On this episode of Honest Ecommerce, we have Anna Brakefield. Anna is the co-founder and CEO of Red Land Cotton, a DTC brand crafting bedding, towels and more all made in the USA from cotton grown on their family farm in Alabama. We talk about building new ventures from existing resources, teasing progress to convert followers into buyers, leading with purpose beyond just making money, and so much more!

On this bonus episode of Honest Ecommerce, we have Andrew Lipp, CEO and Co-founder of EQL. We talk about crafting launches that reward real customers, designing pre, in, and post-launch strategies, connecting with audiences in launch moments and so much more!

On this episode of Honest Ecommerce, we have Dan Abel Jr. He’s the Chief Chocolate Officer of Chocolate Chocolate Chocolate Company and Bissinger’s Handcrafted Chocolatier. We talk about leveraging sampling to win customer trust, delivering customer value despite COVID pressure, solving problems through direct involvement and so much more!

On this episode of Honest Ecommerce, we have Christine Monaghan. Christine is the CMO at Almond Cow, where she helps brands grow from scrappy startups to scalable success by pairing storytelling with repeatable processes and fully activating the ecommerce flywheel. We talk about building brands through storytelling, optimizing ads for long-term growth, understanding top-of-funnel users and so much more!

On this bonus episode of Honest Ecommerce, we have Michelle Songy, the Founder & CEO of Press Hook, a platform that helps eCommerce brands get discovered by journalists, creators, and publishers through earned, affiliate, and paid media opportunities. We talk about Understanding why generic pitching fails, Navigating earned, paid, and affiliate media, Adapting strategies to decentralized media and so much more!

On this episode of Honest Ecommerce, we have Elina, founder of Dood Woof, an Ecommerce dog brand specifically focused on the Doodle market. We talk about identifying problems through community research, collecting reviews to build credibility, building trust through storytelling, leveraging micro-influencers for growth, and so much more!

On this episode of Honest Ecommerce, we have Jennifer Peters. She is the Director of Direct to Consumer, Martech, and Digital Compliance at OLLY, a Unilever brand. We talk about using D2C as a customer learning engine, reviving traditional marketing with modern tech, Focusing on product value over flashy design, and so much more!

On this bonus episode of Honest Ecommerce, we have Scott Desgrosseilliers. Scott is the founder and CEO of Wicked Reports, the marketing attribution platform for ecommerce brands from $3m to $30m in revenue doing full funnel marketing. We talk about the truth about “more is better” marketing, navigating attribution for customer journeys, exploring the Five Forces framework, and so much more!

On this episode of Honest Ecommerce, we have Chad Dime. Chad is a Co-Founder and Chairman Of The Board at DIFF Charitable Eyewear where they create designer eyewear for a fair price all while giving back. We talk about blending value and mission to drive impact, nurturing partnerships for smarter growth, following your why to create impact and so much more!

On this episode of Honest Ecommerce, we have Nathan Vasquez. Nathan is an ex banker and now the CEO of Pipsticks, a sticker and stationery company. We talk about finding spending balance for growth, scaling your brand through audience feedback, targeting break-even timelines strategically and so much more!

On this bonus episode of Honest Ecommerce, we have Filipe Castro Matos. Filipe is the Entrepreneur-in-Residence at Altar.io. On the side, he advises early-stage startups in crafting and executing effective Go-to-Market (GTM) strategies through hands-on support and structured frameworks. We talk about avoiding guesswork through real user engagement, finding people who match your avatar, going where the market is active, and so much more!

On this episode of Honest Ecommerce, we have Jon Pundyk. Jon is the CEO of Glamorise, a 103-year-old bra company that has exclusively focused on curvy women since 1921. We talk about pivoting a century-old business online, balancing wholesale partners with D2C growth, relying on product quality to drive loyalty, and so much more!

On this episode of Honest Ecommerce, we have Nate Davenport, the founder and CEO of Nebu Clothing. He is a former U.S. Marine and finance lead at Zappos who turned his frustration with poorly designed outdoor gear into a purpose-driven apparel brand focused on thoughtful design, functionality, and versatility. We talk about building products that solve real use problems, turning events and emails into ad leverage, redefining success beyond scale and revenue, and so much more!

On this episode of Honest Ecommerce, we have Shelley Gupta. Shelley is the founder and CEO of BaKIT Box, a STEM-based baking kit that brings global flavors and cultural traditions into kitchens across America. We talk about transforming baking into an educational tool, building growth through genuine relationships, expanding marketing beyond paid social, and so much more!

On this bonus episode of Honest Ecommerce, we have Sonja Grasser, Founder of Retention Theory and a fractional Retention Consultant. Sonja helps CPG brands stop customer churn and build retention systems that become their most reliable revenue source. We talk about connecting communication to customer longevity, applying retention rules across every direct channel, focusing on results-driven storytelling for CPG, and so much more!

On this episode of Honest Ecommerce, we have Kirsten Maitland, a U.S. Navy veteran turned Microsoft agile coach who leveraged her tech innovation expertise to co-found Rebel Cheese, an award-winning Austin-based artisanal vegan cheese company backed by Shark Tank investor Mark Cuban. Rebel Cheese is revolutionizing plant-based dairy alternatives through traditional cheesemaking techniques and has earned national recognition from The New York Times. We talk about validating a product through emotional connection, learning to sustain momentum after viral moments, turning online orders into lasting connections, and so much more!

On this episode of Honest Ecommerce, we have Beau Wangtrakuldee, a scientist-turned-founder and CEO of AmorSui, a science-backed, clean medical supply brand reimagining products on the frontlines of healthcare and science. We talk about building comfort and safety into every product, marketing through word-of-mouth momentum, discovering growth through customer feedback, and so much more!

On this bonus episode of Honest Ecommerce, we have Bradley Keefer, Chief Revenue Officer, and Justin Jefferson, VP of Strategy & Insights at Keen Decision Systems, where Bayesian-powered marketing mix modeling meets scenario planning and outcome forecasting, helping marketers move from rearview analytics to predictable decisioning. We talk about measuring how marketing spend drives growth, building brands that go beyond ad optimization, using data to balance old and new media spend, and so much more!

On this episode of Honest Ecommerce, we have Eugene Chew, Global Chief Operating Officer at BikesOnline.com, a leading DTC cycling retailer in the U.S. and Australia and the exclusive distributor of Polygon and Superior bikes. We talk about recognizing the shift toward direct brand work, managing cash flow under market uncertainty, partnering with experts where specialization wins and so much more!

On this episode of Honest Ecommerce, we have Jeremy Barker, the visionary behind Murphy Door, driving its growth from humble beginnings to becoming an industry leader, even earning the award for one of America’s Most Innovative Companies 2025 in Fortune! We talk about managing expectations with transparency, leveraging partnerships to fuel growth, learning to test before scaling spend, and so much more!