In this episode, I sit down with Amanda Watson, founder of Parched Floral, to talk about what it looks like to build a business from a creative foundation.
We talk through the early days, how Parched Floral began, and how Amanda’s relationship with money and decision-making has evolved as the business grew. We get into the realities of running a product-based business, including cash flow, pricing, reinvestment, and planning for slower periods.
We also discuss Amanda’s experience on Dragons’ Den, what it took to prepare, and how she applied the feedback once she was back to building day-to-day.
📌 Turning a creative idea into a business
📌 Bootstrapping and early financial decisions
📌 Cash flow, costs, and planning for slower seasons
📌 Lessons from Dragons’ Den after filming
📌 Building with patience and long-term thinking
This episode is for founders who care about building something real and sustainable, one decision at a time.
Connect with Amanda:
Connect with Cindy:
Instagram | Book Recommendations | Book your profit strategy call | Linkedin | Get your tickets to Money Magnetisim
This episode is the truth. Not the polished version of business. Not the Instagram version.
2026 is my builder year, not my performing year.
I talk about the side of visibility people don’t like to admit out loud. Speaking, panels, events, and always being “on” can look impressive, but it doesn’t build assets. It costs energy. It costs money. And it quietly pulls you into performing instead of building.
In this episode, I break down why attention feels productive but doesn’t compound, why I don’t want my business model tied to speaking on other people’s stages, and the difference between being visible and actually building something that lasts.
📌 Why attention doesn’t equal assets
📌 Why performing uses a different kind of energy than building
📌 Why real wealth comes from focus, not exposure
📌 What I’m saying no to in 2026 and why
I also walk through a simple framework for anyone who feels scattered or stuck chasing noise instead of progress.
📌 What is the ONE thing you want to be known for long term
📌 Where are you building someone else’s platform instead of your own
📌 What does committing to one lane actually look like
This episode is for founders who want depth over distraction and assets over applause.
Connect with Cindy:
Instagram | Book Recommendations | Book your profit strategy call | Linkedin | Get your tickets to Money Magnetisim
Season 1 was the warm-up.
Season 2 is where things get intentional.
In this episode, I’m sharing why Her Profit Era is evolving and what’s changing moving forward.
Over the last year, I’ve worked inside real businesses and I keep seeing the same pattern:
Founders are making money, but still don’t feel in control.
The sales are there.The effort is there.
But the stability, clarity, and confidence are missing.
Season 2 of Her Profit Era exists to fix that.
This season is about real financial leadership for founders.
No hype. No fluff. No “just sell more” advice.
We’re talking profit, cash flow, margins, owner pay, decision-making, and what it actually takes to build a business that supports your life, not drains it.
You’ll hear:
Solo CFO episodes breaking down money in a way that’s simple and practical
Honest conversations with real founders and industry experts
Behind-the-scenes lessons from building my own firm
Tools and frameworks you can actually use
If you’re making money but still feeling pressure…
If you’re tired of guessing with your finances…
If you’re ready for clarity...
You’re in the right place.
This is your Profit Era.
Connect with Cindy:
Instagram | Book Recommendations | Book your profit strategy call | Linkedin
Imagine never having to film again, but your audience still sees you everywhere.
Crazy? Not anymore.
In this episode, Cindy sits down with Neal Huey, founder of Quantum Scaling, to unpack how AI clones are helping creators and CEOs scale their content, visibility, and sales without burning out on camera.
We talk about:
The truth behind AI cloning (and how it’s not what you think)
How to protect your authenticity while automating your content
Neal’s step-by-step process to turn one recording into hundreds of assets
Why founders who master this now will have a massive advantage in 2026
If you’ve ever said “I don’t have time to make content,” this episode will change how you think about growth, systems, and personal brand visibility.
Connect with Neal:
Connect with Cindy:
Instagram | Book Recommendations
You can’t scale your business if your body’s running on empty.
