In this insightful interview, Scott Dahl and Mercedes Blanco discuss the evolving landscape of upselling and cross-selling in the hotel industry heading into 2026. They highlight how traveler preferences have shifted away from just prices and views toward meaningful, personalized experiences, emphasizing the emotional story behind offers. Mercedes shares her extensive expertise in digital marketing and hospitality technology, underscoring the fast-paced integration of AI in enhancing guest ex...
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In this insightful interview, Scott Dahl and Mercedes Blanco discuss the evolving landscape of upselling and cross-selling in the hotel industry heading into 2026. They highlight how traveler preferences have shifted away from just prices and views toward meaningful, personalized experiences, emphasizing the emotional story behind offers. Mercedes shares her extensive expertise in digital marketing and hospitality technology, underscoring the fast-paced integration of AI in enhancing guest ex...
WEB3 in Travel #2 - Aljoša Ota, Slovenian Tourist Board (STB)
Hospitality Net Podcast Series
46 minutes
2 years ago
WEB3 in Travel #2 - Aljoša Ota, Slovenian Tourist Board (STB)
In this episode, host Simone Puorto sits down with Aljoša Ota, the Director for the Italian market at the Slovenian Tourist Board. Together, they delve into the topic of hidden travel gems and discuss Non-Fungible Tokens (NFTs) and blockchain technology, explaining what they are and how they can be employed to promote tourism in a region. This captivating conversation provides a deep dive into the innovative convergence of NFTs and destination marketing, so be sure not to miss it!Aljoša Ota o...
Hospitality Net Podcast Series
In this insightful interview, Scott Dahl and Mercedes Blanco discuss the evolving landscape of upselling and cross-selling in the hotel industry heading into 2026. They highlight how traveler preferences have shifted away from just prices and views toward meaningful, personalized experiences, emphasizing the emotional story behind offers. Mercedes shares her extensive expertise in digital marketing and hospitality technology, underscoring the fast-paced integration of AI in enhancing guest ex...
