In this engaging episode of Healthy Careers, host Maddie Traylor sits down with Dr. RJ Turner Jr., Primary Care & Sports Medicine Physician for the Houston Rockets and social media influencer, to unpack the powerful intersection of medicine, content creation, and brand building. With 230K followers on Instagram, Dr. Turner has mastered the art of educating, entertaining, and inspiring while maintaining his clinical practice at the highest level.

From his family roots in medicine to becoming a trusted digital voice in orthopedics and sports medicine, Dr. Turner shares how physicians can authentically grow an audience, outsource smartly, stay consistent, and use social media as a strategic tool — not just for brand building, but for patient education, recruiting, and thought leadership.

Whether you're a physician looking to elevate your personal brand, a recruiter seeking visibility into the next generation of MD influencers, or a healthcare executive exploring the role of digital storytelling, this episode delivers insight-packed, tactical takeaways.

Key Takeaways:

• How to grow a medical social media presence from scratch

• Why authenticity wins over algorithms

• Strategies for balancing clinical work with digital content creation

• The role of outsourcing for physician entrepreneurs

• Building a brand that attracts patients, partnerships, and media

• How to avoid burnout while being visible

• Using Instagram, TikTok, and LinkedIn to build thought leadership in medicine

Episode Highlights:

00:53 Meet Dr. RJ Turner Jr. : Sports Medicine Doc & Digital Educator
01:45 Family Legacy & Medical Training Journey
04:15 What is Primary Care Sports Medicine, Exactly?
06:50 Leveraging Social Media to Expand Your Impact
14:40 Why Outsourcing Tasks Is a Game-Changer for Physicians
19:20 Winning with Instagram & TikTok as a Healthcare Professional
31:47 Real Advice for Aspiring Doctors in the Digital Age
34:32 Final Thoughts on Influence, Impact & Intentionality

Keywords:

Physician influencers in healthcare,
Orthopedic physician on Instagram,
Sports medicine social media strategy,
Medical content creators,
Personal branding for physicians,
Healthcare digital marketing,
Doctor TikTok strategy,
Social media for medical professionals,
Physician entrepreneurship,
Recruiting physicians through social media,
RJ Turner Houston Rockets doctor,
Healthcare recruiting agency,
Flat fee healthcare recruiter,
Nurse practitioner and physician assistant recruiter,
Surgeon and orthopedic staffing agency,
Medical office and billing staff recruitment,

Healthcare influencer podcast,

Connect with Dr. RJ Turner Jr. :

• LinkedIn: Dr. RJ Turner Jr.
• Instagram: @sportsbagmd
• TikTok:  @sportsbagmd