In this episode, Cindy sits down with Rajan Uppal, a women’s fat loss coach who helps ambitious women lose 10–30 lbs without giving up the foods they love. Together, they dive into what it really means to take care of your body while building your empire and how your energy, focus, and confidence start long before you open your laptop.
They talk about:
Why taking care of your body is a business strategy
How to build health habits that fit your lifestyle (not fight it)
The mindset shift from “dieting” to fueling your goals
And how a strong body leads to stronger leadership and wealth
If you’ve ever felt like you have to choose between your business and your wellbeing, this episode will remind you that your body isn’t in the way.
It’s the way.
Connect with Coach Rajan Uppal: Instagram | YouTube
Connect with Cindy:
Instagram | Book Recommendations
The lash industry has exploded, but few people are talking about what it really takes to build something sustainable behind the glam.
In this episode, Cindy sits down with Brittany and Ashley, the powerhouse founders behind the American Lash Association, to talk about what it means to create community, lead with purpose, and bring real credibility to an industry that’s often overlooked.
They dive into:
How they built a movement that’s redefining what it means to be a lash artist
Why education, standards, and leadership matter more than trends
The power of women coming together to elevate an entire industry
And what it takes to build something that outlasts you
If you’ve ever wanted to turn your passion into something bigger than yourself, this episode will inspire you to think legacy, not just lashes.
Connect with Brittany & Ashley:
Connect with Cindy:
Instagram | Book Recommendations
When was the last time you did something completely on your own?
In this episode, Cindy talks about what traveling solo really teaches you — the confidence you build, the creativity that flows when you’re not performing for anyone else, and the freedom that comes from following your own plans (or no plans at all).
From her solo trips to New York and Vegas to the unexpected conversations with strangers that changed her perspective, Cindy shares how traveling alone helps you reconnect with yourself, your power, and your purpose.
This isn’t about running away. It’s about returning home to a version of yourself that’s more confident, grounded, and unapologetically in her main character energy.
Connect with Cindy:
Instagram | Book Recommendations
Two moms from Ucluelet, B.C. turned a small cleaning business into one of Canada’s fastest-growing eco-friendly brands and landed a Dragons’ Den deal with Brian Scudamore.
In this episode, I sit down with Robyn and Monika, co-founders of Mint Cleaning, to talk about how a simple service business turned into a national product line stocked across Canada.
We dive into:
• How Mint Cleaning went from a small-town idea to a Dragons’ Den success• Turning homemade recipes into a real product brand• Manufacturing, margins, and scaling a product-based business• Working with Brian Scudamore and the impact of their deal• Building a company while raising kids• What they wish more women knew about entrepreneurship
If you’re a founder or product-based business owner, this conversation will inspire you to start where you are, even if you’re in a small town or feeling like you don’t have everything figured out yet.
Connect with Robyn & Monika:
Connect with Cindy:
Instagram | Book Recommendations | Book a profit strategy call
What does it really cost to dream bigger when you’re a brown woman?
In this episode, Cindy opens up about the invisible price ambitious brown women pay — the pressure to stay humble, the guilt that comes with wanting more, and the fear of being “too much.”
From cultural expectations to family dynamics, she shares what it’s like to break generational patterns while building wealth and leadership in a world that wasn’t designed to make that easy.
You’ll hear how ambition can feel heavy when you’re taught to play small, why success sometimes comes with isolation, and how to start creating your own definition of wealth — one that includes freedom, peace, and pride.
Because being an ambitious brown woman isn’t the problem.
It’s the story we’ve been told about what ambition should look like that needs to change.
This one’s for the women who are ready to take up space — unapologetically, and on their own terms.
Connect with Cindy:
Instagram | Book Recommendations
What happens after the pitch?
In this episode of Her Profit Era, Cindy sits down with Jaime Landry, founder of Black Harbour Distillers, as seen on Season 20 of Dragons’ Den, to talk about what it really takes to grow when the cameras stop rolling and the real work begins.
