Universal is reportedly exploring plans for a theme park in Saudi Arabia, funded through a licensing arrangement backed by a government entity. If it moves forward, the project would place Universal alongside Disney, which recently announced a similar licensing deal in Abu Dhabi—one Disney says will be accretive from day one. Also: Submissions are now being accepted for the 2025 Home Haunter Awards Show.  Read the news here.

Merry Hauntings from the Haunted Attraction Network! While most haunts have concluded their holiday run, 8 haunts are still operating this coming weekend. Also this week: Six Flags Magic Mountain Delays New Coaster; Zombie Fun Run at Field of Screams PA Raises $8,000 for PA Breast Cancer Coalition; HauntPay Releases 2025 Season Data in Updated Report; TransWorld Announces "Heaven & Hell" Costume Ball; Read more here.

156 haunted houses nationwide are extending the scare season into December! Nearly half of all events (48%) are concentrated in Southern states, with Texas leading the nation at 14 holiday haunts and Pennsylvania close behind at 13. Also this week: Six Flags Appoints John Reilly as New CEO; Hollow Acres Banned from Christmas Parade; HAA Seeks Board Member Nominations; In Memorial: Remembering Jan Knuth. Read the news here. Our 2025 Holiday Haunt Guide is here. 

IAAPA Expo 2025 underscored a clear trend: seasonal events continue to grow, even as IAAPA’s Haunting Grounds remains a modest pavilion compared to dedicated Halloween shows like TransWorld. This year’s exhibitors highlighted how operators are expanding fall and holiday offerings with modular scenic design, interactive environments, AR overlays, and family-friendly installations. In this episode, you’ll hear the full interviews with IAAPA’s Chief Operating Officer and Executive Vice President, Michael Shelton, and Sally Dark Rides, offering deeper insight into IAAPA’s strategic shift toward curated show-floor zones, the rising importance of food and beverage, and new dark-ride innovations coming to Kings Island and Doha Quest. You’ll also hear from all the exhibitors featured in the Haunting Grounds pavilion, including:
Plague Productions, Nethercraft, IWG, Dogwood Entertainment, and Verse Immersive, each showcasing products designed to enhance seasonal and Halloween experiences. This episode is adapted from our on-site coverage at IAAPA Expo 2025. The full video tour of the Haunting Grounds is here.

IAAPA Expo 2025 returned to the Orange County Convention Center with record-breaking attendance and a show floor packed with innovations across the attractions industry. Among its newest and fastest-growing areas is the Haunting Grounds, a dedicated pavilion in the North Concourse focused on Halloween and seasonal events.
Also this week:- 32nd Annual Thea Awards Recipients Announced- Sally Dark Rides Brings Mini™ Dark Ride to Qatar- Creep It Real Festive Kicked Off the Holiday Season with Cosplay, Entertainment, Spooky Vendors, and More. Read more here. 

What began as a youth center fundraiser in 2019 has grown into one of the most acclaimed haunted attractions in Oregon. Nightmares on the Rogue, located in Medford, is now a 30,000-square-foot Halloween destination featuring three immersive haunted houses and a bustling midway. At the heart of it all is owner Devin Price, who envisioned a haunt that could bring storytelling, spectacle, and community together. Read more here.

In Westminster, Maryland, Hera’s Nightmare is planning an ambitious year-round expansion. After winning the 2025 OSCARES Award for First Year Haunt, owner Carlos Rivas doubled the attraction’s size to 25,000 square feet and introduced The Horror Vault — a selfie walkthrough designed for guests to capture their own horror moments.“People want to take pictures when they go through the haunt, but that’s hard when you’re getting scared,” Rivas said. “So I wanted to make an interactive version of a haunted house where you can take videos, take pictures, and really see the scenic details we put in.”For Rivas, The Horror Vault isn’t just a gimmick; it’s a glimpse of how haunted attractions can stay relevant beyond the Halloween window. By offering a photo-ready environment open throughout October and beyond, Hera’s Nightmare is tapping into the social-sharing culture that drives modern audience engagement.The takeaway? As haunts search for year-round revenue, the next big innovation may not be a bigger scare — but a better way to keep guests involved between them. Read more here.

