Scott Desgrosseilliers on Attribution

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HYPEWORKS

41 episodes

1 week ago

We are global marketers. On our podcast we offer practical advice, case studies, and cutting-edge strategies that cater to senior marketing professionals looking to navigate the complexities of global markets. All we ask from you is: subscribe and follow us! Business: business@hypeworkspod.com

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Scott Desgrosseilliers on Attribution

HYPEWORKS

41 minutes 48 seconds

1 month ago

Scott Desgrosseilliers on Attribution

Scott Desgrosseilliers, founder and CEO of Wicked Reports, discusses the evolution of marketing attribution, the integration of AI in advertising, and the importance of balancing creativity with data-driven strategies. He shares insights on how to effectively acquire new customers and navigate the challenges posed by ad platforms like Meta and Google. Scott also offers predictions on the future of advertising in an AI-driven world, emphasizing the need for transparency and understanding in marketing strategies.Watch/ListenWatch on YouTubehttp://www.youtube.com/@hypeworksListen on Spotifyhttps://podcasters.spotify.com/pod/show/hypeworksListen on Applehttps://podcasts.apple.com/us/podcast/hypeworks-podcast/id1649131740Other Podcast playershttps://hypeworkspod.comShop Merch!http://hypeworksstore.com/Newsletter https://hypeworksnews.com/SocialsHYPEWORKS SocialsTwitter: http://twitter.com/hypeworkspodInstagram: http://instagram.com/thehypeworksAlex SocialsX: http://twitter.com/alexmacgregor__Instagram: http://instagram.com/alexmacgregor__Jake SocialsX: http://twitter.com/jakeh2792Instagram: http://instagram.com/jake2792