Jaime shares how she turned national exposure into long-term growth: scaling her distillery, refining operations, and proving that you don’t need a deal to build a powerful, profitable brand.
They dive into:
The experience of stepping into the Den and what it taught her about business clarity
How she used investor feedback to strengthen her model
The financial strategy shifts that helped her scale with confidence
The truth about margins, cash flow, and staying profitable in a product-based business
If you’ve ever wondered what happens beyond the pitch, this conversation pulls back the curtain on what it means to grow, lead, and build resilience in real time.
Connect with Jaime:
Connect with Cindy:
Instagram | Book a Profit Strategy Call
If you haven’t raised your prices this year, you’re already behind.
Inflation is rising, your costs are climbing, and staying the same doesn’t make you safe — it makes you stuck.
In this episode, Cindy breaks down the real math behind pricing, why Alex Hormozi’s 20% rule matters, and how to confidently raise your rates without fear or guilt. She shares stories of brands like Tiffany’s selling $1,500 paperclips, Louis Vuitton’s $2,700 dumbbells, and how these examples prove that people do pay premium prices when they see value.
You’ll also hear how Cindy tripled her own pricing (and what happened next), the story of a bookkeeper who lost a client but gained her power back, and the mindset shift that will help you stop undercharging and start building long-term wealth.
Because raising your prices isn’t greedy — it’s necessary.
This episode will show you how to charge more, keep more, and finally protect your profit like a CEO.
Connect with Cindy:
Instagram | Book Recommendations
This weekend, I got a front-row seat inside the Dragons’ Den 20th Anniversary event in Calgary.
I met the Dragons, spoke with incredible founders, and left with a whole new perspective on what it means to build, pitch, and lead with purpose.
In this episode, I’m breaking down what really went down behind the scenes — the energy, the lessons, and the moments that reminded me why I do what I do.
Book your profit strategy call with Cindy here.
It’s been one month since I sat down with Alex and Leila Hormozi’s Acquisition.com team for a full strategy session and it completely shifted the way I run my business.
In this episode, Cindy shares what’s happened since that day: the uncomfortable clarity that came from seeing her numbers differently, the bold pricing decisions that followed, and the mindset rewiring that came from being in a room where eight-figure founders think in systems, not feelings.
You’ll hear what changed inside her business and inside her head after that session: narrowing her offers, simplifying her focus, and finally acting like the CEO her business needed.
If you’ve ever wondered what it’s really like to work directly with the Hormozi team, this episode is your behind-the-scenes look at the lessons, realizations, and growth that can happen in just 30 days when you stop playing small and start thinking at scale.
Because sometimes one strategy session doesn’t just give you answers — it gives you a whole new standard.
Connect with Cindy:
Instagram | Book Recommendations
What would you do if you were laid off with 30 days’ notice and no backup plan? For Kaelyn Marie Fuglaar, that moment became the spark that changed everything.
In this episode of Her Profit Era, I sit down with Kaelyn, a business coach and founder of a thriving VA agency, to talk about how she turned an unexpected layoff into a six-figure business in under a year.
We explore the mindset and money shifts that helped her rebuild from the ground up, the lessons she’s learned from leading a team of powerhouse women, and what it really takes to grow sustainably without burning out.
You’ll hear us dive into:
Building confidence and clients after losing job security
Why paying yourself is non-negotiable, even in the early stages
How to price your services beyond industry averages
The deeper inner work behind wealth, leadership, and self-worth
Raising empowered kids and breaking generational money beliefs
Kaelyn’s story is proof that entrepreneurship isn’t about being fearless — it’s about trusting yourself enough to start.
Connect with Kaelyn Marie Fuglaar:
Connect with Cindy:
Instagram | Book Recommendations
Here’s the truth: you don’t always need more sales to make more money.
