In this episode, Fergus Dyer-Smith shares his extensive background in technology and entrepreneurship, discussing the evolution of business in the digital age. He emphasizes the ease of starting a business today, the importance of market research, and the critical role of positioning and communication. Fergus also explores the impact of AI on marketing and discovery, the challenges of noise in marketing channels, and the future of entrepreneurship in a rapidly changing technological landscape.Watch/ListenWatch on YouTubehttp://www.youtube.com/@hypeworksListen on Spotifyhttps://podcasters.spotify.com/pod/show/hypeworksListen on Applehttps://podcasts.apple.com/us/podcast/hypeworks-podcast/id1649131740Other Podcast playershttps://hypeworkspod.comShop Merch!http://hypeworksstore.com/Newsletter https://hypeworksnews.com/SocialsHYPEWORKS SocialsTwitter: http://twitter.com/hypeworkspodInstagram: http://instagram.com/thehypeworksAlex SocialsX: http://twitter.com/alexmacgregor__Instagram: http://instagram.com/alexmacgregor__Jake SocialsX: http://twitter.com/jakeh2792Instagram: http://instagram.com/jake2792

Scott Desgrosseilliers, founder and CEO of Wicked Reports, discusses the evolution of marketing attribution, the integration of AI in advertising, and the importance of balancing creativity with data-driven strategies. He shares insights on how to effectively acquire new customers and navigate the challenges posed by ad platforms like Meta and Google. Scott also offers predictions on the future of advertising in an AI-driven world, emphasizing the need for transparency and understanding in marketing strategies.Watch/ListenWatch on YouTubehttp://www.youtube.com/@hypeworksListen on Spotifyhttps://podcasters.spotify.com/pod/show/hypeworksListen on Applehttps://podcasts.apple.com/us/podcast/hypeworks-podcast/id1649131740Other Podcast playershttps://hypeworkspod.comShop Merch!http://hypeworksstore.com/Newsletter https://hypeworksnews.com/SocialsHYPEWORKS SocialsTwitter: http://twitter.com/hypeworkspodInstagram: http://instagram.com/thehypeworksAlex SocialsX: http://twitter.com/alexmacgregor__Instagram: http://instagram.com/alexmacgregor__Jake SocialsX: http://twitter.com/jakeh2792Instagram: http://instagram.com/jake2792

Alex and Jake chat with AJ Cassata, an entrepreneur with a rich background in sales and marketing. AJ shares his journey from dropping out of college to starting a construction business, transitioning into digital marketing, and ultimately founding his agency, Revenue Boost. The conversation delves into the intricacies of cold outreach, the evolution of email marketing, the impact of AI, and the importance of crafting compelling offers to stand out in a saturated market. AJ emphasizes the need for creativity and adaptability in the ever-changing landscape of digital marketing.Watch/ListenWatch on YouTubehttp://www.youtube.com/@hypeworksListen on Spotifyhttps://podcasters.spotify.com/pod/show/hypeworksListen on Applehttps://podcasts.apple.com/us/podcast/hypeworks-podcast/id1649131740Other Podcast playershttps://hypeworkspod.comShop Merch!http://hypeworksstore.com/Newsletter https://hypeworksnews.com/SocialsHYPEWORKS SocialsTwitter: http://twitter.com/hypeworkspodInstagram: http://instagram.com/thehypeworksAlex SocialsX: http://twitter.com/alexmacgregor__Instagram: http://instagram.com/alexmacgregor__Jake SocialsX: http://twitter.com/jakeh2792Instagram: http://instagram.com/jake2792

Alex and Jake are joined by Mia who shares her insights on data science, cultural differences in marketing, the ethical implications of data usage, and the evolving role of AI in e-commerce. The conversation explores the intersection of data science and storytelling, emphasizing the importance of critical thinking in the age of AI. Mia also discusses her experiences in the industry and offers predictions for the future of marketing and technology.Watch/ListenWatch on YouTubehttp://www.youtube.com/@hypeworksListen on Spotifyhttps://podcasters.spotify.com/pod/show/hypeworksListen on Applehttps://podcasts.apple.com/us/podcast/hypeworks-podcast/id1649131740Other Podcast playershttps://hypeworkspod.comShop Merch!http://hypeworksstore.com/Newsletter https://hypeworksnews.com/SocialsHYPEWORKS SocialsTwitter: http://twitter.com/hypeworkspodInstagram: http://instagram.com/thehypeworksAlex SocialsX: http://twitter.com/alexmacgregor__Instagram: http://instagram.com/alexmacgregor__Jake SocialsX: http://twitter.com/jakeh2792Instagram: http://instagram.com/jake2792

