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Heavy Business
C Squared Music
395 episodes
1 week ago
Heavy Business is a metal marketing podcast presented by C Squared Music. You've toiled away to make your music great, don't drop the ball on the promotion! We dig deep with our guests on when to DIY your promotion, and when (and how) to get help. Join the conversation as we chat with musicians, record label professionals, journalists, and more about how to get more eyes (and ears) on your music! Visit csquared.info for your PR and Marketing needs.
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Marketing
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All content for Heavy Business is the property of C Squared Music and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Heavy Business is a metal marketing podcast presented by C Squared Music. You've toiled away to make your music great, don't drop the ball on the promotion! We dig deep with our guests on when to DIY your promotion, and when (and how) to get help. Join the conversation as we chat with musicians, record label professionals, journalists, and more about how to get more eyes (and ears) on your music! Visit csquared.info for your PR and Marketing needs.
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Marketing
Business
Episodes (20/395)
Heavy Business
Episode 415-More on the marketing/PR hybrid model

In this episode, Sofia, Justin and Curtis speak more about the hybrid marketing/PR model that C Squared is currently working on with clients!

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7 months ago
51 minutes 7 seconds

Heavy Business
Episode 414 with Curran Reynolds & Ian Chainey

In today's episode we talk about the do's and don'ts of press releases with publicist Curran Reynolds and journalist Ian Chainey.



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8 months ago
53 minutes 34 seconds

Heavy Business
SPECIAL EPISODE! Our new hybrid model

This new episode of the Heavy Business podcast is a special one! C Squared Co-Founders Cori Westbrook and Cori Westbrook go in DEPTH about the new hybrid model of PR and marketing.

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8 months ago
19 minutes 12 seconds

Heavy Business
Episode 413 with Vicky Psarakis and Robby Fonts

Here's a brand new episode with Vicky and Robby of Sicksense

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8 months ago
43 minutes 56 seconds

Heavy Business
Episode 412 with Philip Winters

A new episode with Philip Winters of TYRANT and Blackcraft Bookings!

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9 months ago
1 hour 9 minutes 21 seconds

Heavy Business
Episode 411

Today Justin and Curtis talk about the "Underground Band" mentality that is rampant.

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10 months ago
55 minutes 59 seconds

Heavy Business
Episode 410-Hector, The Chill Dude On A Couch

In today's episode, Justin and Curtis talk with YouTuber Hector Miranda of The Chill Dude On The Couch

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10 months ago
41 minutes 40 seconds

Heavy Business
Episode 409-Learning From Failure

No one likes to fail, but it happens. In this episode of Heavy Business, Justin and Curtis discuss the realities of failure, next steps, and what can be learned in the process.

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11 months ago
57 minutes 55 seconds

Heavy Business
Episode 408-Tony Webster of The Metal Command

In this week's episode, we are joined by Tony Webster of The Metal Command Podcast to discuss PR and how to break through despite oversaturation

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1 year ago
45 minutes 35 seconds

Heavy Business
Episode 407 with Levi Benton of Miss May I

New episode with Levi Benton of MISS MAY I!

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1 year ago
45 minutes 21 seconds

Heavy Business
Episode 406-Is ANYTHING Relevant Anymore?

Ian Chainey joins Curtis and Justin on this week's episode to discuss relevancy!


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1 year ago
43 minutes 50 seconds

Heavy Business
Episode 405 with Joshua Toomey

In this episode of Heavy Business, Justin Roth and Curtis Dewar sit down with the one and only Joshua Toomey of Knotfest and Talk Toomey. They delve into the art of interviewing, share behind-the-scenes stories, and explore the dynamic world of heavy music media. Tune in for a captivating conversation with the interviewer who has interviewed them all!

Listen to Talk Toomey:

https://knotfest.com/blogs/talk-toomey


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1 year ago
36 minutes 7 seconds

Heavy Business
Episode 404 Justin Roth's First Episode!

Join us for Justin Roth's debut as Co-Host alongside Curtis! In this episode, they delve into the delicate art of addressing controversial topics as a band. They explore the pros and cons, share personal insights, and discuss how such decisions can impact your band's image and fanbase. Don't miss this engaging conversation on navigating the tricky waters of controversy in the music industry.

