The lines between hotels and short-term rentals are dissolving. In this episode of the Host Planet Podcast – powered by Hostfully – we sit down with Rebecca Hollants Van Loocke, COO EMEA of Frasers Hospitality, one of the world's largest serviced apartment operators.
Rebecca shares key strategies on:
Corporate and extended stays: how to attract and manage reliable, long-term corporate bookings (the most stable revenue stream).
The luxury of space: why spacious, home-like functionality is now non-negotiable for high-end guests.
Scaling quality: lessons on using smart technology and standard operating procedures (SOPs) to ensure consistent, hotel-level service across a global portfolio.
If you want to professionalise and secure long-stay revenue, this episode is essential viewing.
0:49 Why serviced apartments are the future
1:56 How the pandemic supercharged serviced apartments
3:34 Nomadic young people who work remotely
6:14 Lack of seasonality and high corporate demand
7:45 The non-negotiables for serviced accommodation
9:16 Revenue management
11:33 Blended portfolio helps to avoid some regulation
13:19 Distribution channels, including 70% direct bookings
13:48 Business development, including direct sales management
15:02 Loyalty programme
16:28 How to attract more corporate bookings
17:45 Essential tech stack for serviced accommodation
19:53 Delivering a local experience
22:40 Favourite brand
24:22 Another favourite brand: Kayak
24:57 Key learning from serviced apartment space
Looking for a great PMS or digital guidebook? You need Hostfully!
Check out these special offers:
Property Management Software: Get $500 off onboarding by using the code PLANET500.
Digital Guidebooks: Get 30% off for life by using the code HOSTPLANETGB.
Click here to sign up for Hostfully: https://tinyurl.com/3ay8bhtk
Keen to book a Hostfully demo? Click here to connect with Frank Bosi: https://tinyurl.com/Hostfully-Demo
Email Frank: frank@hostfully.com
Host Planet: https://www.hostplanet.club/
James Varley: https://www.linkedin.com/in/jdsvarley/
Rebecca Hollants Van Loocke: https://www.linkedin.com/in/rebeccahollants/
Frasers Hospitality: https://www.frasershospitality.com/en/
Episode to check next: Hosting in Paradise with Robin Bass (Hold the Rum!): https://www.youtube.com/watch?v=PTEkLHIzef8&t=4s
Host Planet Podcast is presented by James Varley, a holiday let investor and property manager who is also the Founder of Host Planet. Before founding Host Planet, James spent 20 years in the media, including a decade leading corporate communications for the FIFA World Cup Qatar 2022.
Contact the show: info@hostplanet.club
#HostPlanet #HostPlanetPodcast #HostPlanetBitesize #ShortTermRentals #VacationRentals #HolidayLets #Airbnb #BookDirect #PropertyManagement #PropertyInvestment #BookingCom #Vrbo #JamesVarley #Hostfully #PMS #DigitalGuidebooks #SpecialOffer