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In the Loupe
Punchmark
257 episodes
4 days ago
We chart the rebound of jewelry e‑commerce in 2025, why average order value climbed, and how Cyber Monday pulled ahead of Black Friday online. We share two winning models, volume vs high ticket, and a practical plan to hit $50k–$100k next year. Send us a text Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about sponsoring In the Loupe and showcase your business on our next episode: podcast@punchmark.com
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All content for In the Loupe is the property of Punchmark and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
We chart the rebound of jewelry e‑commerce in 2025, why average order value climbed, and how Cyber Monday pulled ahead of Black Friday online. We share two winning models, volume vs high ticket, and a practical plan to hit $50k–$100k next year. Send us a text Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about sponsoring In the Loupe and showcase your business on our next episode: podcast@punchmark.com
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Technology
Education,
Business
Episodes (20/257)
In the Loupe
2025 Jewelry E‑Commerce Performance Explained
We chart the rebound of jewelry e‑commerce in 2025, why average order value climbed, and how Cyber Monday pulled ahead of Black Friday online. We share two winning models, volume vs high ticket, and a practical plan to hit $50k–$100k next year. Send us a text Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about sponsoring In the Loupe and showcase your business on our next episode: podcast@punchmark.com
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4 days ago
28 minutes

In the Loupe
Agentic Marketing, Explained
We unpack how agentic AI shifts marketing from reactive prompts to proactive systems that watch behavior, answer real questions, and stretch budgets. Hope Bellair joins us to map practical steps for independent jewelers, from product data hygiene to Reddit-driven relevance, plus a few warnings about AI ads and synthetic influencers. Send us a text Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about spo...
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1 week ago
31 minutes

In the Loupe
5 Tips to Prep Your Store for Black Friday
Mike shares five practical fundamental tips to prepare your jewelry store for Black Friday and the holidays. Quick wins stack up: show energy, make hours obvious, trigger visits with email, and remove online friction. Send us a text Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about sponsoring In the Loupe and showcase your business on our next episode: podcast@punchmark.com
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1 month ago
17 minutes

In the Loupe
The AWS Outage and Why It Matters
We break down how a small DNS error inside AWS rippled into a global outage, and why it affected everything from uploads to streaming to... beds? Andy Szoke, Developer at Punchmark, joins us to explain cloud basics, Lambda bottlenecks, and redundancy. Send us a text Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about sponsoring In the Loupe and showcase your business on our next episode: podcast@punch...
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1 month ago
20 minutes

In the Loupe
Retailer Roundtable: Doing Things Differently This Holiday Season
Michael is joined by three independent jewelers who share how they protect margins, create memorable offers, and keep teams sharp during the busiest weeks of the year. We discuss gold pricing, VIP outreach, gift guides, and why the week after Christmas can outsell Black Friday. Guests: Vincent Spilotro from Arezzo Jewelers Anna Barnett from Barnett Jewelers Lee Elgin from Elgin's Fine Jewelry Send us a text Send feedback or learn more about the podcast: punchmark.com/loupe ...
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1 month ago
49 minutes

In the Loupe
How A Family Pearl Farm Went Viral ft. Kamoka Pearls
Mike talks with Komoka’s Josh Humbert about his family pearl farm in Tahiti rebuilt its methods around eco-farming and sustainable handling of oysters. Fish now clean their oysters, helping reefs recover, resulting in the harvesting of hundreds of beautiful pearls that shine with rare color that redefine what quality feels like. The story of Kamoka illustrates what is possible when working WITH nature, instead of against it. Learn more about Kamoka and their Tahitian Pearl Jewelry: kamokapear...
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1 month ago
45 minutes

In the Loupe
A Woven Vision ft. Malo Bands
We trace Malo Bands’ journey from handwoven artistry to a tech-enabled, service-first business, and how listening to retailers turned beautiful showpieces into scalable, profitable designs. Tony shares candid lessons on customization, B2B tools, tariffs, and why yellow gold is surging. Learn more about Malo Bands here: https://www.intro.malobands.com/ Send us a text Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com ...
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2 months ago
43 minutes

In the Loupe
From Zero to One, Let's Talk About Vendor Data
Mike shares how he's helping rebuild Punchmark’s Premium Vendor Program from a one-way data pipe into a two-way system that gives vendors and retailers real value. He discusses zero-to-one strategy, systems thinking, and practical steps to standardize data, deliver insights, and reduce friction. Send us a text Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about sponsoring In the Loupe and showcase your...
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2 months ago
26 minutes

In the Loupe
The Balancing Act Every CEO Must Manage ft. Ross Cockerham
Mike sits down with his boss Ross Cockerham, Punchmark Co-Founder & CEO, about how he balances attending trade shows and events vs. being present at his own business vs. family life. Every business owner learns to balance these roles on their own, as well as how they fold into their own personal lives, but the journey is important and worth discussing! Enjoy the conversation. Learn about our sponsor JewelerOS: trytheringbuilder.com Send us a text Send feedback or learn more about the po...
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2 months ago
40 minutes

In the Loupe
What Shoppers Plan to Buy This Year ft. Podium
Melisa Monroe from Podium shares exclusive insights from a recent consumer survey of nearly 1000 prospective shoppers about projected holiday spending for the upcoming season, revealing data-driven strategies for retailers to maximize their sales. Learn more about Podium: https://go.podium.com/tSqRg1 Learn about our sponsor JewelerOS: trytheringbuilder.com Send us a text Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark...
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2 months ago
46 minutes

