What if the only reason money feels confusing is because no one ever gave you the language, tools, or education to understand it?

In this episode, I’m sitting down with Lisa Eaton, founder of Firm Footing Financial Planning, to explore a part of life most women are left to navigate completely alone: their financial world.

Lisa spent over 20 years as a physical therapist before shifting into financial planning, and now describes what she does as “physical therapy for your money.” With a doctorate in physical therapy and a master’s degree in financial planning, she helps people understand their finances without shame, guilt, jargon, or pressure.

We unpack the stories we inherit about money, why so many women feel uncertain or intimidated by financial conversations, and the simple habits that build clarity and confidence over time.

In this episode: 

• How childhood experiences shape your beliefs and behaviors around money

• Why women often feel behind, excluded, or dismissed in financial conversations

• Red flags to watch for when choosing a financial planner

• The simple core habits that create financial stability

• How to think about emergency funds, credit cards, and savings systems

• The basics of retirement planning

• Financial planning options for employees and the self employed

• When financial therapy might help you move forward

Connect with Lisa: Website: https://www.firmfootingfp.com/

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