URGENT UPDATES for Email Marketers & Deliverability Professionals
The email landscape is experiencing unprecedented disruption right now. In this critical industry briefing, we break down the major developments threatening your email deliverability and what you need to do immediately to protect your sender reputation.
🚨 Microsoft's Authentication Enforcement Crisis - Why legitimate emails are being blocked and the DNS resolution problems causing widespread delivery failures
📧 TalkTalk Email Shutdown Alert - Thousands of UK email accounts being deleted between July-October 2025, creating massive bounce risks and spam traps
⚖️ Legal Precedents & Compliance Updates - New anti-spam lawsuits, TCPA rulings on SMS marketing, and FTC rule changes you need to know
🔐 Security Threats & Breaches - Recent phishing attacks, BEC scams, and data breaches affecting the email industry
✅ Increase your DNS TTLs to 3600+ seconds (86400 for DKIM keys) ✅ Audit your lists for TalkTalk domains (@talktalk.net, @tiscali.co.uk, etc.) ✅ Implement proper DMARC, SPF, and DKIM authentication ✅ Review your bounce handling and retry strategies
Subscribe for weekly email deliverability updates and industry insights!
Have questions about your email authentication setup? Drop them in the comments below.
#EmailDeliverability #EmailMarketing #Microsoft #DMARC #SPF #DKIM #TalkTalk #EmailAuthentication #DigitalMarketing #MarketingTechnology #EmailCompliance #CyberSecurity #BEC #Phishing #TCPA #EmailIndustry #MarketingNews #DeliverabilityNews #EmailSecurity #MarTech #EmailStrategy #ListHygiene #SenderReputation #EmailBest Practices #IndustryUpdate
URGENT UPDATES for Email Marketers & Deliverability Professionals
The email landscape is experiencing unprecedented disruption right now. In this critical industry briefing, we break down the major developments threatening your email deliverability and what you need to do immediately to protect your sender reputation.
🚨 Microsoft's Authentication Enforcement Crisis - Why legitimate emails are being blocked and the DNS resolution problems causing widespread delivery failures
📧 TalkTalk Email Shutdown Alert - Thousands of UK email accounts being deleted between July-October 2025, creating massive bounce risks and spam traps
⚖️ Legal Precedents & Compliance Updates - New anti-spam lawsuits, TCPA rulings on SMS marketing, and FTC rule changes you need to know
🔐 Security Threats & Breaches - Recent phishing attacks, BEC scams, and data breaches affecting the email industry
✅ Increase your DNS TTLs to 3600+ seconds (86400 for DKIM keys) ✅ Audit your lists for TalkTalk domains (@talktalk.net, @tiscali.co.uk, etc.) ✅ Implement proper DMARC, SPF, and DKIM authentication ✅ Review your bounce handling and retry strategies
Subscribe for weekly email deliverability updates and industry insights!
Have questions about your email authentication setup? Drop them in the comments below.
#EmailDeliverability #EmailMarketing #Microsoft #DMARC #SPF #DKIM #TalkTalk #EmailAuthentication #DigitalMarketing #MarketingTechnology #EmailCompliance #CyberSecurity #BEC #Phishing #TCPA #EmailIndustry #MarketingNews #DeliverabilityNews #EmailSecurity #MarTech #EmailStrategy #ListHygiene #SenderReputation #EmailBest Practices #IndustryUpdate
URGENT UPDATES for Email Marketers & Deliverability Professionals
The email landscape is experiencing unprecedented disruption right now. In this critical industry briefing, we break down the major developments threatening your email deliverability and what you need to do immediately to protect your sender reputation.
🚨 Microsoft's Authentication Enforcement Crisis - Why legitimate emails are being blocked and the DNS resolution problems causing widespread delivery failures
📧 TalkTalk Email Shutdown Alert - Thousands of UK email accounts being deleted between July-October 2025, creating massive bounce risks and spam traps
⚖️ Legal Precedents & Compliance Updates - New anti-spam lawsuits, TCPA rulings on SMS marketing, and FTC rule changes you need to know
🔐 Security Threats & Breaches - Recent phishing attacks, BEC scams, and data breaches affecting the email industry
✅ Increase your DNS TTLs to 3600+ seconds (86400 for DKIM keys) ✅ Audit your lists for TalkTalk domains (@talktalk.net, @tiscali.co.uk, etc.) ✅ Implement proper DMARC, SPF, and DKIM authentication ✅ Review your bounce handling and retry strategies
Subscribe for weekly email deliverability updates and industry insights!
Have questions about your email authentication setup? Drop them in the comments below.
#EmailDeliverability #EmailMarketing #Microsoft #DMARC #SPF #DKIM #TalkTalk #EmailAuthentication #DigitalMarketing #MarketingTechnology #EmailCompliance #CyberSecurity #BEC #Phishing #TCPA #EmailIndustry #MarketingNews #DeliverabilityNews #EmailSecurity #MarTech #EmailStrategy #ListHygiene #SenderReputation #EmailBest Practices #IndustryUpdate
Here are the show notes for this podcast episode, "Emailexpert Inbox Intel," covering critical topics in email marketing and security:
Email Expert Insights: Navigating AI Threats, Legal Minefields, and Data Pitfalls
This episode of Email Expert Insights dives deep into the most critical challenges and groundbreaking developments shaping the email landscape today, from sophisticated AI-driven cyber threats to costly legal battles and the often-overlooked problem of dirty data.
I. New Class of AI-Driven Email Threats: The Google Gemini Exploit
• AI-Driven Phishing: Cybercriminals are now leveraging AI tools not just to generate attacks, but to weaponize the recipient's own inbox AI features. A new vulnerability in Gmail's Gemini summarization feature highlights this emerging threat.
