This episode is a big one! I officially announced The Social Studio by I Do Wedding Marketing, a brand-new membership designed to help wedding professionals fall back in love with Instagram and their business again. 💛
To set the stage, I’m joined by Taylor Cusick Holman, founder of Enji, to unpack what the State of Small Business report reveals about how much time business owners really have for marketing - and why that matters for wedding pros who are trying to do it all on their own.
Spoiler: Most small business owners only have 1–5 hours a week for marketing, and the ones who see the best results are the ones who use that time intentionally.
That’s exactly where The Social Studio comes in.
The honest reality of DIY marketing as a small business owner
What the data says about marketing time & effectiveness
Why having a plan changes everything (hint hint: it literally makes your marketing more effective)
The moment Nina realized wedding pros needed something different
The Social Studio!
What is The Social Studio by I Do Wedding Marketing?
The Social Studio is a monthly membership for wedding pros who want social media to feel lighter, easier, and way more effective.
Inside the Social Studio, you’ll get:
💛 Monthly Content Calendar: No more blank-screen panic. Get daily prompts tailored to wedding pros, designed to convert and connect. (We have a full calendar for November for you to start work immediately, AND December is already loaded for those who want to batch-schedule!)
💛 Weekly Trending Audios: Stop spending hours searching for what’s trending — we’ll do it for you.
💛 Weekly Reels Trends: Reels concepts built for your niche so you can finally stay consistent without burning out.
💛 Weekly Evergreen Video Prompts you always have content that works today, next month, and next season.
💛 Ready-to-Use Canva Templates: Professional, on-brand designs you can personalize in seconds. We just uploaded a trending Wicked: For Good template for members to customize!
💛 A Supportive Community of Wedding ProsAsk questions, get feedback, collaborate, and stop trying to do this alone.
All for just $27/month. Less than the cost of a lunch date… and guaranteed to save you time every single week!
The Social Studio by I Do Wedding Marketing:
Is your website silently sabotaging your sales?
In this episode of the I Do Wedding Marketing Podcast, I’m joined by Marc McIntosh, CEO and co-founder of Team Wedding Marketing, to unpack one of the most overlooked issues in the wedding industry: underperforming websites.
Let’s be real, if your website hasn’t seen a refresh since 2020 (or before), it could be quietly costing you bookings, inquiries, and trust. Your social content may be working hard to drive traffic, but if your site isn’t converting, you’re losing leads before they even fill out a form.
That’s why I brought in Marc.
Before launching Team Wedding Marketing, Marc spent 25 years as a successful wedding show producer. His work has made him a nationally recognized speaker, writer, and marketing strategist, sharing insights with thousands of wedding pros around the world.
Over the years, Marc noticed a common challenge across the industry: most wedding professionals excel at delivering unforgettable events, but struggle to consistently sell their services.
That’s where Team Wedding Marketing comes in. With deep knowledge of the wedding industry’s pace, pressures, and seasonality, Marc and his team offer targeted strategies that help wedding pros boost sales and reclaim their time, so they can focus on what they love most.
🎧 In this value-packed conversation, we cover:
The real role your website plays in your sales funnel
AI & websites: what’s worth using (and what to skip for now)
The #1 copy mistake most creatives make
What makes a homepage work harder (hint: it’s not just the design)
How to plug the “leaks” in your sales funnel with simple fixes
Whether you're ready for a full website overhaul or just want quick wins to boost conversion, this episode is your starting point. This episode is truly a masterclass in wedding websites, SEO, and marketing!
Free Gift from Marc for I Do Wedding Marketing Listeners 🎁
Marc is offering a FREE 30-minute website audit just for listeners of this episode, where he’ll:
Walk through your site live on Zoom
Show you what’s working (and what’s quietly costing you bookings)
Point out quick fixes you can make right away
👉 Grab your free audit here: teamweddingmarketing.com/idwm
No pressure, no obligation - just real feedback you can use whether you hire his team or not!
Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST
Follow I Do Wedding Marketing
I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP
In this solo episode, I’m talking about one of the most underrated success metrics in business and marketing - consistency.
I just got back from speaking at the American Bridal Consultants Association’s World of Wedding Events in New Orleans, and I left so inspired by the community of wedding professionals who’ve been showing up for decades. It reminded me how powerful consistency really is - whether it’s showing up for your audience, your clients, or yourself.
I’m pulling back the curtain on how staying consistent with this podcast helped it become an industry-recognized resource (even when it wasn’t perfect), and how you can apply that same mindset to your social media and business.
