fleetwood, President of Research and Insights at QuestionPro, is stepping into the role of host for the Happy Market Research Podcast, marking an exciting new chapter for the show. Dan brings over 15 years of market research experience to the table and is eager to build upon the strong foundation laid by former host Jamin Brazil.​ The podcast will continue to feature expert interviews and discussions on the latest trends and innovations in the market research industry. Dan's enthusiasm for this new role is evident, as he aims to make the podcast a valuable resource for industry professionals.

Our guest today is Reed Cundiff, Chief Executive Officer at the Schlesinger Group.  Founded in 1966, Schlesinger is a leading provider of quantitative and qualitative research solutions and has built and bought leading technology solutions providing customers with both best-in-class service and software. Prior to joining Schlesinger, Reed served as a General Manager at Microsoft, SVP at the Yankee Group, and CEO of the Americas for Kantar. Find Reed Online: * LinkedIn: https://www.linkedin.com/in/reed-cundiff-3b0a181/ * Schlesinger Group: https://www.schlesingergroup.com/en/  Find Jamin Online: * Email: jamin@happymr.instawp.xyz  * LinkedIn: www.linkedin.com/in/jaminbrazil * Twitter: www.twitter.com/jaminbrazil  Find Us Online:  * Twitter: www.twitter.com/happymrxp  * LinkedIn: www.linkedin.com/company/happymarketresearch  * Facebook: www.facebook.com/happymrxp  * Website: www.happymr.com  Music:  * “Clap Along” by Auditionauti: https://audionautix.com  This Episode is Sponsored by: HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.  For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. [00:00:00] Jamin Brazil: Hey, everybody. You are listening to the Happy Market Research Podcast. We have a special guest today, Reed Cundiff. He is the chief executive officer as the Schlesinger Group. Founded in 1966, Schlesinger is a leading provider of qualitative and quantitative research solutions and has built and bought leading technology solutions which now provide companies best-in-class, both in terms of service and software. Prior to joining Schlesinger, Reed has served as a general manager at Microsoft, SVP at the Yankee Group, and CEO of the Americas for Kantar. Reed, thanks so much for making time for us and being on the Happy Market Research Podcast today. [00:00:44] Reed Cundiff: Thanks for having me, Jamin. It's a pleasure to be here. [00:00:50] Jamin Brazil: HubUX is a research operations platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you'd like to learn more or create your own account, visit hubux.com. I'd like to start out with this context question. Tell us a little bit about your parents, what they did and how that informs what you do today. [00:01:15] Reed Cundiff: I love this question, and probably my mom in particular loves this question. Both my parents worked outside the home.