Alex and Jake talk with Jason Fishman, a seasoned marketer and expert in investor acquisitions, discussing the evolution and current state of crowdfunding. They explore various aspects of investor engagement, the impact of technology and AI on investment strategies, and the democratization of capital for startups. Jason shares insights on effective marketing strategies for attracting investors and the future of crowdfunding as a viable alternative to traditional venture capital funding.Watch/ListenWatch on YouTubehttp://www.youtube.com/@hypeworksListen on Spotifyhttps://podcasters.spotify.com/pod/show/hypeworksListen on Applehttps://podcasts.apple.com/us/podcast/hypeworks-podcast/id1649131740Other Podcast playershttps://hypeworkspod.comShop Merch!http://hypeworksstore.com/Newsletter https://hypeworksnews.com/SocialsHYPEWORKS SocialsTwitter: http://twitter.com/hypeworkspodInstagram: http://instagram.com/thehypeworksAlex SocialsX: http://twitter.com/alexmacgregor__Instagram: http://instagram.com/alexmacgregor__Jake SocialsX: http://twitter.com/jakeh2792Instagram: http://instagram.com/jake2792

In this milestone 50th episode of the HYPEWORKS podcast, Alex and Jake welcome Chris Hood to explore the evolving landscape of marketing, entertainment, and creativity. They discuss the significance of offline connections in a digital age, the decline of traditional media due to AI and digital influences, and the challenges faced by creative individuals in a saturated market. The conversation also delves into the future of streaming services, copyright issues, and the changing dynamics of agency models in the face of technological advancements.Watch/ListenWatch on YouTubehttp://www.youtube.com/@hypeworksListen on Spotifyhttps://podcasters.spotify.com/pod/show/hypeworksListen on Applehttps://podcasts.apple.com/us/podcast/hypeworks-podcast/id1649131740Other Podcast playershttps://hypeworkspod.comShop Merch!http://hypeworksstore.com/Newsletter https://hypeworksnews.com/SocialsHYPEWORKS SocialsTwitter: http://twitter.com/hypeworkspodInstagram: http://instagram.com/thehypeworksAlex SocialsX: http://twitter.com/alexmacgregor__Instagram: http://instagram.com/alexmacgregor__Jake SocialsX: http://twitter.com/jakeh2792Instagram: http://instagram.com/jake2792

In this episode of HYPEWORKS, Alex, Jake, and David Attias dive into the world of influencer marketing and the revolutionary impact of Sora 2. David shares his insights on how this technology is transforming the industry, allowing brands to create high-quality content at a fraction of the cost. They discuss the challenges and opportunities of using AI-generated avatars and the potential for a new marketplace where creators can license their digital likeness. Watch/ListenWatch on YouTubehttp://www.youtube.com/@hypeworksListen on Spotifyhttps://podcasters.spotify.com/pod/show/hypeworksListen on Applehttps://podcasts.apple.com/us/podcast/hypeworks-podcast/id1649131740Other Podcast playershttps://hypeworkspod.comShop Merch!http://hypeworksstore.com/Newsletter https://hypeworksnews.com/SocialsHYPEWORKS SocialsTwitter: http://twitter.com/hypeworkspodInstagram: http://instagram.com/thehypeworksAlex SocialsX: http://twitter.com/alexmacgregor__Instagram: http://instagram.com/alexmacgregor__Jake SocialsX: http://twitter.com/jakeh2792Instagram: http://instagram.com/jake2792