If you’ve ever struggled with perfectionism, imposter syndrome, or keeping up with your content, this episode is your reminder that showing up (even imperfectly!) is what leads to success.
💡 In this episode, I share:
Why consistency is one of the most overlooked success metrics
How showing up regularly helps build credibility and trust with couples
The difference between viral content and what actually converts
Simple ways to stay consistent without burning out
Why networking and vendor relationships thrive on consistency
How to make follow-ups part of your long-term success plan
Need help getting consistent with your social media? Schedule a strategy call with me and let’s build your engagement-season plan together!
Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST
Follow I Do Wedding Marketing
I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP
It’s almost the most wonderful (and busiest!) time of the year for wedding pros… engagement season! 💍✨
In this solo episode of the I Do Wedding Marketing Podcast, I’m taking you behind the scenes of my signature system for building social media calendars that actually move the needle during engagement season.
From repetition and messaging to algorithms and realistic posting goals, this episode breaks down how to make your social media an extension of your sales team - so you’re showing up strategically and consistently when newly engaged couples start searching.
Repetition is your friend: Don’t be afraid to repeat your message - most followers aren’t seeing every post.
Plan with purpose: Decide what your most important message is this season (open dates, special packages, specific venues, etc.) and repeat it weekly.
Use your sales calls for content ideas: Take note of client questions and objections - they’re gold for your next post.
Leverage AI shortcuts: Tools like ChatGPT can help you turn meeting notes or AI recaps into post ideas quickly.
Show up where your couples are: Tag vendors, venues, and use SEO-friendly captions to help Instagram’s algorithm work in your favor.
Mix up formats: Share your message through reels, photos, carousels, and stories to keep things fresh.
Engagement season is your moment - and with the right message, consistency, and strategy, you’ll be the pro couples find (and fall in love with) first.
Need help getting your social media ready? Schedule a strategy call with me and let’s build your engagement-season plan together.
Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST
Follow I Do Wedding Marketing
I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP
Here’s What You’ll Learn:
Welcome back to another episode of the I Do Wedding Marketing Podcast and oooh do we have a power-packed episode for you this week! I’m joined once again by my dear friend and wedding-industry legend, Brian Lawrence, a marketing strategist, web designer, and SEO expert who’s helped hundreds of wedding pros turn their websites into lead-generating machines.
Brian is a recognized authority in web design and SEO resources for the wedding industry. With a proven track record of creating websites for numerous wedding vendors across the US and Canada, Brian's expertise is highly regarded in the field. His commitment to website accessibility and compliance is underscored by a strong personal dedication to championing the rights of marginalized groups and individuals with disabilities. His proactive approach and practical strategies serve as a valuable resource for those looking to optimize their online presence and provide an inclusive user experience.
And in this episode, we’re breaking down what it really means to have a client-centric website - one that doesn’t just look stunning, but actually speaks to your couples’ hearts, builds instant trust, and inspires them to reach out before they ever think twice.
💡 We Cover…
What a client-centric website really is - and why most wedding pros get it wrong
How to make your website speak to your client’s emotions, not just list your services
Strategic calls-to-action that feel inviting (not pushy)
How to optimize your Google Business Profile so couples actually find you locally
The secrets behind “near me” search optimization and how to rank in your area
Smart ways to use reviews to improve your copy and SEO (your best sales pitch is already written!)
How to make your website inclusive, both visually and verbally, to connect with couples
The role of venue-specific and culture-specific landing pages for organic search visibility
If your website’s more “browse and bounce” than “browse and book,” don’t worry - this episode breaks down how to fix that fast.
🧰 Connect with Brian Lawrence
Website: brianlawrence.com
Sign up for his newsletter for exclusive website and SEO insights, plus access to free chapters of his book From Browsing to Booking (co-authored with Alan Berg)
Thank You to This Episode’s Sponsor, The I Do Society!
Learn more about their DIY Advertising Kits and how they’re absolute game-changers. Built by wedding ad experts, they show you exactly how to create Google, Meta & TikTok ads the right way - so you can save $1000s and skip the trial & error.
👉 Peek at the kits here: theidosociety.com/ad-kits💸 And take $100 off with code: Nina
If you’re planning to run ads this engagement season (or even thinking about it), this is going to change everything. Go grab your kit while the discount lasts - you’ll be so glad you did. 💕(Offer ends Oct. 31st!)