In this episode of Her Profit Era Podcast, I share 5 practical ways to add $100K to your bottom line without adding a single new client. These are the exact moves I use with my CFO clients scaling from $500K–$2M.
We’ll cover:
♟️ Running a 30-day expense audit to find the leaks in your business
♟️ Increasing your prices (and why undercharging is keeping you broke)
♟️ Cutting back on unnecessary team costs
♟️ Simplifying and reducing your offers so profit doesn’t get diluted
♟️ Knowing your true break-even point so you stop guessing
If you’re tired of chasing sales just to feel broke again at the end of the month, this episode will show you how to keep more cash in your business starting now.
Connect with Cindy:
Instagram | Book Recommendations
Ever wondered what really happens in a room full of $5M–$100M founders?
In this episode, I pull back the curtain on the exact shifts, habits, and decisions that separate them from the average entrepreneur. It’s not about working harder — it’s about how they think, how they move, and what they prioritize that keeps them scaling while others stay stuck.
If you’ve ever asked yourself why you’re hustling but not getting ahead, this conversation will show you the missing moves that change everything.
Connect with Cindy:
In this episode of Her Profit Era, I pull back the curtain on what really happened inside Alex Hormozi’s private strategy session with his Acquisition.com team.
I share the 4 hard truths that hit me like a punch in the gut—how my revenue was more accidental than strategic, why too many offers were keeping me stuck, and how I was wasting energy on clients who didn’t even value advisory.
Most importantly, I’ll walk you through the changes I made the moment I left that room: cutting down to two offers, building a 12-month forecast, and shifting into strategy that actually scales.
If you’ve ever felt “busy but broke” in your business, this wake-up call is for you.
Connect with Cindy:
In this episode of Her Profit Era, I’m joined by Lexie Penichet—photographer, entrepreneur, and the voice behind the Rich as a Mother podcast. Lexie’s journey from becoming a single mom at 18 to building a thriving agency and coaching business is proof that you can turn your story into your superpower.
We dive into what it really takes to grow a business while raising a family, the money lessons that shaped her path, and how she created a brand that reflects both her values and her vision.
If you’ve ever felt the pull between motherhood and entrepreneurship, this conversation will inspire you to see that you don’t have to choose—you can be rich in business and in life.
Connect with Lexie:Instagram | Podcast
Connect with Cindy:
Instagram | Book Recommendations | Sign Up for Her Profit Era
In this episode of Her Profit Era, I’m taking you behind the scenes of my recent speaking experience in New York — the moment I realized I wasn’t just attending the event, I was the woman on stage.
I share what it felt like to step into main character energy, to walk into a room full of ambitious women, and to speak about money in a way that left a real impact.
New York was more than just a trip — it was a turning point. I came back a different person, with a deeper fire for helping women step into their power, own their numbers, and finally feel in control of their business and their life.
If you’ve ever questioned whether you’re “ready” to take up space, this episode is your reminder: the version of you you’re dreaming about? She’s already here.
Connect with Cindy:
Instagram | Book Recommendations | Sign Up for Her Profit Era
I used to come back from trips and feel two things:
Broke.
Behind.
The credit card bill would kill the vibe, and I’d feel guilty for stepping away from my business like everything was going to fall apart while I was gone.
But this summer was different. I went to Europe for 2 weeks and came home to $0 owing and money still sitting in my accounts.
In this episode, I’ll share:
→ The simple savings hack that helped me build a vacation fund without even noticing.
→ How I decide where my money goes (so it doesn’t “disappear” in my main account).
→ Why taking time off your business doesn’t have to mean falling behind.
→ The mindset shift that lets you rest without the guilt.
If you’ve ever avoided looking at your credit card after a trip… or felt like taking time off means you’re “lazy” or “losing momentum,” this episode is for you.
Because you deserve vacations that recharge you not ones that leave you stressed about money or scrambling to catch up.
Connect with Cindy:
Instagram | Book Recommendations | Sign Up for Her Profit Era