• Prompt Injection Explained: This novel phishing technique bypasses traditional email defenses by exploiting Google Workspace's AI-powered summarizer, Gemini. It requires no links, no attachments, and no visible malicious content in the email body. Instead, it relies on "prompt injection," hidden invisibly within the email, often using techniques like hidden HTML/CSS styling, to manipulate the Gemini summary.
• Demonstrated Exploit: In a real-world example, the Gemini summary falsely warned, "Gemini has detected your Gmail password has been compromised, please call us immediately at [phone number]". This "carefully crafted hallucination" is a social engineering tactic designed to induce panic and an immediate response, allowing the malicious AI summary to deliver the attack.
• Shift in Attack Surface: This incident signals a significant shift where attackers are designing exploits that target how machines interpret email content, rather than how humans do. AI-generated UI elements like summaries, alerts, and previews are now attack surfaces in their own right.
• Mitigation and Future Outlook: Google has acknowledged the issue and is "hardening its protections against prompt injection attacks". For security teams, this calls for improved input sanitization in AI summarization engines, new heuristics to detect prompt injection attempts, and enhanced user education about relying on AI-generated summaries for security-related information. Legitimate senders should also maintain clarity and consistency in message formatting and monitor inbox renderings.
II. Costly Legal Pitfalls in Email Marketing
• Nike Inc. Class Action Lawsuit: Nike is facing a proposed class action lawsuit in Washington state for using misleading subject lines that allegedly created a false sense of urgency. Examples include "Only a few hours left" or "Ends tonight," which implied imminent sale endings but promotions were reportedly extended or fabricated. The lawsuit claims violations of the Washington Commercial Electronic Mail Act (CEMA) and the Washington Consumer Protection Act.
• Crucial Legal Precedent - Brown v. Old Navy, LLC: This Nike case is significantly bolstered by a landmark Washington Supreme Court ruling in April 2025 in Brown v. Old Navy, LLC. This ruling broadly interpreted CEMA to impose a $500 statutory penalty on every commercial email containing false or misleading information in its subject line sent to Washington residents
📧 What's happening in email marketing this week?
From massive industry consolidations to game-changing AI tools, this episode covers the most important developments shaping the email landscape right now.
💼 MAJOR ACQUISITIONS & LEADERSHIP
🛡️ INBOX CONTROL & USER EXPERIENCE
🤖 AI & INNOVATION
🔒 SECURITY & DELIVERABILITY UPDATES
⚖️ GLOBAL PRIVACY LANDSCAPE
#EmailMarketing #B2BMarketing #DataPrivacy #MarketingTechnology #EmailDeliverability #AIMarketing
Inbox Intel the podcast for email industry professionals, an experimental podcast from emailexpert.
The overdue edition some updates from emailexpert including news about new Enterprise members Infobip and Postmastery
#email #emailmarketing #emailgeeks #deliverability #omnichannel
Email Industry Briefing – Q2 2025 (Episode 6) – Key Take-aways
Email is still mission-critical.
56 % of all vital business communication flows through email, prized for its structured, traceable, and auditable nature.
It remains the default for formal, high-stakes messages—even in mobile-first, hybrid workplaces.
Security is a top concern: phishing, data leakage, and mis-sends keep IT leaders focused on risk mitigation.
Global deliverability expertise is expanding.
Aurora SendCloud becomes emailexpert’s first Chinese Charter Enterprise Member, strengthening East–West knowledge sharing on China-specific regulations and inbox placement challenges.
The partnership underscores a push toward worldwide collaboration on compliance and deliverability best practices.
Long-term alliances reinforce industry standards.
Bouncer (email verification) upgrades to Charter Enterprise status after five years of consistent support for emailexpert events, signalling sustained commitment to quality and innovation.
MarTech consolidation + AI acceleration.
Cakemail acquired Leadfox (March 21 2025) to broaden its suite and build an AI-powered marketing assistant.
Deal exemplifies a wider trend: vendors either merge or bolt on AI to stay competitive against larger automation platforms. Leadfox continues as a standalone brand for now.
Virtual events remain a knowledge hub.
Festival of Email 2025 (8–9 Oct, online) aims to be the most interactive edition yet, with a new platform, evergreen session replay, lead-gen features, and tracks on copywriting, advanced segmentation, CRM, deliverability, and list growth.
Bottom line: Email’s central role in business endures while the ecosystem modernises—through global partnerships to tackle deliverability, strategic M&A to integrate AI, and vibrant events that keep practitioners connected and informed.
Email Industry Update: June 2025 - Major Acquisitions, AI Integration & Security Changes
The email marketing world is buzzing with major developments! This week brought us three huge industry conferences, game-changing acquisitions, and important security updates that every email marketer needs to know about.
🔥 Key Highlights:
🚨 Critical Security Alert: Millions of domains exposed due to SPF misconfigurations from major providers like Microsoft and Google - researchers successfully spoofed 26,000+ domains for just €30!
What This Means for You:
Whether you're an email marketer, deliverability specialist, or business owner using email marketing, these changes will impact your campaigns. Stay ahead of the curve!
#EmailMarketing #EmailDeliverability #EmailSecurity #AI #DigitalMarketing #MarketingStrategy
🔥 Major Industry Moves
🤖 AI in Email: Promise vs Reality
🔐 Authentication & Security Updates
⚠️ Service Disruptions & Changes
Got thoughts on this episode? Hit us up at podcasts@emailexpert.com
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A test pilot episode while we get fully operational.