Listen to Mark’s episode: TikTok Ads for Wedding Professionals with Mark Chapman of The I Do Society
In this episode of the I Do Wedding Marketing Podcast, I sit down with Canva Verified Expert Brenda Cadman, who shares game-changing strategies for cleaning up, organizing, and maximizing your Canva account - especially if you’re a wedding professional juggling brands, clients, and content.
Brenda has been teaching Canva techniques since 2019 and previously spent 20 years running a web development company. She’s based in Charlottetown, Prince Edward Island (hello, Atlantic Time!) and focuses on the “unsexy but powerful” side of Canva: organization, brand systems, and time-saving habits.
✨ In This Episode, We Dive Into:
Why Canva Pro is worth the upgrade for wedding vendors
How to build a smart, streamlined folder system (no more “copy of copy of” file names!)
The secret to looking high-end with free Canva templates
The real time-saving magic of brand kits and brand templates
Tips for making your Canva account team-friendly and turnover-proof
What folders you actually need - and which to archive right now
Whether you’re a wedding pro designing your own marketing or managing a team, this conversation will help you work smarter, show up more polished, and stay consistently on brand. Don’t just listen - apply what you hear and start creating with confidence!
Connect with Brenda:
Website: https://brendacadman.com/
Resources:
Brenda’s Clean Up My Canva Course: Organize designs, uploads, templates, and maintenance workflows with this self-paced, evergreen course.
Brenda’s Canva Starter Guides: free starter guides designed to help small business owners learn how to use Canva step by step, so you can create your own branding, marketing materials, and social media content without feeling overwhelmed.
Thank You to This Episode’s Sponsor, The I Do Society!
Learn more about their DIY Advertising Kits and how they’re absolute game-changers. Built by wedding ad experts, they show you exactly how to create Google, Meta & TikTok ads the right way - so you can save $1000s and skip the trial & error.
👉 Peek at the kits here: theidosociety.com/ad-kits💸 And take $100 off with code: Nina
If you’re planning to run ads this engagement season (or even thinking about it), this is going to change everything. Go grab your kit while the discount lasts - you’ll be so glad you did. 💕(Offer ends Oct. 31st!)
Listen to Mark’s episode: TikTok Ads for Wedding Professionals with Mark Chapman of The I Do Society
Friends, have you ever heard of an educational email course?
Because honestly? I hadn’t until recently. And now I’m obsessed... 👀
In this episode of the I Do Wedding Marketing Podcast, I sit down with Sebastian Dziuk to talk about a fresh twist on lead magnets: educational email courses.
Sebastian is a certified life coach, professional speaker, and U.S. Army Public Affairs veteran who helps LGBTQ+ and ally-owned businesses thrive through meaningful, strategic content. As the founder of Dziuk Studios, he specializes in creating educational email courses that generate high-quality leads and build genuine connections.
In this conversation, Sebastian breaks down how to transform your knowledge into a strategic, multi-day email series that positions you as an expert, nurtures leads automatically, and attracts the right couples into your business ecosystem.
✨ In This Episode, We Cover:
What an educational email course is and why it works better than a PDF download
How to use your email sequence to attract and nurture dream clients
Tips for setting up your automation and keeping things simple
The difference between cold outreach and permission-based email marketing
How to craft sequences that convert browsers into booked clients
Whether you’re a wedding planner, photographer, or venue owner, this episode will inspire you to rethink your approach to email marketing, and finally put it to work for you.
💥 Mention this podcast when booking his Educational Email Course Lead Magnet Package and receive a free “Book a Call” email sequence - a $3,500 value!
Connect with Sebastian:
Website: https://www.sebastiandziuk.com/
Email: sebastian@dziukstudios.com
Thank You to This Episode’s Sponsor, The I Do Society!
Learn more about their DIY Advertising Kits and how they’re absolute game-changers. Built by wedding ad experts, they show you exactly how to create Google, Meta & TikTok ads the right way - so you can save $1000s and skip the trial & error.
👉 Peek at the kits here: theidosociety.com/ad-kits💸 And take $100 off with code: Nina
If you’re planning to run ads this engagement season (or even thinking about it), this is going to change everything. Go grab your kit while the discount lasts - you’ll be so glad you did. 💕(Offer ends Oct. 31st!)
Listen to Mark’s episode: TikTok Ads for Wedding Professionals with Mark Chapman of The I Do Society
Welcome back to another episode of the I Do Wedding Marketing Podcast! This week I’m joined by Elizabeth Nelson, founder of Snowmad Digital, a digital agency helping wedding venues book out their calendars through smart SEO, beautiful web design, advertising, and automation.
