Fergus Dyer-Smith on Starting a Business

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HYPEWORKS

41 episodes

1 week ago

We are global marketers. On our podcast we offer practical advice, case studies, and cutting-edge strategies that cater to senior marketing professionals looking to navigate the complexities of global markets. All we ask from you is: subscribe and follow us! Business: business@hypeworkspod.com

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Fergus Dyer-Smith on Starting a Business

HYPEWORKS

36 minutes 48 seconds

2 weeks ago

Fergus Dyer-Smith on Starting a Business

In this episode, Fergus Dyer-Smith shares his extensive background in technology and entrepreneurship, discussing the evolution of business in the digital age. He emphasizes the ease of starting a business today, the importance of market research, and the critical role of positioning and communication. Fergus also explores the impact of AI on marketing and discovery, the challenges of noise in marketing channels, and the future of entrepreneurship in a rapidly changing technological landscape.Watch/ListenWatch on YouTubehttp://www.youtube.com/@hypeworksListen on Spotifyhttps://podcasters.spotify.com/pod/show/hypeworksListen on Applehttps://podcasts.apple.com/us/podcast/hypeworks-podcast/id1649131740Other Podcast playershttps://hypeworkspod.comShop Merch!http://hypeworksstore.com/Newsletter https://hypeworksnews.com/SocialsHYPEWORKS SocialsTwitter: http://twitter.com/hypeworkspodInstagram: http://instagram.com/thehypeworksAlex SocialsX: http://twitter.com/alexmacgregor__Instagram: http://instagram.com/alexmacgregor__Jake SocialsX: http://twitter.com/jakeh2792Instagram: http://instagram.com/jake2792