In this insightful interview, Scott Dahl and Mercedes Blanco discuss the evolving landscape of upselling and cross-selling in the hotel industry heading into 2026. They highlight how traveler preferences have shifted away from just prices and views toward meaningful, personalized experiences, emphasizing the emotional story behind offers. Mercedes shares her extensive expertise in digital marketing and hospitality technology, underscoring the fast-paced integration of AI in enhancing guest ex...
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In this insightful interview, Scott Dahl and Mercedes Blanco discuss the evolving landscape of upselling and cross-selling in the hotel industry heading into 2026. They highlight how traveler preferences have shifted away from just prices and views toward meaningful, personalized experiences, emphasizing the emotional story behind offers. Mercedes shares her extensive expertise in digital marketing and hospitality technology, underscoring the fast-paced integration of AI in enhancing guest ex...
WEB3 in Travel #3 - Pablo Castillo, CTO at Chain4Travel
Hospitality Net Podcast Series
56 minutes
2 years ago
WEB3 in Travel #3 - Pablo Castillo, CTO at Chain4Travel
In this episode, host Simone Puorto sits down with Pablo Castillo, Chief Technology Officer at Chain4Travel since May 2022. Before this role, Pablo dedicated a decade to Hotelplan Group, transitioning from Chief Information Officer to Director of Projects and Business Consulting from November 2011 to October 2021. Before his tenure at Hotelplan Group, Pablo was a pivotal part of the Kuoni Travel Group, where he led as the Head of Data Setup at the Production Hub in Zurich from January 2010 to...
Hospitality Net Podcast Series
In this insightful interview, Scott Dahl and Mercedes Blanco discuss the evolving landscape of upselling and cross-selling in the hotel industry heading into 2026. They highlight how traveler preferences have shifted away from just prices and views toward meaningful, personalized experiences, emphasizing the emotional story behind offers. Mercedes shares her extensive expertise in digital marketing and hospitality technology, underscoring the fast-paced integration of AI in enhancing guest ex...