Elizabeth’s journey from wildland firefighter to wedding marketing powerhouse is as fascinating as it is inspiring. Together, we dig into what’s really working right now for wedding venues and creative businesses online - and what outdated marketing tactics you can finally let go of.
✨ In This Episode, We Cover:
Elizabeth’s origin story - how firefighting led to founding a thriving digital agency for venues
The #1 mistake venues make with SEO (and how to fix it fast)
How social media and SEO work together to boost your visibility and trust factor
What Google actually wants in 2025 (hint: quality, trust, and context > keywords)
Google Ads vs. organic SEO - how they complement each other and when to invest in each
Why your venue needs a landing page (not just a homepage) for better conversions
The metrics that matter most - and how to tell if your marketing is truly working
Elizabeth’s take on trends that need to stop and the underrated tactics venues should try instead
Simple, high-impact ways for venues on a tight budget to start seeing real results
If you’ve been wondering how to get more qualified leads, build trust with couples before they ever hit “inquire,” or simply understand what’s actually working in today’s market — this episode is for you. Elizabeth breaks everything down in a way that’s smart, approachable, and immediately actionable. You’ll walk away with fresh clarity, a few myth-busting moments, and a renewed sense of confidence in your marketing.
Connect with Elizabeth:
Website: https://snowmaddigital.com/
Instagram: https://www.instagram.com/snowmaddigital/
Thank You to This Episode’s Sponsor, The I Do Society!
Learn more about their DIY Advertising Kits and how they’re absolute game-changers. Built by wedding ad experts, they show you exactly how to create Google, Meta & TikTok ads the right way - so you can save $1000s and skip the trial & error.
👉 Peek at the kits here: theidosociety.com/ad-kits💸 And take $100 off with code: Nina
If you’re planning to run ads this engagement season (or even thinking about it), this is going to change everything. Go grab your kit while the discount lasts - you’ll be so glad you did. 💕(Offer ends Oct. 31st!)
Listen to Mark’s episode: TikTok Ads for Wedding Professionals with Mark Chapman of The I Do Society
This isn’t just another episode of the I Do Wedding Marketing Podcast, this is something very special.
Back in Episode 170, I shared my exact Instagram strategy for attracting local wedding leads.
Today, we get to hear what happens when someone actually implements it. Enter the one and only Heidi Nielson, a live wedding painter from Los Angeles who went from quietly posting on Instagram here and there… to multiplying her reach, growing her followers, and sparking genuine connections with couples and vendors.
In just a few short weeks, Heidi has:
Quadrupled her views and boosted her engagement by 600% 🚀
Gained nearly 200 new followers through organic engagement
Turned Instagram into a positive, inspiring space instead of a stressor
Started posting with confidence and joy
This conversation is packed with encouragement and proof that growth can happen fast when you show up and play the “game” with intention. Heidi’s story will leave you inspired to try the strategy yourself, especially as we head into engagement season!
Stay tuned until the very end for a surprise gift that had me completely floored (you’ll want to see this one on YouTube!).
Website: withlovefromheidi.com
Instagram: @withlovefromheidi
Learn more about their DIY Advertising Kits and how they’re absolute game-changers. Built by wedding ad experts, they show you exactly how to create Google, Meta & TikTok ads the right way - so you can save $1000s and skip the trial & error.
Listen to Mark’s episode: TikTok Ads for Wedding Professionals with Mark Chapman of The I Do Society
Connect with Heidi!Thank You to This Episode’s Sponsor, The I Do Society!
I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | https://www.aisleplanner.com/affiliate/IDWMxAP
Welcome back, Wedding Pros! Today’s episode of the I Do Wedding Marketing Podcast is your official permission slip to finally take Pinterest seriously. If you’ve ever thought, “I don’t get Pinterest” or “I don’t have time for another platform,” this episode will change your mind.
Our guest, Laura Rike, is a Pinterest OG - she’s been using the platform since it was invite only (yes, really). Laura has been featured on Social Media Examiner, Tailwind, MeetEdgar, Agorapulse, and Ecamm Network. As a Pinterest strategist and speaker, she’s helped clients generate over $50K in monthly revenue, land on the first page of Google, and get daily targeted leads.
In this episode, we dig into:
The key differences between Pinterest and social platforms like Instagram
How to get found by ideal couples who are actively planning and ready to book
Setting up your Pinterest profile, boards, and pins for maximum visibility
What makes a pin clickable vs. saveable, and why you need both
The simplest way to find the right keywords for your business
Best practices for linking, repurposing, and repinning your content
How often you really need to post (hint: it’s more forgiving than you think)
And the best part? Laura breaks it all down step-by-step so even Pinterest beginners can take action today.