Dark Nights celebrated its fourth year as part of Hersheypark Halloween (Hershey, PA) with the new Kill 'n Fill maze and Path of Shadows Coven's Curse scare zone. The Haunted Attraction Network went behind-the-scenes with some of the creative team to learn about the continued evolution of their haunt experience and what sets Hersheypark apart as a must-visit seasonal event. Learn More about Dark Nights
ARTICLE: Dark Nights 2025 Expands Hersheypark Halloween with New Haunted House and Scare Zone
BTS VIDEO: New Haunts at Hersheypark Halloween and Dark Nights 2025
VIDEO: DARK NIGHTS 2025 | ALL 5 Haunted Houses FULL Event at HersheyPark

Halloween may be behind us, but the industry is already shifting into its next phase.
In this week’s newsletter, we look at a few insightful stories from this last season, then look ahead to the growing wave of post-Halloween events—from Krampus offerings to holiday-themed haunts—and what this expansion means as the industry heads into IAAPA Expo.
This week: Insights from Dark Nights at Hersheypark; Hera's Nightmare eyes year-round expansions; Celebrating Halloween in Burbank; Coaster Nation's Top Haunts; Creep It Real Festive Returns November 21st - 23rd; Krampus Comes to Universal Horror Unleashed; Field of Screams Unleashes Extreme Blackout Night; Six Flags Plans More Park Closures - Here's Why It Makes Sense. Read more here.

From Hollywood to Florida and New York to Oregon, this year’s Halloween season proved that the industry is evolving—just not abandoning its roots. Sliders continue to grow as choreographed street theater, chainsaws remain the undeniable American haunt anthem, and creative teams nationwide are finding new ways to give guests something active to do between scares. From selfie moments and staged photo ops to queue-line performers and mini-interactions, the focus is shifting from watching horror to participating in it. Philip and Scott break down what these trends say about guest expectations, why smaller haunts are thriving by leaning into intimacy and story, and how even major parks are rethinking Halloween as a festival of constant engagement rather than a night of passive walkthroughs. Listen to weekly BONUS episodes on our Patreon.

As haunts across the country enter their busiest weekends, new stories and surprises are emerging from every corner of the industry. From Frightworld’s AI-inspired Mainframe Massacre to The Thirteenth Hour’s expanded finale, creativity remains at the forefront—even as major parks like Six Flags adjust their Halloween strategies mid-season. This week’s roundup captures the pulse of peak haunt season, with innovation, controversy, and celebration all colliding. This week: FrightWorld America's Screampark Debuts New Haunt - "Mainframe Massacre"; Thirteenth Hour Haunted Attraction Debuts New Finale; The 13th Gate Releases Statement on Séance Experience; Six Flags Removes Haunted Attractions Pass from 4 Parks; Six Flags Leadership Shake-Up: What’s Really Going On?; The Halloween & Costume Association's "Fang Favorite" Category Finalists Announced. Read more here

After a grassfire in July destroyed a small structure near the train tracks, Fear Factory SLC (Salt Lake City, UT) rebuilt the damaged area and turned the loss into inspiration. Also this week: Disney Raises Prices—Is the “Happiest Place on Earth” Now for the Wealthiest? ; Uniquely Chinese Halloween Fun with Universal Beijing Resort's Scares @ Universal; Disneyland Visitor Dies After Riding Haunted Mansion; Halloween Night at the Disney Mansion; Nextdoor Treat Map. Read more here.

Last weekend was the first full opening weekend for most Haunted Attractions Nationwide. While most haunts are reporting steady numbers, several have reported 'sold-out' nights. If this trend continues, it could mean an excellent year for the industry. Also this week: Spooky Awards Finalists & Fan Vote; New Howl-O-Scream College Ticket Offer; Stardust Racers Reopens at Epic Universe After Tragedy; "Urban Death Vegas" Premieres at Vegas Theatre Company; "Evil Dead in Concert" Comes to L.A.; Six Flags Debuts Original Horror Short, "Come Out and Play"; M&M's Rescue Squad Returns for 2025; HalloweenCostumes.com Releases Top-Selling and Most Searched Costumes So Far This Year. Read more here

The Haunted Attraction Association (HAA) has certified 67 haunted attractions nationwide as 2025 Top Haunts - a record year. Since its inception, the Top Haunts program has been the benchmark for professionalism and safety in the haunted attraction industry.
Also this week: Halloween & Costume Association Highlights How Adults Embrace the Spooky Season; IAAPA Brass Ring Awards Deadline is October 10th; Scooby-Doo x Universal Monsters Mash-Up; "Krampus & Kin" Comes to Universal Horror Unleashed; "People in the Dark: An Immersive Ghost Story"; "Winne-the-Pooh: Blood and Honey" Haunted House Comes to UK; Canada's Wonderland Adds New Chaperone, Costume, and Bag Policies; Midnight Syndicate Releases "Darkened Corners" Rare Tracks EP; "LVCRFT Kids" Releases on October 1st; Customers Frustrated Over Lack of Accountability for The Scarefactory; Read more here.