In this episode of the HYPEWORKS podcast, Alex, Jake and Jesse discuss various themes surrounding the integration of AI in the workplace, the challenges of email systems, and the shift from Microsoft to Google. They explore the implications of AI on job security, the evolving landscape of marketing, and the importance of trust in a digital age. The conversation also touches on spirituality and personal growth in the context of technological advancements, culminating in predictions about the future of cryptocurrency and its potential impact on the economy.Watch/ListenWatch on YouTubehttp://www.youtube.com/@hypeworksListen on Spotifyhttps://podcasters.spotify.com/pod/show/hypeworksListen on Applehttps://podcasts.apple.com/us/podcast/hypeworks-podcast/id1649131740Other Podcast playershttps://hypeworkspod.comShop Merch!http://hypeworksstore.com/Newsletter https://hypeworksnews.com/SocialsHYPEWORKS SocialsTwitter: http://twitter.com/hypeworkspodInstagram: http://instagram.com/thehypeworksAlex SocialsX: http://twitter.com/alexmacgregor__Instagram: http://instagram.com/alexmacgregor__Jake SocialsX: http://twitter.com/jakeh2792Instagram: http://instagram.com/jake2792

In this episode, Alex and Jake talk with Greg Rosner, a messaging makeover expert, to explore the significance of effective messaging in marketing, the role of AI in business, and the importance of empathy and trust in building customer relationships.

The HW boys speak with Cairo Kenan Marsh, an agency owner with extensive experience in marketing across Asia. They discuss Cairo's journey from New York to Tokyo, the cultural nuances of marketing in Asia, and the importance of building genuine connections between brands and consumers. Cairo shares insights on the challenges of adapting marketing strategies to different cultural contexts, the significance of authenticity in the age of AI, and the future of the agency landscape amidst rapid technological changes.

In this episode, Lasada Pippen shares his journey from a career in computer engineering to becoming a successful speaker and coach. He discusses the challenges he faced during his transition, the importance of mindset, and how he overcame adversity. Lasada introduces his C4 framework for effective communication, emphasizing clarity, conciseness, compelling delivery, and confidence. He also reflects on the importance of understanding one's audience and the need for continuous improvement in public speaking. As he looks to the future, Lasada expresses his desire to balance his professional ambitions with family life and travel aspirations.Watch/ListenWatch on YouTubehttp://www.youtube.com/@hypeworksListen on Spotifyhttps://podcasters.spotify.com/pod/show/hypeworksListen on Applehttps://podcasts.apple.com/us/podcast/hypeworks-podcast/id1649131740Other Podcast playershttps://hypeworkspod.comShop Merch!http://hypeworksstore.com/Newsletter https://hypeworksnews.com/SocialsHYPEWORKS SocialsTwitter: http://twitter.com/hypeworkspodInstagram: http://instagram.com/thehypeworksAlex SocialsX: http://twitter.com/alexmacgregor__Instagram: http://instagram.com/alexmacgregor__Jake SocialsX: http://twitter.com/jakeh2792Instagram: http://instagram.com/jake2792

In this episode of the Hyper's podcast, host Alex MacGregor and co-host Jake Hissitt welcome Cole Vandee, a seasoned marketing expert with a decade of experience. Cole shares his journey from copywriting to focusing on email marketing, emphasizing its evolving importance in the digital landscape. The conversation delves into the differences between cold and warm email strategies, the future of marketing agencies in the age of AI, and Cole's personal aspirations to create tangible products that make a diffWatch/ListenWatch on YouTubehttp://www.youtube.com/@hypeworksListen on Spotifyhttps://podcasters.spotify.com/pod/show/hypeworksListen on Applehttps://podcasts.apple.com/us/podcast/hypeworks-podcast/id1649131740Other Podcast playershttps://hypeworkspod.comShop Merch!http://hypeworksstore.com/Newsletter https://hypeworksnews.com/SocialsHYPEWORKS SocialsTwitter: http://twitter.com/hypeworkspodInstagram: http://instagram.com/thehypeworksAlex SocialsX: http://twitter.com/alexmacgregor__Instagram: http://instagram.com/alexmacgregor__Jake SocialsX: http://twitter.com/jakeh2792Instagram: http://instagram.com/jake2792

