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In Motion
Inertia Growth
5 episodes
2 days ago
In Motion, powered by Inertia Growth, is a podcast for founders and lean teams navigating the critical inflection points of growth. Motion is where it all begins—those early moves that spark traction. Inertia is what carries that momentum forward, helping companies scale from their first wins to repeatable, sustainable growth. Each episode unpacks strategies and stories from leaders who know what it takes to grow from early traction through Series A, B, and beyond. Listen and subscribe on Spotify, Apple Podcasts, and YouTube—because growth doesn’t happen standing still, it happens in motion.
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Marketing
Business
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All content for In Motion is the property of Inertia Growth and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In Motion, powered by Inertia Growth, is a podcast for founders and lean teams navigating the critical inflection points of growth. Motion is where it all begins—those early moves that spark traction. Inertia is what carries that momentum forward, helping companies scale from their first wins to repeatable, sustainable growth. Each episode unpacks strategies and stories from leaders who know what it takes to grow from early traction through Series A, B, and beyond. Listen and subscribe on Spotify, Apple Podcasts, and YouTube—because growth doesn’t happen standing still, it happens in motion.
Show more...
Marketing
Business
Episodes (5/5)
In Motion
Ibby Syed & Sean Collins: The Future of Automation

In this conversation, Ibby Syed and Sean Collins of Cotera.co discuss the ease of setting up AI agents and the significant impact of automating repetitive tasks. They emphasize the potential for saving human time and increasing productivity through effective automation solutions.

takeaways

  • Setting up an AI agent should be as easy as sending an email.
  • The product aims to automate repetitive and painful tasks.
  • Over 80 million hours of human time have been saved so far.
  • The goal is to reach five billion hours saved in the future.
  • Automation can significantly enhance productivity.
  • AI agents can handle tasks that are mundane and time-consuming.
  • The process involves providing logins and instructions for tasks.
  • Efficiency in task management is crucial for businesses.
  • Automation tools can transform how teams operate.
  • Investing in automation leads to long-term time savings.

Chapters:

  1. Introduction and Setting Up AI Agents- 0:00
  2. Podcast Dynamics and Guest Introductions- 3:00
  3. Background and Career Journeys- 6:00
  4. Cotera's Mission and Impact- 9:00
  5. Use Cases and AI Agent Applications- 12:00
  6. Challenges and Learnings in AI- 15:00
  7. Future of AI Tools and Technologies- 18:00
  8. Closing Remarks and Contact Information- 21:00
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3 weeks ago
44 minutes 40 seconds

In Motion
Mara Willemin: Navigating the Tech Sales Landscape

In this conversation, Mara Willemin discusses the intricacies of tech sales, emphasizing the importance of trust, human connection, and the evolving role of AI in the sales process. Mara shares her career journey, insights on building relationships with customers, and the lessons learned from both startups and large enterprises. We explore best practices for sales teams and the future of sales in an AI-driven landscape, highlighting the need for adaptability and a focus on human interaction.

Takeaways

  • Mara has over 12 years of experience in tech sales.
  • Trust is a key differentiator in sales.
  • Sales is about building human connections.
  • AI can enhance efficiency but should not replace human interaction.
  • Sales teams should focus on understanding customer needs.
  • Curiosity is essential for successful sales.
  • Startups can learn agility from larger companies.
  • Larger companies can learn innovation from startups.
  • Sales leaders should empower their teams to take ownership.
  • Building trust requires transparency and accountability.

Chapters

00:00 Introduction and Background

03:02 Career Journey in Tech Sales

06:12 The Importance of Trust in Sales

09:06 Navigating Trust in the Age of AI

12:03 Building Trust with Customers

14:50 The Role of Curiosity in Sales

22:00 Understanding Human Psychology in Sales

24:01 The Role of AI in Sales Processes

27:58 Balancing Automation and Human Touch

30:02 Lessons from Startups and Enterprises

33:59 Best Practices for Sales Teams

36:58 The Future of Sales in an AI-Driven World

41:06 Empowering Sales Teams for Success

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4 weeks ago
42 minutes 22 seconds

In Motion
Steve James: Legal Insights for Founders, from Startup to Scale

In our conversation, Steve James discusses the challenges of working in a startup environment, likening it to navigating a whitewater raft. He emphasizes the importance of having good legal guidance to mitigate risks and avoid pitfalls. Our discussion highlights how entrepreneurs often overlook the preventive measures that lead to smoother operations until they encounter difficulties.