In the Loupe
Marketing Through Q4 and Beyond ft. Hope Bellair
Digital marketing expert Hope Bellair shares insights from HubSpot's Inbound 25 conference and tailored Q4 marketing strategies for different types of jewelry businesses. Reach Hope Bellair at hope@punchmark.com or 704-910-4774, extension 318 for more information about holiday marketing strategies. Learn about our sponsor JewelerOS: trytheringbuilder.com Send us a text Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.co...
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3 months ago
42 minutes

In the Loupe
5 Jewelry Industry Topics You Should Be Paying Attention To
The jewelry industry is evolving with significant technological, market, and policy developments that are reshaping how businesses operate and connect with customers. Google Gemini AI tool can place jewelry onto digital hands and ears, offering an alternative to expensive lifestyle photography.Taylor Swift's vintage-inspired engagement ring features an antique cushion cut diamond on yellow gold with ornate engraving, likely influencing future trends.Tariffs on Indian goods have increased to 5...
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3 months ago
29 minutes

In the Loupe
Let's Talk with Ring Buyers (Part 5): A Custom Engagement Ring Journey
Michael interviews his eldest brother, Joseph, about his custom engagement ring process with Vincent from Arezzo Jewelers, revealing that custom projects can be affordable and quick when incorporating family jewelry pieces. If you're considering a custom engagement ring, don't assume it will be more expensive or time-consuming than buying off the shelf. Talk to a jeweler about incorporating family pieces to create something meaningful and unique. Visit Arezzo Jewelers' website: arezzojewelers...
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3 months ago
50 minutes

In the Loupe
Listen First, Lead Second: 1 Year of Leading AGS ft. President Alexis Padis
Alexis Padis, President of AGS, shares insights from her first year of leadership and discusses her vision for the organization's future after being re-elected for a second term. Alexis shares what leadership development looks like in an organization with a storied history, and the humility and foresight required to implement changes that might not come to fruition during her own presidency. Learn more about AGS: ags.org Learn more about our sponsor, Jewel-Craft: jewel-craft.com ...
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4 months ago
44 minutes

In the Loupe
Everything You Need to Know About the NEW ChatGPT-5
GPT-5 has arrived with meaningful improvements in logical reasoning, processing speed, and the ability to dynamically switch between models based on task complexity! The technology excels at pattern recognition in data analysis while software developers are finding new ways to integrate it into their workflow without sacrificing quality. Mike sits down with Punchmark Back-End Developer, Andy Szoke, to discuss what the arrival of this new version means, how to balance your humanity with produc...
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4 months ago
33 minutes

In the Loupe
Analyzing 10 Jewelry E-Commerce Stats from H2 2025
Michael dives into data pulled directly from the Punchmark E-Commerce platform for Q1 & Q2 of 2025. Punchmark services only the Jewelry industry, which means their platform data offers a unique insight into the e-commerce fluctuations and jewelry trends of the industry as it stands today. Learn more about our sponsor, Jewel-Craft: jewel-craft.com Send us a text Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com ...
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4 months ago
23 minutes

In the Loupe
Steering the Ship: Exclusive First Interview with RJO's New President, Bill Becker
In the Loupe EXCLUSIVE Bill Becker, new President of the Retail Jewelers Organization (RJO), shares his perspective on the organization's growth from a small collective buying group in 1966 to a powerhouse with nearly 1,200 members today. As both a multi-store jeweler and industry leader, Bill offers unique insights into RJO's success factors, current challenges, and his vision for supporting independent jewelers. Michael was honored to sit down for the first in-depth conversation with Bill t...
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4 months ago
46 minutes

In the Loupe
An AI-Powered Ring Designer That Actually Works ft. StoneAlgo
StoneAlgo's new Jeweler OS product is revolutionizing how jewelers convert website traffic into sales by generating real, manufacturable CAD files for custom engagement rings. The AI-powered tool creates a seamless path from online browsing to in-store purchasing while allowing jewelers to set their own markups. Learn more about JewelerOS: https://getjeweleros.com/ Learn more about our sponsor, Jewel-Craft: jewel-craft.com Send us a text Send feedback or learn more about the podcast: punch...
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5 months ago
58 minutes

In the Loupe
Beating the Summer Slump: Services to Drive In-Store Traffic
It’s no secret that summer can be a slower season for retail, and the jewelry industry is no exception. After the excitement of spring engagements and before the holiday shopping season ramps up, many jewelers experience a noticeable dip in foot traffic and sales. But a summer slowdown doesn’t have to mean a complete stall in business. This time of year offers a unique opportunity to refocus on services that deepen customer relationships and encourage visits - without relying solely on high-t...
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5 months ago
20 minutes

In the Loupe
I Went to the Biggest Jewelry Show in the World!
Michael recounts his journey through the JCK Las Vegas jewelry show, discusses notable jewelry trends, and the value of in-person industry relationships. He also buys some jewelry that comes... blessed. Pretty neat! Schedule your appointment for RJO & IJO at punchmark.com/appointments Send us a text Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about sponsoring In the Loupe and showcase your...
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5 months ago
36 minutes

In the Loupe
We chart the rebound of jewelry e‑commerce in 2025, why average order value climbed, and how Cyber Monday pulled ahead of Black Friday online. We share two winning models, volume vs high ticket, and a practical plan to hit $50k–$100k next year. Send us a text Send feedback or learn more about the podcast: punchmark.com/loupe Learn about Punchmark's website platform: punchmark.com Inquire about sponsoring In the Loupe and showcase your business on our next episode: podcast@punchmark.com