Resources & Links
Start with Laura’s Pinterest Masterclass
Explore all of Laura’s trainings, coaching, and templates → laurarike.com/podcast
Follow Laura on Instagram: @laurarike
Follow I Do Wedding Marketing
Instagram | https://www.instagram.com/idoweddingmarketing/
Facebook | https://www.facebook.com/idoweddingmarketing
LinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/
Threads | https://www.threads.com/@idoweddingmarketing
I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | https://www.aisleplanner.com/affiliate/IDWMxAP
We love social media here, but email is one of the most powerful (and underutilized) tools wedding professionals have to build relationships, drive referrals, and stay top of mind with clients.
That’s why I invited Sofia Brown, founder of By Sofia Brown, to join me. With deep experience in agency marketing and a unique creative eye as a certified makeup artist, Sofia now helps luxury businesses attract dream clients through SEO-driven blogs, Pinterest, and—of course—email marketing.
Together, we explore:
✨ Sofia’s email marketing origin story and how she got her start
✨ Why email is such a powerful tool for wedding pros
✨ The most common misconceptions about starting an email list
✨ The very first step to take if you’ve never sent an email campaign before
✨ What kinds of lead magnets and opt-ins actually grow your list in the wedding industry
✨ How often to email your audience—and what kind of content to send
✨ What an effective welcome sequence might look like for wedding vendors
✨ How email helps vendors stay top of mind during a couple’s long decision-making process
✨ The best beginner-friendly platforms (and why Sofia loves Flodesk)
✨ Smart ways to re-engage a “stale” list—even if they’re already married
Whether you’re brand new to email marketing or looking to refine your strategy, this episode will give you the clarity, confidence, and email scripts to finally put email to work in your wedding business. Sofia’s insights prove that email isn’t just another marketing task—it’s a powerful way to deepen relationships, stay top of mind, and turn past couples into lifelong referral partners.
Tune in, take notes, and get ready to see your inbox become one of your strongest tools for growth.
Website: bysofiabrown.com
Instagram: @bysofiabrown
Blog: lifestyledbysofia.com
Join her email list via her website or IG bio!
📧 Flodesk – design-forward, beginner-friendly email marketing platform that grows with you
📧 Mailchimp – robust, feature-rich option for more advanced testing and customization
📖 Building a StoryBrand by Donald Miller – a must-read for every business owner
Follow I Do Wedding Marketing
Instagram | https://www.instagram.com/idoweddingmarketing/
Facebook | https://www.facebook.com/idoweddingmarketing
LinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/
Threads | https://www.threads.com/@idoweddingmarketing
I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | https://www.aisleplanner.com/affiliate/IDWMxAP
What does it really take to work in the luxury wedding market? Spoiler: it’s about more than just bigger budgets.
In this episode of the I Do Wedding Marketing Podcast, I sit down with Jackie Watson, Founder of Jaclyn Watson Events and Echelon Creative & Co. Jackie pulls back the curtain on what luxury clients expect, how to market yourself to this niche, and why this level of work isn’t for everyone.
Jackie brings over a decade of planning, production, and design experience to the wedding industry. She’s a powerhouse planner and business consultant who has produced multi–six figure and million-dollar weddings. Jackie has spoken on national stages like Wedding MBA and Catersource and is known for her detail-driven, client-focused approach. Through her consulting, she helps wedding pros streamline their businesses and elevate client experiences.
The reality of luxury weddings: higher budgets come with higher expectations, constant communication, and significant time investment.
How luxury clients choose vendors: why word of mouth and referrals matter most.
Marketing to the luxury space: the importance of visuals, social media, branding, and being seen in the right circles.
Client psychology: why many high-end clients are introverts, value privacy, and expect concierge-level service.
Social media & SEO: how behind-the-scenes content builds trust and why SEO keywords must evolve.
Vendor relationships: Jackie’s candid take on commissions, appreciation gifts, and diversifying creative partners.
Boundaries & contracts: how she protects her team with honest communication, abuse clauses, and detailed questionnaires.
Growth & education: the importance of continuously learning from vendors, conferences, and peers.
Instagram: @jaclynwatsonevents and @echeloncreativeco
Website: jaclynwatsonevents.com
Follow I Do Wedding Marketing
Instagram | https://www.instagram.com/idoweddingmarketing/
Facebook | https://www.facebook.com/idoweddingmarketing
LinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/
Threads | https://www.threads.com/@idoweddingmarketing
I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | https://www.aisleplanner.com/affiliate/IDWMxAP
Are you paying for leads that don’t convert? Join us for the latest episode of The I Do Wedding Marketing Podcast, where we take a hard look at paid wedding directories like The Knot and WeddingWire, and why so many pros are rethinking their value.
