Are your Meta ads actually bringing in customers—or just draining your budget?In this episode of Healthy Leads, Courtney (brand expert) and Max (paid ads pro) break down the truth about Meta ads. From boosting posts to dialing in targeting, we’ll walk you through the tools, strategies, and expectations that actually move the needle.We cover:👉 The ad types worth running (and the ones that just bring spam.)👉 How to set up targeting to maximize potential, with the strength of AI.👉 How to peek behind the curtain and see exactly what your competitors are running.If you’ve ever stared at your ad reports thinking, “Looks great... but where are the customers?”... this episode is for you.Resources mentioned:Meta Ad Library: facebook.com/ads/libraryFree consultation with Ellington Digital: ellingtondigital.com/healthy-leads#marketingtips #advertising #marketingdigital
You’re running ads... But are they even doing anything?
In this episode of Healthy Leads, Courtney (inbound and brand strategy expert) and Max (paid ads pro with deep HVAC and plumbing experience) get into the real talk about where your ad dollars should be going and realistic expectations when setting up your ads.
We cover:
Meta vs. Google: What’s better for leads that actually book?
Ad types that work (and ones that just drive spam)
A behind-the-scenes look at how to see what your competitors are doing
How to tell if your agency is actually helping or just burning your budget
If you’ve ever looked at your ad reports and thought, “Looks good, but where are the customers?”... This one’s for you.
Meta Ad Lookup Tool: facebook.com/ads/library
See if an agency is right for you by having a FREE consultation with Ellington Digital: ellingtondigital.com/healthy-leads
As AI continues to transform industries, we're tackling the burgeoning role of artificial intelligence in digital marketing strategies and its predicted influence on the 2024 presidential election and healthcare technology.
Dive into the power of creating a compelling core offer, drawing wisdom from Alex Harmozi's framework and Dan Kennedy's "Magnetic Marketing". We're exploring personalized marketing experiences, AI personalization techniques, and the critical role of customer behavior analytics in tailoring user journeys.T
his episode is a goldmine for entrepreneurs and digital marketers looking to leverage AI for conversion rate optimization, understand the anatomy of a successful core product offer, and master the psychology of marketing with tactics like urgency and scarcity. Plus, we'll share the best practices in pricing strategies and how to create irresistible bonus offers to complement your core value proposition.
Time Stamp:
00:00 Excited for AI's impact in 2024.
03:13 Excited about AI in marketing and privacy.
06:29 Direct to service page based on search.
11:53 Limited time offer emphasizes value stacking.
13:38 Marketing checklist with money-back guarantee.
18:46 Plan and execute effective customer journey mapping.
19:56 Enhance tour experience for better conversion.
23:14 Three-tier video packages with money-back guarantee.
29:15 Solving healthcare staffing issues with efficient hiring.
29:55 Acknowledgment of healthcare staffing shortage and gratitude.
Join our hosts, Ryan and Angel, as they dissect the impact of ChatGPT on everything from personal dietary planning to precision marketing for the big leagues. Learn how AI helps target the elite in marketing, and discover the role it plays in content creation for podcasting, turning single episodes into a myriad of content. We're not just talking theory; we have firsthand experiences with AI advancements and a peek into the tech boom predicted by Bill Gates. From AI-enhanced professional profiles to ethical concerns of its broader applications, it's a conversation you don't want to miss. Get ready for a dose of reality with a side of holiday cheer as we venture into the transformative world of artificial intelligence.
Time Stamps: 00:00 Intro
05:35 Adoption of AI.
06:44 Technology advances exponentially, AI improves rapidly.
09:49 Instant access to AI has changed my life.
15:36 Utilize ChatGPT for research and ideas.
20:02 Problems listed, solutions explored using spreadsheet data.
25:38 Podcast content can be repurposed and expanded.
26:13 Closing
#artificialintelligence #chatgpt #marketing
In this episode of Healthy Leagues Podcast, Ryan Atkinson and Angel discuss the concept of lead magnets and their importance in digital marketing. They explore various types of lead magnets, such as templates, checklists, courses, and services, and share their personal favorites. The hosts also provide insights on creating effective lead magnets and offer tips on how to package and promote them. Tune in to learn how lead magnets can help businesses generate valuable leads and foster customer engagement.
