In this insightful interview, Scott Dahl and Mercedes Blanco discuss the evolving landscape of upselling and cross-selling in the hotel industry heading into 2026. They highlight how traveler preferences have shifted away from just prices and views toward meaningful, personalized experiences, emphasizing the emotional story behind offers. Mercedes shares her extensive expertise in digital marketing and hospitality technology, underscoring the fast-paced integration of AI in enhancing guest ex...
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In this insightful interview, Scott Dahl and Mercedes Blanco discuss the evolving landscape of upselling and cross-selling in the hotel industry heading into 2026. They highlight how traveler preferences have shifted away from just prices and views toward meaningful, personalized experiences, emphasizing the emotional story behind offers. Mercedes shares her extensive expertise in digital marketing and hospitality technology, underscoring the fast-paced integration of AI in enhancing guest ex...
WEB3 in Travel #1 - Arul Prakash, Founder and CEO, Buk Technology
Hospitality Net Podcast Series
45 minutes
2 years ago
WEB3 in Travel #1 - Arul Prakash, Founder and CEO, Buk Technology
In this episode, host Simone Puorto sits down with Arul Prakash, the Founder and CEO of Buk Technology. They delve deep into the workings of BUK protocol, a groundbreaking tokenization platform designed to revolutionize the hotel inventory management system. Arul explains how converting hotel room bookings into NFTs (Non-Fungible Tokens) and tokenizing them can not only create a liquid market but also facilitate easier access to inventory, enhance the transparency of the distribution chain, a...
Hospitality Net Podcast Series
In this insightful interview, Scott Dahl and Mercedes Blanco discuss the evolving landscape of upselling and cross-selling in the hotel industry heading into 2026. They highlight how traveler preferences have shifted away from just prices and views toward meaningful, personalized experiences, emphasizing the emotional story behind offers. Mercedes shares her extensive expertise in digital marketing and hospitality technology, underscoring the fast-paced integration of AI in enhancing guest ex...