Guest expert Anthony Grant shares how to spot the pitfalls (fake leads, tough contracts, lost reviews) and where to reinvest your advertising budget for better results. From moving reviews to Google to building a trackable ad strategy, this episode gives you practical steps to take back control of your marketing.
About Anthony:
Anthony Grant is a former Meta Ads employee turned wedding business analyst and consultant. As the founder of Olympus Insights, he helps wedding pros cut waste, track results, and scale with strategies that actually work. Known for his no-fluff, numbers-first approach, Anthony has helped businesses turn around struggling marketing efforts and generate consistent, quality leads.
👉 Book a consult with Anthony: olympusinsights.com/book👉 Join the Facebook Group: The Knot, Wedding Wire, and Other Wedding Advertising Scams!
In this episode, we cover:
Why wedding pros are rethinking paid directories like The Knot and WeddingWire
Common pain points vendors face with paid directories (fake leads, tough contracts, lost reviews)
How Google Business Profiles give you free visibility in local search
How to build a durable mix of paid ads with the barbell hedge method
The percentage of revenue you should be reinvesting into marketing and ads
Practical retargeting and budget tips for wedding pros
Resources mentioned:
Podcasts and Educators: Ben Heath, Alex Hormozi, Nathan Latka, and Big Think
Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST |
https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCAST
Follow I Do Wedding Marketing
Instagram | https://www.instagram.com/idoweddingmarketing/
Facebook | https://www.facebook.com/idoweddingmarketing
LinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/
Threads | https://www.threads.com/@idoweddingmarketing
I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | https://www.aisleplanner.com/affiliate/IDWMxAP
In this episode of The I Do Wedding Marketing Podcast, I’m giving you the advice I’d share with your wedding brand if I wasn’t afraid of hurting your feelings. It’s the honest, unfiltered truth about what’s not working on social media—and what you can fix if you want real results.
What You’ll Learn in This Episode:
Why video alone is not a strategy for wedding pros
The mistake of relying only on collaborator posts
How to stop getting lazy with your captions (and what to do instead)
The kind of posts that actually drive people to your website
How to balance reels + photos to both attract and convert
Video isn’t everything. Reels are great for reach, but photos still drive saves, shares, and clicks to your website. You need both.
Collabs aren’t a strategy. Not every collaboration helps your brand. Only accept collaborations that showcase your business and serve your audience.
Captions matter. “Lindsay & Sam” isn’t enough. Use SEO-friendly captions that include names, locations, and services to get found on Instagram and Google.
Your social media should be working as hard as you are. Don’t fall into the trap of chasing trends or taking shortcuts. The right mix of content, strategy, and captions will help you stand out and convert couples into clients.
Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCAST
Follow I Do Wedding Marketing
Instagram | https://www.instagram.com/idoweddingmarketing/
Facebook | https://www.facebook.com/idoweddingmarketing
LinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/
Threads | https://www.threads.com/@idoweddingmarketing
I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | https://www.aisleplanner.com/affiliate/IDWMxAP
In this episode of The I Do Wedding Marketing Podcast, I had the absolute pleasure of sitting down with KP and Jesse of Inkpot Creative, the powerhouse duo behind bold, personality-driven branding and website design for wedding photographers.
We dive deep into:
Why your website should repel the wrong clients (and how that actually helps you book more of the right ones).
The role of branding, design, and personality in making your business unforgettable.
How to ensure your online presence matches your real-life vibe, so potential clients know exactly who they’re working with before they even book.
The biggest mistakes wedding pros make with their websites and branding—and how to fix them.
When it’s the right time to invest in a rebrand (and how it can reignite your passion for your business).
Why showing your values and personality isn’t just allowed—it’s essential.
We even chatted about what inspires KP and Jesse’s creative process (spoiler: think books, color psychology, and even a little Schitt’s Creek).
If you’ve ever worried that leaning into your personality might scare off potential clients, this conversation will shift your perspective. The truth? Your dream clients are waiting for the real you to show up online.