#leadmagnets #leads #sales
Today we're zeroing in on conversion tracking. We'll discuss its critical role in business strategy and dive into how special events like Black Friday can shift conversion dynamics. Ryan and Angel outline the steps to effectively monitor your marketing efforts, from understanding form fills to mastering Google Ads. Angel offers a detailed tutorial on syncing your CRM with conversion data, revealing why many businesses miss out on this vital aspect.
Time Stamps:
00:00 Using AI to its fullest potential with pride.
04:00 Balancing AI with original content for expertise.
08:10 Low conversion rates due to cold traffic.
12:24 Make informed decisions using Google's algorithms.
14:25 Difficulty in tracking YouTube conversions impacts spending.
18:16 Testing email campaigns, lead magnet, evergreen content.
20:03 Implement conditional form fields for better qualification.
25:25 Recommended CRM platforms: Go High Level, HubSpot.
28:03 Manual import using API or Uploads, with tracking.
31:08 Link existing sheet, use template, fill out form.
33:15 Track data, set budget, expect slow results.
Our guest, David Carnely, the CEO and founder of Fingerstring, takes us through the journey of how this innovative automated voice-based telephone service was born. We explore the challenges faced by families and caregivers in providing consistent check-ins and reminders, and how Fingerstring's unique approach using voice technology is bridging the gap. From proactive calls to medication reminders and even integration with personal calendars, Fingerstring is revolutionizing the way we care for our loved ones. Join us as we uncover the power of technology in enhancing the lives of seniors and discover the countless possibilities it brings. Time Stamps: 00:00 Proactive conversations using voice tech and Twilio. 04:21 Voice tools like Alexa, Google, and Siri extract intent and have calendar integration. 07:46 Flexible call schedules for customer options and needs. 12:03 Ambulance costs, ER bills, paperwork, trauma. 13:19 Digital system tracks resident activity using AI. 18:31 Missed meeting due to calendar reliance. 20:28 False alarms: calling police for unanswered calls. 23:29 Smart team engineered website for effective marketing.
In this episode, we are joined by Laura Wayman, also known as the Dementia Whisperer. Laura discusses her journey in dementia care and shares a touching story about Peggy, a woman left to care for her husband, Jack, who suffers from Alzheimer's, in their small town with limited resources. She details the challenges caregivers face, and emphasises the importance of dementia awareness. Laura speaks about her approach to creating a different atmosphere in memory care facilities through communication techniques and training. We'll also hear about her bestseller book, "A Loving Approach to Dementia Care", and her mission to make senior living facilities dementia aware. So tune in as this conversation promises insightful information for caregivers, families, and healthcare professionals dealing with dementia.
Alignment between sales and marketing teams is crucial for several reasons. First, it ensures a consistent and unified message to potential customers, enhancing the brand's credibility. When both teams are in sync, they can share insights and data, leading to better targeting and understanding of the customer's needs. This alignment also results in efficient use of resources, as efforts are not duplicated or counterproductive. Furthermore, a well-coordinated sales and marketing strategy can accelerate the sales cycle, improve conversion rates, and ultimately drive more revenue for the organization. In essence, when sales and marketing teams work together seamlessly, it maximizes the company's potential for growth and success.
What are the ways you can generate leads for you Senior Living Facility? Ryan and Angel discuss the new screenshot feature in Chat GPT-4 and its potential for improving SEO and user experience. They also share insights from the book "100 Million Dollar Leads" on generating leads for senior living facilities. From leveraging warm audiences to running paid ads and utilizing social media, they explore effective strategies to generate leads in the senior living industry. Tune in to discover how you can increase your online lead flow and drive business growth. Let's get started!
Time Stamps:
00:00 Introduction
01:59 OpenAI's Chat GBT can recognize screenshots, exciting!
06:17 Use social media to reach many people.
09:52 Optimize landing page with tailored goal in mind.
13:17 Choose a strong lead magnet for more leads, like a webinar download or questionnaire.