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1 year ago
40 minutes 53 seconds

Heavy Business
403 Aliyah's Final Episode: Finding Balance in a Hustling World

Our host Aliyah steps away from the podcast, and introduces you to your new host, Justin Roth of WAR CURSE. Join them, Curtis, and Cori in a discussion about balance, priorities, and sacrifice. Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States and the United Kingdom, we offer worldwide promotion for your music. ⁠https://csquared.info/contact-us/

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1 year ago
31 minutes 36 seconds

Heavy Business
401 - Top 3 Tips for Maximizing Your Next Campaign - WIth Ian Chainey (STEREOGUM)

 Join us in our discussion on how to maximize 3 aspects of your next album campaign - interviews, video content, and social media content. Including a deep dive into well-known independent bands' campaigns. 

Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States and the United Kingdom, we offer worldwide promotion for your music.  ⁠https://csquared.info/contact-us/

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1 year ago
45 minutes 54 seconds

Heavy Business
400 - Justin Norton (Music Journalist) - Writing Captivating Stories for Music Publications

Justin has written for virtually every metal publication, including Rolling Stone, STEREOGUM, and currently, DECIBEL. Beyond hearing his story of how he got into metal journalism, we also discuss a range of topics relating to journalism, tips for getting started, how to keep your pieces engaging, and how AI is affecting the field. 

Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States and the United Kingdom, we offer worldwide promotion for your music.  ⁠https://csquared.info/contact-us/

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1 year ago
43 minutes 53 seconds

Heavy Business
399 - Death Metal Mum - Tips for Bands, DIY, Promo, Networking + More

Fae Scott-Dench (aka Death Metal Mum) chats with us about PR, tips for bands doing self-promo, social media, networking and more! Also get into the debate about pineapple on pizza and chip butties!

Follow Fae @deathmetalmum on all platforms

Listen to her podcase with Brian Slagel:

https://open.spotify.com/episode/0V1pBymWLXyOSzRbOVrL16?si=8c04c221685b4f4b

Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States and the United Kingdom, we offer worldwide promotion for your music.  ⁠https://csquared.info/contact-us/

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1 year ago
29 minutes 25 seconds

Heavy Business
398- Cori Westbrook #4 - Harmonizing PR Expectations

Cori talks about navigating your first music PR campaign for long-term success

Read the full blog here: https://csquared.info/harmonizing-expectations-navigating-your-first-music-pr-campaign-for-long-term-success/

Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States and the United Kingdom, we offer worldwide promotion for your music. ⁠https://csquared.info/contact-us/

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1 year ago
24 minutes 1 second

Heavy Business
397 - Justin Roth (WAR CURSE) - ALL THINGS MERCH: Design, Printing, Selling Etc.

Nerding out about MERCH! Justin has 10-15 years of experience in graphic design (for OBITUARY, EXODUS and more) and merch creation (Screenprinting, embroidery, DTG) - Tune in to hear us go through a LAUNDRY LIST of merch concerns and pro tips.

Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States and the United Kingdom, we offer worldwide promotion for your music.  ⁠https://csquared.info/contact-us/

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1 year ago
52 minutes 8 seconds

Heavy Business
395 - Top 5 Music Industry Scams with Ian Chainey (STEREOGUM)

Keep your eye out for these notorious music industry scams! Ian helps identify how to sift through the red flags and identify the legitimate opportunities


Read Ian's Column:

The Black Market: The Month In Metal - Stereogum


Interested in our services? C-Squared is a multinational team specializing in music PR and marketing of all kinds including album campaigns, tour promotion, PR consultation, social network development, ads management and sales consulting. With agents in Canada, the United States and the United Kingdom, we offer worldwide promotion for your music.  ⁠https://csquared.info/contact-us/


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1 year ago
28 minutes 42 seconds

Heavy Business
Heavy Business is a metal marketing podcast presented by C Squared Music. You've toiled away to make your music great, don't drop the ball on the promotion! We dig deep with our guests on when to DIY your promotion, and when (and how) to get help. Join the conversation as we chat with musicians, record label professionals, journalists, and more about how to get more eyes (and ears) on your music! Visit csquared.info for your PR and Marketing needs.