👉 Connect with Inkpot Creative: inkpotcreative.com
👉 Follow Inkpot on Instagram: @inkpotcreative
Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCAST
Follow I Do Wedding Marketing
Instagram | https://www.instagram.com/idoweddingmarketing/
Facebook | https://www.facebook.com/idoweddingmarketing
LinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/
Threads | https://www.threads.com/@idoweddingmarketing
In this episode of the I Do Wedding Marketing Podcast, I’m diving into a topic I’ve never covered before — TikTok ads for the wedding industry! I’m joined by Mark Chapman, President of The I Do Society and a true expert in wedding advertising, to uncover how TikTok ads can help you reach your dream couples, build trust, and showcase your brand in a way that converts.
Mark shares his journey from running his family’s wedding photography business to becoming a leader in Google, Meta, and TikTok ad strategies specifically for wedding professionals. We talk about:
Why TikTok ads are a game-changer for wedding businesses
How to create face-forward and behind-the-scenes ad content that builds instant trust
Budget breakdowns for TikTok, Meta, and Google ads
The secret to crafting irresistible offers that get couples to take action — without discounting your services
Why a strong organic social media presence is essential to ad success
How to decide when you’re ready to invest in a full ad strategy
Whether you’re a seasoned wedding pro or just starting out, this episode is packed with practical tips, budget insights, and creative ad ideas to help you stand out in today’s competitive wedding market.
Follow Mark and The I Do Society! https://theidosociety.com/
Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCAST
Follow I Do Wedding Marketing
Instagram | https://www.instagram.com/idoweddingmarketing/
Facebook | https://www.facebook.com/idoweddingmarketing
LinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/
Threads | https://www.threads.com/@idoweddingmarketing
On this episode of I Do Wedding Marketing, I’m thrilled to be joined by Ron Sefcik of Ron & Jess Marketing! If you’ve ever said, “I need more leads” or “I wish I could book more of the ones I already get,” then this is your episode. Ron is a seasoned wedding marketing expert who dives deep into the real difference between a leads problem and a bookings problem—and how to solve both.
We talked about everything from tracking your lead sources (yes, even if you’ve been avoiding spreadsheets like I have 🙈), using CRMs, boosting your inquiry response rate, writing compelling follow-ups that aren’t just “Hey, are you ready to book?”, and showing up consistently via social media, email marketing, and automation.
Ron shares tangible tips on:
How to identify if you have a lead generation problem vs a conversion problem
The importance of fast responses (30 minutes or less!)
Creating high-converting follow-up sequences that feel personal, not pushy
Leveraging social proof and scarcity without sounding salesy
Building personal connection to stand out from other vendors
How to use CRMs, Google Sheets, and automation to simplify tracking
Ways to troubleshoot slow bookings by breaking down your lead sources
Marketing tools and strategies Ron & Jess offer for done-for-you and DIY wedding vendors
Plus, we get personal: Ron shares his morning routine (spoiler: it starts with an old-school alarm clock and outdoor time 🌿), how he continues his education as a business owner, and even recommends some of his favorite books—both business and fantasy (ACOTAR fans, you’re in for a treat!).
🔥 Special Offer:
Mention this podcast when booking a discovery call with Ron & Jess Marketing and they’ll waive your setup fee! 🎉
Book your free discovery call: ronandjessmarketing.com
Follow them on Instagram: @ronandjess
Ep. 161: My CRM episode with Amy Pearson (Don’t miss it!)
Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCAST
Follow I Do Wedding Marketing
Instagram | https://www.instagram.com/idoweddingmarketing/
Facebook | https://www.facebook.com/idoweddingmarketing
LinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/
Threads | https://www.threads.com/@idoweddingmarketing
🎧 Whether you're a wedding planner, photographer, florist, or any wedding industry pro, this episode will leave you feeling inspired and ready to book more weddings—with ease, strategy, and confidence.
If you loved this episode, please rate, review, and share with your fellow wedding pros. 💌 Let’s get booked and busy—together.
Hey, wedding pros—are you feeling the mid-year booking blues? In this episode of the I Do Wedding Marketing Podcast, I sit down with luxury wedding planner and business strategist Chris Weinberg, and let me tell you, this one’s a masterclass.
Chris has over 20 years of experience working with high-net-worth clients and building a high-touch, profitable event planning business without the burnout. We go deep into the pricing panic so many of us feel, especially in slower seasons. From imposter syndrome to emotional underpricing, we cover it all.
You’ll hear:
Why lowering your prices isn’t the go-to solution when bookings slow down
The real reason emotional pricing keeps us stuck—and how to shift into strategic pricing for profit
What it takes to attract luxury clients (hint: it’s about alignment, not Instagram hacks)
How to build a business model that supports your life, not drains it
Why education and investing in your own growth pays you back—sometimes fivefold
How to know when it's OK to discount… and when it's time to hold the line
Chris also shares powerful advice on how to build a brand that reflects your value, not just your services, and gives us an inside look at The Event Summit, happening October 21–22 in Miami. (Trust me—you’re gonna want to be there.)