In this episode, Alex talks with Val Sopi, a seasoned SaaS entrepreneur with over 13 years of experience. Val shares insights into his journey of launching multiple products, the differences between B2B and B2C markets, and the challenges faced in each. The conversation delves into marketing strategies for B2B, the importance of sales dynamics, and the evolving role of AI in the SaaS landscape. Watch/ListenWatch on YouTubehttp://www.youtube.com/@hypeworksListen on Spotifyhttps://podcasters.spotify.com/pod/show/hypeworksListen on Applehttps://podcasts.apple.com/us/podcast/hypeworks-podcast/id1649131740Other Podcast playershttps://hypeworkspod.comShop Merch!http://hypeworksstore.com/Newsletter https://hypeworksnews.com/SocialsHYPEWORKS SocialsTwitter: http://twitter.com/hypeworkspodInstagram: http://instagram.com/thehypeworksAlex SocialsX: http://twitter.com/alexmacgregor__Instagram: http://instagram.com/alexmacgregor__Jake SocialsX: http://twitter.com/jakeh2792Instagram: http://instagram.com/jake2792

We welcome Hunter Stuart, a former journalist turned PR professional. We discuss Hunter's experiences living abroad, particularly in the Middle East, working with outlets like Vice and his transition from journalism to starting his own PR agency. The conversation also delves into the impact of AI on the industry, innovations in web development, and the future of public relations in a tech-driven world. Watch/Listen Watch on YouTube http://www.youtube.com/@hypeworks Listen on Spotify https://podcasters.spotify.com/pod/show/hypeworks Listen on Apple https://podcasts.apple.com/us/podcast/hypeworks-podcast/id1649131740 Other Podcast players https://hypeworkspod.com Shop Merch! http://hypeworksstore.com/ Newsletter https://hypeworksnews.com/ Socials HYPEWORKS Socials Twitter: http://twitter.com/hypeworkspod Instagram: http://instagram.com/thehypeworks Alex Socials X: http://twitter.com/alexmacgregor__ Instagram: http://instagram.com/alexmacgregor__ Jake Socials X: http://twitter.com/jakeh2792 Instagram: http://instagram.com/jake2792

In this episode of the HYPEWORKS Podcast, Alex MacGregor and Jake Hissitt engage with Sam Mallikarjunan, a growth marketing expert with a rich history at HubSpot. They explore Sam's unconventional journey into marketing, the dynamics of management at HubSpot, and the challenges of transitioning from corporate life to startups. Watch/Listen Watch on YouTube http://www.youtube.com/@hypeworks Listen on Spotify https://podcasters.spotify.com/pod/show/hypeworks Listen on Apple https://podcasts.apple.com/us/podcast/hypeworks-podcast/id1649131740 Other Podcast players https://hypeworkspod.com Shop Merch! http://hypeworksstore.com/ Newsletter https://hypeworksnews.com/ Socials HYPEWORKS Socials X: http://twitter.com/hypeworkspod Instagram: http://instagram.com/thehypeworks Alex Socials X: http://twitter.com/alexmacgregor__ Instagram: http://instagram.com/alexmacgregor__ Jake Socials X: http://twitter.com/jakeh2792 Instagram: http://instagram.com/jake2792

In this episode, we're joined by Andy Culligan, a seasoned marketing professional and founder of Purple Path, a go-to-market agency. Andy shares his journey from being a full-time CMO to embracing the fractional CMO model, discussing the evolution of this role and its current relevance in the marketing landscape. He elaborates on the challenges of scaling a marketing agency and the strategies for bootstrapped startups to effectively manage leads and growth. Watch/Listen Watch on YouTube http://www.youtube.com/@hypeworks Listen on Spotify https://podcasters.spotify.com/pod/show/hypeworks Listen on Apple https://podcasts.apple.com/us/podcast/hypeworks-podcast/id1649131740 Other Podcast players https://hypeworkspod.com Shop Merch! http://hypeworksstore.com/ Newsletter https://hypeworksnews.com/ Socials HYPEWORKS Socials Twitter: http://twitter.com/hypeworkspod Instagram: http://instagram.com/thehypeworks Alex Socials Twitter: http://twitter.com/alexmacgregor__ Instagram: http://instagram.com/alexmacgregor__ Jake Socials Twitter: http://twitter.com/jakeh2792 Instagram: http://instagram.com/jake2792 Newsletter https://hypeworksnews.com/

