How do great leaders move people, not just manage them? In this episode of Hire Power, I sit down with storytelling expert Mario Juarez, founder of StoryCo to unpack why story is one of the most essential leadership tools most leaders underuse.
We explore why your story isn’t just what you say about yourself, but what people experience with you.
Drawing from nearly 30 years inside Microsoft and his work with executives, Mario shares how story has the power to transform cultures, align teams, and redirect entire organizations. He also gets real about what most leaders get wrong and what it really takes to tell stories that feel authentic, grounded, and emotionally resonant.
Whether you run a small team or an entire company, this conversation will change how you think about the way you talk to and lead your people.
In this episode:
About Mario Juarez
Mario Juarez is the founder of StoryCo, where he helps leaders and organizations craft stories that move people to action. Before starting his firm, Mario spent nearly three decades at Microsoft in communications, marketing, PR, and executive communications. There, he developed his “Storytelling for Impact” framework and saw firsthand how story can reshape cultures, engage teams, and support major leadership transitions. Today, he teaches leaders how to use story as a strategic tool—not spin, but a way to connect, inspire, and lead with intention.
Connect with Mario: https://mario-juarez.com
💬 Connect with Kim: linkedin.com/in/frostkim
🌐 Learn more: frostconnections.com