This past weekend, Knott's Scary Farm (Buena Park, CA) opened for its 52nd season, running 26 select nights through November 1st. This year's lineup includes ten mazes, five scare zones, three shows, and more, with over 1,000 horrifying creatures lurking in the fog. Also this week:
Halloween Trends 2025: What Guests Really Want; DoorDash Releases "Trick, Treat and Trends"; Six Flags Reports Attendance Gains Amid Seasonal Event Cancellations; Sesame Place Ends Annual Halloween & Holiday Events in Abrupt Seasonal Operations Change; Pacific Park Debuts New Funhouse with EPIC Entertainment Group; Mall of America Announces Seasonal Thrills and Halloween Fun; Legendary Haunt Tour Itinerary Announced; Michael Myers Returns to the Big Screen This October; "Trick 'r Treat" Gets First Nationwide Theatrical Release. Read more here.

Dark Nights at Hersheypark (Hershey, PA) opened this past weekend, running eight weekends through November 2nd. The event features five haunted houses, four scare zones, access to over 50 rides, seasonal foods & beverages, live entertainment, and more. Guests can enjoy family-friendly fun by day and frights at night - all included with a Hersheypark Halloween ticket. A new haunted house ( Kill 'N Fill Garage) and Scare Zone debuted this year.
Also this week: Field of Screams PA Opens Gates for 33rd Season with New Hayride Scene; Take a Sneak Peek at Hera's Nightmare; The Haunt in Atascadero Unveils “Frankenstein’s Monsters Re-stitched”; Go Behind the Screams at Kings Dominion to Benefit A Kid Again; LEGOLAND California Unveils 17-Foot Halloween LEGO Tree; Scooby-Doo Halloween Toys Come to Burger King; HalloweenCostumes.com Releases 2025 Halloween in America Survey Results. Read more here.

Halloween Horror Nights Hollywood Opened Last Weekend to a sold-out crowd, featuring 8 Houses, a New Dining Pass, "Chainsaw Man", and More. Meanwhile, Halloween Horror Nights Orlando Criticized for Premium Scream Night Disappointments, Oversold Passes, and Controversies Around Roaming Characters. Also this week: Six Flags Great America's Fright Fest Begins September 13th; Adventureland Debuts New House for Phantom Fall Fest; Fresno Fright Nights Comes to the Central Valley October 3rd; Maan Farms Announces First Halloween Fright Festival; M&D's Scotland's Theme Park Offers Family Fun and Thrilling Scares; Home Haunter Awards Show 2024 Winners Announced. Read more here.

And as HHN leans on accessible IP like WWE, Fallout, and FNAF, builds in food-forward offerings, and pilots no-scare options, the question arises: is Universal future-proofing the brand—or diluting its horror core? Also this week: Kennywood's Phantom Fall Fest Debuts New Haunted House; Phantom Theater: Opening Nightmare Comes to Kings Island in 2026; Netflix House to Open in Philadelphia & Dallas; The Haunted Carwash Returns to SoCal with Three Locations; Coffin Creek Moves; Mr. Floats & The CarnEvil of Souls Tours U.S. to Promote Kickstarter Campaign; Walibi Holland Revises Ad Campaign Following Public Outcry; Spirit Christmas Stores will Return for 2025. Read the stories here.

This week: Adventuredome's Fear Zone Organizer Accused of Sexual Battery; Jock Lindsey’s Hangar Bar at Disney Springs Gets Halloween Makeover; Two New Mazes Coming to Knott's Scary Farm; Howl-O-Scream Tampa Unveils M.A.R.S. Haunted House; Queen Mary's Dark Harbor Announces New & Updated Mazes; Field of Screams Maryland Will Not Open for the 2025 Season; Twin Cities Fear Fest Brings Elvira to Mall of America; Mt. Healthy Haunted Hall Celebrates 35th Anniversary; Hieizan Obakeyashiki Returns for a Limited-Time; Texas Chainsaw Massacre & Winnie-the-Pooh Blood and Honey Come to Hertfordshire with Halloween Haunt Fest; Halloween Horror Nights Singapore Highlights Asian Horror IPs. Read more here.

Last week was MASSIVE for Halloween Fans, beginning with the opening of Universal Horror Unleashed in Las Vegas, followed by Midsummer Scream in Long Beach. Haunted Attractions took advantage of the 50,000+ attendees at Midsummer Scream to announce their Halloween plans - and we've gathered EVERYTHING for you! Highlights: Universal Reveals Terrifier Haunted House Details; Five Nights at Freddy's Pizza Place Previews; Elvira moves in to LA Haunted Hayride; Delusion & Magic of the Jack-o'-Lanterns get new homes; Six Flags Fright Fest Announces 1 new maze for 2025; Knott's Scary Farm retires 2 mazes; Legacy Cedar Fair Parks will now Charge for Haunted Houses; Hersheypark Halloween Partners with Shaquille O'Neal; SeaWorld San Diego's Howl-O-Scream Returns; Scooby-Doo and the Gang to Appear at Universal Volcano Bay Nights; Industry Veterans Acquire Evansville's House of Lecter & The Old Catacombs. Read more here: https://mailchi.mp/hauntedattractionnetwork.com/horror-unleashed-opens-park-announcements-galore