In this episode, Alex and Jake welcome Liam Fuller, a 17-year-old entrepreneur from Ireland who has built a business called Cart Share from a school toilet. Liam shares his journey from trading Pokemon cards at a young age to developing an AI voice assistant and eventually creating a Shopify app that allows users to share their shopping carts to reach free shipping thresholds. Watch/Listen Watch on YouTube http://www.youtube.com/@hypeworks Listen on Spotify https://podcasters.spotify.com/pod/show/hypeworks Listen on Apple https://podcasts.apple.com/us/podcast/hypeworks-podcast/id1649131740 Other Podcast players https://hypeworkspod.com Shop Merch! http://hypeworksstore.com/ Newsletter https://hypeworksnews.com/ Socials HYPEWORKS Socials Twitter: http://twitter.com/hypeworkspod Instagram: http://instagram.com/thehypeworks Alex Socials Twitter: http://twitter.com/alexmacgregor__ Instagram: http://instagram.com/alexmacgregor__ Jake Socials Twitter: http://twitter.com/jakeh2792 Instagram: http://instagram.com/jake2792 Newsletter https://hypeworksnews.com/

In this episode, Nathan Yeung, CEO of Find Your Audience, shares his journey of building his agency and working with notable clients. He discusses the challenges and growth he experienced over the years and emphasizes the importance of focusing on operations and quality. Nathan also talks about the value of primary research in an AI-driven world, the role of creativity in marketing, and the need for human connection in an increasingly automated world. Neils Blonk https://ca.linkedin.com/in/yeungnathan Watch/Listen Watch on YouTube http://www.youtube.com/@hypeworks Listen on Spotify https://podcasters.spotify.com/pod/show/hypeworks Listen on Apple https://podcasts.apple.com/us/podcast/hypeworks-podcast/id1649131740 Other Podcast players https://hypeworkspod.com Socials HYPEWORKS Socials Twitter: http://twitter.com/hypeworkspod Instagram: http://instagram.com/thehypeworks Alex Socials Twitter: http://twitter.com/alexmacgregor__ Instagram: http://instagram.com/alexmacgregor__ Jake Socials Twitter: http://twitter.com/jakeh2792 Instagram: http://instagram.com/jake2792 Newsletter https://hypeworksnews.com/

In this episode, Alex and Jake with Neils Blonk discuss the differences between working in big companies versus small companies. They explore the advantages and disadvantages of each, including the opportunities for learning and growth in big companies and the autonomy and fast-paced growth in small companies. They also touch on the importance of good management, the evolution of online marketing, and the need for targeted landing pages and ad campaigns. Niels shares his career journey from starting in a small company to becoming the head of marketing in a multi-million dollar company, and his current focus on funnel optimization with his company, Funnel Supply. Neils Blonk https://x.com/NielsBl85 Watch/Listen Watch on YouTube http://www.youtube.com/@hypeworks Listen on Spotify https://podcasters.spotify.com/pod/show/hypeworks Listen on Apple https://podcasts.apple.com/us/podcast/hypeworks-podcast/id1649131740 Other Podcast players https://hypeworkspod.com Socials HYPEWORKS Socials Twitter: http://twitter.com/hypeworkspod Instagram: http://instagram.com/thehypeworks Alex Socials Twitter: http://twitter.com/alexmacgregor__ Instagram: http://instagram.com/alexmacgregor__ Jake Socials Twitter: http://twitter.com/jakeh2792 Instagram: http://instagram.com/jake2792 Newsletter https://hypeworksnews.com/

In this episode, Alex and Jake are joined by Elias Stråvik to discuss personal branding, pivots, and building communities. Elias shares his experience with startups and the importance of focusing on employee well-being. They explore the concept of creating communities and providing value to target audiences. They also discuss the challenges of standing out in a saturated market and avoiding the perception of selling 'bags of smoke.' Elias Stråvik https://x.com/eliasstravik Watch/Listen Watch on YouTube http://www.youtube.com/@hypeworks Listen on Spotify https://podcasters.spotify.com/pod/show/hypeworks Listen on Apple https://podcasts.apple.com/us/podcast/hypeworks-podcast/id1649131740 Other Podcast players https://hypeworkspod.com Shop Merch! http://hypeworksstore.com/ Newsletter https://hypeworksnews.com/ Socials HYPEWORKS Socials Twitter: http://twitter.com/hypeworkspod Instagram: http://instagram.com/thehypeworks Alex Socials Twitter: http://twitter.com/alexmacgregor__ Instagram: http://instagram.com/alexmacgregor__ Jake Socials Twitter: http://twitter.com/jakeh2792 Instagram: http://instagram.com/jake2792 Newsletter https://hypeworksnews.com/