Ori Kafri introduces J.K. Place as a family-founded boutique hotel brand that defines "boutique" not by design trends, but by personal, tailor-made hospitality. With three intimate properties in Capri, Rome, Paris, and soon Milan, each averaging around 30 rooms, Kafri describes the brand"s essence as creating "homes" rather than hotels - spaces where guests feel personally known and individually cared for. He contrasts J.K."s approach to larger hotel chains, which he likens to luxury fashion ...
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