Takeaways

  • Working at a startup is akin to navigating a whitewater raft.
  • Good legal guidance can help avoid significant pitfalls.
  • Entrepreneurs often don't recognize preventive measures until faced with challenges.
  • The importance of reflection during challenging times in startups.
  • Legal advice is crucial for risk management in business.
  • Startups require adaptability and quick decision-making.
  • Understanding the legal landscape can prevent future issues.
  • The role of a lawyer is to guide through turbulent waters.
  • Recognizing past decisions can illuminate current challenges.
  • Effective communication with legal counsel is essential.

Chapters

  • Introduction and Background- 00:00:00
  • The Role of a Startup Lawyer- 00:03:00
  • Common Legal Pitfalls for Startups- 00:09:00
  • Fundraising and Legal Considerations- 00:15:00
  • AI's Impact on Legal Work- 00:21:00
  • Scaling and Legal Processes- 00:27:00
  • Communication Between Legal and Business Teams- 00:33:00
  • Conclusion and Contact Information- 00:39:00
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1 month ago
31 minutes 48 seconds

In Motion
Yash Sharma: Balancing Innovation and Connection with AI Agents and Human Touch

In this conversation, Yash Sharma, co-founder of Bitscale, delves into the dynamic world of go-to-market strategies, emphasizing the power of continuous innovation and intent-based outbound approaches. He shares insights on the evolving role of AI agents and the irreplaceable value of human connection in business. Yash also discusses the importance of aligning product development with customer needs and the impact of using the right tools to drive growth and success in startups.

Takeaways

  • Continuous innovation is crucial for staying ahead.
  • Intent-based outbound strategies enhance customer engagement.
  • AI agents can support but not replace human strategy. Human connections remain vital in a tech-driven world. Aligning product development with customer needs is key. Effective tools drive growth and operational success.

Chapters

00:00 Introduction to Yash and Bitscale

03:15 Continuous Innovation in Business

06:30 Intent-Based Outbound Strategies

09:45 The Role of AI Agents

12:50 Importance of Human Connection

15:20 Aligning Product Development with Customer Needs 18:40 Tools for Driving Growth and Success

To learn more about Bitscale, visit bitscale.ai. To connect with Yash on LinkedIn, go to https://www.linkedin.com/in/yash-sharma009/.

For insights into Inertia Growth, visit inertiagrowth.com.

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1 month ago
33 minutes 1 second

In Motion
Victor Schwenoha: Scaling Operations in Startups

In this conversation, Victor shares his journey from sales to operations, emphasizing the importance of establishing effective systems and processes in early-stage companies. He discusses the challenges faced in scaling operations, the significance of aligning sales and customer success, and the role of AI in enhancing operational efficiency. Victor also highlights the necessity of good data management and the impact of using the right tools to drive growth and success in startups.

Takeaways

  • Victor transitioned from life insurance sales to SaaS sales.
  • Understanding data flow in CRM is crucial for operations.
  • Early-stage companies need to establish sales methodologies.
  • Retention is key to long-term success.
  • Sales and customer success alignment is vital for onboarding.
  • AI tools can automate and enhance sales processes.
  • Data quality is essential for effective decision-making.
  • Operational rigor helps in scaling businesses efficiently.
  • Founders should prioritize hiring operations personnel early.
  • The landscape of sales operations is rapidly evolving with AI.

Chapters

00:00 Introduction to Victor and His Journey

03:07 Transitioning from Sales to Operations

06:05 Challenges in Early Operations

08:58 Importance of Sales to Customer Success Handoff

11:59 Systems for Effective Onboarding

14:49 Leveraging AI in Sales Operations

17:49 Top of the Funnel Strategies

20:53 AI Tools and Their Impact

23:18 Leveraging First-Party Data for Targeted Messaging

25:01 Building a Revenue Organization with Effective Tools

26:55 Innovative MCP Tooling in Go-to-Market Strategies

29:59 The Importance of Data in Competitive Analysis

32:42 Operational Efficiency and the Role of Ops

36:10 Data as the Foundation for Growth Strategies

37:49 Establishing Sales Methodology and Accountability

41:39 Creating a Culture of Data-Driven Decision Making

To learn more about Own My Growth or speak to Victor, reach out to Victor on LinkedIn: https://www.linkedin.com/in/mrpipeline/

or Visit OwnMyGrowth.co

To learn more about Inertia Growth, visit https://www.inertiagrowth.com/

Show more...
2 months ago
39 minutes 46 seconds

In Motion
In Motion, powered by Inertia Growth, is a podcast for founders and lean teams navigating the critical inflection points of growth. Motion is where it all begins—those early moves that spark traction. Inertia is what carries that momentum forward, helping companies scale from their first wins to repeatable, sustainable growth. Each episode unpacks strategies and stories from leaders who know what it takes to grow from early traction through Series A, B, and beyond. Listen and subscribe on Spotify, Apple Podcasts, and YouTube—because growth doesn’t happen standing still, it happens in motion.