Hi, we’re Ben and Tash, and today we're diving into the world of Invisible Videos — the kind that get views but no real results. It’s time to stop making content that goes unnoticed.

Join us as we share proven strategies from video marketing experts on how to create videos with purpose — the kind that connect emotionally, deliver clear messaging, and actually move the needle for your business. Whether you're a small business owner or a content creator, you’ll get actionable tips to make every video count.

🎙️ Ever wonder why some videos grab attention instantly while others fall flat? In this episode of In Focus, we dive deep into the crucial 4-shot rule of video marketing.

Learn why these opening moments are make-or-break for viewer engagement, discover practical strategies for different platforms, and get real examples you can use right away.Perfect for: Content creators, marketers, and business owners looking to level up their video game.

Whether you're creating social media content or website videos, these tips will transform how you approach your opening shots.

Key takeaways:
• Why the first 4 shots matter more than ever
• Social media vs. website video strategies
• Real examples from different industries
• Simple techniques to hook viewers fastTime to master those crucial first moments!

🎬 #InFocus #VideoMarketing

Discover the proven connection between educational content and business growth. Learn how successful businesses use value-driven content to establish authority and convert viewers into customers.

Industry experts Ben and Tash from Jones Road Productions share their insights on creating content that builds lasting customer relationships.

This comprehensive podcast covers:

• Converting educational content into measurable sales
• Content marketing strategies for small to medium businesses
• Building brand authority through valuable content
• Balancing promotional and educational messaging 
• Creating content your audience actually wants
• Real-world examples from real estate, construction, and retail sectors

Perfect for business owners, content creators, and marketing professionals looking to enhance their content strategy and build genuine audience connections.

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Contact us for personalized video marketing solutions: 
https://jonesroadproductions.com/

We are back again with another episode! Dive into the real power of YouTube in 2025 with Ben and Tash from Jones Road Productions. We will break down why YouTube dominates the digital landscape, with shocking stats and insights about viewer behavior. Learn why this platform beats others for business growth, and why it's way more than just another social media channel. Perfect for business owners wondering if YouTube is worth their time (spoiler: it totally is). You'll never look at YouTube the same way again!

www.jonesroadproductions.com

Thrive in 25 etc etc. A quick catch up as we smash 2025 out the park! A year of big changes, yet to be revealed. Tik Tok got the boot but the Don has quickly gone into bat for the tech titans. Generative AI is getting scary good AND Tash only listens to podcasts in the car and at the gym, what gives?!

www.jonesroadproductions.com

Holy hecker, it's christmas time and the gift of In Focus keeps on giving. Catch these must do tips and tricks to elevate your business coming into 2025!

Today we are talking about our top 3 AI tools we use that to make our work life so much easier. It's not about replacing jobs or doing less work, but more about being efficient and finding ways we can make our content better.

Beware the robots are not coming, they're just going to guide you along your way. The buzz word of 2023 (apart from authentic & personal branding). We dive into the hot topic that is AI and how it can best suit your workflow. No jobs being replaced here, not yet anyway...

You'll be amazed at the value you can provide for your clients and they will still come back to you. Don't be afraid to pull the curtain back and give away a bit of free advice, we tell you why!

How to keep making that content cannon pop off again and again and again. Don't just post that beautiful once! Chop screw and repurpose so you can really get your moneys worth.

The podcast nobody asked about while it was gone, we are back on the air ladies and gentlemen!! Giving the people the good oil on all things video marketing. Today we delve into the most talked about battle since Jacob vs Edward, long form vs short from. Tasha "Long Form Queenie" Masters takes her opportunity to give short form content some size 4 sweet chin music as we talk about the changes on the current social media platforms.

Now this isn't just for our content creators on OnlyFans. We breakdown the basics of filming yourself, what gear to use (it's not the most important thing), lighting, audio. The whole kit and caboodle. 

Despite our ability to make the process smooth stress free and easy, there is a lot of work that goes on behind the scenes (mainly Tash) that enables such a seamless shoot. We cover EVERYTHING on this pod. Walk through the entire process from start to finish. There's a few Do's & Dont's thrown in there as well to help your next project actually feel like fun!

We are all guilty of this one thing... Watching videos on social media on mute. Now that means, if you are posting videos on social media YOU MUST DO THIS one thing. Add subtitles to all of your videos, lets dive deeper on the how what and why!

Why talk about how great your business is when you can get other people to do the job for you! Today we delve deeeeep into the tried and true methodology of client testimonials. Tash takes the driving seat in this one so strap yourself in, she's a goodie! (she also just got her hair done as well so wanted to be on camera more) 👸

Find more gold here: https://jonesroadproductions.com/

Pulling back the curtain to reveal the founders Ben & Tash at Jones Road. One pretty predictable rise to fame and an unexpected rise from the ashes for one phoenix. 

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Big old throwback to 2017 with this one. Remember when you would "Go Live"? Yeah nah, me neither. Whatever happened to live streaming, is it still a relevant medium thes days?

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This is the number on question we get asked when we begin a video project. How much does video production cost? Similar to, "How long is a piece of string?" we dive into all the different factors that contribute to the cost of video production and also touch on how much you should be spending when you are going through the process of making a video!



Find more gold here: https://jonesroadproductions.com/

Storytelling. Since we were born we have been listening and telling stories, but what makes a story so captivating, and how can we harness the power of storytelling when creating video? Join Ben & Tash as they dive into the world of what makes a great story and how can you tell your own story that will resonate with your audience. Video production.


Find more gold here: https://jonesroadproductions.com/

We all know what marketing is and we all know what video is. In this episode we throw both ideas into the blender and drink the smoothie that is Video Marketing digesting the ingredients to better understand exactly what it is, how it works and why it is important. Video production.


Find more gold here: https://jonesroadproductions.com/