How can hospitals and health systems use podcasts to humanize their brand, showcase provider expertise, build trust, engage communities and maximize content ROI? In this episode, Stewart Gandolf sits down with Bill Klaproth to explore the strategic value of podcasts for healthcare organizations.

Healthcare CEO Vasanta Pundarika shares how behavioral health and women's health organizations can scale effectively while maintaining clinical mission and patient trust.

In this week’s podcast, Stewart Gandolf picks the brain of Michael Baer, a fractional CMO who’s added value to healthcare organizations. Learn what he means by “stratecution” and why it’s a crucial concept for successful marketers.

Explore how doctors can take advantage of free and low-cost marketing strategies with tips from Stewart Gandolf, CEO, and Kathy Gaughran, Senior Marketing Strategist, at Healthcare Success.

In this episode of the Healthcare Success Podcast, Stewart Gandolf talks with Leah Binder, President & CEO of The Leapfrog Group, about the real drivers of hospital safety today—and why some organizations consistently outperform when patients’ lives are on the line. Drawing on Leapfrog’s long history of measuring safety and Leah’s candid insights from decades of conversations with hospital leaders, they unpack what’s finally improving, what still isn’t, and the leadership and cultural behaviors that reliably signal a safer hospital.

In this episode, I sit down with Justin Gardner, Founder and CMO of Active Skin Repair, to discuss what it takes to launch a successful healthcare consumer product in a saturated market. Justin and I explore market differentiation, influencer marketing, omnichannel growth, and how to future-proof your brand in a fast-changing digital landscape. Code HEALTHCARE is now live for 25% off: https://shop.bldgactive.com/discount/HEALTHCARE.

Lost in Translation? How to Ensure Your Healthcare Marketing Team Speaks the Same Language as Your Leadership with Alan Shoebridge, Associate Vice President of National Communication at Providence How can healthcare leaders and marketers communicate more clearly, align teams, and build trust across such a complex industry? In this episode, Stewart Gandolf talks with Alan Shoebridge (Providence) about why getting the language right. Terms like length of stay, payer mix, and no margin, no mission, isn’t academic. It’s operational. Clear, shared terminology helps leaders make better decisions, bridge marketing–clinical gaps, and protect budgets, results, and careers.

How can health systems expand access, improve quality, and reduce costs at the same time? In this episode, Stewart Gandolf talks with Dr. Lyle Berkowitz, Founder and Executive Chairman of KeyCare, about building a national “virtualist” medical group on Epic, aligning incentives for physicians, and using AI to amplify, not replace, clinical care.

What does it take to truly win the hearts and minds of healthcare professionals in an increasingly complex industry? In this week’s podcast, Stewart Gandolf sits down with Ajoy Mahtab, Founder and Partner at Strategility Consulting, to explore how genuine curiosity, empathy and purpose can transform healthcare sales and marketing.

Hosted by Society for Health Care Strategy and Market Development (SHSMD)

From AI Overviews to zero-click search and plummeting site analytics, hospital marketers are struggling with a new digital reality. Google’s latest AI-powered features and rival platforms like ChatGPT, Gemini, Perplexity and Claude have upended SEO strategy, with some hospitals losing up to 50 percent of their web traffic overnight. How do you ensure your organization shows up, stands out, and stays trusted in this rapidly evolving search landscape?

How can marketing, innovation, and AI transform patient care while supporting the unique mission of an academic medical center? Ahead of his keynote presentation at the Healthcare Interactive Conference (HCIC) in Las Vegas, David Feinberg, Senior Vice President, Chief Marketing and Communications Officer and Dean for Marketing and Communications at the prestigious Icahn School of Medicine at Mount Sinai, joins Stewart to explore how healthcare marketing strategies, AI tools, and innovation intersect to improve patient experiences and operational efficiency.

How can healthcare leaders address burnout while driving operational efficiency and scalable growth? In this week’s podcast, Stewart Gandolf sits down with Edisa Shirley, Chief Mental Health Officer at ClinicMind, to explore the intersection of mental health, leadership, and operational efficiency in modern healthcare practices. Together, they discuss the systemic challenges of provider burnout, strategies to improve EBITDA (earnings before interest, taxes, depreciation, and amortization), and the future of scalable, technology-enabled healthcare.

How can healthcare leaders and marketers build trust and meaningful connections with rare disease patients and caregivers? In this week's episode, I sit down with Sugata Biswas, Co-Founder & Managing Principal, and Emily Anderson, Associate Director of Patient-Centered Research at Cadence Communications & Research, to explore their human-centered approach to rare disease research and patient engagement. This episode is packed with insights on patient-first research, authentic social media strategies, and lessons that can be applied across rare and mainstream healthcare markets.

What does it take for healthcare leaders to market stigmatized services with trust, transparency, and measurable results? In this week’s episode, Stewart Gandolf sits down with Neil Walker, VP of Growth at Oar Health, to explore strategies to effectively market telehealth services for stigmatized healthcare conditions (e.g., alcohol use disorder and erectile dysfunction). They discuss building credibility, reducing stigma, leveraging behavioral insights, and optimizing campaigns for engagement and retention.

How can healthcare systems use storytelling to cut through the noise and build real patient connections amid a push for AI-driven, digital-first marketing? In this week's episode, Stewart Gandolf sits down with Skip Hidlay, Chief Communications and Marketing Officer at The Ohio State University Wexner Medical Center, to discuss how storytelling, search and smart use of AI are transforming healthcare marketing.

How can healthcare organizations authentically showcase their employee experience online to attract top talent in a competitive market? In my latest podcast, I sit down with Cynthia Newton, President and Founder of Cynthia Newton Consulting and a healthcare brand strategist with 25+ years of experience. Cynthia has earned an excellent reputation helping health systems manage and scale both patient and employee reviews. In this episode, we explore what today’s job candidates really see when they search for employment opportunities. She reveals telling gaps between accolades and actual employee experience.

How is AI transforming healthcare marketing, and what can leaders expect at HCIC 2025? Healthcare marketing is evolving at a breakneck speed. From AI reshaping SEO to new expectations for patient engagement, leaders face both challenges and opportunities. To get a preview of what’s ahead, and what the big conversations will be at this year’s Healthcare Interactive Conference (HCIC.Net), I spoke with my friends Kathy Divis and Mike Schneider, Presidents of Greystone.Net and producers of HCIC 2025.

How can pharmaceutical and healthcare brands most effectively reach doctors, nurse practitioners, and physician assistants in the changing media landscape? In this episode, I sit down with Walt Steenbergen, President of CWG, Inc., for a candid conversation about how publications, associations, and digital platforms continue shaping healthcare professional (HCP) marketing.

How Health Systems Can Make the Most of Their Healthcare CRM With Laura Lee Jones, Founder and CEO of LionShare What separates healthcare organizations that use CRM from those that truly leverage it? In this episode, I sit down with Laura Lee Jones, Founder and CEO of LionShare, for a candid conversation about what a healthcare CRM looks like when it’s done right. Laura Lee brings decades of experience guiding hospitals and health systems through CRM strategy, implementation, and campaign execution.