16:26 Content builds trust; essential for reputation.
21:50 Google Ads for intent-based targeting, budget-friendly.
In this episode, we delve deep into the art and science of lead scoring, a vital aspect of digital marketing and business growth. Hosts Ryan Atkinson and Angel Ty-LeBron discuss how lead scoring can significantly increase your conversion rates and revenue for your senior living facility. Discover the key factors to consider when assigning scores to leads and learn how it can align your sales and marketing teams for better results. Join us for a comprehensive exploration of this powerful strategy that can transform your approach to lead qualification and customer engagement.
Find all episodes here: https://www.youtube.com/@ellingtondigital5953/videos
How can we use AI and Robotics to make our lives easier? Angel and Ryan talk about robotics and the impact they are making day-to-day in our lives. They discuss how these technologies are becoming increasingly integrated into our daily routines, from self-driving cars to smart home appliances. Join them as they delve into the exciting possibilities and potential challenges that lie ahead. Remember to subscribe for more cutting-edge discussions and hit the notification bell so you never miss an episode! Find all episodes here: https://www.youtube.com/@ellingtondigital5953/videos #robotics #ai #artificialintelligence
In this episode, we delve deep into the future of eCommerce - leveraging Artificial Intelligence (AI). Discover how AI can revolutionize your eCommerce business, from enhancing customer experiences to optimizing your backend operations. Whether you're a budding entrepreneur or an established online retailer, our experts break down actionable steps and tools that can propel your business to the forefront of technology-driven commerce. Don't miss out on insights that could redefine the way you approach online selling. Remember to subscribe for more cutting-edge discussions and hit the notification bell so you never miss an episode!
In today's episode of Healthy Leads, we zone in on a groundbreaking topic: The role of Artificial Intelligence (AI) in transforming the daily operations of senior living communities and health organizations. As technology advances, it's crucial for the healthcare sector to leverage these tools for enhanced patient experiences and operational efficiency. 🔍 Highlights: -Streamlining Administrative Tasks: Dive into the ways AI can automate repetitive tasks, from patient check-ins to medication reminders, ensuring accuracy and freeing up valuable time for caregivers. -Enhancing Patient Care: Learn how AI-driven tools can provide real-time health monitoring, predict potential risks, and offer personalized care recommendations. -Optimizing Resource Allocation: Understand the power of AI in analyzing vast datasets, allowing facilities to allocate resources effectively, from staffing to medical equipment. Join us as we unpack the immense potential AI holds in revolutionizing the daily operations of senior care facilities and health organizations. Whether you're a healthcare professional, a tech enthusiast, or simply curious about the evolving landscape of senior care, this episode is a must-listen.
In this episode, we dive deep into leveraging the power of ChatGPT to revolutionize your B2B lead generation on LinkedIn. If you've been seeking innovative ways to enhance your LinkedIn outreach, ChatGPT could be your game-changer. We'll walk you through step-by-step strategies, from setting up ChatGPT for personalized messaging to analyzing responses for optimal lead conversion. Discover how AI can amplify your B2B networking and unlock unprecedented growth opportunities on LinkedIn. Don't forget to like, share, and subscribe for more cutting-edge business insights!
Using ChatGPT to Supercharge Your SEO: The Future is Here! 🚀 Welcome to Health Leads, where we delve into the latest digital tools and trends shaping the world of online marketing. In today's episode, we're exploring the revolutionary potential of ChatGPT by OpenAI in enhancing SEO practices. 🎙️ Highlights: ChatGPT & SEO: Unraveling the synergies between the two and how businesses can benefit. Real-world examples: New strategies to use ChatGPT
In this episode, we dive deep into the heart of successful lead generation campaigns: the POWER of a strong offer. For small to mid-sized businesses, from senior living communities, to the sustainable realms of solar power and the dynamic world of real estate, having an enticing offer isn't just a suggestion – it's a necessity. Discover why your business, irrespective of its industry, could be missing out on potential leads and learn actionable strategies to supercharge your campaigns. Don't let your lead generation fall flat; tune in and unlock the key to robust ROI. Perfect for entrepreneurs and businesses hungry for growth!