SAVE on your ticket to THE EVENT SUMMIT! Use code IDOWEDDINGPODCAST through August 15th to save 10%! https://theeventsummit.com/
🔥 Plus, she’s gifting us a FREE pricing guide called Pricing with Conviction, packed with real talk and mindset shifts to help you stop undercharging and start building your dream business.
🔥 Plus, she’s gifting us a FREE pricing guide called Pricing with Conviction, packed with real talk and mindset shifts to help you stop undercharging and start building your dream business.👇 Grab the freebie https://stan.store/ChrisWeinberg More resources at [www.idoweddingmarketing.com/resources]
Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCAST
Follow I Do Wedding Marketing
Instagram | https://www.instagram.com/idoweddingmarketing/
Facebook | https://www.facebook.com/idoweddingmarketing
LinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/
Threads | https://www.threads.com/@idoweddingmarketing
If you’re a wedding professional ready to stop doubting your value and start owning your worth—this episode is your reset.
In this episode of the I Do Wedding Marketing Podcast, I sit down with the brilliant Andrea Shah — wedding industry copywriter and the genius behind Andrea Shah Copywriting. If you’ve ever struggled with making your website copy sound like you, while still converting those dreamy inquiries into booked clients, this episode is for you.
We dive into how Andrea went from working in tech to becoming the go-to copywriter for creative wedding pros, and she shares her behind-the-scenes strategies for making your website feel alive with personality and strategy. We also talk about how your website copy affects your entire brand — including your social media, your inquiries, and even your SEO!
You’ll hear us talk about:
How to write website copy that reflects your voice and values
Easy ways to infuse personality without alienating dream clients
Why your About page is way more important than you think
The order of operations: branding vs copywriting — what should come first?
Balancing SEO with real human connection in your website messaging
How AI-generated copy can hurt your brand voice (and how to fix it)
🔗 Connect with Andrea:
Website: AndreaShah.com
Instagram: @andreaShahcopy
Threads: @andreaShahcopy
Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCAST
Follow I Do Wedding Marketing
Instagram | https://www.instagram.com/idoweddingmarketing/
Facebook | https://www.facebook.com/idoweddingmarketing
LinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/
Threads | https://www.threads.com/@idoweddingmarketing
I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | https://www.aisleplanner.com/affiliate/IDWMxAP
📌 Keywords:
wedding industry copywriting, website copy for wedding pros, wedding marketing tips, SEO for wedding businesses, how to write a wedding about page, wedding website personality, wedding pro branding, social media for wedding vendors, Andrea Shah Copywriting, how to attract wedding clients online
In this episode of the I Do Wedding Marketing Podcast, host Nina interviews Terrica , the iconic wedding industry educator, business coach, and founder of Cocktails & Details® and Wedding Pro University. Known as the hype woman for wedding business success, Terrica shares tactical and empowering advice for modern wedding professionals who want to build bold brands, increase profitability, and market authentically without burnout.
You’ll hear:
✨ Terrica’s inspiring journey from pre-law to powerhouse planner
🧠 How to show up authentically online (and stop doing too much)
📣 The difference between being busy vs. being booked and profitable
💡 Why “hoping and posting” is not a marketing strategy
📊 How to set up smart systems that help you scale
🚀 Her signature Focus Power Quadrant for productivity and mindset
🎯 Tips on pricing, positioning, and profit paths to escape the feast-or-famine cycle
🛠️ Must-have CRMs and planning tools for wedding pros
💥 The power of branding that connects—and converts
📚 How to continue your education as a wedding professional
Whether you're a seasoned wedding planner or a new creative entrepreneur in the event industry, this episode is packed with real talk, real strategy, and real inspiration.
🔗 Mentioned in this episode:
Connect with Terrica on Instagram: @IntroducingTerrica
Explore her coaching and membership: www.Terricainc.com
Wedding Pro University: Learn, grow, and scale your wedding business the smart way.
Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCAST
Follow I Do Wedding Marketing
Instagram | https://www.instagram.com/idoweddingmarketing/
Facebook | https://www.facebook.com/idoweddingmarketing
LinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/
Threads | https://www.threads.com/@idoweddingmarketing
I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | https://www.aisleplanner.com/affiliate/IDWMxAP